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Strategic Language Alternation in K-Pop Digital Discourse: A Study of NewJeans’ Phoning Podcast Nasyah Azalia Indria Putri; Risa Triarisanti; Ashanti Widyana
Anaphora : Journal of Language, Literary, and Cultural Studies Vol. 9 No. 1 (2026): JULY
Publisher : Universitas 17 Agustus 1945 Surabaya, Prodi sastra Inggris, Fakultas Ilmu Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/anaphora.v9i1.133298

Abstract

The globalization of K-pop has increasingly positioned multilingual communication as a central feature of idol-fan interaction, yet bilingual practices in digital fan platforms remain underexplored. NewJeans’ Phoning podcast provides a rich site for observing such practices, where members alternate between Korean and English while addressing fellow members and a global fan audience. This study describes the forms of code-switching and code-mixing in the podcast and explores the communicative factors motivating these language choices. Drawing on Blom and Gumperz’s framework (Hudson, 1996), Muysken’s (2000) typology, and Bhatia and Ritchie’s (2004) motivational categories, the study employs a qualitative descriptive design. Data were collected through repeated listening, verbatim transcription, and systematic coding of bilingual tokens from a single 48-minute episode. The analysis identified 58 instances of language alternation: 14 cases of code-switching and 44 cases of code-mixing. Within code-switching, conversational shifts were most dominant (8 instances), followed by metaphorical (5) and situational (1), indicating that language alternation occurs most naturally as part of habitual bilingual interaction. Within code-mixing, insertion was the most dominant pattern (23 instances), followed by alternation (21 instances), while congruent lexicalization was entirely absent, reflecting the distinct syntactic structures of Korean and English. Motivation analysis shows that message qualification is the most recurrent factor (16 instances), followed by topic comment (13) and reiteration (8), highlighting the strategic use of bilingual resources to clarify meaning, maintain conversational flow, and engage both domestic and international audiences. Overall, the findings illustrate how K-pop idols negotiate accessibility (English) and in-group intimacy (Korean) through bilingual discourse in a digitally mediated setting. These results contribute to research on multilingualism in digital media and the role of English as a lingua franca in transnational K-pop fan communities.
Revealing Gender Ideology in Integrated Korean Language Textbooks through Theme-Rheme Structures:: A Systemic Functional Analysis Risa Triarisanti; Wawan Gunawan; Velayeti Nurfitriana Ansas; Asma Azizah; Jayanti Megasari
Anaphora : Journal of Language, Literary, and Cultural Studies Vol. 8 No. 1 (2025): JULY
Publisher : Universitas 17 Agustus 1945 Surabaya, Prodi sastra Inggris, Fakultas Ilmu Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/anaphora.v8i1.131896

Abstract

This study adopts a Systemic Functional Linguistic (SFL) approach grounded in Halliday’s theoretical framework to investigate Theme-Rheme structures in the Integrated Korean Language textbooks . This research is significant as prior studies on Korean language textbooks have largely overlooked the interplay between thematic structure and ideological representation, leaving a gap in understanding how discourse patterns contribute to implicit cultural messaging. The primary objective is to examine the deployment of marked and unmarked themes as well as the patterns of thematic progression within narrative and descriptive texts. The data are drawn from Volumes 3 and 4 of the textbooks, which encompass cultural, object-related, and activity-based themes. The findings indicate that the majority of clauses adhere to the Simple Linear Thematic Progression pattern, wherein the rheme of one clause becomes the theme of the subsequent clause, thereby contributing to a cohesive and logically sequenced discourse. In certain instances, Complex Linear Progression patterns were also observed, offering extended elaboration of central ideas. Material and relational processes are predominantly employed to represent actions and identity relationships, illustrating how lexical choices such as verbs and conjunctions function to structure the narrative. Furthermore, the analysis reveals the implicit integration of feminist ideology gender roles within the texts, particularly concerning evolving gender roles in contemporary Korean households. The thematic patterns identified reflect broader social values and ideological transformations embedded in the educational material, conveying underlying messages that promote gender equality and advocate for more equitable social roles. The thematic patterns identified in the texts function not only to organize information but also to foreground specific social actors and actions that align with feminist ideology. By consistently thematizing female subjects, progressive roles, or relational identities, the texts reflect and reinforce broader social values of gender equality and contribute to the ideological transformation toward more equitable gender norms.