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All Journal Jurnal Bisnis dan Ekonomi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JRMSI - Jurnal Riset Manajemen Sains Indonesia Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha International Journal of Demos Jurnal Riset Akuntansi dan Bisnis Indonesia Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Riset Manajemen Akuntansi Indonesia Jurnal Riset Mahasiswa Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Journal of Financial, Business and Economics Journal of Citizenship Jurnal Pengabdian Masyarakat Widya Wiwaha
Mathori, Muhammad
STIE Widya Wiwaha
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kepedulian Lingkungan terhadap Pilihan Konsumen dalam Mengatasi Darurat Sampah di Yogyakarta Mathori, Muhammad; Retno Wulandaru, Diah; Damayanti, Ervina
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/ryg52f04

Abstract

This study examines the influence of environmental concern on consumer choice in overcoming waste problems in Yogyakarta, with knowledge of waste management as a mediating variable. Using a quantitative approach and the SEM-PLS model, data were collected from 309 student respondents. The results show that environmental concern has a positive and significant effect on the choice of environmentally friendly products. Knowledge of waste management also strengthens this relationship as a mediator, supporting the Stimulus-Organism-Response (SOR) theoretical framework. The findings underscore the importance of increasing public knowledge and awareness related to waste management to encourage sustainable behavior. This study recommends the development of educational programs and campaigns that focus on emotional aspects and environmental knowledge. However, limitations such as limited sampling and non-random sampling should be considered for further research so that the results are more representative and in-depth in understanding the factors that influence sustainable consumption behavior in the area.
THE EFFECT OF PRICE ON CUSTOMER LOYALTY THROUGH THE PERCEPTION OF PRODUCT SUSTAINABILITY Mathori, Muhammad; Wulandaru, Diah Retno
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1338

Abstract

This study aims to examine the influence of price on customer loyalty through the perception of product sustainability in the bottled mineral water industry in Yogyakarta. The price factor is crucial in shaping the perception of value and sustainability, which further influences consumer loyalty. Based on stimulus-reaction (S-O-R) theory, price serves as a stimulus that influences customers' internal perceptions of sustainability, thereby motivating them to remain loyal to a particular brand. The study used a quantitative methodology with data collected through questionnaires from mineral water customers in the region. The results of the analysis show that price has a positive and significant effect on the perception of product sustainability and customer loyalty. In addition, the perception of sustainability acts as a mediating variable that strengthens the relationship between price and loyalty. These findings underscore the importance of pricing strategies supported by transparent communication about sustainability to increase customer loyalty. Nonetheless, the results also show that the perception of sustainability does not necessarily guarantee loyalty if other factors such as quality and price perception are not supportive. The limitations of the study include contextual factors and moderation variables that have not been fully explored. Future research is suggested to review other variables, use a longitudinal approach, and engage a variety of industries to strengthen the generalization and applicability of results. These findings contribute to businesses in designing effective and sustainable sustainability-based marketing strategies.
STRATEGI PEMASARAN PENDIDIKAN SMP ISLAM TERPADU (IT) MASJID SYUHADA YOGYAKARTA Makhyaruddin, Makhyaruddin; Chasanah, Uswatun; Mathori, Muhammad
Jurnal Riset Manajemen Akuntansi Indonesia Vol 3 No 4 (2025): Jurnal Riset Manajemen Akuntansi Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam kurun lima tahun jumlah siswa di Indonesia menurun cukup signifikan, yakni hampir 50%. Beberapa peneliti menyebut salah satu penyebabnya yakni pemasaran pendidikan yang tidak maksimal. Citra pendidikan tentu sangat dipengaruhi oleh menejerial pemasaran yang digunakan sekolah. SMP IT Masjid Syuhada dipilih sebagai sampel penelitian mengingat akses data dan akses dana yang dapat dijangkau. Selain itu, ditemukan data bahwa jumlah penerimaan siswa baru di SMP IT Masjid Syuhada dalam kurun waktu lima tahun terbukti menurun. Metode yang digunakan dalam penelitian ini yakni metode kualitatif dan kuantitatif (mix metode). Penelitian ini berjenis penelitian lapangan dengan melakukan wawancara langsung dengan perwakilan kepala sekolah, Guru dan marketing sekolah. Sementara survey dilakukan langsung pada 58 murid dan 33 wali murid. Tujuan dari penelitian ini ada dua, yakni mendeteksi strategi pemasaran pendidikan yang digunakan oleh SMP IT Masjid Syuhada dan menelusuri kelebihan dan kekurangannya. Hasil penelitian ini menunjukkan bahwa SMP IT Masjid Syuhada menggunakan dua jenis strategi, yakni strategi pemasaran pendidikan kontemporer dan konservatif. Namun, strategi pemasaran pendidikan konservatif jauh lebih mendominasi. Kelebihan dari strategi pemasaran pendidikan SMP IT Masjid Syuhada berdasarkan hasil wawancara, yakni materi bermuatan keislaman mendominasi, penanaman nilai karakter diutamakan dan memiliki masjid bersejarah. Selain itu lokasi SMP IT Masjid Syuhada juga sangat strategis, yakni berada di tengah-tengah kota Yogyakarta. Sementara kekurangan strategi pemasaran pendidikannya, yakni belum memaksimalkan teknologi informasi sebagai bahan promosi sekolah dalam menarik calon siswa/i baru.In the past five years the number of students in Indonesia has decreased quite significantly, namely almost 50%. Several researchers say one of the causes is inadequate marketing of education. The image of education is of course greatly influenced by the marketing management used by the school. SMP IT Syuhada Mosque was chosen as the research sample considering the access to data and access to funds that could be reached. Apart from that, data was found that the number of new student admissions at Syuhada Mosque IT Middle School over a period of five years was proven to have decreased. The methods used in this research are qualitative and quantitative methods (mix methods).This research is field research by conducting direct interviews with representatives of school principals, teachers and school marketing. Meanwhile, the survey was conducted directly on 58 students and 33 parents. The aim of this research is twofold, namely detecting the educational marketing strategies used by Syuhada Mosque IT Middle School and exploring their advantages and disadvantages. The results in this research show that SMP IT Syuhada Mosque uses two types of strategies, namely contemporary and conservative educational marketing strategies. However, conservative educational marketing strategies are much more dominant. The advantages of the education marketing strategy of the Syuhada Mosque IT Middle School based on the results of interviews are that Islamic material dominates, instilling character values is prioritized and it has a historic mosque. Apart from that, the location of the Syuhada Mosque IT Middle School is also very strategic, namely in the middle of the city of Yogyakarta. Meanwhile, the educational marketing strategy lacks, namely that it has not maximized information technology as a school promotional material in attracting prospective new students.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian dengan Kepercayaan Konsumen sebagai Variabel Mediasi Studi pada Konsumen Belikopi di Kota Yogyakarta Putri, Amelia Jelita; Mathori, Muhammad
Journal of Citizenship Volume 4 Issue 2, 2025
Publisher : HK Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/joc.v4i2.584

Abstract

This study aims to analyze the influence of brand image and product quality on purchasing decisions with consumer trust as a mediating variable among Belikopi consumers in Yogyakarta City. This study uses a quantitative approach with a purposive sampling technique. Data were collected through distributing questionnaires to 113 respondents who met certain criteria. Data analysis used the Partial Least Squares Structural Equation Modeling (SEM-PLS) method with the help of SmartPLS software version 3.2.9. The results show that brand image and product quality have a positive and significant effect on consumer trust and purchasing decisions. Consumer trust has a positive and significant effect on purchasing decisions and mediates the relationship between brand image and purchasing decisions. However, consumer trust does not significantly mediate the relationship between product quality and purchasing decisions. Keywords: Brand Image, Product Quality, Consumer Trust, Purchase Decision.
Peran Kepuasan Kerja dalam Memediasi Hubungan Gaya Kepemimpinan dan Kinerja Organisasi: Pendekatan PLS-SEM pada PT. ASA Yogyakarta Puspitasari, Delfi Astuti; Mathori, Muhammad
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 9 No 1 (2026): Artikel Riset Januari 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i1.2500

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan terhadap kinerja organisasi dengan kepuasan kerja sebagai variabel mediasi di lingkungan perusahaan PT. ASA yogyakarta. Jenis penelitian yang digunakan dalam penelitian ini menggunakan studi kuantitatif dengan penyebaran kuesioner melalui google form yang disebarkan secara online. Sampel dalam penelitian ini adalah karyawan aktif PT. ASA yogyakarta. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Teknik analisis yang digunakan dalam penelitian ini menggunakan program SmartPls versi 3.2.9. dengan uji Validitas Konvergen, Faktor Loading, Average Variane Ekstraced (AVE), Validitas Diskriminan, Fornel Larcker, Cross Loading, Reliabilitas, Cronbach Alpha, Composite Reliability, R Square, dan Pengujian Hipotesis. Hasil Penelitian ini menunjukkan bahwa gaya kepemimpinan berpengaruh dan signifikan terhadap kinerja organisasi, gaya kepemimpinan berpengaruh dan signifikan terhadap kepuasan kerja, Kepuasan kerja berpengaruh dan signifikan terhadap kinerja organisasi dan Pengaruh gaya kepemimpinan terhadap kinerja organisasi dimediasi oleh kepuasan kerja. Temuan penelitian ini memperkuat teori kepemimpinan perilaku dengan menegaskan peran kepuasan kerja sebagai mekanisme psikologis yang menjembatani kepemimpinan dan kinerja organisasi.
Faktor Kualitas Produk, Harga, dan Promosi Dalam Keputusan Pembelian Le Minerale Pada Mahasiswa Yogyakarta jurumana, Yunus Siwa; Mathori, Muhammad
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4459

Abstract

This study aims to analyze the influence of product quality, price, and promotion on purchasing decisions of Le Minerale bottled drinking water among university students in the Special Region of Yogyakarta. This research uses a quantitative approach with data collected through questionnaires distributed to 100 student respondents who have consumed Le Minerale. Data were analyzed using multiple linear regression with SPSS version 26. The results show that partially, price and promotion have a positive and significant effect on purchasing decisions, while product quality does not have a significant effect. Simultaneously, product quality, price, and promotion significantly influence purchasing decisions. The Adjusted R² value of 0.261 indicates that 26.1% of the variation in purchasing decisions can be explained by the three independent variables, while the remaining 73.9% is influenced by other factors outside the model. These findings indicate that students tend to perceive bottled drinking water as a standardized product, making price suitability and promotional attractiveness more decisive than technical product quality.
PENGUATAN POTENSI LOKAL GIRITIRTO: TRANSFORMASI PEMASARAN KOPI BERBASIS TEKNOLOGI DAN KESEJAHTERAAN MASYARAKAT Mathori, Muhammad; Prasetyo, Agung Slamet; Chasanah, Uswatun; Kusuma, Elmia Nidha Nata; Winarti, Andirana
Jurnal Pengabdian Masyarakat Widya Wiwaha Vol. 4 No. 1 (2026): Jurnal Pengabdian Masyarakat Widya Wiwaha
Publisher : Jurnal Pengabdian Masyarakat Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jpm.v4i1.1362

Abstract

Kegiatan pengabdian masyarakat di Desa Giritirto, Kebumen, yang bertujuan untuk meningkatkan kapasitas petani kopi dalam pemasaran dan promosi berbasis media sosial dan platform online. Melalui pendekatan edukatif dan partisipatif, program ini berhasil meningkatkan pengetahuan, keterampilan, dan keberdayaan masyarakat dalam memasarkan produk kopi berkualitas tinggi secara lebih luas, sehingga berpotensi meningkatkan pendapatan dan keberlanjutan usaha. Penggunaan metode kuantitatif dan kualitatif dalam evaluasi membantu mengukur perubahan signifikan dari aspek ekonomi, sosial, dan budaya masyarakat desa. Kelebihan program terletak pada kolaborasi lintas sektor dan pemberdayaan kelembagaan lokal, namun tantangan keterbatasan akses digital masih perlu diatasi untuk pengembangan yang berkelanjutan. Ke depannya, peningkatan akses teknologi dan dukungan kebijakan diharapkan dapat memperkuat dampak positif jangka panjang.
UPAYA PENINGKATAN BUDAYA KESELAMATAN KERJA DI LAPANGAN PANAS BUMI: STUDI KASUS PT.GEODIPA ENERGI UNIT PATUHA KABUPATEN BANDUNG Kurniawan, Robertus Yulianto; Mathori, Muhammad
Jurnal Riset Manajemen Akuntansi Indonesia Vol 4 No 1 (2026): Jurnal Riset Manajemen Akuntansi Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/bn4n9g53

Abstract

Keselamatan kerja merupakan aspek fundamental dalam industri panas bumi yang memiliki risiko tinggi. Penelitian ini bertujuan untuk mengkaji secara mendalam upaya peningkatan budaya keselamatan kerja di PT. Geo Dipa Energi Unit Patuha Kabupaten Bandung. Metode penelitian yang digunakan adalah pendekatan kualitatif studi kasus dengan teknik pengumpulan data melalui kuesioner terbuka mendalam, observasi langsung, dan studi dokumen. Hasil penelitian menunjukkan bahwa komitmen manajemen terhadap keselamatan kerja telah dibangun secara formal melalui kebijakan dan fasilitas, namun internalisasi nilai-nilai keselamatan di tingkat operasional masih terbatas. Ditemukan pula bahwa kepatuhan terhadap penggunaan alat pelindung diri (APD) masih dipengaruhi oleh pengawasan, dan komunikasi keselamatan cenderung satu arah. Temuan ini menekankan perlunya pendekatan partisipatif dalam kepemimpinan keselamatan, penguatan komunikasi dua arah,serta pelatihan berbasis pengalaman untuk membentuk budaya keselamatan yang lebih matang. Penelitian ini menyarankan integrasi nilai keselamatan ke dalam budaya organisasi serta peningkatan pelibatan pekerja sebagai agen perubahan dalam pengembangan budaya keselamatan kerja.
Co-Authors Abdul Rochman Achmad Marzuki Adrian, Firman Ardi Afifah, Rahayu Nur Ambarwati, Vincka Astuti, Ratih Widi Az-zuhaira, Az-zuhaira Bilaludin, Bilaludin Budi Sutiono Pratama Nugraha Chandra, Alifian Chrisnawati, Ratna Dyah Damayanti, Ervina Dedi Risdiyanto Diah Retno Wulandaru Diva Vikani Anggraeni Diyah Afriani Kusumastuti Dyah Ayu Rara Sukmawati Eka Ambara Fajar, Rizki Nur Hartanti, NIken Haryanto, Indung Hasanah Setyowati Hawa, Alifya Nur Indriawati, Yulia Juraifa, Syalwa Anindya jurumana, Yunus Siwa Kurniawan, Robertus Yulianto Kusuma, Elmia Nidha Nata Makhyaruddin, Makhyaruddin Mudasetia Hamid Mustofa, Ishom Nasikhah, Atiun Nur’aini, Fitri Prasetyo, Agung Slamet Prasetyo, Mochammad Kurniawan Priyastiwi, Priyastiwi Puspitasari, Delfi Astuti Putri, Amelia Jelita Retno Setyowati Retno Setyowati, Retno Retno Wulandaru, Diah Saputri, Fridesi Nuraziza Sermi, Sermi Setiawan, Rona Agus Siti Aminah Suhada Sulistiyowati Sulistiyowati Uswatun Chasanah Uswatun Chasanah Uswatun Chasanah Widayani, Hartanti Winarti, Andirana Wismandari Harimurti Witnaningsih, Witnaningsih