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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Bina Manajemen Solusi: Jurnal Kajian Ekonomi dan Bisnis Jurnal Simki Economic Jurnal Riset Akuntansi dan Bisnis Indonesia Jurnal Offshore: Oil, Production Facilities, and Renewable Energy Jurnal Riset Manajemen Akuntansi Indonesia Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Pengabdian Masyarakat Widya Wiwaha
Yunita Fitri Wahyuningtyas
Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Engineering Environmental Science Mechanical Engineering Social Sciences

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STRATEGI PEMASARAN PERUSAHAAN BARA TEKNIK YOGYAKARTA Yunita Fitri Wahyuningtyas; A. Majid Syafi’i; Eka Ambara
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 2 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.625 KB) | DOI: 10.32477/jrabi.v2i2.471

Abstract

Competition is very important for the success or failure of a company. Company competition to excel or achieve high performance by implementing strategies, aiming to achieve a profitable and strong position to stem competition in the industry. To determine the marketing strategy of the company Bara Teknik Yogyakarta. This study uses a descriptive qualitative type of research. Research informants in this study were employees of the Yogyakarta Bara Teknik Company as many as 6 people consisting of 2 admins and 4 technicians. In this study, the analysis was carried out by describing the marketing strategy of Bara Teknik Yogyakarta with a SWOT application analysis. The position of Bara Teknik Yogyakarta's business sustainability strategy through SWOT and TOWS analysis is in quadrant I. With a strength of 1 and an opportunity of 0.5, it means that Bara Teknik Yogyakarta has strengths and opportunities but is at a low point when multiplied by a scale of 10%, the strength is at 10% and 5% chance so that it requires an alternative strategy for Bara Teknik Yogyakarta medium term SO strategy. Strategies that can be applied include the Strength Opportunities (SO) strategy by maximizing the strengths you have and paying attention to market opportunities. An alternative strategy that can be applied by Bara Teknik Yogyakarta after knowing the marketing position of its business is by utilizing information technology as a means of promotion and expanding market networks and by making marketing designs always updated and following the development of fashion opportunities to compete with competitors.
A Review of Strategies for Managing Uncertainty in Crude Oil Prices by Indonesian Oil and Gas Companies and the Government Syamsul Ma'arif; Dyah Ari Susanti; Dian Tiara Rezalti; Aisyah Indah Irmaya; Lia Yunita; Dila Damayanti; Yunita Fitri Wahyuningtyas
Jurnal Offshore: Oil, Production Facilities and Renewable Energy Vol 6, No 2 (2022): Jurnal Offshore: Oil, Production Facilities and Renewable Energy
Publisher : Proklamasi 45 University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jo.v6i2.1449

Abstract

The world oil and gas market has experienced uncertainty since 2014 until now. Fluctuating supply and demand, geopolitical tensions, and shifts in energy policies cause this. In addition, at the beginning of 2020, there was a prolonged pandemic, which made oil and gas conditions even more erratic. This uncertainty significantly impacts the Indonesian state, especially the Indonesian government and oil and gas companies operating in Indonesia. Various methods have been taken to mitigate the impact of this uncertainty, both by the government and oil and gas companies. Therefore, this study aims to conduct a literature review regarding the strategies undertaken by the Indonesian government and oil and gas companies in Indonesia to address the uncertainty in world oil prices since 2018. This research was conducted using the literature method. A review of scientific articles that have been published from 2018 to 2022. The selected articles follow the research objectives and comply with the inclusion and exclusion criteria set at the outset. Results of the literature process the review obtained as many as 67 articles that discussed various strategies carried out by the government and oil and gas companies. The discussion results show three strategies carried out by oil and gas companies in Indonesia: cutting costs, implementing digitalization, and diversifying into renewable energy projects. Meanwhile, the strategy undertaken by the Indonesian government includes providing fiscal incentives, investing in infrastructure that supports the oil and gas sector, deregulating the oil and gas sector, and encouraging the use of renewable energy as an alternative energy source. These various strategies aim to increase efficiency, reduce costs, diversify energy sources, and increase competitiveness in Indonesia's oil and gas sector to deal with the uncertainty of world oil prices.
PENGARUH MUTU MAKANAN DAN TANGIBLE TERHADAP KEPUASAN KONSUMEN OLIVE FRIED CHICKEN Christin Puspitasari; Yunita Fitri Wahyuningtyas
Jurnal Bina Manajemen Vol 11 No 2 (2023): Jurnal Bina Manajemen Volume 11 Nomor 2 Maret Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i2.362

Abstract

Research is aimed at looking food quality, tangible to olive fried chicken consumer satisfaction. This a quantitative descriptive research with a cross sectional research design. The population in this study were consumers or customers of Olive Fried Chicken. The number of samples in this study were 65 respondents. Data analysis in this study used multiple regression analysis. The classical assumption requirements that must be met by the multiple regression model before the data are analyzed are the normality test, multicollinearity test and heteroscedasticity test. There is a significant effect of product quality on consumer satisfaction at Olive Fried Chicken. There is a significant influence of the physical environment on customer satisfaction at the Olive Fried Chicken. There is a significant influence of product quality and physical environment on consumer satisfaction at Olive Fried Chicken Fast Food Restaurants.
PENGARUH KOMPONEN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN LAYANAN TELEKOMUNIKASI INDIHOME DI KOTA YOGYAKARTA Anisa Uli Maslakhah; Yunita Fitri Wahyuningtyas
Jurnal Riset Manajemen Akuntansi Indonesia Vol 1 No 1 (2023): Jurnal Riset Manajemen Akuntansi Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Image secara parsial maupun simultan serta untuk mengetahui variabel yang berpengaruh dominan terhadap keputusan pembelian pada layanan telekomunikasi IndiHome. Variabel independen dalam penelitian ini adalah Citra Pembuat (X1), Citra Pemakai (X2), dan Citra Produk (X3). Sedangkan variabel dependen adalah Keputusan Pembelian (Y). Penelitian ini menggunakan metode penelitian kuantitatif dengan jenis penelitian deskriptif dan kausalitas. Pada penelitian ini populasi adalah konsumen yang menggunakan layanan telekomunikasi IndiHome. Dan penelitian ini menggunakan 100 responden sebagai sampel penelitian. Dalam menganalisis data menggunakan regresi linier berganda, uji t, uji F, dan uji koefisien determinasi. Berdasarkan hasil uji parsial (uji t) diketahui Citra Pembuat berpengaruh signifikan pada keputusan pembelian dengan nilai sig. 0,005 kurang dari 0,05 maka, citra pembuat berpengaruh secara parsial terhadap keputusan pembelian produk layanan telekomunikasi IndiHome. Citra Pemakai berpengaruh signifikan pada keputusan pembelian dengan nilai sig. 0,007 kurang dari 0,05 maka, citra pemakai berpengaruh secara parsial terhadap keputusan pembelian produk layanan telekomunikasi IndiHome. Citra Produk berpengaruh signifikan pada keputusan pembelian dengan nilai sig. 0,004 kurang dari 0,05 maka, citra produk berpengaruh secara parsial terhadap keputusan pembelian produk layanan telekomunikasi IndiHome. Sedangkan untuk hasil dari uji simultan (uji F) pada penelitian ini menunjukkan nilai sig F adalah sebesar 0,000 kurang dari 0,05 yang berarti bahwa citra merek yang terdiri dari citra pembuat, citra pemakai dan citra produk secara bersama-sama memiliki pengaruh yang signifikan terhadap keputusan pembelian. Nilai Adjusted R Square pada penelitian ini adalah sebesar 0,309. Hal ini berarti bahwa sebesar 30,9% keputusan pembelian dapat dijelaskan oleh ketiga variabel independen yaitu Citra Pembuat (X1), Citra Pemakai (X2), dan Citra Produk (X3). Sedangkan sisanya sebesar 69,1% dipengaruhi oleh variabel-variabel lain yang tidak diteliti dalam penelitian ini. The Purpose of this study is to identify the impact of the brand image both partial and simultaneous and to identify the variables that have a dominant impact on purchasing decisions in the IndiHome telecommunication services. The independent variables in this study are the corporate image (X1), user image (X2), and product image (X3). Whereas the dependent variable is purchasing decision (Y). The study employed quantitative research methods with descriptive and causality research. In this study the population is a consumer that uses the indihome telecommunication services. And this study uses 100 respondents as research samples. In analyzing data using linear regressions, t tests, F tests, and determinative coefficients. According to partial testing (t), the corporate image has a significant impact on the decision of the purchase with a significant value of 0,005 less than 0,05 then, the corporate image has a partial influence on the decision to purchase the IndiHome telecommunication services. User image has a significant effect on the purchase decision with a significant value of 0,007 less than 0,05 then, the user image has a partially influential on the purchase of purchase of IndiHome’s telecommunication services products. The product image has a significant value of 0,004 less than 0,05 then, the product image has a partially influential on the decision of purchasing the product of the indihome entrance. As for the results of the simultaneous test (test F) in this study showed significant value of F is 0,000 less than 0,05 which means that brand image consisting of corporate image, user image, and product image together have a significant effect on purchasing decision. Adjusted R Square value on this study is 0,309. This means that 30,9 % of purchase decision can be explained by all three independent variables of corporate image (X1), user image (X2), and product image (X3). The rest of the 69,1 % was affected by other unexamined variables in the study.
Pengaruh Brand Image, Mutu Produk dan Persepsi Harga terhadap Keputusan Pembelian Merchandise Miniso Ambarrukmo Plaza Mall Yogyakarta Regita Ratna Hediyati; Yunita Fitri Wahyuningtyas
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.627

Abstract

Miniso presents a variety of middle class products at economical selling prices so that they are very popular with many people, especially millennials. The aim of this research is to evaluate the variables listed in the observations. Researchers analyze using quantitative methods. The information collection strategy is in the form of a general description and survey with a questionnaire as a paraga. The sample in this research consisted of 100 purchasing clients at Miniso Ambarrukmo Plaza Mall Yogyakarta, using a purposive sampling testing strategy and the IBM SPSS 25th edition statistical program. As shown by the research results, brand image, product quality and price perceptions influence purchasing choices.
Pengaruh Kompensasi Finansial dan Kecerdasan Emosional terhadap Kinerja Pegawai Dinas Sosial Kabupaten Bantul Latif Nur Azmi, Muhammad; Fitri Wahyuningtyas, Yunita
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3137

Abstract

There are indications of a decrease in the performance of employees of the Bantul Regency Social Office, which is caused by several factors. This study aims to determine the effect of financial compensation and emotional intelligence on the performance of Bantul Regency Social Service Employees. This research is a quantitative research using SPSS data processing software version 25. The population in this study was all employees of the Bantul Regency Social Office which amounted to 114 people. Eighty-nine respondents became a sample determined using Solvin's formula.  Samples were collected using simple random sampling, a non-probability sampling approach, with samples drawn randomly from the population. The findings of this study suggest that financial compensation does not significantly affect performance, whereas emotional intelligence affects performance positively and significantly and Financial compensation and emotional intelligence affect performance significantly and positively together.
STRATEGI PERUSAHAAN DALAM MENGOPTIMALISASI KINERJA KARYAWAN MELALUI KONSEP QUALITY WORK OF LIFE DI CV YOGYA KARYA ANDINI Gusnadi, Indra Dwi; Wahyuningtyas, Yunita Fitri
Jurnal Bina Manajemen Vol. 12 No. 1 (2023): Jurnal Bina Manajemen Volume 12 Nomor 1 September Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v12i1.449

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi manajemen sumber daya manusia CV Yogya Karya Andini dalam mengoptimalisasi kinerja karyawan melalui konsep Quality Work of Life. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Sumber data diperoleh secara primer dan sekunder. Perolehan data dianalisis secara interaktif seperti: reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan: Pertama, adanya ruang partisipasi karyawan yang diberikan perusahaan dalam memberikan aspirasi, keluhan dan saran melalui pembentukan LKS Bipartit. Kedua, adanya pengembangan karir berupa pemberian pelatihan kepada karyawan, ruang konsultasi karir dan promosi jabatan kepada karyawan. Ketiga, pola komunikasi yang dilakukan perusahaan dalam menginformasikan kebijakan perusahaan maupun sarana peredam konflik kepada karyawan dengan mengadakan forum komunikasi antar manajemen perusahaan dan karyawan. Keempat, memberikan jaminan kesehatan, keselamatan dan asuransi kecelakaan kerja. Kelima, memberikan kompensasi kepada karyawan berupa upah sesuai dengan UMR serta pemberian reward kepada karyawan yang berprestasi
PENGARUH DISEMINASI PERPAJAKAN DAN MUTU LAYANAN TAX TERHADAP KINERJA PELAYANAN KANTOR PELAYANAN PAJAK DENGAN KEPATUHAN WAJIB PAJAK SEBAGAI VARIABEL INTERVENING Uswatun Chasanah; Yunita Fitri Wahyuningtyas; Syaifullah Chairman Olways Affandi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 10 No. 1 (2023): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v10i1.580

Abstract

This research discusses the effect of tax socialization and the quality of tax services on the service performance of the Small Tax Office (Kantor Pelayanan Pajak Pratama) with taxpayer compliance as an intervening variable. This research was conducted at Kantor Pelayanan Pajak (KPP) Pratama Yogyakarta. The population in this research were taxpayers registered at the KPP Pratama Yogyakarta before 2021, which recorded as much as 152,834. The number of samples in this research was calculated by Slovin formula and determined based on the purposive sampling method. The data used in this research is primary data obtained through an online questionnaire of 100 respondents. This research has been done through Structural Equation Model (SEM) with Partial Least Square (PLS) approach using SmartPLS ver. 3.3.3 for Windows software. The results of this research show that tax socialization has a positive and significant effect on taxpayer compliance and service performance. The quality of tax services also has a positive and significant effect on service performance but does not affect taxpayer compliance. Furthermore, as an intervening variable, taxpayer compliance is statistically qualified to mediate the effect of tax socialization on service performance but fails to mediate the effect of service quality on service performance.
PENGARUH SIKAP, SUBJECTIVE NORM DAN PERCEIVED BEHAVIOR CONTROL (PBC) TERHADAP MINAT PENGGUNAAN M-BANKING DI MASA PANDEMI COVID-19 PADA MASYARAKAT KABUPATEN WONOSOBO Yunita Fitri Wahyuningtyas; M. Awal Satrio Satrio Nugroho; Meidi Syaflan; Tahsa Husna Anindita; Muhammad Robi' Nurwahyudi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 10 No. 2 (2023): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v10i2.705

Abstract

Maksud dari pengujian ini untuk mengetahui: (1) Apakah sikap berpengaruh terhadap minat penggunaan M-Banking di masa pandemi COVID-19 (2) Apakah norma subjektif berpengaruh terhadap minat penggunaan M-Banking di masa pandemi COVID-19 (3) Apakah persepsi kontrol perilaku berpengaruh terhadap minat penggunaan M-Banking di masa pandemi COVID-19. Sampel dalam pengujian ini adalah Masyarakat Kecamatan Wonosobo dengan 80 responden, menggunakan teknik purposive sampling. Instrumen dalam pengujian ini berupa angket yang telah di uji validitas dan realibilitasnya menggunakan Alpha Cronbach. Metode analisis data yang dipakai pengujian adalah regresi linier berganda dengan mengaplikasikan program olah data SPSS versi 27. Hasil pengujian bersumber pada uji linier berganda menunjukan maka :(1) attitude (sikap) berpengaruh positif terhadap minat pengguna M-Banking di masa pandemi Covid-19, dengan hasil uji persial menunjukan poin t hitung 4,617 lebih dari t tabel 1,992 dan poin sig. 0,000 kurang dari 0,05 . (2) subjective norms (norma subjektif) berpengaruh positif terhadap minat pengguna M-Banking di masa pandemi Covid-19, dengan hasil uji persial menunjukan poin t hitung lebih dari t tabel 1,992 dan poin sig. 0,000 kurang dari 0,05 . (3) perceived behaviour control (PBC) berpengaruh positif terhadap minat pengguna M-Banking di masa pandemi Covid-19, dengan hasil uji persial menunjukan poin t hitung 5,510 lebih dari t tabel 1,992 dan poin sig. 0,00 kurang dari 0,05 . (4) sikap, norma subjektif, dan perceived behaviour control berpengaruh positif secara bersamaan terhadap minat pengguna M-Banking di masa pandemic Covid-19, dengan poin F hitung 216,63 lebih dari F tabel 2,49 dan poin signifikansi 0,000 kurang dari 0,05.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA BISNIS FRANCHISE MINUMAN Yunita Fitri Wahyuningtyas
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 24 No 2 (2016): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.928 KB) | DOI: 10.32477/jkb.v24i2.150

Abstract

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.
Co-Authors A. Majid Syafi’i Aisyah Indah Irmaya Ambarwati, Lilik Anang Bagus Setyawan Anisa Uli Maslakhah Ardika Irfanto Assery, Syeh Budiyati, Kuntari Candra Vionela Merdiana Choliq, R. Agus Christin Puspitasari Clarissa Paulina Audry Dian Tiara Rezalti Dila Damayanti Dyah Ari Susanti Dyah Ayu Widiastuti Eka Ambara Fajar, Rizki Nur Gusnadi, Indra Dwi Heri Arifin Imam Pratama Juliantri, Assyifa’ Latif Nur Azmi, Muhammad Lukia Zuraida Lusi Feptiasari M. Awal Satrio Satrio Nugroho Marlina Sari Weasaga Martanto, Eko Meidi Syaflan, Meidi Muhammad Robi' Nurwahyudi Nining Purwatiningsih Nugroho, Muhamad Awal Satrio Nugroho, Muhammad Awal Satrio Nur Fitriyani Nur Fitriyani Nurhasanah, Annisa Nurwahyudi , M. Robi R. Agus Choliq Rahayuningsih, Dewi Arum Regita Ratna Hediyati Samboga, Rakha Sari, Elina Kartika Syaifullah Chairman Olways Affandi Syaiyi Datul Munauwaroh Syamsul Ma’arif Tahsa Husna Anindita Tjahjono, Achmad Uswatun Chasanah Valena Valena Wahyu Purwanto Yuniannita, Imbang Yunita, Lia