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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) YUME : Journal of Management Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Bina Manajemen Solusi: Jurnal Kajian Ekonomi dan Bisnis Jurnal Simki Economic Jurnal Manajemen DIVERSIFIKASI Jurnal Riset Akuntansi dan Bisnis Indonesia Jurnal Ilman: Jurnal Ilmu Manajemen Jurnal Offshore: Oil, Production Facilities, and Renewable Energy Jurnal Riset Manajemen Akuntansi Indonesia Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Pengabdian Masyarakat Widya Wiwaha
Yunita Fitri Wahyuningtyas
Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Engineering Environmental Science Health Professions Mechanical Engineering Social Sciences

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Pengaruh Customer Experience Dan Customer Satisfaction Terhadap Repurchase Intention Pada SPBU Self Service Pertamina DIY Zayyan, Muhammad Fahmi Zayyan; Fitri Wahyuningtyas, Yunita
Jurnal ILMAN (Jurnal Ilmu Manajemen) Vol. 12 No. 2 (2024): Juni
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/ilman.v12i2.569

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Customer Experiences dan Customer Satisfaction terhadap Repurchase Intention pada SPBU Self Service Pertamina DIY. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dan analisis jalur melalui kuesioner yang dibagikan kepada 150 responden yang merupakan pelanggan SPBU Self Service Pertamina DIY. Hasil penelitian mengungkapkan bahwa Customer Experiences berpengaruh positif signifikan terhadap Repurchase Intention, Customer Satisfaction berpengaruh positif signifikan terhadap Repurchase Intention dan secara bersama-sama Customer Experience Dan Customer Satisfaction berpengaruh positif terhadap Repurchase Intention. Hasil penelitian ini dapat dijadikan pembelajaran untuk cabang SPBU lain di Indonesia agar dapat meningkatkan Repurchase Intention pada SPBU terutama SPBU dalam metode Self Service.
PENGARUH FASHION INVOLVEMENT DAN FOMO TERHADAP IMPULSIF BUYING PRODUK THRIFTING (Studi kasus pada Gen Z di Yogyakarta) Prasa Risky Dermawan; Yunita Fitri Wahyuningtyas
Ekonomi & Bisnis Vol 24 No 2 (2025): Jurnal Ekonomi & Bisnis Desember 2025
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v24i2.7467

Abstract

This study aims to analyze the effect of fashion involvement and FOMO on impulsive buying of thrifting products among Generation Z in Yogyakarta. The sample consists of 100 respondents aged 13 to 28 who have purchased thrifting products. Data were collected using an online questionnaire. The results show that fashion involvement has no significant effect on impulsive buying, indicating that although Generation Z is interested in fashion, their involvement does not always influence impulsive purchasing behavior. On the other hand, FOMO has a significant positive effect on impulsive buying, where the higher the anxiety of missing out on trends, the greater the tendency to make impulsive purchases. These findings emphasize that FOMO plays a more dominant role in influencing impulsive buying decisions of thrifting products among Generation Z. Keywords: Fashion Involvement, FOMO, Impulsive Buying, Thrifting, Generation Z
Pengaruh Rasisme dan Overclaim Terhadap Volume Penjualan Produk Daviena Skincare Ibtisamah, Nadaa Fauziyya; Wahyuningtyas, Yunita Fitri
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10519

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh rasisme dan overclaim dalam promosi terhadap volume penjualan produk Daviena Skincare. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Data diperoleh melalui kuesioner yang dibagikan kepada 90 responden konsumen Daviena Skincare. Teknik analisis data yang digunakan adalah regresi linear berganda dengan Uji T, Uji F, dan Uji Determinasi ( R Square) melalui SPSS. Hasil penelitian menunjukkan bahwa variabel rasisme (X1) dan overclaim (X2) secara parsial berpengaruh signifikan terhadap volume penjualan (Y) dengan nilai signifikan < 0,05. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap volume penjualan. Nilai Adjusted R square sebesar 0,502 menunjukkan bahwa 50,2% variasi volume penjualan dijelaskan oleh rasisme dan overclaim, sedangkan 49,8% dipengaruhi oleh faktor lain diluar variabel yang ada dipenelitian ini. Temuan penelitian ini mengindikasikan bahwa meskipun secara etika promosi bermuatan rasisme dan overclaim dinilai negatif, secara empiris strategi tersebut masih mampu meningkatkan volume penjualan produk Daviena Skincare. Namun demikian, praktik promosi semacam ini berpotensi memunculkan dampak negatif jangka panjang terhadap citra merk Daviena.
Analisis Strategi Pemasaran Toko Kelontong Bu Yus Terhadap Keputusan Pembelian Konsumen Masyarakat Sebokarang Vivi Alviani; Yunita Fitri Wahyuningtyas
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4324

Abstract

The formulation of the research problem is how the marketing strategy carried out by Toko Bu Yus towards consumer purchasing decisions. The purpose of the study was to determine the marketing strategy of Toko Bu Yus towards consumer purchasing decisions in the Sebokarang community. The research method used was qualitative by collecting data through observation, interviews and documentation. The results showed that Toko Bu Yus had implemented a marketing strategy, namely complete products sold, affordable prices offered, strategic store locations, friendly service. Based on the score value on the IFAS matrix, internal conditions have greater strength to overcome weaknesses. Based on the EFAS score matrix, Toko Bu Yus has not utilized all existing opportunities optimally. So the SWOT quadrant obtained is in quadrant II, namely diversification strategy. This situation describes a company that faces serious challenges and threats. Implementation of strategies for consumer purchasing decisions through attractive promotions, Increasing accessibility, Relationships with suppliers. The conclusion is that the strategy used must be improved again, the opportunities owned have not been utilized optimally. The weakness with the highest value is the absence of a digital marketing strategy and dependence on supplies from certain suppliers. The suggestion is First, Toko Bu Yus must maintain product quality, service and price stability in order to remain satisfying for consumers. Second, we must increase promotional activities to be better known to the public and increase people's purchasing decisions. Third, we need to take advantage of digital marketing opportunities that exist in the current era
Pengaruh Brand Image, Mutu Produk dan Persepsi Harga terhadap Keputusan Pembelian Merchandise Miniso Ambarrukmo Plaza Mall Yogyakarta Hediyati, Regita Ratna; Wahyuningtyas, Yunita Fitri
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.627

Abstract

Miniso presents a variety of middle class products at economical selling prices so that they are very popular with many people, especially millennials. The aim of this research is to evaluate the variables listed in the observations. Researchers analyze using quantitative methods. The information collection strategy is in the form of a general description and survey with a questionnaire as a paraga. The sample in this research consisted of 100 purchasing clients at Miniso Ambarrukmo Plaza Mall Yogyakarta, using a purposive sampling testing strategy and the IBM SPSS 25th edition statistical program. As shown by the research results, brand image, product quality and price perceptions influence purchasing choices.
Co-Authors A. Majid Syafi’i Aisyah Indah Irmaya Ambarwati, Lilik Anang Bagus Setyawan Anisa Uli Maslakhah Ardika Irfanto Arifin, Heri Assery, Syeh Budiyati, Kuntari Candra Vionela Merdiana Choliq, R. Agus Christin Puspitasari Clarissa Paulina Audry Dian Tiara Rezalti Dila Damayanti Dyah Ari Susanti Dyah Ayu Widiastuti Eka Ambara Fajar, Rizki Nur Fatullah, Rahmat Gusnadi, Indra Dwi Hediyati, Regita Ratna Ibtisamah, Nadaa Fauziyya Imam Pratama Juliantri, Assyifa’ Latif Nur Azmi, Muhammad Lukia Zuraida Lusi Feptiasari M. Awal Satrio Satrio Nugroho Marlina Sari Weasaga Martanto, Eko Meidi Syaflan, Meidi Muhammad Robi' Nurwahyudi Nining Purwatiningsih Nugroho, Muhamad Awal Satrio Nugroho, Muhammad Awal Satrio Nur Fitriyani Nur Fitriyani Nurhasanah, Annisa Nurwahyudi , M. Robi Prasa Risky Dermawan R. Agus Choliq Rahayuningsih, Dewi Arum Samboga, Rakha Sari, Elina Kartika Syaifullah Chairman Olways Affandi Syaiyi Datul Munauwaroh Syamsul Ma’arif Tahsa Husna Anindita Tjahjono, Achmad Umam, Muhammad Khatibul Uswatun Chasanah Valena Valena Vivi Alviani Wahyu Purwanto Wahyuningrum, Ike Maharani Yuniannita, Imbang Yunita, Lia Zayyan, Muhammad Fahmi Zayyan