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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) YUME : Journal of Management Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Bina Manajemen Solusi: Jurnal Kajian Ekonomi dan Bisnis Jurnal Manajemen DIVERSIFIKASI Jurnal Riset Akuntansi dan Bisnis Indonesia Jurnal Ilman: Jurnal Ilmu Manajemen Jurnal Offshore: Oil, Production Facilities, and Renewable Energy Research Horizon Jurnal Riset Manajemen Akuntansi Indonesia Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Pengabdian Masyarakat Widya Wiwaha Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Simki Economic
Yunita Fitri Wahyuningtyas
Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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PENGARUH FASHION INVOLVEMENT DAN FOMO TERHADAP IMPULSIF BUYING PRODUK THRIFTING (Studi kasus pada Gen Z di Yogyakarta) Prasa Risky Dermawan; Yunita Fitri Wahyuningtyas
Ekonomi & Bisnis Vol 24 No 2 (2025): Jurnal Ekonomi & Bisnis Desember 2025
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v24i2.7467

Abstract

This study aims to analyze the effect of fashion involvement and FOMO on impulsive buying of thrifting products among Generation Z in Yogyakarta. The sample consists of 100 respondents aged 13 to 28 who have purchased thrifting products. Data were collected using an online questionnaire. The results show that fashion involvement has no significant effect on impulsive buying, indicating that although Generation Z is interested in fashion, their involvement does not always influence impulsive purchasing behavior. On the other hand, FOMO has a significant positive effect on impulsive buying, where the higher the anxiety of missing out on trends, the greater the tendency to make impulsive purchases. These findings emphasize that FOMO plays a more dominant role in influencing impulsive buying decisions of thrifting products among Generation Z. Keywords: Fashion Involvement, FOMO, Impulsive Buying, Thrifting, Generation Z
Pengaruh Rasisme dan Overclaim Terhadap Volume Penjualan Produk Daviena Skincare Ibtisamah, Nadaa Fauziyya; Wahyuningtyas, Yunita Fitri
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10519

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh rasisme dan overclaim dalam promosi terhadap volume penjualan produk Daviena Skincare. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Data diperoleh melalui kuesioner yang dibagikan kepada 90 responden konsumen Daviena Skincare. Teknik analisis data yang digunakan adalah regresi linear berganda dengan Uji T, Uji F, dan Uji Determinasi ( R Square) melalui SPSS. Hasil penelitian menunjukkan bahwa variabel rasisme (X1) dan overclaim (X2) secara parsial berpengaruh signifikan terhadap volume penjualan (Y) dengan nilai signifikan < 0,05. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap volume penjualan. Nilai Adjusted R square sebesar 0,502 menunjukkan bahwa 50,2% variasi volume penjualan dijelaskan oleh rasisme dan overclaim, sedangkan 49,8% dipengaruhi oleh faktor lain diluar variabel yang ada dipenelitian ini. Temuan penelitian ini mengindikasikan bahwa meskipun secara etika promosi bermuatan rasisme dan overclaim dinilai negatif, secara empiris strategi tersebut masih mampu meningkatkan volume penjualan produk Daviena Skincare. Namun demikian, praktik promosi semacam ini berpotensi memunculkan dampak negatif jangka panjang terhadap citra merk Daviena.
Analisis Strategi Pemasaran Toko Kelontong Bu Yus Terhadap Keputusan Pembelian Konsumen Masyarakat Sebokarang Vivi Alviani; Yunita Fitri Wahyuningtyas
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4324

Abstract

The formulation of the research problem is how the marketing strategy carried out by Toko Bu Yus towards consumer purchasing decisions. The purpose of the study was to determine the marketing strategy of Toko Bu Yus towards consumer purchasing decisions in the Sebokarang community. The research method used was qualitative by collecting data through observation, interviews and documentation. The results showed that Toko Bu Yus had implemented a marketing strategy, namely complete products sold, affordable prices offered, strategic store locations, friendly service. Based on the score value on the IFAS matrix, internal conditions have greater strength to overcome weaknesses. Based on the EFAS score matrix, Toko Bu Yus has not utilized all existing opportunities optimally. So the SWOT quadrant obtained is in quadrant II, namely diversification strategy. This situation describes a company that faces serious challenges and threats. Implementation of strategies for consumer purchasing decisions through attractive promotions, Increasing accessibility, Relationships with suppliers. The conclusion is that the strategy used must be improved again, the opportunities owned have not been utilized optimally. The weakness with the highest value is the absence of a digital marketing strategy and dependence on supplies from certain suppliers. The suggestion is First, Toko Bu Yus must maintain product quality, service and price stability in order to remain satisfying for consumers. Second, we must increase promotional activities to be better known to the public and increase people's purchasing decisions. Third, we need to take advantage of digital marketing opportunities that exist in the current era
OPTIMALISASI PERAN WANITA DALAM PENGELOLAAN KEUANGAN RUMAH TANGGA Wahyuningtyas, Yunita Fitri; Setiawan, Muhammad Ujang Adi
Jurnal Pengabdian Masyarakat Widya Wiwaha Vol. 4 No. 1 (2026): Jurnal Pengabdian Masyarakat Widya Wiwaha
Publisher : Jurnal Pengabdian Masyarakat Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jpm.v4i1.1364

Abstract

Masalah ibu-ibu rumah tangga yang selalu dibicarakan adalah mengenai pengelolaan keuangan adanya pos-pos yang over-budget sehingga terjadi defisit keuangan pada akhir bulan atau adanya kebutuhan yang tidak terpenuhi. Masalah mengatur keuangan keluarga acapkali menjadi penyebab utama perselisihan yang terjadi dalam keluarga. Letak masalahnya, diantaranya karena minimnya komunikasi dan ketidaktahuan dalam mengatur keuangan keluarga dengan tepat. Manajemen keuangan keluarga adalah seni pengelolaan keuangan yang dilakukan oleh individu atau keluarga melalui orang lain untuk mencapai tujuan yang efektif, efisien dan bermanfaat. Menurut Rhenald Kasali, persoalan keuangan bukan cuma urusan kaum ibu saja yang sehari-hari dipercaya menjadi “menteri keuangan” sekaligus “menteri dalam negeri” rumah tangga. Suami sebagai kepala keluarga, harus sama-sama mengerti bagaimana mengelola keuangan agar tidak masuk perangkap “hidup hari ini”, karenanya perlu keterbukaan atau komunikasi yang efektif antara suami dan istri agar masing-masing individu tidak saling menyalahkan atau curiga dan dapat saling percaya dan disiplin dalam mengatur keuangan rumah tangganya. Pelatihan ini diharapkan dapat memberikan informasi sekaligus pelatihan membuat anggaran serta pencatatan keuangan dalam rumah tangga, mengatur alokasi keuangan keluarga untuk bisa saving untuk kebutuhan darurat dan masa depan. Dengan adanya pelatihan manajemen keuangan rumah tangga bagi ibu-ibu PKK RW 05 dapat lebih memanage keuangannya dengan baik.
Pengaruh Brand Image, Mutu Produk dan Persepsi Harga terhadap Keputusan Pembelian Merchandise Miniso Ambarrukmo Plaza Mall Yogyakarta Regita Ratna Hediyati; Yunita Fitri Wahyuningtyas
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.627

Abstract

Miniso presents a variety of middle class products at economical selling prices so that they are very popular with many people, especially millennials. The aim of this research is to evaluate the variables listed in the observations. Researchers analyze using quantitative methods. The information collection strategy is in the form of a general description and survey with a questionnaire as a paraga. The sample in this research consisted of 100 purchasing clients at Miniso Ambarrukmo Plaza Mall Yogyakarta, using a purposive sampling testing strategy and the IBM SPSS 25th edition statistical program. As shown by the research results, brand image, product quality and price perceptions influence purchasing choices.
Customer Service Management at Bank BTN KCP Condong Catur: Review of SOPs and Service Procedures Imbang Yuniannita; Yunita Fitri Wahyuningtyas
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.862

Abstract

Facing the complexity of the banking industry, especially in the era of globalization and digitalization, Bank Tabungan Negara (BTN) needs to anticipate the changes that occur. This study uses several methods in data collection, in this study are interviews, observations and documentation, but emphasizes more on the interview method to dig up information and obtain good and complete information. The qualitative data processing and analysis stage is carried out based on interview data, observations and documentation. Data analysis at this stage consists of data reduction and presentation followed by drawing conclusions. Service management based on SOP (Standard Operating Procedure) at BTN KCP Condong Catur bank, with a service management system in accordance with standard operating procedures and management functions has been realized and is running well. The service procedure at BTN KCP Condong Catur Bank has been carried out well, one example of the service procedure process is by controlling the services at BTN KCP Condong Catur by holding annual controls from BTN KCP Condong Catur.
Optimalisasi Kompetensi Dosen Pembimbing dalam Meningkatkan Kualitas Lulusan Taruna Tingkat III/Sermatar Prodi Teknik Sipil Pertahanan Akademi Militer Magelang Madyasari Suryaningrum; Yunita Fitri Wahyuningtyas
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6688

Abstract

The management of academic human resources is a strategic factor in ensuring graduate quality, including within the context of military education at the Indonesian Military Academy (Akmil) Magelang. One crucial aspect of academic governance is the effectiveness of thesis supervisors in guiding cadets during the final project process as a mechanism for controlling learning outcome quality. Recent educational policy changes, particularly the reduction of the study period and the assignment of cadets to military units after commissioning, have created managerial challenges in supervising academic guidance systems, especially in the Defense Civil Engineering Study Program. This study aims to analyze the optimization of supervisors’ competencies as part of academic supervision management in supporting the quality of third-level cadet graduates (Sermatar). A descriptive qualitative approach was employed, with data collected through in-depth interviews, observations, and document analysis involving supervisors and cadets. Data were analyzed using the interactive model of Miles and Huberman. The findings indicate that pedagogical, professional, personal, and social competencies of supervisors have been adequately managed and implemented within the final project supervision system. However, several constraints remain, including limited time availability, the absence of fully standardized supervision mechanisms, and limited capacity-building opportunities for supervisors. Therefore, strengthening supervision governance through standardized procedures, continuous competency development, and the utilization of technology is necessary as part of an academic human resource management strategy to maintain and enhance the quality of cadet graduates.
The Influence of Service Quality and Store Atmosphere on Customer Satisfaction Alfreldo, Farhan; Wahyuningtyas, Yunita Fitri
Research Horizon Vol. 6 No. 1 (2026): Research Horizon - February 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.1.2026.1044

Abstract

The increasingly intense competition in the café industry requires business owners to create sustainable customer satisfaction to maintain competitiveness. Customer satisfaction is influenced by various factors, particularly service quality and store atmosphere that are directly experienced by customers. This study aims to examine the effect of service quality and store atmosphere on customer satisfaction. A quantitative approach was applied using a survey method, with questionnaires distributed to 130 respondents. Data were analyzed using SPSS version 27, including validity and reliability tests as well as multiple linear regression analysis. The results show that service quality has a positive and significant effect on customer satisfaction. Likewise, store atmosphere also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and store atmosphere jointly have a significant positive effect on customer satisfaction. These findings indicate that improving service quality and creating a comfortable and attractive store atmosphere are essential to enhancing customer satisfaction and strengthening the competitiveness. This study contributes to marketing management theory by examining the influence of service quality and store atmosphere on customer satisfaction and provides a practical basis for improving service quality, store atmosphere, and marketing strategies to enhance customer satisfaction.
Co-Authors A. Majid Syafi’i Aisyah Indah Irmaya Alfreldo, Farhan Ambarwati, Lilik Anang Bagus Setyawan Anisa Uli Maslakhah Ardika Irfanto Arifin, Heri Assery, Syeh Budiyati, Kuntari Candra Vionela Merdiana Choliq, R. Agus Christin Puspitasari Clarissa Paulina Audry Dian Tiara Rezalti Dila Damayanti Dyah Ari Susanti Dyah Ayu Widiastuti Eka Ambara Fajar, Rizki Nur Fatullah, Rahmat Gusnadi, Indra Dwi Hediyati, Regita Ratna Ibtisamah, Nadaa Fauziyya Imam Pratama Imbang Yuniannita Juliantri, Assyifa’ Latif Nur Azmi, Muhammad Lukia Zuraida Lusi Feptiasari M. Awal Satrio Satrio Nugroho Madyasari Suryaningrum Marlina Sari Weasaga Martanto, Eko Meidi Syaflan, Meidi Muhammad Robi' Nurwahyudi Nining Purwatiningsih Nugroho, Muhamad Awal Satrio Nugroho, Muhammad Awal Satrio Nur Fitriyani Nur Fitriyani Nurhasanah, Annisa Nurwahyudi , M. Robi Prasa Risky Dermawan R. Agus Choliq Rahayuningsih, Dewi Arum Regita Ratna Hediyati Samboga, Rakha Sari, Elina Kartika Setiawan, Muhammad Ujang Adi Syaifullah Chairman Olways Affandi Syaiyi Datul Munauwaroh Syamsul Ma’arif Tahsa Husna Anindita Tjahjono, Achmad Umam, Muhammad Khatibul Uswatun Chasanah Valena Valena Vivi Alviani Wahyu Purwanto Wahyuningrum, Ike Maharani Yuniannita, Imbang Yunita, Lia Zayyan, Muhammad Fahmi Zayyan