Article Per Year (5 Year)
p-Index From 2021 - 2026
2.928
P-Index
This Author published in this journals
All Journal Jurnal IPTA JURNAL DESTINASI PARIWISATA Jurnal Kajian Bali Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel JKTP Journal of Tourism and Interdiciplinary Studies International Journal of Green Tourism Research and Applications Jurnal Ilmiah Hospitality Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Bioculture Journal Jurnal Mosaik Hospitaliti
Suryaningsih, Ida Ayu Anggreni
Anggreni.suryaningsih@triatmamulya.ac.id
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal IPTA

 1 
PENINGKATAN WISATAWAN MASA NEW NORMAL: STRATEGI KOMUNIKASI PEMASARAN DI DINAS PARIWISATA KOTA DENPASAR Ida Ayu Anggreni Suryaningsih; Ida Ayu Gayatri Kesumayathi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p04

Abstract

Since the issuance of regulations related to the implementation of the new normal phase in all regions of Indonesia, the Government of Denpasar city, assisted by the Covid-19 Response Acceleration Task Force, has begun to start designing new normal SOPs for all related aspects one of which is in terms of increasing tourists. The new normal policy made by the central government needs a marketing strategy adapted to the situations and conditions that occurred during the pandemic. This study aimed to determine the marketing communication strategy of the Denpasar City Tourism Office in increasing tourists during the new normal period. This study uses the theory of marketing mix. The research method used in this study is a qualitative descriptive method, in which the Denpasar City Tourism Office was taken as the object of research. Data collection was carried out using observation, documentation, and interview techniques. The data then were analyzed in three stages, namely data reduction, data presentation, and conclusions. The results of the study reported that the Denpasar City Tourism Office has taken steps that are in accordance with the marketing communication strategy, the steps are the implementation of marketing mix with promotion mix inside.
PERANCANGAN MODEL WISATA EDUKASI DI SUBAK TEBA MAJALANGU, DESA KESIMAN KERTALANGU KOTA DENPASAR Suryaningsih, Ida Ayu Anggreni; Shintya Nita Kristiana Putri, Komang; Karina Putri, Ida Ayu
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p04

Abstract

Subak Teba Majalangu is an educational tourist destination located in the village of Kesiman Kertalangu Village, Denpasar City. This place offers nature-based educational tourism activities with Balinese history and culture as its main attraction. This research aims to design an educational tourism concept for Subak Teba Majalangu. Type of This research is descriptive with a qualitative approach. Data collection was carried out through observation, interviews, and document studies. The design of the educational tourism model in the research consists of tutorial and exploration learning methods. The purpose of tutorial learning is to provide basic knowledge about various things found in Subak Teba Majalangu. Majalangu. Exploration learning aims to increase the visitors' knowledge and understanding by directly seeing the object of learning.
Co-Authors Arini, Ni Nyoman Damayanti, Elok Desak Made Purnama Dewi Dewi, Ni Komang Ary Apriliana Dewi, Ni Wayan Mery Sintya Febrianto, Stefanus Eka I Dewa Ayu Tita Permata Tabita I Gusti Ayu Oka Suryawardani I Made Gede Darma Susila I Wayan Kartimin Ida Ayu Gayatri Kesumayathi Ida Bagus Ketut Surya Ida Bagus Suryawan Karina Putri, Ida Ayu Komang Shintiya Nita Kristiana Putri L.K. Herindiyah Kartika Yuni Lubis, Richard Marco Ni Ketut Dewi Irwanti Ni Nyoman Arini Ni Wayan Mekarini Putra, Putu Guntur Pramana Sari, Ni Luh Komang Julyanti Paramita Shintya Nita Kristiana Putri, Komang Syamsul Arifin Widiana, I Wayan Adi