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Evi Kongres
Faculty Of Law, Pelita Harapan University, Surabaya
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Legal Protection for Consumers Against Digital Black Campaign Practices in the Skincare Industry in Indonesia Limbong, Linsepda; Kongres, Evi
Jurnal Pembaharuan Hukum Vol 12, No 3 (2025): Jurnal Pembaharuan Hukum
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26532/jph.v12i3.48742

Abstract

Black campaign practices in Indonesia’s skincare industry pose a serious threat to consumers, especially in today’s digital landscape where information spreads rapidly through social media, influencers, and anonymous accounts. These practices often involve false claims about product safety or effectiveness, manipulated reviews, and paid endorsements disguised as genuine testimonials. The impact includes misinformation, economic losses, and potential health risks. Indonesia has a relatively comprehensive legal framework, including the Consumer Protection Law (Law Number 8 of 1999), the ITE Law, the Anti-Monopoly Law, and BPOM Regulation Number 18 of 2024. However, overlapping institutional authority, difficulties in proving digital violations, and low consumer legal awareness hinder effective enforcement. Current efforts, such as BPOM’s revocation of distribution permits and consumer education by BPKN and YLKI, are positive but inadequate in addressing the complexity of black campaigns. This research uses a normative-juridical approach to analyze the legal framework, identify regulatory and enforcement gaps, and propose strategic measures. These include strengthening regulations, establishing an integrated complaint mechanism, enhancing digital forensic capabilities, and improving consumer literacy. The findings highlight the need for a comprehensive normative and conceptual strategy supported by regulations, oversight bodies, and digital awareness to create a fair and transparent skincare market in Indonesia.
Co-Authors Aji, Bondan Seno Asri Gresmelian Eurike Hailitik Bariyima Sylvester Kokpan Bondan Seno Aji Connie Susilawati Erny Herlin Setyorini, Erny Herlin Fajar Sugianto Hailitik, Asri Gresmelian Eurike Imelda Patricia Kartikasari, Erny Kevin Kogin Kokpan, Bariyima Sylvester Krisnadi Nasution Limbong, Linsepda Made Warka Made Warka, Made Mardika Mardika Mardika, Mardika Margaret, Felicia Mohammad Edgar Rahandika Fridayangga Nora Idiawati Nynda Fatmawati Octarina, Nynda Fatmawati Pandu Satriawan Zainulla Salviana, Fries Melia Sapni, Dripsy Teresa P. Sekti, Ranti Roezalia Wahyu Rizkila Zainulla, Pandu Satriawan Zhang, Sheng