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subarjo, Subarjo
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Journal : Journal of Humanities Education Management Accounting and Transportation

 1 
Pengaruh Daya Tarik Wisata, Pengalaman Wisatawan, dan Kepuasan Wisatawan Terhadap Minat Berkunjung Kembali pada Punthuk Setumbu Nasirudin, Hikmawan; Subarjo, Subarjo
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.4934

Abstract

This study aims to analyze the influence of tourist attractions, tourist experiences, and tourist satisfaction on the intention to revisit Punthuk Setumbu. This study was conducted using a quantitative approach with a questionnaire as a data collection tool. The results of the instrument test stated that the data in this study were proven to be valid and reliable. The results of the classical assumption test stated that the data in this study were normally distributed and produced a regression model that was free from multicollinearity and heteroscedasticity. The results of this study prove that: (1) tourist attractions have a positive and significant effect on the intention to revisit Punthuk Setumbu, (2) experience has a positive and significant effect on the intention to revisit Punthuk Setumbu, (3) tourist satisfaction has a positive and significant effect on the intention to revisit Punthuk Setumbu, (4) tourist attractions, tourist experiences, and tourist satisfaction simultaneously affect the intention to revisit Punthuk Setumbu, Magelang.
Pengaruh Viral Marketing,Kualitas Layanan,dan Persepsi Harga Terhadap Keputusan Pembelian di Kopi Kenangan Ruko Kaliurang Yogyakarta Qotimah, Chusnul; Subarjo, Subarjo
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.5314

Abstract

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Pengaruh E-Service Quality, E-Trust, dan E-Satisfaction Terhadap E-Loyalty Pengguna E-Wallet Dana di Yogyakarta Ardani, Meliza; Subarjo, Subarjo
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.4964

Abstract

Penelitian ini dimaksudkan untuk menguji pengaruh E-Service Quality, E-Trust, dan E-Satisfaction tehadap E-Loyalty pengguna E-wallet Dana pada Mahasiswa Universitas Mercu Buana Yogyakarta. Penelitian ini menggunakan metode kuantitatif dengan populasi seluruh mahasiswa Universitas Mercu Buana Yogyakarta. Teknik pengambilan sampel yang diterapkan adalah purposive sampling, dengan jumlah sampel sebanyak 100 responden yang telah menggunakan e-wallet Dana minimal tiga kali transaksi. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert. Penelitian ini menggunakan uji validitas dan reliabilitas, kemudian uji asumsi klasik, analisis regresi linear berganda, koefisien determinasi (R2) serta ujit dan uji-f menggunakan bantuan SPSS versi 26. Hasil dari penelitian ini membuktikan bahwa: (1) E-service quality berpengaruh positif dan signifikan terhadap e-loyalty. (2) E-trust berpengaruh negatif terhadap e-loyalty. (3) E-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty. (4) Secara simultan, eservice quality, e-trust, dan e-satisfaction memberikan pengaruh positif terhadap e-loyalty.
Pengaruh Kualitas Pelayanan, Harga dan Kualitas Produk Terhadap Minat Beli Ulang Rocket Chicken Yogyakarta Permatasari, Devi Ramadhani; Subarjo, Subarjo
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.4965

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga dan kualitas produk terhadap minat beli ulang konsumen Rocket Chicken Daerah Istimewa Yogyakarta. Teknik pengambilan sampel adalah purposive sampling dengan jumlah sampel sebanyak 100 responden. Teknik analisis data yang digunakan adalah metode analisis deskriptif yang digunakan untuk mendeskripsikan karakteristik responden dan analisis regresi linier berganda dengan menggunakan uji t dan uji F untuk pengujian hipotesis. Hasil penelitian menunjukkan bahwa (1) secara parsial kualitas pelayanan (X1), harga (X2), kualitas produk (X3) berpengaruh signifikan terhadap minat beli ulang (Y). Hal ini terlihat dari nilai sig. 0,000 0,05, (2) dan secara simultan Kualitas Pelayanan (X1), Harga (X2), Kualitas Produk (X3) berpengaruh signifikan terhadap Minat Beli Ulang (Y).
Co-Authors Agung Setiawan, Ardi Aini, Chofifah Festi Nurul Alfan Zuhairi Andang Firmansyah Ardani, Meliza Arifin , Bustanul Arita Witanti Awan Santosa Casmi, Eno Chalil, Nurlita Rafiqah Chorina, Malisa Denny Sudrajat Dulbari, Dulbari Dwitia, Yosi Hazmi, Shadrina Heryanti Heryanti Holil, Maskur Iswadi, Melani Tissa Jaya, Moh. Haris Imron S. Muhammad Waspul Hasyim Muhammad Yunus Nasirudin, Hikmawan Nugroho, Hendrato Setiabudi Paskalis Nahak, Aprianus Permatasari, Devi Ramadhani Pratama, Bagus Aditiya Pratiwi, Nesti Priastuti, Rina Priyadi Priyadi Putri, Della Alvia Kusuma Qotimah, Chusnul Rachmawati, Alifah Widya Rahmadi, Rizky Ratna Dewi Reina Mariana, Julita Riadi, Wiwit Enggal Rina Dwiarti Rochman, Fajar Saptahadi, Dwija Setiawan, Feni Sri Buwono . Sumiyarsih, Sumiyarsih Suparmin, Muhammad Miftahurohman Syahid*, Slamet Umar Syahrul R, Syahrul Triwidodo, Triwidodo Wahyuningsih, Dewi Sri Wahyuningsih, Tri Harsini Widarta, Widarta Yansa, Hemri Yetti Lutiyan Suprapto