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Analysis Of Product Quality And Promotion Towards Consumer Loyalty Mediated By Consumer Satisfaction (Case Study Of Two Binjai Burger) Isnan sarwo prasetyo; Toyib Daulay; Sri Rahayu; Elfitra Desy Surya; Nur Afrina Siregar
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.51

Abstract

This research aims to test and analyze product quality and promotion on consumer loyalty which is mediated by Dua Burger Binjai consumer satisfaction. Consumer loyalty is an important aspect, so efforts are needed to increase customer loyalty by using several supporting aspects such as product quality, promotions, and consumer satisfaction. This type of research is quantitative research. The population in this research is Dua Burger consumers. The number of samples used in this research was 150 samples. The data analysis method used in this research uses the Structural Equation Model Partial Least Square (SEM-PLS). The results of this research are that product quality has a positive and significant effect on consumer satisfaction. Promotion has a positive and significant effect on Consumer Satisfaction. Consumer Satisfaction has a positive and significant effect on Consumer Loyalty. Product quality has a positive and significant effect on consumer loyalty. The promotion has a positive and significant effect on consumer loyalty. Product Quality has a positive and significant effect on Consumer Loyalty through Consumer Satisfaction. Promotion has a positive and significant effect on Consumer Loyalty through Consumer Satisfaction. Product Quality and Promotion have a positive and significant effect on Consumer Loyalty through Consumer Satisfaction.
Analisis Budaya Organisasi, Kepemimpinan, Disiplin Kerja Terhadap Kinerja Pegawai Badan Pengembangan Sumber Daya Manusia Provinsi Sumatera Utara Umy Ailidya; Noni Ardian; Sri Rahayu
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6203

Abstract

Badan Pengembangan Sumber Daya Manusia Provinsi Sumatera Utara adalah lembaga pemerintah daerah yang bertugas meningkatkan kompetensi dan kualitas aparatur serta sumber daya manusia di wilayah Sumatera Utara melalui pelatihan, pendidikan, dan pengembangan. Untuk mencapai tujuannya BSDM Sumut perlu meningkatkan kinerja pegawainya melalui penerapan budaya kerja yang unggul, kepemimpinan yang efektif, dan disiplin kerja yang tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi, kepemimpinan, dan disiplin kerja terhadap kinerja pegawai pada Badan Pengembangan Sumber Daya Manusia Provinsi Sumatera Utara. Populasi dalam penelitian ini sebanyak 80 orang ASN. Dengan Teknik pengambilan sampel yaitu sampel jenuh maka jumlah sampelnya sebanyak populasi yaitu 80 orang responden. Teknik analisis yang digunakan dalam penelitian ini yaitu analisis regresi linear berganda yang diolah menggunakan software SPSS versi 29. Hasil penelitian menunjukkan bahwa secara parsial, variabel budaya organisasi dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai, sedangkan kepemimpinan secara parsial tidak berpengaruh positif dan signifikan terhadap kinerja pegawai pada Badan Pengembangan Sumber Daya Manusia Provinsi Sumatera Utara. Secara simultan budaya organisasi, kepemimpinan, dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai.
ANALYSIS OF ACADEMIC SUPERVISION AND INDEPENDENT TRAINING ON TEACHER PERFORMANCE WITH COMPENSATION AS AN INTERVENTING VARIABLEAT STATE MIDDLE SCHOOL 1 PINTU RIME GAYO, BENER MERIAH REGENCY Aunan; Sri Rahayu; Mesra B
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3665

Abstract

Improving the quality of education at the junior high school level is highly dependent on teacher performance as the main actors in the learning process. This study aims to analyze the effect of academic supervision and independent training on teacher performance, with compensation as an intervening variable at SMP Negeri 1 Pintu Rime Gayo, Bener Meriah Regency. This study uses a quantitative approach with Partial Least Squares (PLS) analysis. The population in this study were all 64 teachers, with a saturated sampling technique. The results show that academic supervision and independent training have a positive and significant effect on compensation. In addition, independent training and compensation also have a positive and significant effect on teacher performance. Although the direct effect of academic supervision on teacher performance is not significant, there is a significant indirect effect through compensation. Thus, compensation acts as an intervening variable that strengthens the relationship between academic supervision and independent training on teacher performance. This study recommends that schools improve the quality of academic supervision, encourage independent teacher training, and provide fair compensation to support continuous improvement in teacher performance
ANALYSIS OF LEADERSHIP STYLE AND COMPETENCE ON TEACHER PRODUCTIVITY WITH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLEAT PERMATA 2 STATE MIDDLE SCHOOL IN BENER MERIAH REGENCY Hafnidah; Mesra B; Sri Rahayu
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3666

Abstract

This research investigates the influence of leadership style and competence on teacher productivity, with organizational commitment acting as an intervening variable. The study was conducted at SMP Negeri 2 Permata in Bener Meriah Regency, involving 81 teachers. A quantitative approach was employed, utilizing a saturated sample. Results indicate that leadership style has a positive and significant impact on both teacher productivity and organizational commitment. Competence, however, showed a positive but insignificant direct effect on teacher productivity. Organizational commitment significantly mediates the relationship between leadership style and competence with teacher productivity. The study recommends that school leaders maintain clear instructions and that internal supervision be conducted periodically with constructive feedback to improve teacher productivity.
ANALYSIS OF WORK CLIMATE AND ORGANIZATIONAL CULTURE ON TEACHER PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENTING VARIABLEAT SMP NEGERI 1 PINTU RIME GAYO BENER MERIAH REGENCY Zulman; Mesra B; Sri Rahayu
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3668

Abstract

This study examines the influence of work climate and organizational culture on teacher performance, with job satisfaction acting as an intervening variable. The research was conducted at SMP Negeri 1 Pintu Rime Gayo, Bener Meriah Regency, using a quantitative approach. Data was collected from a saturated sample of 81 teachers (ASN and PPPK) through questionnaires. The results of SmartPLS analysis indicate that work climate has a direct and significant positive effect on both teacher performance and job satisfaction. Organizational culture has a significant positive effect on job satisfaction, but not directly on teacher performance. Furthermore, job satisfaction has a positive and significant impact on teacher performance. Finally, both work climate and organizational culture positively and significantly influence teacher performance through job satisfaction. The study suggests the importance of improving work climate, organizational culture, and job satisfaction to enhance teacher performance.
ANALYSIS OF ACADEMIC SUPERVISION AND ORGANIZATIONAL CULTURE ON TEACHER PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENTING VARIABLEAT STATE MIDDLE SCHOOL 1 PINTU RIME GAYO, BENER MERIAH REGENCY Sulman; Kiki Farida Ferine; Sri Rahayu
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3669

Abstract

This research investigates the influence of academic supervision and organizational culture on teacher performance, with job satisfaction as an intervening variable, at SMPN 1 Pintu Rime Gayo, Bener Meriah Regency. A quantitative approach was used with a saturated sample of 64 teachers (civil servants and PPPK). Data was collected through questionnaires, and analyzed using SmartPLS. The results reveal that academic supervision and organizational culture have a direct and significant positive effect on teacher performance and job satisfaction. Job satisfaction also has a direct and significant positive effect on teacher performance. However, job satisfaction does not mediate the relationship between academic supervision and teacher performance, but it does mediate the relationship between organizational culture and teacher performance. The study emphasizes the importance of academic supervision, organizational culture, and job satisfaction in enhancing teacher performance in the studied context.
ANALYSIS OF WORK CLIMATE AND WORK ETHIC ON TEACHER PERFORMANCE WITH MOTIVATION AS AN INTERVENING VARIABLE AT SMA NEGERI 1 PESAM IN BENER MERIAH REGENCY Masfirah; Mesra B; Sri Rahayu
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3673

Abstract

This study investigates the influence of work climate and work ethic on teacher performance, with motivation as an intervening variable, at SMA Negeri 1  Pesam, Bener Meriah Regency. Using a quantitative approach, data was collected from 66 teachers and analyzed using SmartPLS. The results indicate that work climate and work ethic have a positive and significant effect on motivation, and motivation, in turn, positively and significantly affects teacher performance. Work climate also has a direct positive and significant impact on teacher performance. However, work ethic does not have a significant direct effect on teacher performance, and motivation does not mediate the relationship between work climate and teacher performance. The findings suggest that fostering a positive work climate and strengthening work ethic can enhance teacher motivation and ultimately improve teacher performance.
THE IMPACT OF INDEPENDENT CURRICULUM TRAINING AND THE INDEPENDENT TEACHING PLATFORM ON TEACHER PERFORMANCE THROUGH TEACHER COMPETENCEAT STATE VOCATIONAL SCHOOL 2 BENER MERIAH Maroli Putra; Sri Rahayu; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3674

Abstract

This study aims to analyze the effect of the Independent Curriculum training and the use of the Merdeka Mengajar Platform on teacher performance through teacher competency as a mediating variable at SMK Negeri 2 Bener Meriah. Changes in national education policy encourage teachers to adapt to more flexible and student-centered learning approaches. The Independent Curriculum training and features within the Independent Teaching Platform, such as self-paced training, teaching tools, and inspirational videos, are expected to improve teachers' pedagogical and professional competencies. This study used a quantitative approach with path analysis techniques. The study population was all teachers at SMK Negeri 2 Bener Meriah, with samples taken proportionally. The results showed that the Independent Curriculum training and the use of the Merdeka Mengajar Platform had a positive and significant effect on teacher competency, and teacher competency significantly influenced teacher performance. In addition, teacher competency also played a mediating role in strengthening the relationship between training and teacher performance. These findings emphasize the importance of continuous training and the use of educational technology to support teacher professionalism in the Independent Curriculum era.
ANALYSIS OF COMPETENCE AND INTEGRITY ON TEACHER PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE AT SMA NEGERI 1ELEPHANT TIMANG, BENER MERIAH REGENCY M. Thaib; Sri Rahayu; Kiki Farida Ferine
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3675

Abstract

This study aims to analyze the influence of competence and integrity on teacher performance with job satisfaction as an intervening variable at SMA Negeri 1 Timang Gajah, Bener Meriah Regency. The background of this study is based on the important role of teachers in improving the quality of education, where teacher performance is influenced by internal factors such as competence and integrity, as well as external factors such as job satisfaction. This study used a quantitative approach with a population of 77 teachers, all of whom were sampled using a saturated sampling technique. Data collection was carried out by distributing questionnaires and processed using the Partial Least Square (PLS) method. The results showed that competence had a positive and significant effect on teacher performance and job satisfaction. Integrity had a positive and significant effect on job satisfaction, but a positive but not significant direct effect on teacher performance. Job satisfaction was proven to have a positive and significant effect on teacher performance and was an intervening variable in the relationship between competence and integrity on teacher performance. These findings indicate that efforts to improve teacher performance need to be focused on strengthening competence, upholding integrity, and creating a work environment that supports job satisfaction. The results of the study are expected to be a reference for schools in formulating policies for sustainable teacher professional development.
ANALYSIS OF EXPERIENCE, EXPERTISE AND MOTIVATION TOWARDS EMPLOYEE COMPETENCE MEDIATED BY THE KNOWLEDGE MANAGEMENT SYSTEM AT PT SUBHOLDING PELINDO MULTI TERMINAL Kasih Dwi Yanti; Yohni Anwar; Sri Rahayu
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3900

Abstract

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