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All Journal JRB-Jurnal Riset Bisnis Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Accounting and Management Journal IAIC Transactions on Sustainable Digital Innovation (ITSDI) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Journal of Computer Science and Technology Application
Aprillia, Ariesya
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Aptisi Transactions on Management

 1 
The Role of Cognitive and Affective Post-Purchase Dissonance as Mediating Variables between Perceived Impulsiveness and Repurchase Intention Octavianus, Steven; Aprillia, Ariesya
APTISI Transactions on Management (ATM) Vol 9 No 1 (2025): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i1.2374

Abstract

The study investigates whether cognitive and affective post-purchase dissonance mediate the relationship between perceived impulsiveness and repurchase intention. Using purposive sampling, data were collected from 220 respondents, predominantly women with bachelor’s degrees. The study applied Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. The findings indicate that cognitive and affective post-purchase dissonance do not function as mediators in the relationship between perceived impulsiveness and repurchase intention. Practical implications of the study suggest that companies, especially e-commerce platforms, should focus on minimizing post-purchase dissonance to enhance customer satisfaction and retention. Strategies such as streamlined product return policies and responsive customer service can play a vital role in achieving this. These measures can help address consumer doubts and negative emotions following impulsive purchases, fostering greater trust and loyalty. This research contributes to the understanding of consumer behavior in online retail but highlights the need for further exploration using mixed methods to better capture the emotional nuances of post-purchase dissonance. Additionally, expanding the scope to include diverse products and demographics could enrich future findings.
E-Satisfaction as a Mediator Between E-Service Quality, E-Trust, and E-Loyalty Florence, Jessica; Aprillia, Ariesya
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2434

Abstract

The rapid growth of online commerce has dramatically altered consumer be- havior, highlighting the crucial role of high-quality digital services and customer trust in establishing lasting customer loyalty. Nevertheless, the mediating effect of e-satisfaction on the relationship between e-service quality, e-trust, and e- loyalty still requires deeper exploration. The current research aims to analyze the mediating role of e-satisfaction in the relationship between e-service quality and e-trust toward e-loyalty among consumers engaging in online shopping activities in the Greater Bandung region. The study collected data from 302 re- spondents through an online survey conducted using Google Forms, distributed via WhatsApp and Instagram. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the seven formulated hypothe- ses. Findings indicate that e-service quality significantly affects e-satisfaction, while e-trust also exhibits a direct positive effect on e-satisfaction. Addition- ally, both e-service quality and e-trust positively contribute to e-loyalty, with e-satisfaction playing a significant role in enhancing e-loyalty. The study further identifies e-satisfaction as a mediator between e-service quality and e-loyalty but not between e-trust and e-loyalty. These results underline the importance of high-quality service and trust in driving customer retention within online busi- ness environments. Consequently, online business platforms are encouraged to focus on enhancing user experiences by delivering secure, efficient, and superior quality services to foster stronger customer connections and promote enduring loyalty.
Analyzing the Key Drivers of Satisfaction and Loyalty Among Food Delivery App Users Setiawan, Rony; Aprillia, Ariesya
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2449

Abstract

This study investigates the factors affecting user satisfaction and loyalty in food delivery apps, particularly focusing on variables such as information quality, pri- vacy and security, and perceived danger of Covid-19. The research adopts a quantitative, causal-explanatory design, with a sample size of 208 respondents. Data were collected using a structured survey, and the analysis was conducted with SPSS Amos and Partial Least Squares Structural Equation Modeling (PLS SEM). The study reveals significant relationships between usage intention, ac- tual usage, and customer satisfaction, with a specific emphasis on the role of promotion in increasing user satisfaction and loyalty. Variables such as ease of use, navigation design, and packaging safety, however, were found to have no significant impact on usage intention or actual usage. This study also high- lights the evolving consumer behavior in the food delivery industry, especially post-pandemic, where safety and convenience remain critical. The findings pro- vide valuable insights for businesses in the digital marketplace, helping them understand the changing dynamics of consumer preferences. By refining ser- vice offerings and focusing on key influencing factors, food delivery companies can enhance their market competitiveness and customer retention strategies.
Co-Authors Adiwijaya, Alfri Alfredo Ezra Amadeus Asri Awhina, Ridan Ahsani Te Cen Lu Chandra Kuswoyo Christine Aliwinoto Felicia Abednego Florence, Jessica Ikhsan, Ramzi Zainum Kallas, Evelin Kezia Kurniawati Nursalin Kristiawan, Allen Kumara, Aryan Lena Magdalena, Lena Natalia, Hizkia Desy Noyari, Jihan Asa Nuche, Asher Octavianus, Steven Rahayu, Eli Ratih Rony Setiawan Rully Arlan Tjahyadi Rusli Ginting Munthe, Rusli Ginting Setiawan, Sandy Sunarjo, Richard Andre Sutarman, Asep Sutrisna Sutrisno, Exsel Kristianto Vaher, Kristina