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All Journal JURNAL ILMU SOSIAL Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Studi Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Al Huwiyah: Journal of Woman and Children Studies Innovative: Journal Of Social Science Research J-CEKI
Utamidewi, Wahyu
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Makna Kesetaraan Gender dagi Followers Instagram @wmnlyfe Karnanto, Natasya Yolanda Poetri; Utamidewi, Wahyu; Nurkinan, Nurkinan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4023

Abstract

The issue of gender equality is one of the issues that still often occurs, especially in Indonesia. One of the things that underlies this gender inequality occurs because of the inherent patriarchal culture which shows that men tend to hold greater power roles so that it indirectly degrades the existence of women. In order to be free from the oppressive patriarchal culture, men's participation is also considered necessary in an effort to increase public awareness about gender equality. The involvement of mass media, namely Instagram, is also able to play a considerable role in efforts to voice issues regarding gender equality. The research method used is a descriptive qualitative method with in-depth interviews with informants who are followers of @wmnlyfe. The results of this study will explain how individuals interpret gender equality contained in the campaign video "Women Can Be Safe Where" by relating it using the theory of social reality construction based on three dialectical stages, namely externalization, objectivation, and internalization. Through the "Women Can Be Safe Where" campaign published by @wmnlyfe's Instagram account, it can be said that the campaign video succeeded in conveying the meaning of gender equality to its followers. By promoting the values of equality, this account provides insight into the importance of respecting and respecting gender differences in society. Keywords: Gender Equality, Social Reality Construction, Meaning of Gender Equality, Instagram
Pengalaman Komunikasi Santriwati Dalam Menonton Drama Korea Ramadhani, Muthiara; Utamidewi, Wahyu; Lubis, Flori Mardiani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4024

Abstract

This research aims to understand the communication experiences of female Islamic boarding school students (santriwati) in watching Korean dramas. The research method used is a qualitative method phenomenology approach. The research data was obtained through in-depth interviews and participant observation with santriwati who have experience in watching Korean dramas. The results of the study show that the communication experiences of santriwati in watching Korean dramas involve aspects such as emotional involvement, identification with characters, exploration of Korean culture, and the use of social media. In this context, santriwati express that watching Korean dramas provides them with strong emotional experiences, such as feeling connected to the characters, experiencing the same emotions, and sharing happiness or sadness together. They also develop identification with the characters in Korean dramas, associating their own struggles and feelings with the stories depicted. Moreover, watching Korean dramas provides an opportunity for santriwati to learn about Korean culture. They are interested in traditional clothing, food, music, and social customs portrayed in the dramas. Some of them are even interested in learning the Korean language. Korean dramas also provide insights into everyday life in Korea and broaden their knowledge of the world. The use of social media is also an important part of santriwati's communication experiences in watching Korean dramas. They use social media platforms such as Facebook, Twitter, and Instagram to share opinions, emotions, and recommendations about the dramas they watch. Social media also serves as a platform for them to connect with other Korean drama fans, both within and outside the santriwati community. This research provides a deep understanding of the communication experiences of santriwati in watching Korean dramas. The findings of this study can provide insights to cultural enthusiasts, drama producers, and other researchers on how Korean dramas can influence the emotions, identity, and social interactions of santriwati. The implications of this research can also be used in the development of cultural content and intercultural understanding among santriwati. Keywords: Communication experiences, santriwati, Korean dramas.
Peran Komunikasi Keluarga Dalam Pengambilan Keputusan Pernikahan Dini pada Remaja Fauziah, Dea Syifa; Tayo, Yanti; Utamidewi, Wahyu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4025

Abstract

This research aims to explain the role of family communication in the decision-making process of early marriage among teenagers. The study utilizes a qualitative descriptive method to gain an in-depth understanding of the observed phenomenon. Data was collected through in-depth interviews with teenagers who have experienced early marriage, their parents, and other family members involved in the decision-making process. The research also involved participatory observation within the teenagers' family environment to obtain a more comprehensive understanding of the social, cultural, and influencing factors of early marriage decision-making. The results of this study indicate that family communication plays a significant role in the decision-making process of early marriage among teenagers. Open, honest, and empathetic communication among family members helps teenagers understand the consequences, risks, and long-term impacts of early marriage. Effective communication also enables families to convey values, norms, and expectations related to marriage to teenagers. Additionally, the research identifies several factors that influence family communication in the context of early marriage decision-making. These factors include social, cultural, economic, educational, and personal factors of the teenagers. Gender inequality, lack of education, cultural pressures, and poverty are some of the factors that influence family communication in the context of early marriage among teenagers. The findings of this research have important implications for the development of programs and interventions aimed at preventing early marriage among teenagers. In the context of family communication, these programs should encourage open communication and support the positive role of the family in helping teenagers make informed decisions and providing realistic understanding of marriage. Keywords: family communication, decision-making, early marriage.
Makna Quarter Life Crisis : Studi Fenomenologi Pemuda Gereja Kristus Gunung Putri Ndraha, Yalimurni; Nayiroh, Luluatu; Utamidewi, Wahyu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4693

Abstract

This research aims to find out about the meaning of the Quarter Life Crisis and whether there is an influence from the environment as well as communication among the youth of Christ Gunung Putri church. The method used in this study uses qualitative methods in this study, namely researchers use descriptive data that uses several words, either written or spoken, by behavior and people who will be observed. The approach used is phenomenology to understand the meaning of the Quarter Life Crisis among the youth of the Christ Gunung Putri Church. The informants in this study were young members of the Christen Gunung Putri church aged 18-29 years who were going through the Quarter Life Crisis phase. The results of this study consist of two main issues, namely regarding the meaning of the Quarter Life Crisis and its influence on communication among the youth of Christ the Gunung Putri church. With the experiences felt by the informants raises questions that refer to how the meaning of the Quarter Life Crisis is in the communication of the youth of the church of Christ the Gunung Putri. Based on the direct experience experienced by the informants about the Quarter Life Crisis phase, it produces various meanings. This meaning is of course related to one's background, age, communication patterns, and responses from the surrounding environment. Quarter Life Crisis as a phase of crisis at the age from adolescence to adulthood, which they are generally experiencing at this time. Feelings of anxiety, worry about the future, confusion, searching for identity, feeling insecure and having many demands they feel at this time. Of course, all informants had conducted intrapersonal communication (by struggling with themselves for any concerns as well as making decisions) and also interpersonal (sharing with fellow youth members which resulted in comfort, relief and helpful inside) during the Quarter Life Crisis phase. Keywords: Quarter Life Crisis, intrapersonal communication, interpersonal communication
Makna IPhone Bagi Sheeple di Kalangan Generasi Z Puri, Widya Triananda; Utamidewi, Wahyu; Nayiroh, Luluatu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4696

Abstract

Salah satu feinomeina peingguna iPhonei dalam keihidupan seihari-hari untuk meingikuti trein sudah meinjadi topik hangat di kalangan masyarakat hampir di seluruh dunia. Dimana masyarakat seikarang seiakan beirlomba-lomba untuk meimiliki smartphonei yang satu ini. Adapun sebutan untuk penggemar setia iPhone disebut dengan istilah sheeple. Tujuan dari penelitian ini adalah ingin mengetahui Apa Makna iPhone Bagi mahasiswa Ilmu Komunikasi angkatan 2019 FISIP UNSIKA sebagai pengguna iPhone dari kalangan Generasi Z. Penelitian ini menggunakan jenis penelitian kualitatif dengan menggunakan pendekatan Fenomenologi. Teknik pengumpulan data dilakukan dengan cara observasi non partisipan, wawancara mendalam dan dokumentasi. Teknik analisis data menggunakan teknik dari Miles dan Huberman yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Penentuan informan menggunakan teknik purposive sampling. Hasil penelitian diperoleh bahwa makna iPhone bagi para informan adalah Pertama, sebagai alat kepercayaan diri. Kedua, sebagai alat kepuasan diri. Ketiga, sebagai alat penunjang bermedia sosial dan Keempat, sebagai alat penunjang segala aktivitas.
Kecanduan Game Online Terhadap Konsumsi Pembelian Virtual Goods Maylintang, Andien; Utamidewi, Wahyu; Kusumaningrum, Rastri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4724

Abstract

Game online Genshin Impact yang baru rilis pada tahun 2021 telah berhasil mengantongi 46 miliar rupiah pada tahun rilis pertamanya. Genshin Impact adalah game yang berbasis undian atau gacha dimana pemainnya dapat membeli virtual goods atau item dalam game untuk memenuhi kebutuhan bermain. Kecanduan game online dapat memicu pemainnya untuk berperilaku konsumtif demi mendapatkan apa yang mereka mau. Misi dari penelitian ini adalah untuk mengungkapkan seberapa besar pengaruh kecanduan game online terhadap perilaku konsumtif, dengan menggunakan pengikut akun Twitter @babufess sebagai contoh para pemain Genshin Impact. Penelitian ini mengadopsi metode survei kuantitatif eksplanatori, dengan menerapkan analisis regresi linear sederhana. Teori yang diadopsi dalam penelitian ini adalah Teori Ketergantungan Media. Partisipan dalam penelitian ini berjumlah 100 orang, dan data dikumpulkan melalui kuisioner yang disebar menggunakan skala Likert serta menguji hipotesis koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan dari kecanduan permainan online Genshin Impact terhadap perilaku konsumtif.
Dampak Pesan Campaign Love Myself terhadap Pentingnya Kesehatan Mental Remaja Damanik, Retno Permatasari; Nursanti, Siti; Utamidewi, Wahyu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4746

Abstract

In 2017 BTS released a campaign with UNICEF "love myself" which aims to influence fans to love themselves, spread positivity around and make the world safe for the younger generation. The research entitled Dampak Pesan Campaign Love Myself terhadap Kesehatan Mental Remaja was conducted to see how much impact the love myself campaign message has on adolescent mental health in ARMY aged 20-23 years. An explanatory survey was used in this quantitative research project. Uses and Effect Theory is the theory put to use. 100 persons made up the study's population. Distribution of surveys using the Likert scale, simple linear regression, and hypothesis testing using the coefficient of determination (R2) were used to gather the data. According to the findings, neither the message variable from the "love yourself" campaign nor its impact on variable Y (adolescent mental health) had any beneficial effects. Only 0.00009% of the message variable's effect was found in this analysis, with the remaining influence coming from other factors that were not included. Keywords: Love Myself Campaign, Adolescent Mental Health, Uses and Effect
Analisis Naratif Product Placement Daihatsu dalam Web Series Mulih Pahlevi, Muhammad Haykal; Utamidewi, Wahyu; Kusumaningrum, Rastri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4771

Abstract

The current information age provides various ways that are used by certain parties in marketing their products, one of which is by using video media to create Web series. This study aims to examine the four-episode Mulih web series which airs on the Daihatsu Sahabatku channel. In this web series, several Daihatsu product lines appear as vehicles that support the narrative of the actors. This study dissects Product Placement practices conducted by PT. Astra Daihatsu Motor with the concept of Product Placement Dimension namely Visual, Auditory and Plot Connection and Elaboration Likelihood Model. This study uses narrative analysis and conducts interviews with some viewers of the Mulih Web Series. The results show that the Plot Connection dimension dominates the Web Series with a storyline that focuses on Daihatsu vehicles. Apart from that, the audience also indicated that there was a difference in the elaboration resulting from watching this Web Series. Of the four informants, there were at least two informants who leaned towards the central path while the other two leaned towards the peripheral path. The formation of this elaboration is based on the background or motivation of the audience and the ability to think what they can do. Daihatsu seems to be trying to give the audience subtle hints without bringing up the technical aspects, but more about how the story is told. Keywords: Web Series; Product Placements; Elaboration Likelihood Model; Narrative Analysis
Pengaruh Konten Instagram Food Vlogger @gina_angelia terhadap Minat Kuliner pada Followers Febrianita, Rika Hadhi; Nursanti, Siti; Utamidewi, Wahyu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4876

Abstract

Instagram is one of the most popular forms of social media used for information, communication, and entertainment, with a wide reach and a continuously growing user base. The Instagram food vlogger account @gina_angelia has gained popularity among individuals due to its unique culinary content. This research aims to determine the influence of @gina_angelia's Instagram content on culinary interests among her followers. The study adopts a quantitative approach using the AIDDA theory, with data collected through a questionnaire from 100 respondents. The results of this research indicate that @gina_angelia's Instagram content significantly influences the culinary interests of her followers, with a coefficient of determination value of 72.1%. The remaining 27.9% is influenced by other variables outside the model. The results, processed using SPSS 26, reveal that the sub-variable X, namely Attention to @gina_angelia's Instagram content, significantly affects the culinary interest of her followers. Interest in @gina_angelia's Instagram content also significantly impacts on her followers' culinary interests. Likewise, Desire in @gina_angelia's Instagram content significantly influences her followers' culinary interests. The Decision factor shows that @gina_angelia's Instagram content has a significant influence on her followers' culinary interests. Meanwhile, the Action factor indicates that @gina_angelia's Instagram content significantly influences her followers' culinary interests. Keywords: Instagram, Culinary Interests, Food Vlogger
STRATEGI KOMUNIKASI PEMASARAN DALI COFFEE FACTORY DALAM MENINGKATKAN LOYALITAS KONSUMEN Dewi Septiani Rosdiana, Neng; Fitriana Poerana, Ana; Utamidewi, Wahyu
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 10 (2024): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i10.2024.4004-4011

Abstract

Bisnis coffee shop bergerak di bidang penyajian berbagai minuman berbasis kopi dengan suasana yang santai dan dilengkapi dengan berbagai fasilitas. Fenomena booming coffee shop di Indonesia mendorong para pengusaha untuk menghadirkan ide dan inovasi guna menarik perhatian konsumen. Minat dan loyalitas konsumen dapat dipengaruhi oleh strategi komunikasi pemasaran yang diterapkan oleh Dali Coffee Factory. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang dilakukan oleh Dali Coffee Factory dalam meningkatkan loyalitas konsumen melalui empat elemen yaitu promosi penjualan, penjualan personal, promosi dari mulut ke mulut, serta acara dan pengalaman. Penelitian ini menggunakan konsep Komunikasi Pemasaran Terpadu oleh Kotler & Keller. Metode yang digunakan adalah kualitatif dengan pendekatan deskriptif. Teknik penelitian yang diterapkan meliputi observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan keempat elemen oleh Dali Coffee Factory mampu meningkatkan loyalitas konsumen. Promosi penjualan yang menawarkan promo setiap hari, penjualan personal yang menciptakan hubungan jangka panjang antara karyawan dan konsumen, promosi dari mulut ke mulut antar pelanggan, serta acara dan pengalaman yang menarik minat dan memberikan pelayanan maksimal, mampu membuat konsumen ingin kembali berkunjung.
Co-Authors Adila, Muhammad Faza Adriansyah, Aditya Tri Angelina, Sisca Dita Budhiarti, Tri Widya Budhiharti, Tri Widya Chikawidya, Chikawidya Damanik, Retno Permatasari Dewi Septiani Rosdiana, Neng Fauziah, Dea Syifa Febrianita, Rika Hadhi Fitriana Poerana, Ana Hariyanto, Fajar Juliyanti, Fina Karnanto, Natasya Yolanda Poetri Kartikasari, Fujianthy Kusumaningrum, Rastri Kususmaningrum, Rastri Lubis, Flori Mardiani Mayasari Mayasari Mayasari, Mayasari Maylintang, Andien Muhammad Ramdhani, Muhammad Munawwar, Ahmad Fuad Nastalia, Septi Nayiroh, Luluatu Ndraha, Yalimurni Nurhalimah, Juag Nurhasanah, Hanna nurkinan, nurkinan Nursanti, Siti Pahlevi, Muhammad Haykal Paul, Farah Puri, Widya Triananda Rafi, M. Soulthan Ragil Pangesti, Sekar Rahmadani, Ririn Ramadhan, Ahmad Fahri Ramadhani, Muthiara Salma, Erlin Alysia Salsabilla, Faira Salsabilla, Khoirunisa Salsabilla, Syifa Zahra Shafina, Rissa Alya Sofyan, Habib Ali Solihah, Sefia Waladinia Tayo, Yanti Zainal Abidin Zainal Abidin