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Analisis Efektivitas LinkedIn dalam Memenuhi Kebutuhan Informasi Lowongan Kerja pada Lulusan Baru UNSIKA 2024 atallah, atallah; Arindawati , Weni A.; Ema, Ema
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1535

Abstract

This study aims to explore the effectiveness of using LinkedIn in fulfilling job vacancy information needs among fresh graduates of Universitas Singaperbangsa Karawang (UNSIKA) in 2024. The background of this research is the high unemployment rate, particularly with 452,713 S1-S3 graduates still jobless (BPS, 2024). This study employs a quantitative approach, using Uses and Gratifications theory as the primary framework, supported by the concept of New Media as a complement. The independent variable, LinkedIn's effectiveness, is measured through the sub-variables of Context, Communication, Collaboration, and Connection. Meanwhile, the dependent variable, information needs, includes cognitive, affective, personal integration, social integration, and tension release indicators as defined by Elihu Katz, Jay G. Blumler, and Michael Gurevitch. The population consists of 3,059 fresh graduates, with a sample of 97 respondents selected using the Slovin formula and purposive sampling. Data were collected through an online questionnaire and analyzed using SPSS. The findings show that the utilization of the Context and Connection features on LinkedIn has a significant contribution in meeting the information needs of fresh graduates from UNSIKA, particularly in the cognitive and social integration aspects. In contrast, the Communication and Collaboration features did not have a significant effect. This research concludes that LinkedIn is effective for fresh graduates, with the optimization of the Context and Connection features, which can support job search strategies in the digital era.
Perempuan sebagai Objek dalam Tren Medusa Trauma di TikTok Bela, Serly Oktavia Nur; Lubis, Fardiah Oktariani; Ema, Ema; Rahman, Khairul Arief
Jurnal Pustaka Komunikasi Vol 9, No 1 (2026): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v9i1.6221

Abstract

The “Medusa Trauma” phenomenon on TikTok represents a new form of female suffering presented as an audio-visual trend. The term is used metaphorically to describe psychological trauma caused by betrayal or abuse by someone close, with the symbol of Medusa from Greek mythology originally a beautiful woman who was cursed into a monster after experiencing sexual violence representing defensive strength born from emotional wounds. This study applies Sara Mills’ model of Critical Discourse Analysis (CDA) to examine the subject and object positions within the Medusa Trauma narrative and how gendered power relations are constructed in digital culture. The analysis is conducted on two levels: micro (textual, audio, and visual representations in TikTok content) and macro (ideological and structural context of patriarchy in digital culture). Previous studies have rarely addressed the representation of women in viral digital trends and the potential commodification of trauma, leaving a research gap that this study aims to fill. The findings reveal that this trend serves not only as a space for emotional expression but also reproduces patriarchal discourse that positions women as passive symbols of suffering. The contribution of this research lies in providing a critical understanding of gender construction in digital culture and its implications for the representation of women’s trauma.