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Journal : E-Coops-Day : Jurnal Ilmiah Abdimas

Strategi Membangun Nation Branding di Era 4.0 Bagi Pelaku UMKM di Kabupaten Serang Husnah Nur Laela Ermaya; Rahmasari Fahria; Wahyu Ari Andriyanto
E-Coops-Day Vol. 4 No. 2 (2023): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ecoopsday.v4i2.3631

Abstract

From the results of observations and interviews conducted by the service team, it shows that there are still a lot of MSME actors who do not understand and the importance of Branding. The neglected branding certainly has a negative impact on MSME products in Serang Regency. The purpose of implementing this training and mentoring is to provide socialization and assist MSME actors in building Nation Branding in the 4.0 era. Optimizing the use of brands must be carried out by MSME actors in the hope that it will increase consumer buying interest and competitive selling prices. In addition, a well-built brand is an investment and is expected to provide benefits for MSMEs in the future. The stages of implementing this community service activity are identifying the problems that occur in partners, namely by using an observation approach by interviewing, providing training and finally providing assistance to MSME actors. The results of this activity show that MSME actors have an understanding and awareness of the importance of building nation branding in the 4.0 era so that they can compete nationally with products produced by other MSME actors.
Pendampingan Pengembangan Karakter Individu Sebagai Penggiat Pencegahan Pemberantasan Penyalahgunaan dan Peredaran Gelap Narkotika (P4GN) Pada Kalangan Masyarakat di Kabupaten Bogor Nur Laela Ermaya, Husnah; Kalifatullah Ermaya, Sir
E-Coops-Day Vol. 5 No. 1 (2024): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v5i1.4184

Abstract

The circulation of illegal drugs continues to increase every year. The volume of drug circulation is directly proportional to the number of users. Bogor Regency has the second highest number of drug cases in West Java (Jabar). A total of 170 drug cases have been handled by the police in 2022. The Bogor Police Narcotics Unit throughout the year has been trying to reduce the number of drug users and dealers by carrying out preventive efforts in collaboration with other stakeholders. This activity aims to provide education to all participants who attend about the impacts of using illegal drugs and how to overcome them. Apart from that, it also forms the individual character of every P4GN activist in Bogor Regency.
Pengembangan Desain Kemasan Produk Bumbu Pecel KWT Kenanga, Ngestiharjo, Daerah Istimewa Yogyakarta Kalifatullah Ermaya, Sir; Nur Laela Ermaya, Husnah; Muchran, dkk, Murniady
E-Coops-Day Vol. 5 No. 2 (2024): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v5i2.4683

Abstract

We carried out this Community Service Activity (PKM) for the Women Farmers Group (KWT) "Kenanga", situated in Ngestiharjo, Special Region of Yogyakarta. This activity aims to provide insight into the packaging of its flagship product, namely pecel seasoning. We use guidance on appropriate packaging to enhance the product's competitiveness. This PKM activity was successfully implemented. In addition, the activity provides participants with motivation, fostering persistence and enthusiasm for product development. We then apply the designed packaging and labels to the product, aiming to boost sales volume and establish a product with a significant competitive edge