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All Journal Jurnal Akuntansi Indonesia JDM (Jurnal Dinamika Manajemen) Media Ekonomi dan Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS Management Analysis Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Organisasi Dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Riset Ekonomi dan Bisnis Jurnal Pengabdian Magister Pendidikan IPA Jurnal Bisnis Terapan JURNAL MUTIARA MANAJEMEN Studi Kasus Inovasi Ekonomi Bisnis Net : Jurnal Ekonomi dan Bisnis Indonesian Management and Accounting Research Research Horizon Southeast Asian Business Review Management Analysis Journal "Indonesian Journal of Devotion and Empowerment (IJDE) "
Prananta, Widya
Universitas Negeri Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Theory of Resource-Based View (RBV): Integrated Framework of Distinctive Capability in University Performance Wartini, Sri; Prananta, Widya; Febriatmoko, Bogy; Putri, Phany Ineke
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4891

Abstract

This research aims to examine the role of corporate strategy as a mediating influence between unique capabilities and environmental turbulence on the performance of Legal Entity Universities (Perguruan Tinggi Negeri Berbadan Hukum - PTNBH university). Corporate strategy is important in supporting unique capabilities and environmental volatility to achieve performance. The population of this study were leaders at the PTNBH University in Central Java. The sample collection technique uses purposive sampling, namely data collection, by considering the criteria: it is a state university with a legal entity, and it has been active in structural positions for at least 1 year. The number of samples was a total of 109 respondents. The results found that unique capabilities do not directly influence university performance but directly influence corporate strategy, and environmental turbulence directly influences corporate performance and strategy. The unique capabilities possessed by universities are good capital in the increasingly fierce competition because they can be used to develop higher education strategies. The results of indirect testing (mediation) show that corporate strategy plays a mediating role between unique capabilities and environmental turbulence on the performance of PTNBH University. Future researchers can combine or add other predictor variables to generalize this research.
OPTIMALISASI PEMASARAN PRODUK LOKAL DESA KALISIDI MELALUI PASAR ONLINE DAN E-COMMERCE SEBAGAI STRATEGI ADAPTIF DALAM MENGHADAPI TANTANGAN DAN PELUANG DI ERA SOCIETY 5.0 UNTUK MENINGKATKAN DAYA SAING DAN KEBERLANJUTAN UMKM Kusumadewi, Nadia Ingrida; Prananta, Widya; Wijayanto, Andhi; Khoiruddin, Moh; Maruto, Salsabila Nadianisa
Studi Kasus Inovasi Ekonomi Vol. 10 No. 01 (2026)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v10i01.42088

Abstract

Society 5.0 menitikberatkan pada pemanfaatan teknologi digital secara strategis untuk menyelesaikan permasalahan sosial, termasuk dalam pembangunan sektor ekonomi masyarakat. Desa Kalisidi, yang memiliki potensi signifikan dalam bidang pertanian, perkebunan, dan industri rumah tangga, masih mengalami berbagai hambatan dalam pengembangan UMKM, khususnya terkait keterbatasan pemasaran digital, rendahnya tingkat literasi teknologi, serta kapasitas produksi yang belum optimal. Pengabdian ini bertujuan untuk meningkatkan kompetensi pelaku UMKM dalam mengadopsi teknologi digital melalui pelatihan e-commerce, strategi pemasaran daring, dan integrasi sistem pembayaran non-tunai. Metode pelaksanaan mencakup tahap persiapan, pelatihan partisipatif, pendampingan intensif, dan evaluasi dampak. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap esensi digitalisasi usaha serta adopsi platform digital seperti Shopee, Tokopedia, dan media sosial. Kendala yang dihadapi meliputi partisipasi terbatas dan rendahnya literasi digital. Kegiatan ini diharapkan dapat menjadi fondasi peningkatan daya saing UMKM Desa Kalisidi dalam menghadapi tantangan era digital.
The Effect of Boycott Attitude, Subjective Norms, and Perceived Behavioral Control on Participation with Intention as Mediator Variable Ridwan, Habib; Prananta, Widya
Research Horizon Vol. 6 No. 1 (2026): Research Horizon - February 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.1.2026.974

Abstract

This study is motivated by the increasing consumer boycott movement against brands associated with the Israel Palestinian conflict, particularly unilever products, and the gap between publicly expressed boycott intentions and actual consumer behavior. The study aims to analyze the effects of boycott attitude, subjective norms, and perceived behavioral control on boycott participation, with boycott intention as a mediating variable within the theory of planned behavior framework. A quantitative approach was employed using a survey-based questionnaire administered to 120 respondents in Semarang City who had boycotted Unilever products within the past month. Respondents were selected through purposive sampling, and data were analyzed using PLS-SEM. The results indicate that boycott attitude, subjective norms, and perceived behavioral control do not have a significant direct effect on boycott participation. However, these variables have a positive and significant effect on boycott intention, which subsequently has a significant effect on boycott participation and mediates the relationship between psychological factors and actual boycott behavior. This study concludes that boycott intention plays a crucial mediating role in explaining consumer boycott participation and confirms the relevance of the Theory of Planned Behavior in understanding moral and political boycott behavior toward fast moving consumer goods brands in developing countries.
Co-Authors Andhi Wijayanto Angga Pandu Wijaya, Angga Pandu Anita Damajanti Ariyati, Ariyati Bayu Bagas Hapsoro, Bayu Bagas Bayu Wiratama, Bayu Bogy Febriatmoko Bogy Febriatmoko DIMAS WICAKSONO Dwi Praatmana, Nanang Euis Soliha Farida Rahmawati Hasibuan, P Erianto Hendrajaya Kusumadewi, Nadia Ingrida Made Virma Permana Made Virma Permana Maruto, Salsabila Nadianisa Moh Khoiruddin Moh. Khoiruddin Phany Ineke Putri, Phany Ineke Praatmana, Nanang Dwi Prihandono, Dorojatun Rachmadi, Moch Faizal Ridwan, Habib Rulita Hendriyani, Rulita S Martono Siti Harnina Bintari Sri Wartini Vitradesie Noekent, Vitradesie Wicaksari, Erisa Aprilia Widia, Syam Yulianti Yulianti Yulianti Yulianti