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All Journal Jurnal Akuntansi Indonesia JDM (Jurnal Dinamika Manajemen) Media Ekonomi dan Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS Management Analysis Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Organisasi Dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Riset Ekonomi dan Bisnis Jurnal Pengabdian Magister Pendidikan IPA Jurnal Bisnis Terapan JURNAL MUTIARA MANAJEMEN Studi Kasus Inovasi Ekonomi ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Social Research Labatila: Jurnal Ilmu Ekonomi Islam Indonesian Management and Accounting Research Research Horizon Southeast Asian Business Review Management Analysis Journal Aksi Kita: Jurnal Pengabdian Kepada Masyarakat "Indonesian Journal of Devotion and Empowerment (IJDE) "
Prananta, Widya
Universitas Negeri Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effect of Boycott Attitude, Subjective Norms, and Perceived Behavioral Control on Participation with Intention as Mediator Variable Ridwan, Habib; Prananta, Widya
Research Horizon Vol. 6 No. 1 (2026): Research Horizon - February 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.1.2026.974

Abstract

This study is motivated by the increasing consumer boycott movement against brands associated with the Israel Palestinian conflict, particularly unilever products, and the gap between publicly expressed boycott intentions and actual consumer behavior. The study aims to analyze the effects of boycott attitude, subjective norms, and perceived behavioral control on boycott participation, with boycott intention as a mediating variable within the theory of planned behavior framework. A quantitative approach was employed using a survey-based questionnaire administered to 120 respondents in Semarang City who had boycotted Unilever products within the past month. Respondents were selected through purposive sampling, and data were analyzed using PLS-SEM. The results indicate that boycott attitude, subjective norms, and perceived behavioral control do not have a significant direct effect on boycott participation. However, these variables have a positive and significant effect on boycott intention, which subsequently has a significant effect on boycott participation and mediates the relationship between psychological factors and actual boycott behavior. This study concludes that boycott intention plays a crucial mediating role in explaining consumer boycott participation and confirms the relevance of the Theory of Planned Behavior in understanding moral and political boycott behavior toward fast moving consumer goods brands in developing countries.
The Effect of Job Stress and Job Satisfaction on Customer Service Quality Through Organizational Commitment: Study of BPRS in Semarang Nabila Irgi Rahmawati; Widya Prananta
LABATILA : Jurnal Ilmu Ekonomi Islam Vol. 10 No. 01 (2026)
Publisher : Lembaga Penelitian dan Pengembangan Masyarakat IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/lab.v10i01.3738

Abstract

This research explores how job stress and job satisfaction relate to customer service quality within Bank Pembiayaan Rakyat Syariah (BPRS) in Semarang City, with organizational commitment examined as an intervening variable. A quantitative survey was conducted involving 101 employees who are directly engaged in customer service activities and have worked for at least six months. The data were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. The empirical findings reveal that job stress and job satisfaction significantly influence organizational commitment. However, neither variable demonstrates a direct impact on customer service quality. In addition, organizational commitment does not significantly predict customer service quality and does not function as a mechanism of mediating between independent variables and customer service quality. These results suggest that while internal employee conditions contribute to strengthening commitment, service performance in Islamic rural banking institutions may depend more on structural, managerial, or operational factors beyond the variables examined in this study.
An Analysis of the Effect of Social Media Marketing on the TikTok App on Purchase Intention, with Brand Awareness and Consumer Brand Engagement as Mediating Variables (A Study of Potential Consumers of Gatsby Perfume Products in Semarang) Fariq Wildan Arkananta; Widya Prananta
Journal of Social Research Vol. 5 No. 7 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i7.3287

Abstract

The rapid growth of digital technology and TikTok usage has transformed marketing communication and consumer behavior, particularly in the fragrance industry. Gatsby perfume faces increasingly competitive market conditions and fluctuating brand performance, making it important to examine how TikTok-based social media marketing shapes consumer purchase intention. This study aims to analyze the effect of social media marketing on purchase intention, with brand awareness and consumer brand engagement as mediating variables among potential consumers of Gatsby perfume products in Semarang. This research employed a quantitative explanatory approach using a survey method. Data were collected from 120 respondents selected through purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4.0. The findings show that social media marketing has a positive and significant effect on purchase intention, brand awareness, and consumer brand engagement. Brand awareness and consumer brand engagement also positively and significantly influence purchase intention. Furthermore, consumer brand engagement significantly mediates the relationship between social media marketing and purchase intention, while brand awareness does not significantly mediate this relationship. These results indicate that interactive, informative, personalized, and trend-based TikTok marketing can strengthen consumer engagement and encourage purchase intention. Therefore, Gatsby should prioritize engagement-oriented digital campaigns to enhance consumer interest and brand competitiveness
Predicting boycott intention and participation among urban Muslim consumers in Indonesia Prananta, Widya; Wijaya, Angga Pandu
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art7

Abstract

Purpose – This research aims to extend the classic theory of planned behavior (TPB) framework by incorporating social media influence and religiosity as key predictors, thereby providing a more comprehensive explanation of boycott intention and subsequent participation among Muslim consumers in a high-digital-penetration, Muslim-majority emerging market context. Methodology – A quantitative cross-sectional survey was conducted among 250 Muslim consumers aged 18 years and above in Semarang, Central Java, Indonesia. Respondents were purposively selected based on their recent fast-moving consumer goods (FMCG) purchases and awareness of ongoing boycott campaigns. Data were collected via questionnaires and analyzed using structural equation modeling (PLS-SEM) in SmartPLS 4.0.Findings – The results show that attitudes towards boycotting, perceived behavioral control, and social media influence have a significant positive effect on boycott intention, and the latter has a strong predictive power for actual boycott participation. Social media influence was the most powerful predictor. Religiosity did not significantly moderate boycott intention.Implications – Multinational FMCG companies operating in Muslim-majority emerging markets should prioritize digital reputation management, transparent ethical and halal communication, proactive engagement with social media influencers, and rapid response strategies to mitigate boycott risks. Local brands can leverage digital momentum to strengthen their market position.Originality – This study pioneers the integration of social media influence as a distinct antecedent and religiosity as a moderator within an extended TPB framework in the context of geopolitically motivated boycotts in Indonesia’s digitally advanced Muslim-majority market. The finding that social media influence outweighs religiosity challenges the prevailing assumptions in the Islamic marketing literature.
Pengembangan Produk Lenteng Sebagai Inovasi Ekonomi Kreatif Masyarakat Dusun Klowok Lor, Desa Kemloko, Kabupaten Temanggung Indri Pangesti; Heri Hakim; L. Ma Naf’iyyah Hasibuan; Widya Prananta; Bejo Suwardjikun
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6 (2025): NOVEMBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/71n1z446

Abstract

Penelitian ini membahas pengembangan produk lenteng sebagai inovasi ekonomi kreatif yang dilakukan oleh masyarakat Dusun Klowok Lor, Desa Kemloko, Kabupaten Temanggung. Fokus penelitian adalah bagaimana proses pengembangan produk lenteng yang dibantu oleh mahasiswa Universitas Negeri Semarang (UNNES) melalui program GIAT 13, dampak peningkatan kesejahteraan masyarakat, dan pelestarian budaya lokal. Metode yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa pengembangan produk lenteng melalui inovasi produksi, kemasan, dan pemasaran digital berhasil meningkatkan nilai tambah dan daya saing produk di pasar lokal maupun nasional. Dampak positif turut dirasakan dalam peningkatan pendapatan masyarakat serta penguatan identitas budaya melalui pelestarian tradisi kuliner lenteng. Sinergi antara masyarakat, akademisi, dan pemerintah desa menjadi kunci keberhasilan pengembangan yang berkelanjutan. Penelitian ini mengusulkan perlunya dukungan berkelanjutan untuk mengatasi kendala modal dan teknologi agar produk lenteng dapat terus berkembang sebagai sumber penghasilan dan warisan budaya.
Pemanfaatan Limbah Minyak Jelantah Menjadi Lilin Aromaterapi yang Bernilai Ekonomis di Desa Gentan Kecamatan Kranggan Widya Prananta; Putri Yatun Khasanah; Agustin Rimba Wardani; Desya Risti Riyani; Dihyan Arga Perdana; Andara Tsabitha; Rachma Aulia Wardhani; Amirul Mustaqim; Dinara Safina; Muhammad Al Muhtaji Ardabili; Tri Indah Purnawati; Achmad Faisal
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6 (2025): NOVEMBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vf0by372

Abstract

Penggunaan minyak goreng secara berulang oleh rumah tangga dan pelaku UMKM di Indonesia menghasilkan minyak jelantah dalam jumlah besar. Jika dibuang langsung ke lingkungan, minyak jelantah dapat menimbulkan berbagai dampak negatif. Sebagai langkah penyelesaian masalah, tim KKN UNNES GIAT 13 Desa Gentan mengadakan program pengabdian masyarakat berupa sosialisasi serta pelatihan pemanfaatan minyak jelantah menjadi lilin aromaterapi. Kegiatan yang berlangsung pada 31 Oktober 2025 tersebut diikuti oleh para ibu rumah tangga di Dusun Karangmulyo.Berdasarkan uji coba, rasio 1:1 antara asam stearat dan minyak jelantah menghasilkan lilin terbaik dengan tekstur padat, tidak mudah rapuh, dan waktu nyala cukup lama, yaitu 7–8 jam. Waktu pengerasan juga relatif cepat, sekitar 0,3–0,4 jam. Kegiatan ini berhasil meningkatkan keterampilan peserta, menumbuhkan kesadaran mengenai prinsip 3R, serta membuka peluang usaha kreatif berbasis ekonomi sirkular
Theory of Resource-Based View (RBV): Integrated Framework of Distinctive Capability in University Performance Sri Wartini; Widya Prananta; Bogy Febriatmoko; Phany Ineke Putri
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4891

Abstract

This research aims to examine the role of corporate strategy as a mediating influence between unique capabilities and environmental turbulence on the performance of Legal Entity Universities (Perguruan Tinggi Negeri Berbadan Hukum - PTNBH university). Corporate strategy is important in supporting unique capabilities and environmental volatility to achieve performance. The population of this study were leaders at the PTNBH University in Central Java. The sample collection technique uses purposive sampling, namely data collection, by considering the criteria: it is a state university with a legal entity, and it has been active in structural positions for at least 1 year. The number of samples was a total of 109 respondents. The results found that unique capabilities do not directly influence university performance but directly influence corporate strategy, and environmental turbulence directly influences corporate performance and strategy. The unique capabilities possessed by universities are good capital in the increasingly fierce competition because they can be used to develop higher education strategies. The results of indirect testing (mediation) show that corporate strategy plays a mediating role between unique capabilities and environmental turbulence on the performance of PTNBH University. Future researchers can combine or add other predictor variables to generalize this research.
Customer Switching Intention: The Integrated Framework of Disconfirmation Theory Widya Prananta; Vitradesie Noekent; Angga Pandu Wijaya; Bayu Bagas Hapsoro
Media Ekonomi dan Manajemen Vol 38, No 2 (2023): July 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i2.3772

Abstract

Due to growing competition, customer retention has become a big problem in many service companies. Within a conceptual model for consumer switching intention, this article examines the influence of customer experience, customer satisfaction, and switching intention to green products, all of which are controlled by online information. Even though scholars have researched consumer switching intentions and the elements that influence them, the complex structural processes that minimize the chance of switching intentions in higher education institutions have remained unstudied. This paper addresses the role of customer experience and customer satisfaction to switching intentions moderated by online information. Data is collected through a questionnaire survey. This study employs purposive sampling to obtain respondents (n = 135), with the criteria, students at Universitas Negeri Semarang, a Conservatory University, who wish to switch to green products. Empirical findings support the proposed model and hypotheses, demonstrating that (1) customer satisfaction is negatively related to switching intention, and (2) The online information factor further strengthens the relationship between customer satisfaction and switching intention. The findings of this study provide a unified understanding of the structural relationships that contribute to increased green switching intention to the development of disconfirmation theories in the higher-education context. Implementing a green campus within Universitas Negeri Semarang, campus communities are encouraged to switch to environmentally friendly products to support green campus policies.
Leadership Style and Organizational Effectiveness: Motivation and Engagement as Mediators Fitria Nur Aisyah; Widya Prananta
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i2.43541

Abstract

This study examines the effect of leadership style on organizational effectiveness and analyzes the mediating roles of employee motivation and employee engagement at PDAM Tirta Moedal Semarang City. Using a quantitative approach, data were collected through closed-ended questionnaires from 100 employees selected by simple random sampling and analyzed using Partial Least Squares Structural Equation Modeling. The main variables were Leadership Style, Employee Motivation, Employee Engagement, and Organizational Effectiveness. The results show that leadership style has a positive and significant effect on employee motivation with β = 0.623 and t = 10.184, employee engagement with β = 0.692 and t = 14.380, and organizational effectiveness with β = 0.361 and t = 3.829. Employee motivation with β = 0.236 and t = 2.975 and employee engagement with β = 0.383 and t = 4.109 also positively and significantly influence organizational effectiveness. The R² value of 0.716 indicates that the model explains 71.6% of the variance in organizational effectiveness. The mediation results confirm that employee motivation and employee engagement significantly mediate the relationship between leadership style and organizational effectiveness, with employee engagement showing a stronger mediating role. Theoretically, this study contributes to organizational behavior and public sector management literature by showing that leadership improves effectiveness through employees’ psychological conditions. Practically, the findings suggest that public service organizations should strengthen supportive, inspirational, and communicative leadership practices to enhance motivation, engagement, productivity, and sustainable organizational effectiveness. These findings emphasize employee centered leadership development to improve service quality and reduce turnover risks in public organizations.
MENGUJI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION PADA ONLINE TRAVEL AGENCY Bayu Wiratama; Widya Prananta; Dorojatun Prihandono; Bogy Febriatmoko; Nanang Dwi Praatmana
JURNAL MUTIARA MANAJEMEN Vol 10 No 2 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Latar belakang: Masih terbatasnya penelitian yang membahas aspek fungsional dan emosional dalam penggunaan layanan online travel agency (OTA). Keterbatasan tersebut memunculkan urgensi penelitian yang lebih mendalam untuk menganalisis perilaku pengguna layanan OTA. Tujuan: Penelitian ini mempunyai tujuan dalam menganalisis pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention pada pengguna layanan OTA Metode: Penelitian ini mempergunakan pendekatan kuantitatif serta mempunyai sampel penelitian yang terdiri atas 187 responden yang merupakan pengguna layanan yang dalam kesehariannya mempergunakan aplikasi OTA. Data yang diperoleh, dianalisis dengan mempergunakan SEM-PLS Hasil: Hasil analisis menunjukkan bahwa perceived ease of use dan perceived enjoyment mempunyai pengaruh yang signifikan positif terhadap customer satisfaction maupun repurchase intention. Selain itu, customer satisfaction terbukti memediasi pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention. Kesimpulan: Temuan ini menegaskan bahwa kepuasan pengguna mampu membentuk keinginan untuk membeli ulang pada platform OTA. Penyedia layanan OTA perlu memperkuat meningkatkan user experience melalui sistem.
Co-Authors Achmad Faisal Agustin Rimba Wardani Amirul Mustaqim Andara Tsabitha Andhi Wijayanto Angga Pandu Wijaya, Angga Pandu Anita Damajanti Ariyati, Ariyati Bayu Bagas Hapsoro Bayu Bagas Hapsoro, Bayu Bagas Bayu Wiratama Bayu Wiratama, Bayu Bejo Suwardjikun Bogy Febriatmoko Bogy Febriatmoko Desya Risti Riyani Dihyan Arga Perdana DIMAS WICAKSONO Dinara Safina Dorojatun Prihandono Dwi Praatmana, Nanang Euis Soliha Farida Rahmawati Fariq Wildan Arkananta Fitria Nur Aisyah Hasibuan, P Erianto Hendrajaya Heri Hakim Indri Pangesti L. Ma Naf’iyyah Hasibuan Made Virma Permana Made Virma Permana Maruto, Salsabila Nadianisa Moh Khoiruddin Moh. Khoiruddin Muhammad Al Muhtaji Ardabili Nabila Irgi Rahmawati Nadia Ingrida Kusumadewi Nanang Dwi Praatmana Phany Ineke Putri, Phany Ineke Praatmana, Nanang Dwi Prihandono, Dorojatun Putri Yatun Khasanah Rachma Aulia Wardhani Rachmadi, Moch Faizal Ridwan, Habib Rulita Hendriyani, Rulita S Martono Siti Harnina Bintari Sri Wartini Tri Indah Purnawati Vitradesie Noekent, Vitradesie Wicaksari, Erisa Aprilia Widia, Syam Yulianti