Article Per Year (5 Year)
p-Index From 2021 - 2026
3.512
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi Indonesia Kompak : Jurnal Ilmiah Komputerisasi Akuntansi JDM (Jurnal Dinamika Manajemen) Media Ekonomi dan Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS Management Analysis Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Organisasi Dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Riset Ekonomi dan Bisnis Jurnal Pengabdian Magister Pendidikan IPA Jurnal Bisnis Terapan JURNAL MUTIARA MANAJEMEN Studi Kasus Inovasi Ekonomi Bisnis Net : Jurnal Ekonomi dan Bisnis Indonesian Management and Accounting Research Southeast Asian Business Review Management Analysis Journal "Indonesian Journal of Devotion and Empowerment (IJDE) "
Prananta, Widya
Universitas Negeri Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Peran Mediasi Citra Merek Hijau dalam Meningkatkan Keputusan Pembelian Produk Ramah Lingkungan Febriatmoko, Bogy; Wicaksari, Erisa Aprilia; Prananta, Widya
Jurnal Ilmu Manajemen dan Bisnis Vol 15, No 2 (2024): Jurnal Ilmu Manajemen dan Bisnis. September 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v15i2.72972

Abstract

Kerusakan lingkungan secara global dapat merubah selera konsumsi masyarakat, mendorong masyarakat untuk lebih memilih produk ramah lingkungan. Beberapa aspek mempengaruhi keputusan pembelian produk ramah lingkungan termasuk produk hijau, pemasaran hijau, dan citra merek hijau. Tujuan penelitian ini untuk memahami bagaimana produk hijau, pemasaran hijau, dan citra merek hijau memengaruhi keputusan pembelian, serta mengevaluasi apakah citra merek hijau dapat memediasi antara produk hijau dan pemasaran hijau terhadap keputusan pembelian dengan pendekatan kuantitatif. Penelitian ini melibatkan konsumen N’Pure Toner Centella Asiatica yang berada di Kota Semarang sebagai populasi. Teknik sampling yang diterapkan adalah purposive sampling. Data collecting dengan memberikan kuesioner kepada 384 responden. Data dianalisis menggunakan analisis statistik deskriptif dan Moderated Regression Analysis (MRA) dengan perangkat lunak Smart PLS versi 3.0. Hasil riset ini membuktikan bahwa pemasaran hijau mempengaruhi keputusan pembelian, baik secara langsung maupun melalui mediasi citra merek hijau. Selain itu, citra merek hijau juga mempengaruhi keputusan pembelian.
PENTINGNYA ATTITUDES TOWARDS PURCHASING GREEN FOOD PRODUCTS, SOCIAL NORMS, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP INTENTIONS TO PURCHASE GREEN FOOD PRODUCTS Prananta, Widya; Wijaya, Angga Pandu; Febriatmoko, Bogy
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.5168

Abstract

Switching to environmentally friendly products can help minimize adverse environmental impacts and provide health benefits. Consumers buy organic food because they consider it safer than conventional food. This research aims to explore the influence of Attitudes Towards Green Products, Social Norms, and Perceived Behavioral Control on Intentions to Purchase Green Food Products. The Theory of Planned Behavior (TPB) provides a theoretical framework for predicting and understanding consumer behavior, accounting for three factors—attitude, subjective norms, and perceived behavioral control—and integrating them into a conceptual model. This theory implies that consumer behavior is a clear expression of their intentions.cQuantitative research methods were used to collect data from a representative sample of the population of Semarang. The sample for this research consists of consumers who use environmentally friendly food products in Semarang and were selected through screening questions. A total of 125 respondents participated in this research. The data obtained will be tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The research results are expected to provide insight into the importance of Attitudes Towards Green Products and Perceived Behavioral Control in forming beliefs and intentions to buy environmentally friendly food products, while social norms cannot influence a person's intention to buy environmentally friendly food products.
MENGUJI PERAN EMOTIONAL ATTACHMENT KONSUMEN DALAM MEMBENTUK INFLUENCER INTERACTIVITY TERHADAP INFLUENCER TRUST Wijaya, Angga Pandu; Febriatmoko, Bogy; Prananta, Widya
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.5192

Abstract

This study aims to analyze the effect of influencer interactivity on influencer trust through emotional attachment. In the current era, consumers increasingly seek credible sources of information, particularly through social media, where influencers play a crucial role in shaping consumer trust. However, limited research has focused on the role of social media interactions in fostering consumer trust toward influencers. This research employs a quantitative, causal approach to examine the relationships among the variables. Using purposive sampling with specific criteria, a total of 133 respondents participated in this study. The results indicate that influencer interactivity has a direct impact on both emotional attachment and influencer trust. The findings further demonstrate that emotional attachment partially mediates the effect of influencer interactivity on influencer trust. These results suggest that emotional attachment emerges as a mechanism influenced by influencer interactivity. Consumers are more likely to trust the information provided by influencers once emotional attachment is established. The study's implications highlight that enhancing influencer interactivity can foster consumer trust, as interaction encourages consumers to develop trust.
The Role of Independent Learning Independent Campus (MKBM) in Building Human Resources Character with Insight into Sustainable Development Goals (SDGs) Febriatmoko, Bogy; Wartini, Sri; Hasibuan, P Erianto; Prananta, Widya; Soliha, Euis
Southeast Asian Business Review Vol. 3 No. 1 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v3i1.67308

Abstract

This study aims to analyze the influence of the Sustainable Development Goals (SDGs) and the Independent Learning-Independent Campus (MBKM) policy on the formation of human resource (HR) character, as well as examine the role of MBKM policy moderation in the relationship between the SDGs and the character of human resources. This study was conducted at Semarang State University (UNNES) using a quantitative approach through Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. The results of the study show that the SDGs have a positive and significant influence on the formation of human resource character. The MBKM policy also plays an important role in significantly strengthening the character of human resources. In addition, the MBKM policy has proven to be able to moderate the relationship between the SDGs and the character of human resources, thus strengthening the relationship between the two. The addition of the MBKM policy moderation variable improves the model's ability to explain the variability of human resource characters, which shows the significant contribution of this policy in supporting the achievement of the SDGs. These findings underscore the importance of implementing the MBKM policy in supporting the achievement of the SDGs, especially in the context of higher education to form human resources with superior character and able to face global challenges.
Driving Green Product Purchase Intention through the Elaboration Likelihood Model: The Roles of Para-Social Interaction and Information Quality in Live-Streaming E-Commerce Prananta, Widya; Prihandono, Dorojatun; Wiratama, Bayu; Febriatmoko, Bogy; Dwi Praatmana, Nanang
Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i3.33458

Abstract

This study examines how Information Quality and Para-Social Interaction influence Green Product Purchase Intention in live-streaming e-commerce using the Elaboration Likelihood Model (ELM). Driven by rising sustainable consumption trends, it explores their impact through Subjective Product Knowledge as a mediator, extending ELM by integrating cognitive and affective cues in Indonesia’s growing digital market. Data were collected from 140 young consumers (aged 17–37) in Semarang, Indonesia, who engage in live-streaming e-commerce. The analysis tested hypotheses, revealing that Information Quality enhances Subjective Product Knowledge, which drives purchase intention, while Para-Social Interaction directly and indirectly affects both. Subjective Product Knowledge mediates these relationships. This offers a novel application of ELM in sustainable consumer behavior in de-veloping countries. Practically, businesses can use high-quality information and trusted streamers to boost green product sales in global markets.
MENGUJI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION PADA ONLINE TRAVEL AGENCY Wiratama, Bayu; Prananta, Widya; Prihandono, Dorojatun; Febriatmoko, Bogy; Praatmana, Nanang Dwi
JURNAL MUTIARA MANAJEMEN Vol 10 No 2 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i2.6454

Abstract

Latar belakang: Masih terbatasnya penelitian yang membahas aspek fungsional dan emosional dalam penggunaan layanan online travel agency (OTA). Keterbatasan tersebut memunculkan urgensi penelitian yang lebih mendalam untuk menganalisis perilaku pengguna layanan OTA. Tujuan: Penelitian ini mempunyai tujuan dalam menganalisis pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention pada pengguna layanan OTA Metode: Penelitian ini mempergunakan pendekatan kuantitatif serta mempunyai sampel penelitian yang terdiri atas 187 responden yang merupakan pengguna layanan yang dalam kesehariannya mempergunakan aplikasi OTA. Data yang diperoleh, dianalisis dengan mempergunakan SEM-PLS Hasil: Hasil analisis menunjukkan bahwa perceived ease of use dan perceived enjoyment mempunyai pengaruh yang signifikan positif terhadap customer satisfaction maupun repurchase intention. Selain itu, customer satisfaction terbukti memediasi pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention. Kesimpulan: Temuan ini menegaskan bahwa kepuasan pengguna mampu membentuk keinginan untuk membeli ulang pada platform OTA. Penyedia layanan OTA perlu memperkuat meningkatkan user experience melalui sistem.
Penerapan Inovasi Teknologi dan Digital Marketing pada Industri Tahu dan Tempe Khas Bandungan Kab. Semarang Prananta, Widya; Bintari, Siti Harnina; Wicaksono, Dimas; Rachmadi, Moch Faizal
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13068

Abstract

Tofu and tempeh are popular and affordable sources of plant-based protein. They also play a vital role in meeting the food needs of the Indonesian people. Besides containing plant-based protein, tofu and tempeh are also rich in fiber, calcium, iron, and sodium. Furthermore, these soybean products contain prebiotics that can help improve digestive health, isoflavones to lower cholesterol levels, and saponins to protect heart health. The various nutritional contents of soybean products, such as tofu and tempeh, must be optimized. One of the tofu and tempeh producers in Central Java is the "Asri Serasi" Tofu and Tempeh Industry in Karanglo, 06/01, Kenteng Village, Bandungan District, Central Java Province. Asri Serasi's tofu and tempeh products are only marketed at tourist markets and a few culinary stalls in the Bandungan area. However, marketing is not the only issue. In terms of production, the equipment used is still manual, such as when squeezing soybean juice and pressing tofu. Soybean juice is still extracted manually by hand, even though the company produces over 100 kg of soybean pulp per day. Some of the technologies and innovations handed over included a soybean extractor and a tofu press. Training on diversifying tofu and tempeh products into various processed foods was also conducted using a fortification method based on the use of local ingredients, including moringa leaves, cherries, and vegetables such as spinach and carrots. Digital-based business expansion assistance was also provided to address marketing challenges faced by target partners, with the active participation of students
Fostering Healthy Minds: The Role of Inclusivity in Empowering Youth in Karang Taruna Wartini, Sri; Prananta, Widya; Febriatmoko, Bogy; Hendriyani, Rulita; Hendrajaya
Indonesian Journal of Devotion and Empowerment Vol. 1 No. 1 (2025): Special Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v1i1.33490

Abstract

Inclusivity emphasizing the acceptance and appreciation of diversity without discrimination is crucial in youth organizations such as Karang Taruna, a village-level platform for adolescent development in Indonesia. This community service paper examines the role of inclusivity in strengthening adolescent mental health within Karang Taruna Kalisegoro, Gunungpati, Semarang. The initiative was carried out by a multidisciplinary team from Universitas Negeri Semarang (Unnes) through a one-day workshop on mental health literacy and inclusive leadership for 20 administrators and members of Karang Taruna. The methods included interactive lectures, case analysis using documentary films on adolescent mental health disorders, peer tutorials, and facilitated group discussions, grounded in Ryff’s Psychological Well-Being Model. Results revealed a significant increase in participants’ understanding of mental health issues, early recognition of mental disorder symptoms, reduced stigma, and commitment to establishing a mental health-aware community integrated with Karang Taruna and the village government. Participants also reported enhanced confidence in inclusive leadership and the ability to foster mutually supportive environments, supporting all six dimensions of Ryff’s psychological well-being. Recommendations include sustained cross-sector collaboration, expansion of literacy programs, and further empirical research to measure the long-term impact of inclusivity on adolescent mental health indicators.
Pelestarian desa wisata branjang melalui peran kepemimpinan konservasi Wartini, Sri; Martono, S.; Khoiruddin, Moh.; Prananta, Widya; Febriatmoko, Bogy
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.25543

Abstract

AbstrakPengabdian kepada masyarakat ini bertujuan meningkatkan kemampuan kepemimpinan konservasi untuk Perangkat Pemerintahan Desa Branjang. Perangkat desa menjadi aset sumber daya yang diandalkan oleh Desa Branjang dalam membangun Desa Wisata yang ramah lingkungan. Kinerja perangkat desa menjadi nyawa bagi berjalannya roda kerja Desa Branjang. Ketidaktercapaian kinerja perangkat desa memiliki dampak yang mempengaruhi cita-cita Desa Branjang sebagai desa wisata. Keterlibatan perangkat desa ini penting dalam mendukung ketercapaian tersebut. Mitra dalam pengabdian ini yaitu Desa Branjang yang berlokasi di Kabupaten Semarang. Berdasarkan permasalahan menjalankan pekerjaan, perangkat desa kurang aktif dalam keterlibatan pekerjaan bersama-sama dengan masyarakat yang dipimpinnya. Kegiatan yang telah dilakukan yaitu pelatihan simulasi, group coaching clinic, dan personal communication. Dari kegiatan tersebut membuahkan hasil yang dapat dirasakan oleh masyarakat yaitu, perangkat desa menjadi lebih aktif untuk terjun ke bawah mendampingi masyarakat dalam menjalankan program-program kerja desa dengan pendekatan yang lebih persuasive dan lebih komunikatif sehingga warga merasa terbantu dan merasa dibimbing. Hal ini menjadi hal yang sangat positif bagi Desa Branjang yang sedang mengembangkan desanya kearah Desa Wisata. Kata kunci: pelatihan simulasi; kepemimpinan; konservasi; desa branjang Abstract This community service aims to improve conservation leadership capabilities for the Branjang Village Government Apparatus. Village apparatus is a resource asset that Branjang Village relies on in building an environmentally friendly Tourism Village. The performance of village officials is the lifeblood of the work of Branjang Village. The failure to achieve the performance of village officials has an impact on the aspirations of Branjang Village as a tourist village. The involvement of village officials is important in supporting this achievement. The partner in this service is Branjang Village which is located in Semarang Regency. Based on problems carrying out work, village officials are less active in engaging in work together with the community they lead. The activities that have been carried out are simulation training, group coaching clinic, and personal communication. These activities produced results that could be felt by the community, namely, village officials became more active in assisting the community in carrying out village work programs with a more persuasive and more communicative approach so that residents felt helped and guided. This is a very positive thing for Branjang Village which is currently developing its village towards a Tourism Village. Keywords: simulation training; leadership; conservation; branjang village
Customer Switching Intention: The Integrated Framework of Disconfirmation Theory Prananta, Widya; Noekent, Vitradesie; Wijaya, Angga Pandu; Hapsoro, Bayu Bagas
Media Ekonomi dan Manajemen Vol 38, No 2 (2023): July 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i2.3772

Abstract

Due to growing competition, customer retention has become a big problem in many service companies. Within a conceptual model for consumer switching intention, this article examines the influence of customer experience, customer satisfaction, and switching intention to green products, all of which are controlled by online information. Even though scholars have researched consumer switching intentions and the elements that influence them, the complex structural processes that minimize the chance of switching intentions in higher education institutions have remained unstudied. This paper addresses the role of customer experience and customer satisfaction to switching intentions moderated by online information. Data is collected through a questionnaire survey. This study employs purposive sampling to obtain respondents (n = 135), with the criteria, students at Universitas Negeri Semarang, a Conservatory University, who wish to switch to green products. Empirical findings support the proposed model and hypotheses, demonstrating that (1) customer satisfaction is negatively related to switching intention, and (2) The online information factor further strengthens the relationship between customer satisfaction and switching intention. The findings of this study provide a unified understanding of the structural relationships that contribute to increased green switching intention to the development of disconfirmation theories in the higher-education context. Implementing a green campus within Universitas Negeri Semarang, campus communities are encouraged to switch to environmentally friendly products to support green campus policies.
Co-Authors Andhi Wijayanto Angga Pandu Wijaya, Angga Pandu Anita Damajanti Ariyati, Ariyati Bayu Bagas Hapsoro, Bayu Bagas Bayu Wiratama, Bayu Bogy Febriatmoko Bogy Febriatmoko DIMAS WICAKSONO Dwi Praatmana, Nanang Euis Soliha Farida Rahmawati Hasibuan, P Erianto Hendrajaya Kusumadewi, Nadia Ingrida Made Virma Permana Made Virma Permana Maruto, Salsabila Nadianisa Maryanto, Yoga Ebeth Cahya Moh Khoiruddin Moh. Khoiruddin Phany Ineke Putri, Phany Ineke Praatmana, Nanang Dwi Prihandono, Dorojatun Rachmadi, Moch Faizal Rulita Hendriyani, Rulita S Martono Siti Harnina Bintari Sri Wartini Vitradesie Noekent, Vitradesie Wicaksari, Erisa Aprilia Widia, Syam Yulianti Yulianti Yulianti Yulianti