Article Per Year (5 Year)
p-Index From 2021 - 2026
2.534
P-Index
This Author published in this journals
All Journal Jurnal Kajian Manajemen Bisnis EKONOMIS : Journal of Economics and Business SULTANIST: Jurnal Manajemen dan Keuangan Ensiklopedia Education Review Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Marketing Management Studies Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Aplikasi IPTEK Indonesia Indonesian Journal of Advanced Research (IJAR) e-Jurnal Apresiasi Ekonomi Enrichment: Journal of Multidisciplinary Research and Development Journal Of Artificial Intelligence And Software Engineering JOSEE : Journal of College Student's Intellectual
Yasri, Yasri
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : Marketing Management Studies

 1 
The effect of value equity, brand equity, and relationship equity on repurchase intention Fitri, Nurul Annisa; Yasri, Yasri
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.410

Abstract

The purpose of this study is to analyze the effect of value equity on repurchase intention, to analyze the effect of brand equity on repurchase intention, and to analyze the effect of relationship equity on repurchase intention. The population of this research is all consumers of Turkish Kebab Zahara Padang. Determination of the sample size is calculated using 10 multiplied by 19 indicators = 190 respondents. The sampling technique used was purposive sampling with the criteria of being a buyer of Kebab Turki Zahara Padang at least 3 times and being willing to be a respondent in the study. The data analysis technique used is multiple linear regression analysis. The results of the study show that value equity has a positive and significant effect on repurchase intention. Brand equity has a positive and significant effect on repurchase intention. Relationship equity has a positive and significant effect on repurchase intention. The correlation between value equity, brand equity, and relationship equity on repurchase intention is proven to be very strong, as evidenced by an R-value of 0.953.
The effect of social media, online review, and price discount on impulse buying Fradia, Redha; Yasri, Yasri
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.509

Abstract

The purpose of this study was to analyze the effect of social media on impulse buying, to analyze online reviews on impulse buying, and to analyze the effect of price discounts on impulse buying. the population of this study were Padang City students who used the Shopee application. The research sample is 180 respondents. Purposive sampling was the method employed, and the only requirements were that the participants be students from Padang City and have purchased items through the Shopee app. Multiple linear regression analysis is the method utilized for data analysis. The findings demonstrated that social media significantly and favorably influences impulsive buying. Impulsive buying are significantly and favorably impacted by online reviews. Discounts significantly and favorably influence impulsive buying.
The Influence of brand image, brand trust, and brand experience on brand loyalty Nesi, Marsita; Yasri, Yasri
Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i4.550

Abstract

This study aims to evaluate the impact of brand image, brand trust, and brand experience on brand loyalty among consumers in Padang City. The research employs a quantitative approach. The study population includes residents of Padang City aged 18 to 35 years who have used Avoskin products. A sample of 200 respondents was selected through a survey distributed via Google Forms. The data analysis technique used is Structural Equation Modeling (SEM) with Partial Least Squares (PLS), utilizing Smart PLS software. The findings indicate that: (1) brand image has a positive and significant effect on brand loyalty in Padang City; (2) brand trust exerts a positive and significant influence on brand loyalty in Padang City; (3) brand experience also has a positive and significant impact on Avoskin's brand loyalty in Padang City.
Influencer credibility and homophily effects on Generation Z purchase intention of msme products: The mediating role of Instagram engagement Balqis, Nabiila Alyaa; Yasri, Yasri
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i1.595

Abstract

This study investigates the impact of influencer credibility, influencer homophily, and influencer engagement on the purchase intention of Micro, Small, and Medium Enterprises (UMKM) products among Generation Z in Padang City, focusing on the Instagram platform. Utilizing a quantitative approach, data were collected from 180 respondents through structured questionnaires. The findings reveal that influencer credibility positively and significantly affects influencer engagement but does not directly influence purchase intention. In contrast, influencer homophily significantly enhances both influencer engagement and purchase intention. Additionally, influencer engagement positively influences purchase intention and mediates the relationship between both influencer credibility and influencer homophily on purchase intention.
The mediating effect of brand trust on social media marketing-brand loyalty relationship in Mineral Water industry Najib, Hafizhun; Yasri, Yasri
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.628

Abstract

This study aims to analyze the effect of social media marketing on brand loyalty of Aqua mineral water in Padang City with brand trust as a mediating variable. Using quantitative methods with hypothesis testing at the 5% significance level, the results showed that social media marketing has a positive effect on brand loyalty, strengthened by consumer trust. This study recommends the importance of monitoring the effectiveness of social media content using digital metrics, and invites further research to explore other factors that influence brand loyalty. The findings contribute to academics and practitioners in understanding marketing strategies in the digital age.
Co-Authors Ardiles, Ardiles Astra Prima Budiarti Astri Yuza Sari Balqis, Nabiila Alyaa Dewi Anggraini Dwita, Vidyarini Elfitrayenti, Elfitrayenti Fitri, Nurul Annisa Fradia, Redha Gustiwarni, Gustiwarni Hayati, Nehri Laurensius Arliman S Lino Pereira, Lino Mansur, Yawurman Muthia Roza Linda, Muthia Roza Najib, Hafizhun Nesi, Marsita Nofriyanti, Monica Rahmanda, Hadi Rahmiati Rahmiati Ravelby, Thesa Alif Rosyeni Rasyid Sakurawati, Ade Septrizola, Whyosi Steven S. N. Rogahang Suhery, Suhery Sutiyem, Sutiyem Suwandhani, Deni Sylvia, Devi Tangkere, Telly F S Trismiyanti, Dessy Veri, Isdal Viati, Okta Yonita, Riza