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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Jurnal Riset Bisnis dan Manajemen JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Indonesian Journal of Business Analytics (IJBA) Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Barakuda 45 International Journal of Nursing Information International Journal of Educational Qualitative Quantitative Research
Dhameria, Vita
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Product Quality on Customer Loyalty Mediated by Customer Satisfaction in Scarlett Whitening Serum Products in Bandung City Rahmawati, Sarah; Dhameria, Vita
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n2.p163-176

Abstract

This study aims to examine the effect of product quality on customer loyalty with customer satisfaction as a mediating variable among users of Scarlett Whitening serum in Bandung City. This study uses a quantitative approach as the research method, analyzed using simple regression, multiple regression, and the Sobel test through SPSS. The results show that product quality has a significant influence on customer satisfaction and customer loyalty. Customer satisfaction also has a strong positive effect on loyalty and mediates the relationship between product quality and customer loyalty. These findings indicate that high product quality enhances satisfaction, which in turn strengthens customer loyalty. This study contributes to the literature by emphasizing the mediating role of satisfaction in the relationship between perceived product quality and customer loyalty in the skincare industry. To increase customer retention, Scarlett Whitening is recommended to maintain product efficacy, enhance user experience, and utilize customer satisfaction testimonials in marketing strategies.
The Effect of Product Quality on Repurchase Interest Mediated by Consumer Satisfaction of Lemonilo Noodles in Cimahi City Permana, Sarah Tirta; Dhameria, Vita
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n2.p177-192

Abstract

This study aims to analyze the influence of product quality on repurchase interest with consumer satisfaction as an intermediate variable among students in Cimahi City. A sample of 60 respondents was obtained through purposive sampling. Data were collected using questionnaires and quantitatively processed with the Sobel Test using SPSS software version 27. The results show that product quality has a significant influence on consumer satisfaction, product quality has a significant influence on repurchase intention, consumer satisfaction has a significant influence on repurchase intention, and consumer satisfaction is proven to have a significant mediating role in the relationship between product quality and repurchase intention. The uniqueness of this research lies in its focus on examining the mediating role of consumer satisfaction in the context of students in Cimahi City, thereby providing new insights for the marketing literature by highlighting local perspectives that are rarely studied. This research contributes to three aspects. First, strengthen the theory of consumer behavior by proving that satisfaction mediates the relationship between product quality and repurchase interest, and enriches empirical studies on the role of product quality in consumer satisfaction and loyalty (especially students). Second, becomes a guideline for business actors in Cimahi City to improve product quality. Third, the application of the Sobel Test contributes to analyzing the role of mediation and can be a reference for future consumer behavior research.
Co-Authors Adie Irwan Kusumah Blhaj, Khaled Mohamed Salem Heriyono, Heriyono Imam Ghozali Iwan Setiawan Muazeib, Ahmed Ibrahim Maymoun Permana, Sarah Tirta Rosadah, Ros Awaliyah Sarah Rahmawati, Sarah Sugiyarsih, Susi Sulfiani, Sulfiani