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All Journal Jurnal Ekonomi dan Kewirausahaan JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana ASPIRATION Journal Jurnal Ilmu Komunikasi Dan Media Jurnal Abdi Masyarakat Multidisiplin Journal of Law, Poliitic and Humanities Jurnal Komunikasi Esensi Daruna PEDAMAS (Pengabdian Kepada Masyarakat)
Nurjanah, Anna
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Humanities Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : ASPIRATION Journal

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CRISIS COMMUNICATION THROUGH GOVERNMENT SOCIAL MEDIA (@BTN_GN_RINJANI) IN HANDLING THE BRAZILIAN TOURIST ACCIDENT ON MOUNT RINJANI Nurjanah, Anna; Hesti, Sri; Aliagan, Isiaka Zubair
ASPIRATION Journal Vol. 6 No. 2 (2025): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i2.114

Abstract

This study examines the role of Instagram in governmental crisis communication following the accident involving a Brazilian tourist at Mount Rinjani National Park, Indonesia. Using a qualitative content analysis approach, the research analyzes ten Instagram posts published by the official account @btn_gn_rinjani between June 22 and June 27, 2025. The study integrates Entman’s framing theory and Situational Crisis Communication Theory (SCCT) to assess how crisis narratives, responsibility attribution, and institutional credibility were constructed in a digital environment. The findings reveal a consistent communication pattern characterized by timely informational updates, solution-oriented framing, and empathetic messaging. From a framing perspective, the posts predominantly emphasized problem definition and suggested remedies, while minimizing moral judgment to maintain a neutral institutional stance. Within the SCCT framework, the crisis was positioned within the unintentional (victim) cluster, utilizing a combination of diminish (excuse/justification) and rebuild strategies to mitigate accountability. Additionally, the study highlights the strategic use of inter-agency collaborative content and hashtags as symbolic framing devices that reinforced institutional legitimacy and collective identity. The findings demonstrate that Instagram functioned as a multi-dimensional space for legitimization, emotional management, and reputational protection. This research contributes to the literature on digital crisis communication in tourism by providing empirical evidence from a conservation-based destination involving international stakeholders, concluding that institutionalized digital literacy is a fundamental capability for crisis governance in high-risk environments.
Co-Authors Aliagan, Isiaka Zubair Burhanuddin, Radyta Achmad Dacosta, Kornelia Johana Dwianti, Brigida Bestari Fairuz, Fara Dilla Hilvania, Iche Hizviani, Noor Vika Ismed, Mohammad Jamalullail Ningsih, Titiek Surya Novida Irawan Poetry, Salfhaoctha Friemay Aliefia Putra, Hega Bintang Pratama Putranto, Algooth Putro, Harjono Padmono Rafi'i, Rafi'i Sarjana, Teysar Adi Setiadarma, Dani Sri Hesti Sumirat, Pepen Suparyadi Susanto, Nesha Anindya Ummy Hanifah Werdani, Riandhita Eri