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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication International Journal of Social Science and Business Journal of Enterprise and Development (JED) Proceedings of Annual Conference for Muslim Scholars Dakwatuna: Jurnal Dakwah dan Komunikasi Islam International Journal of Economy, Education and Entrepreneurship (IJE3) ADPEBI International Journal of Business and Social Science East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Management Analytics International Journal of Management Science and Application Khidmatuna: Jurnal Pengabdian Masyarakat Quantum Wellness : Jurnal Ilmu Kesehatan JPEMAS: Jurnal Pengabdian Kepada Masyarakat
Masyhuri, Muhammad
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Journal : Asian Journal of Management Analytics

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Pricing Strategies Application Amongst the Top E-commerce Southeast Asian Countries Masyhuri, Muhammad
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6068

Abstract

The Internet economy plays an important role in the development of the country's economy. In fact, more than 60% of customers worldwide cite price as the first reason for visiting an e-commerce website. The purpose of this study is to discuss the pricing strategy of the four current leading e-commerce marketplaces in Southeast Asian countries (SEA). The methodology used for this research was descriptive analysis, adapting and modifying the work of Rekettye & Liu (2018) and Skripak et al. (2018). It was found that the top four e-commerce companies use a strategy of market penetration and flexible pricing to compete and maintain their business in the market region.
Co-Authors ABDUL MUJIB Achmad Farid Anugrah, Yuli Dwi Yusrani Burhanuddin, Aang Critianti, Inge Afnisa Fathulloh, Ziaulhaq Fauziyah, Indah Hidayatullah, Indra Ibad, Taqwa Nur Ilmi, Linaria Arofatul Maya, Iklilah Arum Moch. Mahsun Muhammad Farid Qomaria, Lailatul Qomariyah, Laila Nurul Rateh, Nali Trijati Puspita Lestari Virgianti Nur Faridah, Virgianti Wildan, David