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Business Communication in Developing the Halal Tourism Industry Aang Kunaifi; Nur Syam
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economic: July, 2021
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1305

Abstract

Communication is part of marketing activities, to introduce a business to the public. Through good communication, it is hoped that the company will get people's attention to take advantage of services or consume a product. The better the communication, the more maximum public attention and interest in the services or products offered. This paper aims to determine the effectiveness of business communication in developing halal tourism. This article was written by analyzing information from primary sources, namely tourism managers, community leaders, and Ulama councils that were directly related to the case of the unilateral closure of a tourist destination and the phenomenon of the development of the tourism industry in Pamekasan. The results of this study indicate that there is ineffective communication between managers and community leaders, in the form of errors in identifying parties who have real influence. Acceptance of public figures or leaders through effective business communication ensures the smooth development of halal tourism because the community will support it as a form of resignation to community leaders.
FORMULATING THEORIES OF DAKWAH STUDIES Nur Syam
Epistemé: Jurnal Pengembangan Ilmu Keislaman Vol 14 No 2 (2019)
Publisher : Sayyid Ali Rahmatullah Tulungagung State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/epis.2019.14.2.327-345

Abstract

This paper examines the contribution of sociology to the making of dakwah studies. From epistemological point of view, dakwah studies develops through five elements: factors, systems, interpretative, developmentalism and participatory. These five elements can be developed based on sociological theories. Through a sociological approach, dakwah studies will be able to contribute to general discussion on the sociology of Muslim societies. The article further argues the inclusion of social science is a pattern of knowledge development based on the integration of science, namely the phenomenon of dakwah as an object of study, while utilizing other social science as approaches.
Moderasi Beragama di Ruang Digital: Studi Kontribusi Habib Husein Ja’far dalam Menebar Paham Moderat di Kanal Youtube Ali Mursyid Azisi; Nur Syam
Empirisma: Jurnal Pemikiran dan Kebudayaan Islam Vol. 32 No. 1 (2023): Empirisma: Jurnal Pemikiran dan Kebudayaan Islam
Publisher : Prodi Studi Agama-agama Fakultas Ushuluddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/empirisma.v32i1.803

Abstract

This article examined Habib Husein Ja’far Al Hadar’s da’wa in the Youtube popular mass media under moderation and religious tolerance. Since the covid-19 pandemic, Habib Husein has continuously upgraded its da'wa spirit spreading peace through Youtube. Through Youtube channels “Jeda Nulis”, “Noice”, and “Cahaya Untuk Indonesia”, Habib Husein was able to engage millennials participating in Islamic discussion by inserting comedy. “Noice” is a da'wa platform accommodating millennials’ rarely-asked questions in da'wa assemblies. The goal is to discover the truth of what Islam advocates, both in video or audio-visual on Youtube. Besides, moderate material on Youtube has attracted millennials' curiosity about religious moderation and tolerance since the covid-19 pandemic. This public figure often filled out the religious discussion with other interfaith leaders (Buddhist and Christian). This article used a qualitative approach to managing, analyzing, and collecting data by investigating relevant and accountable literature in analyzing this research, using Alvin L. Betran's role theory, where the role can come from someone with a certain status or position in the community environment. This writing article's purpose is to find out how was Habib Husein Ja’far da’wa influenced religious moderation and tolerance on Youtube, which intensified during the Covid-19 pandemic. Therefore, the benefits of this research will be as material for knowledge about the urgency of expanding da’wa during the Covid-19 pandemic on social media. And above all, the writer hopes this study will be helpful for academics, future researchers and the general public Indonesia.