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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Journal EVALUASI Mudir : Jurnal Manajemen Pendidikan Jurnal Pengabdian Masyarakat Bestari (JPMB) Keris: Journal of Community Engagement Al-Maqashid: Journal of Economics and Islamic Business Ummul Qura : Jurnal Ilmiah Institut Pesantren Sunan Drajat (INSUD) Lamongan Santri: Journal of Student Engagement Al-Muzdahir: Jurnal Ekonomi Syariah Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Bakti Insani: Jurnal Pengabdian dan Pemberdayaan
Erly Juliyani
Institut Pesantren Sunan Drajat Lamongan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Pengembangan Masyarakat Terdampak Proyek Nasional Strategis JIIPE pada Komunitas Poor Headed Female (Kepala Keluarga Perempuan Miskin) melalui Kegiatan Perekonomian di Kawasan Industri Gresik Juliyani, Erly
Keris: Journal of Community Engagement Vol. 4 No. 1 (2024): KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v4i1.755

Abstract

Poverty is a common thing that occurs in every community. Women-headed families are generally in a state of deprivation. Karangrejo village subdistrict. Manyar district. Gresik is a Jiipe National Strategic Project (PNS) area where the majority of the people are housewives whose livelihoods are uncertain, sometimes as fishermen, laborers from fish ponds and often have no income. Empirically, there are ± 50 headed by women who are in a state of deprivation or poverty (poor headed women) whose background is the death of their husband. Insufficient human resources are the main factor in causing poverty among heads of poor families in Karangrejo village, sub-district. Manyar district. Gresik. So that the resilience and economic coping strategies they apply are able to maintain their families. Problems arise when there is a big harvest in several areas in East Java, especially Gresik Regency. Efforts to utilize this fish so that it has a high selling value is by processing the milkfish into a semi-finished product, namely batari (milkfish with thorns removed). The price of thorn-pulled milkfish has a very economical price, in traditional markets the small size can reach IDR 10,000/head with a net weight of 130 – 180 grams, while the large size with a net weight of 330-380 grams can reach IDR 20,000/head. The location for implementing community service is Karangrejo village, a village where the majority of the population are pond farmers, approximately 75% are pond farmers and 25% are factory workers. The aim of implementing this community service activity is first to open business opportunities and employment opportunities. Second, foster an entrepreneurial spirit in the community and third, produce processed thorn-pulled milkfish products. Through coaching in this community service program, it is hoped that mothers affected by the Jiipe national strategy project can utilize all parts of milkfish whose selling price is low into processed products with high economic value. So that farmers and village residents will benefit
Pelatihan Pembuatan Landing Page untuk Meningkatkan Efektivitas Pemasaran UMKM Balung Kuwuk Ngariyun di Desa Panunggalan Juliyani, Erly; Sa'diyin, Moh; Mahendra, Ariel Rizal; Prayogi, Ajek Ranudin; Amelia , Husnia; Ihsabila , Ichta Dyna
Bakti Insani: Jurnal Pengabdian dan Pemberdayaan Vol. 1 No. 2 (2025): Bakti Insani: Jurnal Pengabdian dan Pemberdayaan
Publisher : Yayasan Mutiara Hati Moeslem

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64131/baktiinsani.v1i2.48

Abstract

The Practical Work Experience (KKN) in Panunggalan Village, Bojonegoro Regency, focuses on developing digital marketing skills for Micro, Small, and Medium Enterprises (MSMEs) under the theme of "Asset Based Community Development" (ABCD). The program aims to enhance the marketing effectiveness of MSMEs through training in landing page creation using Canva. This training is designed to address key challenges faced by MSMEs, such as a lack of knowledge and skills in digital marketing and the inability to utilize social media and other digital platforms effectively. The training method includes both theory and practice, covering the fundamentals of digital marketing and techniques for creating and managing landing pages. The results of the training show significant positive impacts, including improved participants' understanding of digital marketing and their ability to create effective landing pages. MSME participants, particularly from the Balung Kuwuk cassava chip business, experienced increases in online visibility and sales conversion. In conclusion, the training successfully strengthened MSME digital marketing strategies and demonstrated substantial potential for advancing businesses through digital technology.
Co-Authors Abdul Mun'im Abdul Mun’im Al Khoshi, Muhammad Febby Amelia , Husnia Amirul Mukminin, Muhammad Diva Azhar, Muhamad Malik Burhanuddin Burhanuddin Hasanah, Muhimmatul Hidayatul Mufidah Ihsabila , Ichta Dyna Khoirun Nisa Khoirun Nisa Mahendra, Ariel Rizal Miftachul Ulum Miftachul Ulum, Miftachul Mun'im, Abdul Musbikhin Musbikhin Musbikhin, Musbikhin Nadya Septiana Nur Ahid Nurhasanah Nurhasanah Prayogi, Ajek Ranudin Pusvyta Sari Putri Perdani, Novi Rohmah, Salsabilatur Sa'diyin, Moh Siswadi Siswadi Siswadi Siswadi Zakiyatul Abidah