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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh JURNAL PENDIDIKAN TAMBUSAI Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Media Informatika Jurnal Sains dan Ilmu Terapan JURNAL EKONOMI BISNIS DAN MANAJEMEN Sharing: Journal Of Islamic Economics, Management And Business Jurnal Ekonomi Bisnis dan Manajemen Ameena Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Suryani Murad
Universitas Muhammadiyah Aceh
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Personal Branding, Penggunaan Media Sosial Dan Keterampilan Komunikasi Digital Terhadap Employability Gen-Z Di Banda Aceh Shinta Aulia; Marlizar Marlizar; Suryani Murad
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.63706

Abstract

This study aims to analyze the influence of Personal Branding, Social Media Usage, and Digital Communication Skills on the Employability of Generation Z in Banda Aceh. This research employed a quantitative method with an associative approach. The population consisted of 96 individuals, and all members of the population were selected as the research sample using a saturated sampling (census) technique. The data used in this study were primary data collected through the distribution of questionnaires to the respondents. The data analysis techniques included data quality tests (validity and reliability tests), classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, partial significance test (t-test), simultaneous significance test (F-test), and the coefficient of determination (R²). The results of the study indicate that, partially, Personal Branding and Social Media Usage have a positive and significant effect on the Employability of Generation Z in Banda Aceh, while Digital Communication Skills do not have a significant effect on the Employability of Generation Z in Banda Aceh. Simultaneously, Personal Branding, Social Media Usage, and Digital Communication Skills have a positive and significant effect on the Employability of Generation Z in Banda Aceh.
The Influence of Shopping Orientation, Online Trust and Shopping Experience on Online Buying Interest Amal Firqi Ramadhan; Tuwisna Tuwisna; Suryani Murad
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 9 No. 2 (2025): October 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i2.6933

Abstract

The purpose of this study is to find out the magnitude of the influence of Shopping Orientation, Online Trust and Purchase Experience on online buying interest (Case study on Shopee online store in Banda Aceh City) both silently and partially. The sample size of this study was 96 respondents. The research data was collected through questionnaire lists and documentation studies. Hypothesis testing using multiple linear regression analysis, F test (concurrent) and t-test (partial) is intended to determine the influence of independent variables on dependent variables at a confidence level of 95% (α = 0.05). The results of the study showed that in a partial test, the variables of Shopping Orientation, Online Trust and Purchase Experience influenced online buying interest (Case study on the Shopee online store in Banda Aceh City). Then a simultaneous test between the variables of Shopping Orientation, Online Trust and Purchase Experience influenced online buying interest (Case study on the Shopee online store in Banda Aceh City). The most dominant variable that affects online buying interest is Shopping Orientation.
The Effect of Work Enviroment and Workload on the Performance of Medical Personnel at TK II Iskandar Muda Hospital, Banda Aceh City Cut Sona Qonita; Tuwisna Tuwisna; Suryani Murad
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 9 No. 2 (2025): October 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i2.7029

Abstract

This study aims to analyze the influence of the work environment and workload on the performance of medical personnel at TK II Iskandar Muda Hospital, Banda Aceh. The research method used is quantitative, with questionnaires distributed to the entire population of medical personnel, totaling 76 respondents. Data analysis techniques were conducted using SPSS version 25 through validity tests, reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), and hypothesis testing through multiple linear regression analysis. The results indicate that both work environment and workload partially and simultaneously have a significant effect on the performance of medical personnel. Therefore, hospital management is expected to create a conducive work environment and manage workloads effectively to enhance the performance of medical staff. Moreover, the study emphasizes that improving medical personnel performance cannot be separated from organizational support, adequate facilities, and proportional task distribution. A comfortable and supportive work environment can increase motivation and job satisfaction, while excessive workloads tend to cause stress and decrease productivity. The findings of this study are expected to contribute to the development of human resource management practices in hospitals, particularly in formulating strategies to balance job demands with the physical and psychological capacities of medical personnel.
Co-Authors Aan Alfahrezi Aan Alfahrezi Ades Miyar Indriani Amal Firqi Ramadhan Asriah Ani Chaidesar Citra Afifah Cut Sona Qonita Fandi Bachtiar Fani Khan Husnaini Mailisa Safitri Ikbal Ramzani Iklima Zuhra Linda Kalista Maita Safira Marlizar, Marlizar Mimiasri Mimiasri Muhammad Iqbal Aulia Rahman Muhammad Rafiqi Mutia Zahara Nadia Nadiya Nadiya Nara Pristiwa Reka Maulidia Salsabila Rukmayana Sesvi Fera Shinta Aulia Siti Sara Armanisa Sulfitra Sulfitra, Sulfitra Syam sidar Tarmizi Gadeng Thasrif Murhadi Tuwisna Tuwisna William Law