Garuda - Garba Rujukan Digital

Pengaruh Teman Sebaya, Viral Marketing dan Costumer Online Riview Terhadap Keputusan Pembelian Produk Somethinc di Shopee Pada Mahasiswa Universitas Muhammadiyah Aceh Nadia; Thasrif Murhadi; Suryani Murad
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3712

Penelitian ini bertujuan untuk mengetahui pengaruh teman sebaya, viral marketing, dan Costumer Online Riview terhadap keputusan pembelian produk Somethinc secara online di Shopee pada mahasiswa Universitas Muhammadiyah Aceh, Penelitian ini menggunakan metode kuantitatif dengan pendekatan kausalitas, populasi penelitian adalah mahasiswa Universitas Muhammadiyah Aceh yang pernah membeli produk Somethinc secara online, dengan sampel sebanyak 96 responden yang ditentukan melalui teknik snowball sampling. Pengumpulan data dikumpulkan dengan kuesioner tertutup dan dianalisis dengan regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara parsial teman sebaya tidak berpengaruh signifikan terhadap keputusan pembelian produk Somethinc secara daring di Shopee (t = 1,959; Sig. = 0,053). Sebaliknya, viral marketing (t = 6,718; Sig. = 0,000) dan customer online review (t = 4,595; Sig. = 0,000) berpengaruh signifikan terhadap keputusan pembelian. Hasil uji simultan menunjukkan nilai F = 782,392 dengan signifikansi 0,000, yang mengindikasikan bahwa teman sebaya, viral marketing, dan customer online review secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian produk Somethinc secara online di Shopee oleh mahasiswa Universitas Muhammadiyah Aceh. Berdasarkan hasil penelitian tersebut, temuan ini menegaskan bahwa dalam konteks e-commerce, viral marketing dan ulasan pelanggan online memiliki peran yang lebih dominan dibandingkan pengaruh teman sebaya dalam membentuk keputusan pembelian.

Pengaruh Rotasi Kerja dan Sistem Reward terhadap Loyalitas Pegawai Pada Kejaksaan Negeri Aceh Besar Siti Sara Armanisa; Tuwisna Tuwisna; Suryani Murad
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.40781

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Rotasi Kerja dan Sistem Reward terhadap Loyalitas Pegawai pada Kejaksaan Negeri Aceh Besar. Jumlah sampel penelitian ini sebanyak 52 responden. Data penelitian dikumpulkan melalui wawancara, kuesioner, dan studi dokumentasi. Pengujian hipotesis dilakukan dengan analisis regresi linier berganda, melalui uji F untuk pengaruh simultan dan uji t untuk pengaruh parsial, serta untuk mengetahui pengaruh variabel independen terhadap variabel dependen pada tingkat kepercayaan 95% (α = 0,05). Hasil penelitian berdasarkan uji simultan menunjukkan bahwa variabel rotasi kerja dan sistem reward berpengaruh signifikan terhadap loyalitas pegawai pada Kejaksaan Negeri Aceh Besar. Sedangkan secara parsial, variabel rotasi kerja dan sistem reward berpengaruh signifikan terhadap loyalitas pegawai di Kejaksaan Negeri Aceh Besar, dan variabel rotasi kerja memiliki pengaruh yang paling dominan dalam meningkatkan loyalitas pegawai pada Kejaksaan Negeri Aceh Besar.

Pengaruh Brand Image, Kualitas Produk, dan Sosial Media Marketing terhadap Keputusan Pembelian di Kopi Analogi Kota Banda Aceh Iklima Zuhra; Suryani Murad; Ikbal Ramzani
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2110

Competition in the coffee shop industry in Banda Aceh has continued to intensify along with the growing consumer preference for product quality, strong brand image, and the effectiveness of digital marketing through social media platforms. In this context, consumer purchase decisions serve as an important indicator to evaluate the success of the marketing strategies implemented. This study aims to analyze the influence of Brand Image, Product Quality, and Social Media Marketing on consumer Purchase Decisions at Kopi Analogi in Banda Aceh. This research employed a quantitative approach using an associative method. The sample consisted of 83 respondents selected through purposive sampling, with criteria including consumers who had made purchases at Kopi Analogi and were active social media users. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25. The results revealed that Brand Image had a positive and significant influence on Purchase Decisions (t = 3.629; sig. = 0.001). Product Quality also showed a significant effect (t = 2.186; sig. = 0.033), as did Social Media Marketing (t = 4.541; sig. = 0.000). Simultaneously, the three variables had a significant influence on Purchase Decisions (F = 23.978; sig. = 0.000). The coefficient of determination (R²) was 0.564, indicating that 56.4% of the variation in Purchase Decisions could be explained by the three independent variables. The implication of this study suggests that business actors should strategically manage their brand image, maintain consistent product quality, and optimize the use of social media to enhance consumer purchase intention.

Pengaruh Brand Image, Kualitas Produk, dan Sosial Media Marketing terhadap Keputusan Pembelian di Kopi Analogi Kota Banda Aceh Iklima Zuhra; Suryani Murad; Ikbal Ramzani
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2110

Competition in the coffee shop industry in Banda Aceh has continued to intensify along with the growing consumer preference for product quality, strong brand image, and the effectiveness of digital marketing through social media platforms. In this context, consumer purchase decisions serve as an important indicator to evaluate the success of the marketing strategies implemented. This study aims to analyze the influence of Brand Image, Product Quality, and Social Media Marketing on consumer Purchase Decisions at Kopi Analogi in Banda Aceh. This research employed a quantitative approach using an associative method. The sample consisted of 83 respondents selected through purposive sampling, with criteria including consumers who had made purchases at Kopi Analogi and were active social media users. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25. The results revealed that Brand Image had a positive and significant influence on Purchase Decisions (t = 3.629; sig. = 0.001). Product Quality also showed a significant effect (t = 2.186; sig. = 0.033), as did Social Media Marketing (t = 4.541; sig. = 0.000). Simultaneously, the three variables had a significant influence on Purchase Decisions (F = 23.978; sig. = 0.000). The coefficient of determination (R²) was 0.564, indicating that 56.4% of the variation in Purchase Decisions could be explained by the three independent variables. The implication of this study suggests that business actors should strategically manage their brand image, maintain consistent product quality, and optimize the use of social media to enhance consumer purchase intention.

Pengaruh Komunikasi Pimpinan dan Pengawasan Kerja Terhadap Kinerja Karyawan Pada PT. Pegadaian Syariah (Persero) UPS Batoh Banda Aceh Salsabila Rukmayana; Suryani Murad; Sulfitra
Ameena Journal Vol. 4 No. 3 (2026): Ameena Journal
Publisher : Yayasan Madinah Al-Aziziyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63732/aij.v4i3.308

Study This aims to determine the influence of leadership communication and work supervision on employee performance at PT. Pegadaian Sharia Banda Aceh Branch. The method used is an associative method that aims to determine the influence or relationship between two or more variables. The determination of the research sample uses a saturated sample technique . The sample used in this study was 40 employees at PT. Pegadaian Sharia Banda Aceh Branch and willing to be respondents. The analysis method applied is multiple linear regression analysis. The results of the study indicate that leadership communication has a partial positive and significant effect on employee performance at PT. Pegadaian Sharia Banda Aceh Branch Partial work supervision has a positive and significant effect on employee performance at PT. Pegadaian Sharia Banda Aceh Branch. Leadership communication and work supervision simultaneously have a positive and significant effect on employee performance at PT. Pegadaian Sharia Banda Aceh Branch . Employee performance improvement is determined by leadership communication and work supervision. The better the leadership communication and the better the work supervision carried out, the greater the opportunity for PT. Pegadaian Sharia Banda Aceh Branch in improving employee performance.

Pengaruh Penempatan Kerja, Mutasi dan Beban Kerja terhadap Kinerja Karyawan pada PT PLN (Persero) Unit Induk Distribusi Aceh Muhammad Iqbal Aulia Rahman; Suryani Murad; Nadiya Nadiya
Jurnal Sains dan Ilmu Terapan Vol. 8 No. 2 (2025): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v8i2.1212

This study aims to analyze the influence of job placement, transfer, and workload on employee performance at PT. PLN (Persero) Aceh Distribution Unit. This study uses a census method, in which all elements of the population totaling 96 employees are directly investigated. Data were collected through questionnaires distributed to employees, using a Likert scale to measure the variables of job placement, transfer, workload, and employee performance. The results of the regression analysis indicate that partially, job placement, transfer, and workload have a significant influence on employee performance. Appropriate job placement can increase motivation and work efficiency, while transfers carried out by considering individual abilities have a positive impact on adaptation and productivity. A balanced workload also plays an important role in reducing work stress and improving performance. In addition, simultaneous analysis using the F test shows that the three variables together have a significant influence on employee performance.

Pengaruh Stres Kerja terhadap Kinerja Karyawan dengan Komitmen Organisasi sebagai Variabel Intervening pada Karyawan PT. Solusi Bangun Andalas Aceh Reka Maulidia; Suryani Murad; Sulfitra Sulfitra
Jurnal Sains dan Ilmu Terapan Vol. 9 No. 1 (2026): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v9i1.1365

This study examines the effect of work stress on employee performance at PT. Solusi Bangun Andalas Aceh, with organizational commitment considered as an important supporting variable that may influence how employees respond to work pressures. Data were collected from 57 respondents through structured questionnaires distributed to employees. The collected data were then analyzed using regression analysis and classical assumption tests to ensure the accuracy and reliability of the statistical results. The findings show that employee performance and organizational commitment are generally categorized as good, indicating that employees are still able to perform their duties effectively. However, the level of work stress experienced by employees is relatively high, which may potentially affect their long-term productivity and well-being. All research instruments used in this study were tested and confirmed to be valid and reliable, and the results of the classical assumption tests indicate that the regression model meets the required statistical assumptions.

PENGARUH PENGAWASAN DAN KEDISIPLINAN TERHADAP PRODUKTIVITAS KERJA PEGAWAI DINAS PERPUSTAKAAN DAN KEARSIPAN ACEH Aan Alfahrezi Aan Alfahrezi; Suryani Murad; Syam sidar
Jurnal Media Informatika Vol. 7 No. 4 (2026): Edisi Juli - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh pengawasan dan kedisiplinan terhadap produktivitas kerja pegawai pada Dinas Perpustakaan dan Kearsipan Aceh. Metode penelitian yang di gunakan dalam penelitian ini adalah kuantitatif. Populasi dalam penelitian ini terdiri dari seluruh pegawai Dinas Perpustakaan dan Kearsipan Aceh yang berjumlah 195 pegawai dengan penentuan sampel menggunakan rumus slovin. Data dikumpulkan melalui penyebaran kuesioner dengan menggunakan skala likert sebagai alat ukur dengan jumlah sampel responden 66 pegawai. Selanjutnya analisis data dilakukan dengan menggunakan analisis regresi linier berganda melalui SPSS Statistic 26 menunjukka bahwa secara persial, pengawasan berpengaruh signifikan terhadap produktivitas kerja pegawai Dinas Perpustakaan dan Kearsipan Aceh, kedisiplinan tidak berpengaruh signifikan terhadap produktivitas kerja pegawai Dinas Perpustakaan dan Kearsipan Aceh. Secara simultan, pengawasan dan kedisiplinan secara bersama-sama memiliki pengaruh signifikan terhadap produktivitas kerja pegawai Dinas Perpustakaan dan Kearsipan Aceh.

Pengaruh Transformasi Digital Dan Job Crafting Terhadap Kinerja Karyawan Pada Bank Aceh Syariah Cabang Banda Aceh Muhammad Rafiqi; Suryani Murad; Mimiasri Mimiasri
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.62947

This study aims to analyze the effect of Digital Transformation and Job Crafting on employee performance at Bank Aceh Syariah, Banda Aceh Branch. The research uses a quantitative approach with an associative type. The population in this study consists of all employees of Bank Aceh Syariah Banda Aceh Branch, with a sample of 52 respondents selected using a sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS software. The results indicate that digital transformation and Job Crafting have a positive and significant effect on employee performance, both partially and simultaneously. Among these variables, digital transformation is the most dominant variable influencing employee performance. The coefficient of determination shows that most of the variation in employee performance can be explained by these two variables, while the rest is influenced by other factors outside the scope of this study.

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