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Yulianti, Wulan
Institut Komunikasi Dan Bisnis LSPR
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Indonesia’s Response to Covid-19 Outbreak: Raising Awareness through Community Engagement and Actionable Volunteer Contribution Janette Maria Pinariya; Carelyn Josephine; Wulan Yulianti; Anita Yunia
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 6, No 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.596

Abstract

The world is in the grip of a health crisis due to the unforeseen consequences of the COVID-19 pandemic causing a substantial increase in distress associated with pain, depression, and loss. Indonesia is not handling the epidemic properly at this early stage due to a lack of planning and readiness on the part of the country. The government subsequently established the COVID-19 national task force, a COVID-19 assistance centre that reflects the government's readiness and urgency in dealing with the COVID-19 pandemic. At the national and regional levels, the task force reports directly to the president, organizes and encourages all connected agencies to respond to the COVID-19 crisis. The task force's other responsibility is to raise awareness about COVID-19 to the general public. The study aims to determine how Indonesia's COVID-19 task force volunteers can act as a communication aid for the public as a source of empowerment during the pandemic, as well as to examine risk communication and community engagement. This research uses a qualitative approach using the theory of social support. As a result, this study has identified new volunteering approaches for Indonesia's COVID-19 task force that could act as a support system as well as improvements on their approach on community engagement with the public.
Create Successful Content Media as Crisis Mitigation in Tourism Industry During Covid-19 Pandemic Janette Maria Pinariya; Wulan Yulianti; Jane Mitha; Past Novel Larasaty
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 5, No 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.474

Abstract

Every year the Indonesian tourism industry continues to be managed optimally until finally, it can play a role in the country's foreign exchange earnings. Bank Indonesia (BI) stressed the importance of the tourism sector for the Indonesian economy as it succeeded in becoming the second major foreign exchange earner. However, with the Covid-19 pandemic casting a shadow on tourism industry, even online travel management that has utilized technology is experiencing a crisis. This study uses a descriptive qualitative research approach by collecting data through observation, book documentation and interviews to examine the effect of Covid-19 pandemic on tourism industry. This study found that in a crisis situation, it is very important for tourism industry to create successful content as crisis mitigation in tourism industry during the   Covid-19 pandemic. It is also necessary to conduct the four stages as framework of a human driven process (facilitated by technology) to close the gap. The essential insights into the importance of mitigating the perceived risk factors currently influencing tourism, particularly within the short to medium term, hence providing tourism marketers impetus to seek to address the current evolving consumer trend(s) related to the Covid-19 pandemic. It is really important that the message reflects empathy for what had happened.
Respon Krisis Twitter PLN saat Listrik Mati Massal Tahun 2019 untuk Mempertahankan Reputasi Perusahaan Wulan Yulianti; Mursal Boer; Anita Yunia; Janette Maria Pinariya
Warta Ikatan Sarjana Komunikasi Indonesia Vol 5, No 1 (2022)
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v5i1.149

Abstract

Peristiwa mati listrik massal telah memberikan kerugian bagi sektor usaha dan layanan publik hingga mencapai triliunan rupiah. Peristiwa ini menjadi tranding di Twitter yang mengantarkan PLN pada situasi krisis. Berlandaskan Situational Crisis Communication Theory (SCCT), crisis response merupakan dimensi penting dalam penanganan sebuah krisis dan dapat berpengaruh pada reputasi perusahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara online kepada 100 followers Instagram PLN @pln_123. Hasil penelitian menunjukan, terdapat pengaruh langsung crisis responsibility untuk mempertahankan reputasi perusahaan. Terdapat pengaruh langsung rebuilding response PLN untuk mempertahankan reputasi perusahaan. Kemudian, terdapat pengaruh langsung crisis responsibility dan rebuilding response melalui Twitter PLN secara bersama sebesar 45,9% dan 54,1% sisanya dipengaruhi oleh faktor-faktor lain. Pemilihan media saat menangani krisis menjadi faktor penting agar penanganan yang dilakukan bisa berjalan efektif. Studi ini juga mencatat semakin pentingnya fungsi sosial media dalam menangani suatu peristiwa krisis.
Manajemen krisis public relations dalam menangani penolakan imunisasi measles rubella Wulan Yulianti; Rino Febrianno Boer
PRofesi Humas Vol 4, No 2 (2020): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.435 KB) | DOI: 10.24198/prh.v4i2.23700

Abstract

Pada tahun 2017 fenomena imunisasi Measles rubella menarik perhatian publik. Adanya tindakan penolakan dari para orang tua menghasilkan pemberitaan negatif dan mengantarkan Kementerian Kesehatan pada situasi krisis. Public relations merupakan divisi yang berperan untuk melindungi dan mempertahankan reputasi yang dimiliki oleh organisasi melalui tindakan manajemen krisis. Tujuan penelitian ini yaitu ingin mengetahui manajemen krisis yang dilakukan oleh public relations Kementerian Kesehatan yang diperdalam dengan menggunakan Situational Crisis Communication Theory. Metode penelitian yang digunakan yaitu pendekatan kualitatif dengan menggunakan teknik wawancara mendalam serta mengumpulkan dokumen terkait. Hasil penelitian menunjukkan bahwa manajemen krisis yang dilakukan oleh public relations Kementerian Kesehatan pada tahap pre-krisis adalah kegiatan monitoring media. Saat krisis terjadi respon yang dilakukan tergolong strategi diminish untuk mengurangi dampak negatif dari peristiwa krisis. Beberapa tindakan yang dilakukan yaitu bekerja sama dengan Komite Nasional Pencegahan dan Penanggulangan Kejadian Ikutan Pasca Imunisasi, penyebaran release melalui website, berkomunikasi dengan Pemerintahan daerah, Dinas Kesehatan daerah, serta memanfaatkan media tradisional dan digital. Pada tahap post-krisis dilakukan dialog dengan Majelis Ulama Indonesia untuk melakukan kajian lebih lanjut mengenai kehalalan vaksin. Kesimpulan dalam penelitian ini menunjukkan bahwa penanganan krisis terjadi karena perbaikan komunikasi dan kerja sama dengan para stakeholder. Adapun sarannya adalah sebaiknya ketika terjadi perbedaan pemahaman dengan Majelis Ulama Indonesia, public relations Kementerian Kesehatan dapat melakukan komunikasi yang lebih cepat agar masalah segera teratasi.
Kampanye Marketing Public Relations BeBASEkspresi Mengenai Perubahan Stigma Standar Kecantikan Perempuan Indonesia Dalilah Adani; Wulan Yulianti; Anita Yunia; Janette Maria Pinariya
Journal of Research on Business and Tourism Vol. 1 No. 2 (2021): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.822 KB) | DOI: 10.37535/104001220211

Abstract

Standar kecantikan masih menjadi ancaman secara psikologis bagi banyak wanita dimulai dari remaja hingga dewasa. Seiring dengan tersebarnya keragaman, keunikan dan pesona perempuan Indonesia yang tersebar dari Sabang sampai Merauke, stigma dan cara pandang kecantikan menjadi tidak merata. Penelitian ini bertujuan untuk memberikan kesadaran, mengubah pandangan, mengedukasi para pembaca tentang pentingnya konsep Marketing Public Relations pada kegiatan Kampanye BeBASEkspresi dari brand Base terhadap pandangan publik pada standar kecantikan di Indonesia, serta mengetahui dampak yang akan ditimbulkan dari kampanye ini, baik dampak positif maupun negatif. Penelitian ini menggunakan metode kualitatif dengan sifat deskriptif. Pengumpulan data primer dilakukan dengan wawancara mendalam (indepth interview) dengan informan internal, eksternal, serta studi kepustakaan sekunder. Berdasarkan hasil penelitian menunjukkan bahwa antusias masyarakat dalam kampanye ini sangat besar, hal ini dilihat dari partisipasi serta feedback masyarakat dalam kampanye tersebut. Meskipun kampanye hanya dapat dilakukan secara online, hal ini tidak menjadi penghambat Base untuk semangat memberikan kesadaran kepada masyarakat tentang standar kecantikan wanita di Indonesia. Dengan kampanye ini diharapkan para perempuan tidak perlu merasa khawatir pada stigma atau perspektif tentang kecantikan, dengan segala yang dimilikinya diharapkan para perempuan di Indonesia juga bisa mengembangkan rasa percaya diri untuk mengekspresikan dirinya.
Sosialisasi Buku Saku Tangkal Hoaks Covid-19 untuk Mahasiswa Sebagai Agent of Change Rapikah Harnum; Janette Maria Pinariya; Wulan Yulianti; Alfiona Harwinda; Anita Yunia
Journal of Servite Vol. 4 No. 2 (2022): Journal of SERVITE
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat (LP3M), Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/102004220222

Abstract

Media sosial membuat informasi dapat dengan mudah diakses tanpa batas jarak dan waktu. Namun, kemudahan ini tidak jarang dimanfaatkan oleh oknum atau kelompok yang tidak bertanggung jawab untuk menyebarkan berita palsu (hoaks). Terutama selama masa pandemi Covid-19 berbagai hoaks terus beredar dari awal mula munculnya virus hingga cara penanganan. Salah satu penyebab maraknya hoaks yang beredar di media sosial karena kurangnya tingkat literasi digital. Maka dari itu, untuk meningkatkan literasi digital melawan hoaks Covid-19 di media sosial dilakukan sosialisasi buku saku melalui webinar dengan sasaran utama adalah mahasiswa Indonesia yang memiliki peran sebagai agen perubahan. Teori yang digunakan yaitu nine steps of strategic planning public relations oleh Ronald D Smith dan metode Community Based Research (CBR). Melalui kegiatan webinar buku ini, terjadi peningkatan persentase literasi digital mahasiswa sebesar 10,41% mengenai pemahaman dalam menerima informasi hoaks. --- Social media has made information to become accessible regardless of distance and time. However, this benefit tends to be misused by irresponsible individuals to spread fake news (hoaxes). During the Covid-19 pandemic particularly, numerous hoaxes were spread starting from the origin of the virus to the ways of treating it. One of the causes of hoaxes spreading on social media was the lack of digital literacy. Therefore, to increase digital literacy against Covid-19 hoaxes on social media, pocketbook socialization is carried out through webinars. The target is Indonesian students as agents of change. The theory used is the nine steps of strategic planning public relations by Ronald D Smith and the Community based research (CBR) method. Through this book's webinar activity, there was an increase of students' digital literacy percentage by 10.41% regarding the understanding of receiving false information.
AIDA Model Communication Strategy On Capacity Digital Promotional Activities In Encouraging Purchasing Decisions Ni Putu Ria Cahyaningsih; Wulan Yulianti
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4925

Abstract

This research aims to find out the stages of CAKAP's digital promotional activities in forming a strategy that can encourage their consumers' purchasing decisions and have an impact on returning turnover. The theoretical model used is the theory from Philips D.M (2023). The AIDA model is used to understand the processes and stages in encouraging purchasing activities. As well as the four stages, namely: Awareness (Awareness), Interest (Interest), Desire (Desire), and Action (Action). This research is a qualitative research approach with descriptive methods. The data collection technique used was direct interviews by asking questions directly to CAKAP internal parties and CAKAP external parties. The research results contain the first stage of CAKAP in building awareness through education and planning follow-up promotions to be shared on social media. The second stage increases curiosity (interest) by CAKAP sharing content with members and creating WhatsApp statuses which are expected to raise questions. The third stage fosters a sense of curiosity (desire). CAKAP utilizes the FOMO trend for this. The final stage is taking CAKAP action to convince members of the benefits obtained from CAKAP and CAKAP products. This research states that the stages of each element of the AIDA model help CAKAP to encourage purchasing decisions
Komunikasi Mitigasi Bencana di Kota Industri Cilegon Yunia, Anita; Yulianti, Wulan; Harwinda, Alfilonia; Pinariya, Janette Maria
COMMENTATE: Journal of Communication Management Vol. 4 No. 2 (2023): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103004220231

Abstract

Indonesia's geographical and geological factors, which are located on the Pacific Ring of Fire, are one of the factors causing earthquakes, volcanic eruptions, tsunamis, floods, landslides, and extreme weather. One area that is of concern to the government in its disaster management efforts is Cilegon City, Banten Province because it has a fairly high level of disaster vulnerability. This city has the potential for a large earthquake accompanied by a tsunami with waves as high as 8.28 meters which holds the potential for danger in the form of technological failures that cause damage to infrastructure, disease, the environment, and even death to humans. This research aims to analyze program steps and mitigation communication strategies in the city of Cilegon. This research was conducted in January – September 2022 in Cilegon City, Banten Province. The method used in this research is descriptive qualitative. The results show that efforts focused on dealing with disasters in Cilegon City were carried out through outreach and education. As a follow-up to this activity, the community will be empowered with training and assistance which will later be further developed with capacity-building activities to improve community skills in disaster response.
Edukasi Manajemen Event untuk Lembaga Pendidikan Anak Berkebutuhan Khusus Setyaningtyas, Emilya; Yulianti, Wulan; Yunia, Anita; Sihombing, Aprida
Journal of Servite Vol. 5 No. 2 (2023): Journal of SERVITE
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/1020054220233

Abstract

Rumah Autis merupakan lembaga sosial yang menangani anak autisme dan anak berkebutuhan khusus dari keluarga prasejahtera yang kini sudah terbentuk sebanyak 7 cabang. Rumah Autis telah menyelenggarakan berbagai event setiap tahunnya dan salah satunya yaitu IBK’S Day (Insan Berkebutuhan Khusus), sebagai ajang untuk meningkatkan kesadaran masyarakat akan autisme, dan meningkatkan penerimaan anak berkebutuhan khusus di masyarakat. Namun setelah dilakukan observasi dalam penyelenggaran manajemen event dan wawancara terhadap pengurus Rumah Autis. Menunjukan jika mereka masih menghadapi permasalahan terkait  manajemen risiko, pemahaman terkait perencanaan, pelaksanaan dan evaluasi dalam melaksanakan suatu event. Maka dari itu dibutuhkan edukasi manajemen event untuk lembaga pendidikan berkebutuhan khusus Rumah Autis. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah menggunakan metode ceramah dan praktek. Adapun peserta yang mendapatkan edukasi yaitu pengurus dan tenaga pendidik atau guru dari Rumah Autis. Dimana mereka juga berperan sebagai panitia dan kepengurusan dalam menyelenggarakan event atau acara. Hasil evaluasi menunjukkan setelah dilakukan kegiatan edukasi manajemen event menunjukkan terjadinya kenaikan persentase pemahaman dari jawaban benar peserta di hari pertama yaitu 28 % dan di hari ke dua yaitu 16 %. Melalui edukasi ini diharapkan informasi yang ingin disampaikan kepada masyarakat melalui event dapat disampaikan secara terarah, terukur, dan tepat sasaran. ______ Rumah Autis is a social institution that handles children with autism and children with special needs from underprivileged families, which has now formed 7 branches. Rumah Autis has organized various events every year and one of them is IBK'S Day (Insan Berkebutuhan Khusus), as a place to increase public awareness of autism, and increase the acceptance of children with special needs in society. However, after observations in organizing event management and interviews with the management of Rumah Autis. It shows that they still face problems related to risk management and understanding related to planning, implementation, and evaluation in carrying out an event. Therefore, event management education is needed for educational institutions with special needs for Rumah Autis. The method used in this community service activity is to use lecture and practice methods. The participants who get education are administrators and educators or teachers from Rumah Autis. Where they also act as committees and management in organizing events or events. The evaluation results showed that after the event management education activities were carried out, there was an increase in the percentage of understanding from the correct answers of the participants on the first day, namely 28% and on the second day, namely 16%. Through this education, it is hoped that the information to be conveyed to the public through events can be delivered in a directed, measurable, and targeted manner.
Organization Communication for Leadership Training Program to Create Sustainability Pinariya, Bernadette H U; Pinariya, Janette Maria; Yulianti, Wulan
Ilomata International Journal of Social Science Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i2.1176

Abstract

Communication by a leader plays an important role in the process of conveying information, ideas and other things within an organisation. A leader's ability to communicate with employees, stakeholders, and clients in the most effective way is key. How organisational communication is applied in the training programme received by leaders. In the practice, decision-making, miscommunication, and ineffectiveness of activities still have the potential to occur. For this reason, research organization communication flow for leadership training program is needed. So that the company's business can be effective and sustainable. This research using a qualitative approach will deepen and analyse. The informants used as sources in this research are project leaders, expert instructors, organisational communication experts, user/client representatives and business development. The results showed the importance of having organisational communication to make training effective. The communication chosen should be in accordance with the culture of the organisation, and the success of the training also needs to be communicated to the public so that the organisation has good institutional value. Effective communication plays an important role in the success of leadership training programmes that aim to promote sustainability in business organisations.
Co-Authors Alfiona Harwinda Boer, Rino Febrianno Carelyn Josephine Dalilah Adani Harwinda, Alfilonia Hery, Della Melianie Jane Mitha Janette Maria Pinariya Janette Maria Pinariya Josephine, Carelyn Larasaty, Past Novel Liryana, Khansa Arshy Mamby Aruan, Alexander Maria Pinariya, Janette Mitha, Jane Mursal Boer Ni Putu Ria Cahyaningsih Nugraha, Tuhu Pinariya, Bernadette H U Pinariya, Janette Maria Putri, Dhita Widya Rapikah Harnum Safaruddin Husada Setyaningtyas, Emilya Sihombing, Aprida Wijaya, Tirta Nata Adi Yunia, Anita Yunus, Ulani