Article Per Year (5 Year)
p-Index From 2021 - 2026
4.872
P-Index
This Author published in this journals
All Journal Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies JURNAL MANAJEMEN Jurnal Ilmiah Keperawatan INTEGRITAS : Jurnal Pengabdian BUDGETING : Journal of Business, Management and Accounting Jurnal Cahaya Mandalika Dynamic Management Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Al-Afaq: Jurnal Ilmu Falak dan Astronomi Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Journal MISSY (Management and Business Strategy) Jurnal Comparative : Ekonomi Dan Bisnis DIKTUM: JURNAL SYARIAH DAN HUKUM Jurnal Mahasiswa Entrepreneur Al-Gafari: Manajemen dan Pendidikan Aslamiah: Jurnal Pendidikan, Ekonomi, Sosial dan Budaya Al-Faiza: Journal of Islamic Education Studies Jurnal Ilmiah Ekonomi dan Manajemen Journal of Economics, Assets, and Evaluation Al-Faizi : Hukum, Politik dan Bisnis Jurnal Pengabdian Masyarakat Manage Jurnal Ilmiah Manajemen Dan Kewirausahaan
Izzudin, Ahmad
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Dynamic Management Journal

 1 
FORMULATION OF MARKETING STRATEGY WITH SWOT ANALYSIS METHOD ON MEYCOOKIES MSMES IN SUMBERSARI, JEMBER REGENCY Indrayanti, Latri; Izzudin, Ahmad; Rahayu, Jekti
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11537

Abstract

This study aims to initiate a new marketing strategy for Meycookies by applying a SWOT analysis approach. The study adopted a descriptive qualitative approach, where data was collected through interviews and documentation. Speakers were selected using purposive sampling techniques and the validity of the data was tested through source triangulation. The results of the SWOT analysis show that Meycookies has the power that allows it to take advantage of existing opportunities. This indicates that the company is in a competitive and strong position, so it needs appropriate strategies to develop its business and maintain its growth.
THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY AND PRICE PERCEPTION ON CONSUMER REPEAT PURCHASES AT ROXY SUPERMARKET JEMBER Nabila, Revagita Maulida; Santoso, Budi; Izzudin, Ahmad
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11578

Abstract

Intense competition in the retail business is inseparable due to the proliferation of shopping centers both local, national, and international with various scales and segments. The objectives of this study are: 1) To find out whether brand image (brand image) affects the repurchase of Roxy Supermarket Jember consumers. 2) To find out whether service quality affects the repurchase of Roxy Supermarket Jember consumers. 3) To find out whether price perceptions affect the repurchase of Roxy Supermarket Jember consumers. This study uses associative research techniques with a quantitative approach. The population in this study were consumers who had bought products and visited the Roxy Square Jember supermarket and the sample of this study consisted of 85 people. The sampling technique here uses non-probability sampling with a purposive sampling approach. Data collection techniques using interviews and questionnaires. Hypothesis testing of this study using Partial Test (t-test). The results showed that: 1) Brand Image variable (X1) partially has a significant effect on Consumer Repurchase (Y). 2) Service Quality Variable (X2) partially affects Consumer Repurchase (Y). 3) Price Perception Variable (X3) partially affects Consumer Repurchase (Y).
Co-Authors Achmad Hasan Hafidzi Aenul Apipah AGUSTIN, DWI Akmalia, Atika Firmanda Amaliyah Amaliyah Amelya, Risma Ardhiza, Anabella Rieska Ayuni Hartika Bagaskara, Arvin Baidlo, Tsalitsah Wirdatul Budi Satoto, Eko Dani Hari Tunggal Prasetiyo Devi Permatasari Dewi, Bunga Roes Mala Diansari Reskiputri, Tatit Dita Meitia Dwi Budi Santoso Dwi Trisna Sekar Nurti Eko Budi Satoto Endang Mintarja, Endang Faidlaani, Akhmad Fais, Agus Khoirul Febriyanti, Eka Dwi Feti Fatimah Fitriani, Diana Novita Haris Hermawan, Haris Harliana Harliana Ida Ayu Putu Sri Widnyani Indrayanti, Latri Izzatul Mardhiah, Izzatul Khoirul Muanam, Mohammad Kusumaningrum, Puput Risti M Basithussyarop, M Basithussyarop M. Irwan Hadi Maharani, Andhika Putra Andryan Mahfudz, Mahsun Mahsun Mahsun Majestika, Rr Aurel Nalini Maulana Intan Fitriani Mubarok, Alaik Muhammad Lutfi Nabila, Revagita Maulida Nining Haryuni Nursaidah Nursaidah Nursaidah, Nursaidah Nuryani, Anum Pramono, Cahyo Pratiwi, Madita Romadhoni Puspitadewi, S, Ira Rahayu, Jekti Retno Endah Supeni Salsabila, Azza Aulia Solehah, Nur Ilmiatus Suparlan . Syaza, Nur Aini T.S.D, Leliya Nanda Utami, Tata Budi Wahyu Eko Setianingsih Wibowo, Yohanes Gunawan Wilaga, Brian Ady Wulandari, Aprilia Nadila Yuniar Alam, Yuniar