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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IJBE (Integrated Journal of Business and Economics) EQIEN - JURNAL EKONOMI DAN BISNIS SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Coopetition : Jurnal Ilmiah Manajemen Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian Masyarakat Asia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Economy, Education and Entrepreneurship (IJE3) JURNAL ILMIAH GLOBAL EDUCATION Golden Ratio of Mapping Idea and Literature Format BISMA (Bisnis dan Manajemen) Journal of Innovation in Management, Accounting and Business Asia Pacific Journal of Management and Education Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics and Business Journal IIJSE
Komaladewi, Rita
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Asia

 1 
Promotional Strategies for Culinary Tourism in Enhancing Destination Image and Increasing the Revenue of Micro Enterprises in Wanayasa, Purwakarta Komaladewi, Rita; Rhiswandi, Rhandi; Mulyani, Indah Putri; Setyadi, M. Aditya; Herdianie, Revalina
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2612

Abstract

Purpose: The service aims to highlight how various marketing strategies such as social media, food festivals and various local cultural bases can contribute. In the economic growth of the culinary sector according to the increase in the attractiveness of tourist destinations Method: This service uses an approach using direct observation to observe the social and economic conditions of the community and the dissemination of questionnaires to collect data on the needs and aspirations of residents. The results of the analysis are used to design the right solution for the target community. Practical Application: The results of this service can be a reference for local governments, business actors and local communities in designing more effective promotional strategies to increase the attractiveness of culinary tourism destinations. This growth is also beneficial for culinary micro business owners in optimizing the marketing of their products through social media and experience-based promotional activities such as Culinary Festivals and collaborations with influencers. Conclusion: Promotion strategies through social media and culinary festivals strengthen the image of the destination, increase tourist visits, and support the income of culinary micro businesses. Collaboration between the government, business actors, and local communities is needed to create sustainable marketing to develop culinary tourism in Wanayasa, Purwakarta.
Co-Authors Adz Zikri, Arif Furqon Nugraha Agatha, Fathia Amani, Akbar Riskal Amar, Siti Chaerani Djen Arief Budiman , Adityo Asep Mulyana Bahri, Khoirun Nisa Budhyawan, Thomas Deborah, Irene Dewi, Rahma Hanifa Firdaus, Gilrandy Andhika Herdianie, Revalina Kaltum, Umi Khoirun Nisa Bahri Kirana, Laras Puspa Kurniadi, Stefanie Kurniatun, Taufani C. Lumbantobing, Angelia Tio Mulyani, Indah Putri Mulyawan, Sarah Anjani Naufal, Ariq Zulfahmi Nugraha Adz Zikri, Arif Furqon Nugraha, Krisna Adhitia Okviannas, Nadilla Prasetyo, Bilal Panji R. Arief Helmi Ramdani, Luki Rhiswandi, Rhandi Ruchiat, Yayat Saputra, Febrian Eko Setyadi, M. Aditya Silaban, Sonia Artha Ria Widianto, Sunu Yasmin, Annisa Yevis Marty Oesman Yudha, R Thomas Budhayawan Yudha, R. Thomas Budhyawan