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REPRESENTASI GAYA HIDUP MODERN DALAM IKLAN GOJEK INDONESIA VERSI HIDUP TANPA BATAS ITU APA SIH Trinata Pardede; Chelsy Yesicha
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Modernity and practicality cannot be separated from modern society. A dynamic life, open to technology, prioritizing timeliness, not bothering to be the idea of forming an online transportation mode known as go-jek. All the complexities of the problems of modern society are answered through the go-jek application service, which is summarized in the Go-jek Indonesia advertisement for Life Without Limits. Go-jek ads offer changes using the go-jek application on smartphones to meet needs that are accommodated through one application. With the help of go-jek, service users can enjoy life without limits. The purpose of this study was to find out the level of reality, representation and ideology of modern lifestyles depicted in the Go-jek Indonesia advertisement for the Life Without Borders What Is It?The method used in this study is qualitative with a semiotic analysis unit from John Fiske. The subjects and objects in this study were observations and analyzes of the appearance of audio, visuals and representations of modern lifestyles in each scene from the Go-jek Indonesia ad version of the Life Without Limits What Is It? Data collection techniques used are observation, documentation and literature.The results of the study show that at the level of reality, the modern lifestyle in this advertisement is seen in aspects of appearance, and environment. Attractive appearance adds confidence, conveying the impression of being smart, expert and ethical, while in the environmental aspects go-jek wants to touch urban communities that deal with distance and time. At the level of representation, modern lifestyles are displayed with a background of dense shots, sound with a fast tempo, wanting to show the complexity of identical modern societies racing against time. At the level of ideology, modern lifestyles describe two ideologies namely class ideology and consumerism. This social class is characterized by a high level of education, income and has a high appreciation for hard work, and future planning, while the consumerism ideology describes a modern society that likes to consume modern lifestyle trends, does not want to be outdated and always follows new lifestyle trends.
PENDAMPINGAN PEMANFAATAN MEDIA SOSIAL DALAM MENGEMBANGKAN POTENSI EKOWISATA TASIK MERAH DI PULAU RANGSANG PROVINSI RIAU Chelsy Yesicha; Genny Gustina Sari; Gun Faisal
BULETIN ILMIAH NAGARI MEMBANGUN Vol 2 No 2 (2019)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.605 KB) | DOI: 10.25077/bina.v2i2.138

Abstract

Gemala Sari village, located on the outermost island adjacent to Malaysia and the Indonesian island of Batam, holds a natural and exotic beauty. The challenging condition of access roads to the villages will add to the challenges of the natural tourist adventurers who are currently being loved now. This becomes interesting if the village community independently wants to manage the ecotourism potential while at the same time introducing other potential potentials in the village. The red lake is caused by the red water due to the swampy ground. The red lake is still somewhat closed and has not been touched by the ignorant hands of the community so that the red lake is still maintained its naturalness. Independent community service activities in collaboration with students of the University of Riau develop the natural potential into their thematic programs. The implementation method is in the form of assistance in realizing ecotourism, and the results of the output in the form of promotional videos of Tasik Merah ecotourism are expected to begin to open people's eyes to develop this potential. From the results of the evaluation of assistance, it is very necessary for the participation of extension participants, especially the local government, to be able to manage this potential on their own. The team hopes that this activity can foster their motivation to be selective and active in media. Smart and critical attitude in media that is grown makes them village youths become a virus for their friends who have not participated in tourism promotion. They also hope that the activity can be carried out sustainably, bearing in mind that this is not just education but also entertainment and foster motivation in developing the country by utilizing the potential around them.
REINFORCEMENT THE INDEPENDENT OF CULTURAL VILLAGE COMMUNITIES BY E-TOURISM IN KOTO SENTAJO Yohannes Firzal; Chelsy Yesicha; Andry Sulistyani; Safri .; Genny Gustina Sari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 4, No 2 (2020): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v4i2.2480

Abstract

This article is a research conducted in the cultural tourism village of Koto Sentajo. The research was initiated by creating a network with various related advice and assistance in improving the quality of local community skills through training and hands-on practice which aims to be able to help increase income for the village. Apart from the collection of Rumah Godang, this tourist village is also enriched with natural beauty such as protected forests, rice fields and rivers that have interesting potentials for the benefit of local residents. However, all the potential of this tourist village has not been well mapped as a tourist attraction and is supported by tourism promotion management. This then becomes an interesting object of research on how all the potentials of this tourist village can be mapped and helps strengthen community independence in managing existing tourism potential. This research puts forward the method of direct local community participation in data collection which is also supported by the method of interviews, observation and literature study. The research succeeded in carrying out a comprehensive mapping of tourism potential on a number of tourist objects, cultural attractions, culinary delights and local arts. In terms of strengthening the role, the community has begun to be able to receive live in tours through various involvement of tourism activities in their daily activities. This new phenomenon in the life of cultural village communities is an indication that the community can grow and develop in terms of tourism through inclusive behavior in accepting tourists and at the same time promoting local tourism potential towards e-tourism
Penyuluhan Hidup Sehat dan Bersih Warga Desa Koto Sentajo sebagai Destinasi Wisata Budaya di Riau Chelsy Yesicha; Andri Sulistyani; Yohannes Firza; Safri Safri; Genny G Sari
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 3, No 01 (2020): Januari 2020
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2558.774 KB) | DOI: 10.32509/am.v3i01.978

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Pelaksanaan Kuliah Kerja Nyata mahasiswa menjadi salah satu strategi untuk mengangkat potensi suatu daerah dari aspek budaya, pariwisata, sosial ekonomi. Setiap daerah memiliki ciri khas masing-masing, sehingga diperlukan manajemen inovasi tata kelola tepat guna dan tepat sasaran untuk dikembangkan di daerah tersebut, seperti di Desa Koto Sentajo, Kecamatan Sentajo Raya, Kabupaten Taluk Kuantan, Riau. Salah satu caranya dengan mengadakan program peningkatan pengelolaan sumber daya alam. Pengabdian kepada masyarakat ini memberi pelatihan bagi masyarakat Koto Sentajo untuk memahami dan menjalankan perilaku hidup sehat. Secara manajerial perlu kerjasama dan pengawasan untuk menanamkan kesadaran dan merubah kebiasaan warga desa meuju hidup sehat dan bersih. Agar pelaksanaan berjalan baik, perlu diwujudkan fasilitas kamar mandi-cuci kakus (MCK) dengan instalasi pengolahan air limbah (IPAL). Hidup sehat dan bersih dengan sarana MCK dan IPAL diharapkan berdampak pada meningkatnya kunjungan wisatawan ke Koto Sentajo dan meningkatnya kesasaran warga desa terhadap arti penting hidup sehat dan bersi.
PENINGKATAN KOMPETENSI KOMUNIKASI MASYARAKAT DESA KOTO SENTAJO DALAM MEWUJUDKAN WISATA BUDAYA RUMAH GODANG DI KABUPATEN KUANTAN SINGINGI – RIAU Genny Gustina Sari; Chelsy Yesicha; Yohannes Firzal
Swadaya: Indonesian Journal of Community Empowerment Vol 1 No 02 (2019): AGUSTUS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Universitas Muhammadiyah Cirebon

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Abstract

Riau Province Leading Tourism Village Planning in 2015 from the Riau Province Creative and Tourism Economy Office (2015: 210) explained that the analysis to determine the leading tourism village in the study was carried out in two stages. the first stage, the data shows that basically has a positive response to the development of tourism activities in all prospective tourist villages (15 villages). The analysis showed that the majority of respondents expressed their agreement if the village area was made into a rural tourism area. In the second stage, the results of the field survey data assessment showed four (4) selected villages that have the highest value in terms of potential, affordability, availability of facilities, and the variety of activities that can be carried out by tourists. One of them is Koto Sentajo Village, Sentajo Raya District, Kuantan Singingi Regency. Kuantan Singingi Culture has a very exotic sale value in 2017 Kuantan Singingi Culture is included in the National Strategic Tourism Area (KSPN) and is included as a major cultural tourism destination in Riau. Efforts to improve the competency of the tourism village community in Koto Sentajo include public speaking training, village web creation training, tour guide training and e-commerce training. Keywords: Increased communication competence, village tourism, training.
Etnografi Komunikasi Tradisi Bakar Tongkang (Go Ge Cap Lak) di Kabupaten Rokan Hilir Welly Wirman; Genny Gustina Sari; Hesti Asriwandari; Chelsy Yesicha
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5290.543 KB) | DOI: 10.24329/aspikom.v3i5.230

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Bakar Tongkang tradition in Rokan Hilir Regency is a part of custom or tradition inherited from generation to generation from Chinese custom. It is a form of gratitude to Kie Ong Ya (God of the sea) by burning a barge (tongkang) after praying.  This research uses ethnography of communication by collecting descriptive data on how social meanings are used and communication behavior has been done by the society of Bagansiapi-api in Bakar Tongkang tradition.  This research discusses communicative situation, events and communicative acts related to Bakar Tongkang ritual. Informants are ethnic Chinese community leaders in Bagansiapi-api and chief of Tourism Department of Rolan Hilir Regency. Data are collected through interviews and observation. The result shows the communicative situation of Bakar Tongkang tradition consists of the location of the implementation of this tradition, tongkang (barge) and participants who carry out the tradition. This tradition is held in the Yin Hock King Temple. Communicative events of Bakar Tongkang tradition include value, message and purpose of holding the tradition. The value of this tradition is cultural value although it relates to Konghucu ritual. The message of this tradition is the expression of gratitude and remembrance of the service of Ki Ong Ya who has saved their ancestors in 1825 and as a part of celebrating the birthday of the God.
REPRESENTASI PEMBERITAAN PEMULANGAN EKS GAFATAR RIAU DI SURAT KABAR RIAU POS Chelsy Yesicha
LONTAR: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2017): JURNAL LONTAR
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.985 KB) | DOI: 10.30656/lontar.v5i2.488

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The research was distributed by the author's interest against Ex Gafatar that occur in Indonesia. Their existence as illegal organization until their expulsion from Earth borneo makes compelling colors for covered by the various media. Each media pack with news of construction in accordance with the ideology they have. So, researchers specializing in the preaching of the Riau Post as local media in spreading the repatriation of Ex Gafatar to Riau. This study used a qualitative approach to discourse analysis models Teun A Van Dijk. Data was collected by interview and documentation. The object of ten research news, consists of nine news from Riau. Informants consisted from chief editor Riau Pos’s newspaper. To achieve the validity of the data in this research, researchers used  triangulation. The results showed: first, Analysis of the discourse, news coverage in newspapers the Riau Post puts a theme raised about the handling of the journey undertaken by the Government of Riau in escorting the repatriation of ex gafatar to Riau. The emphasis on the performance of the apparatus of Government through the promised construction of the Riau Post attempted to grow back the trust of the community to be able to accept back those in neighborhoods with a guarantee from the Government. Second, Representation of the media conducted by the Riau post which uses a constructionist approach is judged in favour to the Government as a form of fostering kepercayaaan Government in dealing with such cases. Without these events, hide impressed the Riau Post tried to suppress the conflict by giving the role of social control to the public.
Pemberdayaan Masyarakat Melalui Pembuatan Produk Teh Gaharu di Desa Wisata Koto Sentajo Kabupaten Kuantan Singingi Yasir Yasir; Yohannes Firzal; Chelsy Yesicha; Andri Sulistyani; Safri Safri
Unri Conference Series: Community Engagement Vol 3 (2021): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.3.255-263

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Koto Sentajo Village is a traditional village that maintains traditions so that it has a tourist attraction. This village has a lot of potential, but still has problems to be an independent village. In this case, this service activity aims to provide the ability to manage agarwood plants to improve the community's economy as the village's superior product. This service activity is targeted at BUMDes managers, farmer groups and PKK women. This service method uses a Community Based Tourism (CBT) approach. The implementation of service activities is carried out by starting with community socio-economic mapping, holding FGDs, and providing training. Service activities found that there was a lot of potential on the one hand, but on the other hand there were still problems with the community's economy. The FGD was held to discuss the problems that exist in Koto Sentajo Village. This FGD activity contributes to increasing community understanding of the importance of developing gaharu plants, because this village has a large forest area and land as a provider of raw materials. The training focused on the manufacture, packaging and marketing of gaharu tea as the village's flagship product. This training has a positive impact on the community, however, it is still constrained by licensing issues to be developed in a larger and wider production scale.
KONSTRUKSI KORBAN DALAM FILM DOKUMENTER SEXY KILLERS Chelsy Yesicha; Ratna Noviani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.2171

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Reformasi memberikan ruang demokrasi yang ditandai dengan kebebasan pers hal ini mendorong lahirnya film-film documenter di Indonesia. Wacthdoc sengaja dirilis Sexy Killer pada masa tenang pemilihan umum dengan tujuan menginterupsi perdebatan para pendukung kedua calon yang sudah keluar dari inti permasalahan politik saat itu. Diangkat dari realitas kebutuhan pasokan listrik yang menjadi tuntutan bagi pembangunan dan masyarakat manapun. Sesuai dengan karakternya sebagai documenter, korban dihadirkan sebagai narasumber yang berperan langsung dalam fokus peristiwa. Lebih dari 22 korban yang memberikan pernyataan dalam film tersebut sehingga muncul asumsi korban menjadi sumber komoditas dari media untuk mendapatkan keuntungan politis atas nama human interest. Analisis naratif Chatman dengan membagi naratif kedua bagian yaitu story dan discourse yang bertujuan menganalisis konstruksi naratif dan visual korban dalam Sexy Killers. Muncul makna Sexy Killers yang mengandung arti pembunuhan secara perlahan tanpa sadari. Komodifikasi ideal victim antara korban laki-laki sebagai sosok yang tabah dan tetap berjuang sebagai kepala keluarga yang memberikan nafkah, korban perempuan lebih emosional sekaligus menjadi pendukung dari penderitaan oleh kaum laki-laki sedangkan anak-anak dikonstruksikan sebagai korban yang tidak tau apa-apa dengan realitas yang ada. Hyperealitas dimunculkan dari repetisi angle kamera dan naratif membahayakan korban selaku kaum yang tidak berdaya dengan ketidakpastian nasib. Ancaman akan kerugian, kerusakan lingkungan, kesehatan hingga keselamatan disimulasi berdasarkan fakta visual dan naratif yang disampaikan, korban kehilangan hak mereka tanpa adanya kepedulian dari pemerintah dan pihak perusahaan.
Indigenous Community Participation in Ecotourism Development: The Case of Bukit Tigapuluh National Park Musadad Musadad; Mariaty Ibrahim; Chelsy Yesicha
Jurnal Ilmu Sosial dan Humaniora Vol. 11 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v11i2.42012

Abstract

Previous studies have explored community participation in ecotourism. However, only a few have addressed indigenous people concerning their participation in ecotourism development, specifically within the context of a national park. Therefore, this study examined how and why indigenous people are participating in ecotourism development by taking a case study of a village in Bukit Tigapuluh National Park, Indonesia. This study collected data through semi-structured interviews and field observations using a qualitative method. Four forms of indigenous people’s participation in ecotourism development are found in this study, including discovering tourist attractions, conserving the forest, working in the ecotourism sites, and managing ecotourism attractions. Furthermore, this study discovered two factors encouraging their participation, i.e., community empowerment by the national park office and perceived positive impacts of ecotourism.