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All Journal Journal of Economics, Business, & Accountancy Ventura Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Majalah Obat Tradisional JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Tibuana : Journal of Applied Industrial Engineering JOURNAL OF SCIENCE AND SOCIAL RESEARCH Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) BioEksakta : Jurnal Ilmiah Biologi Unsoed Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Formosa Journal of Social Sciences (FJSS) Abdi Makarti PEKAT : Jurnal Pengabdian Kepada Masyarakat JAMAS: Jurnal Abdi Masyarakat
Palupi, Dian
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Journal : Abdi Makarti

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PENINGKATAN PENGETAHUAN BISNIS BAGI PELAKU UMKM KECAMATAN GENTENG KOTA SURABAYA Iswara, Ulfah Setia; Suwitho, Suwitho; Palupi, Dian; Setyabudi, Teguh Gunawan
ABDI MAKARTI Vol 3, No 1 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i1.581

Abstract

Genteng District, as an icon of the city of Surabaya, has a lot of economic potential for the community, especially in the culinary and handucraft sectors, which must continue to be explored to achieve optimal economic growth. Efforts to improve the community's economy are carried out by focusing on creative economic businesses that continue to develop. The aim of this service program is to provide digital marketing training and assistance in business ethics and bookkeeping which aims to support business development. Business partners, namely MSMEs in Genteng District who operate in the culinary and handicraft sectors, continue to innovate in marketing products digitally. MSME participants have generally been involved in their business for a long time, but some have not kept financial records. This activity was carried out through partner survey stages, digital marketing training and mentoring, business ethics and bookkeeping for MSMEs in Genteng District, and evaluation of digital marketing implementation to expand sales coverage and business continuity amidst the challenges of increasingly competitive competition. MSME players are aware of the importance of online marketing applications, business ethics and business financial records.
Co-Authors Adi Amurwanto Afiyani, Siti Afni Akhmad Ryan Pratama Aryani, Riska Desi Bayu Permana Sukma Dian Kristiawan Nugroho Eka Ardhianto Eksawati, Rini Faizin, Halim Ahmad Husnul Khatimah Jamil, Robit Nurul Jayawarsa, A.A. Ketut Kayan Swastika Kusumawardani, Fani Lailatul Amanah, Lailatul Mudofir, Imam Muhammad Isa Mustika, Hindah na'im, mohamad Noviabahari, Jannatul Laily okitasari, indah Permatasari, Ita Puspitasari, Devi Ambarwati Raharjo, Fajar Reza Amarta Prayoga Rochdianingrum, Widhi Ariestianti Santoso, Bambang Hadi Setia Iswara, Ulfah Setyabudi, Teguh Gunawan Sri Lestari Sumarjono Sumarjono Sutantohadi, Alief Suwitho, Suwitho Tegowati Tegowati, Tegowati Teguh Gunawan Setyabudi Ulfah Setia Iswara ulfah setia iswara, ulfah setia Wahidahwati Wahidahwati Widodo, Yulius Harry Widyasari, Adristi Shafa Wiratno, Amat