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Keunggulan Bersaing melalui Orientasi Pasar, Kemampuan Jejaring, dan Inovasi pada Usaha Kecil dan Menengah (UKM) di Jawa Timur Nikmah, Farika; Hasan, Halid; Sidanti, Heny
Jurnal Manajemen Bisnis dan Keuangan Vol 6 No 2 (2025): Oktober 2025
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v6i2.348

Abstract

Small and Medium Enterprises (SMEs) play a vital role in Indonesia’s economy. The dynamic market conditions demand that SMEs achieve competitive advantage to ensure the sustainability of their businesses. Strategies to attain such advantage can be developed by strengthening market orientation, networking capability, and innovation. This study analyzes the direct influence of market orientation, networking capability, and innovation on the competitive advantage of SMEs in East Java. A quantitative approach was employed, with data collected through questionnaires distributed to SMEs in East Java in collaboration with the Integrated Business Service Center (PLUT) in Batu City, Malang Regency, Tulungagung Regency, and Mojokerto Regency. PLUT is an institution that assists SMEs in expanding market access. A total of 600 questionnaires were distributed, and 552 were deemed valid for analysis. The data were analyzed using multiple linear regression methods. The findings reveal that the competitive advantage of SMEs is significantly influenced by market orientation, which provides the most dominant contribution, followed by innovation and networking capability. These findings offer valuable insights for SMEs in formulating effective strategies to achieve competitive advantage, enabling them to face increasing competition and adapt to the global market.
Tata Kelola Metadata Arsip Audio untuk Pengambilan Keputusan Pemanfaatan Teknologi Informasi menggunakan Aplikasi Sederhana Perkantoran pada Museum Musik Indonesia Anastasya, Diva; Mihasu, Narocha; Cornellya, Safira; Nikmah, Farika
Jurnal Paradigma Vol 27 No 2 (2023): July 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i2.10187

Abstract

Metadata menyediakan konteks yang diperlukan untuk memahami dan mengatur sistem, data, dan pengelolaan konten. Dengan demikian metadata dalam kearsipan memiliki peran yang cukup penting, dengan adanya metadata arsip akan memudahkan pengelolaan arsip, baik arsip statis atau arsip dinamis. Pada Museum Musik Indonesia di Kota Malang, ada berbagai koleksi arsip audio dari seluruh Indonesia yang merupakan arsip statis yang perlu dijaga keautentikan dan fisiknya karena merupakan warisan budaya Indonesia. Koleksi arsip tersebut terbagi dalam beragam bentuk, yakni  dalam bentuk kaset pita, CD, dan piringan hitam. Penelitian ini bertujuan untuk menguraikan kebutuhan manajemen metadata dalam lingkup pengelolaan arsip elektronik. Manajemen Metadata disusun melalui pencatatan koleksi arsip audio pada kaset pita untuk kategori lagu pop yang berada di  Museum Musik Indonesia. Pendekatan pengembangan manajemen metadata menggunakan aplikasi sederhana perkantoran dengan media Microsoft Access, sehingga metadata arsip audio yang berada di  Museum Musik Indonesia dapat tersusun secara digital. Hal ini tentunya, dapat memudahkan kegiatan temu kembali arsip audio dan pemeliharaannya.
Family Archive Storage System For Effective Retrieval Of Archives Of Residents Of Dinoyo Malang Village Kristianingsih, Tatiana; Nikmah, Farika; Suwarni, Evi
Journal of Economics and Business UBS Vol. 12 No. 5 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i5.651

Abstract

Currently, there are still many family archive treatments that have not been handled properly. There are still difficulties in finding archives when they need them for administrative needs. Each member faces various problems in the management of archives, due to lack of awareness. Therefore, family archives that are managed systematically will provide convenience in solving problems faced quickly and effectively Family archive management is needed by every family in storing and handling family records that are considered to contain important information. There are many archive storage systems ranging from storage systems based on subject, name, date, region and number. This study aims to find out and analyze the appropriate family archive storage system to measure how effective it is for retrieval of archives that have been stored, the research method used is descriptive research with a qualitative approach. The data collection technique used is through informant interviews and documentation. The results showed that as many as 42 respondents had done a good archiving for their family archives even though it was not systematic in accordance with the existing archive storage system. The remaining 8 respondents still did not do a good filing for their family documents. So that for the process of retrieving the archives needed, the average respondent, especially those who do not file family documents properly, find it difficult to find the documents needed. From this research, it can be concluded that the importance of managing family archives properly to facilitate the rediscovery of needed archives and most importantly also maintain vital archives that have very important use value so as not to be damaged
Bimbingan dan Pelatihan Konten Sosial Media pada UKM “Jajanan Bian” Kota Malang untuk Meningkatkan Penjualan Kurniawan Murtiyanto, Rizky; Nikmah, Farika; Hasan, Halid; Kristianingsih, Tatiana; Rizka Rahmawati
Journal of Applied Community Engagement Vol. 5 No. 2 (2025): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

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Abstract

Social media nowadays is a marketing tool that supposed to be had by business owners because we can say that almost all people, especially in Indoneisa is social media active users, so if the business owner needs to be able to communicate with the target market or customers, it is highly recommended for them to optimize the use of social media. Though, there is a problem that usually faced by the small and medium enterprises that is lack of human resources and limited skill and knowledge about social media marketing, so by having this program, it is expected that in the future the SME can maximize the use of their social media platforms. The method applied in this activity of community service is doing training and mentoring with the business owner as the one that designs and plans her company marketing strategy. By having all the activities, it is found that the inconsistency in uploading and traditional content writing make the social media communication lack of engagement, so in conclusion finding customers behavior in using social media and creating a more life-connected experience content can create more interest for the custome
Peningkatan Kompetensi Sumber Daya Manusia untuk Pariwisata Inklusif Hasan, Halid; Nikmah, Farika; Warih Utami, Nugraheni; Putri, NZR Amelia
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/jy0mmn69

Abstract

Kegiatan pengabdian ini dilakukan dengan tujuan untuk mengidentifikasi peningkatan kebutuhan pariwisata inklusif  yang berdampak pada meningkatnya peluang usaha perjalanan wisata dan tuntutan kompetensi bagi sumber daya manusia yang kompeten pada bidang pariwisata inklusif. Mitra kegiatan adalah usaha perjalanan wisata Call Me Travel yang berkantor di Kota Malang, Jawa Timur. Hasil pengabdian menunjukkan bahwa pelaku usaha perjalanan wisata dituntut untuk memiliki strategi dalam merancang paket wisata yang inovatif untuk memenuhi kebutuhan disabilitas, mengingat pasar ini memiliki potensi untuk dikembangkan.  Selain itu, dalam mengelola pasar pariwisata inklusif perlu untuk meningkatkan  keterampilan sumber daya manusia bidang pariwisata dalam penguasaan bahasa isyarat. Akhirnya, pelaku usaha perjalanan wisata dapat memanfaatkan peluang pasar baru sekaligus mendukung program pemerintah dalam pemenuhan hak kesetaraan bagi penyandang disabilitas khususnya tuna rungu dan tuna wicara.
Pelatihan Creative Teaching untuk Guru: Kolaborasi Kegiatan antara  Politeknik Negeri Malang dengan Universiti Sains Malaysia Safitri, Isnaini Nur; Zubaidi, Zubaidi; Murtiyanto, Rizky Kurniawan; Nikmah, Farika; Fauzi, Ahmad; Fauzia, Maya Rizki; Hadistya, Dhimas Dwi Nugraha; Nirwana, Karina Ega
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/qv2p2p13

Abstract

Siswa tingkat SD dan SMP  di saat ini merupakan generasi alpha. Generasi yang tumbuh di era digital yang canggih dengan akses luas terhadap teknologi seperti smartphone, tablet, dan internet sejak usia dini. Sehingga, sudah sepatutnya jika pengajaran yang mereka terima mengacu pada model inovasi yang melibatkan teknologi dan pembelajaran interaktif. Kegiatan ini merupakan kolaborasi antara tim dari Politeknik Negeri Malang, Universiti Sains Malaysia, dan Bakorwil Guru Kecamatan Tumpang Kabupaten Malang, dengan khalayak sasaran adalah guru SD dan SMP. Tujuan kegiatan yaitu memberikan pelatihan creative teaching, kegiatan dilaksanakan dengan beberapa tahap, yaitu diskusi, pelaksanaan kegiatan dan keberlanjutan program. Pelatihan ini memberikan pemahaman dan pengalaman kepada guru bagaimana creative teaching yang sesuai dengan perkembangan siswa saat ini. Pelatihan fokus pada bagaimana memilih media interaktif untuk pembelajaran, tugas berbasis project, serta mendorong siswa untuk bereksplorasi dalam ruang praktik. Harapannya, guru dapat menerapkan creative teaching dan menjadikan pembelajaran interaktif yang berpusat pada siswa.
Publication trends in Counselling and Artificial Intelligence: A Bibliometric Analysis Hadi, Musthofa; Utami, Rachma Bhakti; Palupi, Ratnaning; Nikmah, Farika; Santoso, Eko Boedi
Jurnal Kajian Bimbingan dan Konseling Vol. 10, No. 1
Publisher : citeus

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Abstract

Current developments in counseling show significant improvements, especially with the increasingly deeper integration of artificial intelligence (AI). This research focuses on analyzing research development trends in counseling and artificial intelligence, with data collected from Scopus-indexed publications from the beginning of 1982 to 2024. From this period, 470 relevant articles were identified for further analysis. The analysis process is carried out using bibliometric methods with PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework, with the help of R-Biblioshiny software, which allows in-depth analysis of patterns and trends in the literature. The analysis results show that this topic has experienced a significant increase in articles published, with an average annual growth of 11.59%. In addition, this topic also shows a reasonably high citation rate, with an average of 10.81 citations per article, indicating substantial influence in the academic community. Despite this, some areas are still not fully explored, such as artificial intelligence's role in decision-making in counseling, which represents a new and exciting niche for further research. Hopefully, this research will provide additional insights and encourage further research exploring the full potential of integrating artificial intelligence in counseling.