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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN MELALUI MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA WARUNG TAHU TEK CAK SUGENG DI SITUBONDO Irfan, Mohammad Zidni; Arief, Mohammad Yahya; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3667

Abstract

The culinary business is the choice of many people because this type of business is easier to run than other businesses. The large number of culinary business actors who open restaurant businesses has resulted in a high level of competition between culinary business actors. The easy system makes many people use this service as an alternative choice to get food in an easy way. The purpose of this study is to determine the factors that influence customer satisfaction through consumer buying interest as an intervening variable at Warung Tahu Tek Cak Sugeng Situbondo. the population in this study is the entire population in this study are all consumers who make purchases at Warung Tahu Tek Cak Sugeng Situbondo. After observing and interviewing consumers, Warung Tahu Tek Cak Sugeng Situbondo. Random sampling method (simple probability sampling) without regard to strata in the population in this study. Data analysis and hypothesis testing in this study used the Structural-partial Least square equation model (PLS-SEM). The results of the hypothesis test have a direct effect using the smart PLS 3.0 application, indicating that price has a significant positive effect on purchase intention. Service quality has a significant positive effect on purchase intention. Price has a significant negative effect on customer satisfaction. Service quality has a significant positive effect on customer satisfaction. Purchase intention has a significant positive effect on customer satisfaction. Price has a significant positive effect on customer satisfaction through purchase intention. Service quality has a significant positive effect on customer satisfaction through purchase intention.
PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN FIRM SIZE SEBAGAI VARIABEL MODERATING PADA PERUSAHAAN INDUSTRI DASAR DAN KIMIA SUBSEKTOR KERAMIK YANG TERDAFTAR DI BEI TAHUN 2019-2022 Herlina, R R Kezia; Arief, Mohammad Yahya; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 12 (2024): DESEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i12.5356

Abstract

Basic Industry and Chemical Companies Sector in the Manufacturing Industry (excluding oil and gas) that produce materials that are processed into finished products. The basic and chemical industry sector has eight subsectors, namely the cement subsector, the ceramics and porcelain subsector, the metal and similar subsector, the chemical subsector, the plastics and packaging subsector, the animal feed subsector, the wood and processing sector, and the pulp and paper sector. The purpose of this study is to examine the influence of Profitability, and Liquidity in influencing the value of companies moderated by Firm Size. This research is an explanatory research. The population in this study is Basic Industry and Chemical companies listed on the Indonesia Stock Exchange 2019-2022. The sampling technique is by purposive sampling. Data analysis and hypothesis testing using the Structural Equation Model – Partial Least Square (PLS-SEM). Results of direct influence hypothesis test using the Smart PLS 3.0 applicationshows that Profitability has a significant positive effect on Value company, Liquidity does not have a significant effect on company value, Firm Size does not have a positive effect on moderating the influence of Profitability on Company Value, Firm Size has a significant negative effect on moderation of the influence of profitability on company value.
PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN DALAM MENARIK KEPUASAN KONSUMEN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA CAFE TEDUH SORE Marsuki, Farukh Abdullah Huzain Risqy; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5290

Abstract

Globalization makes the world grow very quickly. Many business actors have emerged, causing an increase in the number of businesses with similar characteristics, resulting in very tight competition. So to deal with these situations and conditions, business actors must be able, fast and responsive in making decisions so that the business they build can develop optimally. Business actors are required to maintain the market and compete successfully. The aim of this research is to analyze the influence of price, location and service quality in attracting consumer satisfaction through purchase interest. This research is explanatory research. The population in this study were consumers of Cafe Teduh Sore in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Price has a significant positive effect on Purchase Interest, Location has a negative but not significant influence on Purchase Interest, Service Quality has a significant positive influence on Purchase Interest, Price has a positive but not significant influence on Consumer Satisfaction, Location has a negative but not significant effect on consumer satisfaction, Service quality has a positive but not significant effect on consumer satisfaction, Purchase interest has a significant positive effect on consumer satisfaction, Price has a significant positive effect on consumer satisfaction through purchase intention, Location has a negative but not significant effect on consumer satisfaction. Consumer satisfaction through purchase interest. Service quality has a positive but not significant effect on consumer satisfaction through purchase interest.
PENGARUH GAJI DAN INSENTIF TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA UD. DNL KECAMATAN BANYUPUTIH KABUPATEN SITUBONDO Kafi, Ahmad Atha'il; Arief, Mohammad Yahya; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3660

Abstract

Human resources are a strategic factor in all organizational activities because human resources are the primary support for implementing organizational goals. This study aimed to determine the effect of salary and incentives on performance with job satisfaction as an intervening variable at UD. DNL Banyuputih District, Situbondo Regency. The population in this study were all employees of UD. DNL Banyuputih District, Situbondo Regency, totaling 40 people. The sampling technique used in this study was a saturated sample. This study's data analysis and hypothesis testing used Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that salary has an insignificant effect and impacts job satisfaction. Incentives have a significant effect and have an impact on Job Satisfaction. Salary has an insignificant effect and has an impact on performance. Incentives have an insignificant effect and have an impact on performance. Job satisfaction has a significant effect and has an impact on performance. Salary has a positive but insignificant effect on Employee Performance through Job Satisfaction. Incentives have a positive and significant effect on Employee Performance through Job Satisfaction.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA AYAM GEPREK MBAK MIMIN DI JANGKAR DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Ismayani, Meiriyanti; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5286

Abstract

Dapur Mimin is a small and medium-sized enterprise (SME) operating in the culinary sector, with its signature dish being Ayam Geprek Mbak Mimin. However, sales data over the past five months have shown a decline due to intense market competition and less effective marketing strategies. This study focuses on the customers of Ayam Geprek at Dapur Mimin, located in the Arjasa sub-district. The population of this study consists of Dapur Mimin’s customers, and the sampling technique used is purposive sampling. Data analysis and hypothesis testing in this study are conducted using Structural Equation Modeling - Partial Least Square (PLS-SEM). The results of hypothesis testing for direct effects using the Smart PLS 3.0 application show that product quality has a significant positive effect on purchase decisions, service quality has a negative but not significant effect on purchase decisions, and price has a significant positive effect on purchase decisions. Furthermore, product quality has a significant positive effect on customer satisfaction, service quality has a significant positive effect on customer satisfaction, and price has a positive but not significant effect on customer satisfaction. Additionally, purchase decisions have a significant positive effect on customer satisfaction. The test results also indicate that product quality, service quality, and price each have a significant positive effect on customer satisfaction through purchase decisions.
PENGARUH BRAND IMAGE, KUALITAS PELAYANAN DAN DISKON TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO EIGER DI SITUBONDO Suherman, Aldy Kurniawan; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.5008

Abstract

Indonesia is a country that has very abundant wealth, one of which is the beautiful natural panorama from the sea to the mountains. With increasing interest in nature tourism, the need for outdoor equipment has also increased. Companies providing outdoor equipment face stiff competition, both from local and international manufacturers. One example of a successful company in this sector is PT. Eiger Multi Industrial Products. The aim of this research is to analyze the influence of brand image, service quality and discounts on repurchase intention, through consumer satisfaction as an intervening variable at the Eiger Store in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that brand image has a significant positive effect on consumer satisfaction. Service quality has a significant positive effect on consumer satisfaction. Discounts have a positive but not significant effect on consumer satisfaction. Brand image has a significant positive effect on repurchase intention. Service quality has a positive but not significant effect on repurchase intention. Discounts have a significant positive effect on repurchase interest. Consumer satisfaction has a significant positive effect on repurchase intention. Brand image has a positive but not significant effect on repurchase intention through consumer satisfaction. Service quality has a positive but not significant effect on repurchase intention through consumer satisfaction. Discounts have a positive but not significant effect on repurchase intention through consumer satisfaction.
PENGARUH PROFITABILITAS DAN PERTUMBUHAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI DENGAN STRUKTUR MODAL SEBAGAI VARIABEL MODERASI PERIODE 2019-2022 Qumariah, Nurul; Arief, Mohammad Yahya; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4955

Abstract

Food and beverage subsector companies are pillars of a country’s economy, therefore the food and beverage subsector plays an important role in driving the wheels of the Indonesian economy, to boosr productivity and the abilitu og the sector to compete globally, the government is still working hard to ensure the stability and availability of raw materials needed by the food and beverage subsector. The purpose of this study was to examine the effect of profitability, and company growth in influencing the company’s value moderated by capital structure. This research is explanatory research. The population in this study were food and beverage subsector companies listed on the Indonesia Stock Exchange 2019-2022. The sampling technique is purposive sampling. Data analysis and hypothesis testing using the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Snart PLS 3.0 application show that profitability has a significant positive effect on firm value, campany growth has a insignificant positive effect on firm value, capital structure is able to moderate the effect of profitability on firm value, capital structure is not able to moderate the effect of company growth ob firm value.
PENGARUH PELATIHAN DAN BUDAYA ORGANISASI TERHADAP KINERJA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INETRVENING PADA APARATUR SIPIL NEGARA DI UPT PUSKESMAS BESUKI Nurwasilah, Siti; Arief, Mohammad Yahya; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3625

Abstract

The research objective was to determine the effect of training and organizational culture on performance with job satisfaction as an intervening variable for state civil servants at UPT Puskesmas Besuki. The sampling technique used in this study is a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that training has a positive and significant effect on job satisfaction, organizational culture has a positive and significant effect on job satisfaction, training has a positive and significant effect on ASN performance, organizational culture has a negative and insignificant effect on performance ASN, job satisfaction has a positive and significant effect on ASN performance, training has a positive and significant effect on ASN performance through job satisfaction, organizational culture has a positive and significant effect on ASN performance through job satisfaction
PENGARUH WORD OF MOUTH DALAM MEMODERASI PERAN KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DITOKO SEPATU DAN SANDAL SAMUDRA SITUBONDO Khotip, Zainal; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5322

Abstract

Along As time goes by the development of technology is getting faster, so is the footwear industry in Indonesia. footwear industry in Indonesia is also growing rapidly, and consumer demand is increasingly complex over time. are also getting more complex from time to time. The purpose of this research is to analyze the effect of Word of Mouth in moderating the role of Product Quality and Price on Purchasing Decisions in Shoe and Sandal Shops in Indonesia. Product Quality and Price on Purchasing Decisions at Shoe and Sandal Shops Samudra Situbondo. The population in this study were consumers of the Samudra Shoe and Sandal Shop in Situbondo. Sampling technique determined by simple random sampling. Data analysis and hypothesis testing in this study used Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test hypothesis test results using the Smart PLS application 3.0 application, shows that product quality has a significant positive effect on purchasing decisions. Purchasing decisions. Price has a significant positive effect on purchasing decisions purchase decision. Product quality with Word of Mouth moderation of Mouth has a negative and insignificant effect on purchasing decisions. Price with Word of Mouth moderation has a positive but insignificant effect on purchasing decisions.
PENGARUH FIRM SIZE, GROWTH OPPORTUNITY DAN NET WORKING CAPITAL TERHADAP FIRM VALUE PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BEI DENGAN CASH HOLDING SEBAGAI VARIABEL INTERVENING Putra, Wirandra Oktavian Arief; Arief, Mohammad Yahya; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5153

Abstract

The research objective is to analyze and test the effect of Firm Size, Growth Opportunity and Net Working Capital on Firm Value through Cash Holding. The population in this study were various industrial sector companies listed on the IDX in 2019-2022. The sampling technique used is non probability sampling using purposive sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The direct hypothesis test results show that Firm Size has a negative but insignificant effect on the Cash Holding variable, Growth Opportunity has a significant positive effect on the Cash Holding variable, Net Working Capital has a significant positive effect on the Cash Holding variable, Firm Size has a positive but insignificant effect on the Firm Value variable, Growth Opportunity has a positive but insignificant effect on Firm Value, Net Working Capital has a negative but insignificant effect on the Firm Value variable, Cash Holding has a significant negative effect on the Firm Value variable, Firm Size has a positive but insignificant effect on the Firm Value variable through Cash Holding, Growth Opportunity has a negative but insignificant effect on the Firm Value variable through Cash Holding, Net Working Capital has a negative but insignificant effect on the Firm Value variable through Cash Holding.
Co-Authors Afra, Nada Agustin, Rika Dwi Aisyah, Yunia Anshory, Muhammad Iqbal Ansori Anwar, Faris Zainul Ari Kartiko, Ari Ariyantiningsih, Febri Aulia, Syifa Aziza, Ummi Biharuddin, Ahmad Dewi, Amelia Yasinta Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Fahlezzi, Teguh Umar Fandiyanto, Randika Fathorrasi, Fathorrasi Febriyanti, Mery Dwi Febriyanto, Arik Fitria, Ulfi Nurul Harisandi, Yudhistira Harisetiowati, Santi HARIYANTO HARIYANTO Hasanah, Usrotul Hendra Syahputra Herawati, Anjanis Dewi Herlina, R R Kezia Herman Susanto Hidayat, Rasiful Hosen, Toriq Ida Ayu Putu Sri Widnyani Imaniyah, Della Ulfa Ina, Nona Inggriani, Desi Intan Fitriani Irfan, Mohammad Zidni Iriansyah, Nur Arik Ismayani, Meiriyanti Jannah, Siti Kholifatul Judijanto, Loso Kafi, Ahmad Atha'il Khotip, Zainal Kurniawan, Amelia Tri Amanda Lestari, Layli Dwi Lestiyono, Dwi Budi Lusiana Tulhusnah Mahendra, Jaka Marham, Muhammad Marsuki, Farukh Abdullah Huzain Risqy Masruroh, Rosa Dwi Nafiola Minullah, Minullah Moh Ali Fikri Mufid, Rozin Khairon Murtakiyah, Wardah Novia, Rozana Putri Nurhasana, Tutut Nurwasilah, Siti Permatasari, Ayu Dian Prahara, Dwi Gita Dian Pramesthi, Riska Ayu Pratama, M. Risqi Puryantoro P Putra, Wirandra Oktavian Arief Putri, Puspita Qumariah, Nurul Rachman, Riza Rahman, Lula Daihuda Nurur Rianto, Agung Dwi Rini Kartika Sari Romadani, Novita Dwi Safitri, Intan Nuriyana Salam, Nadira Annisa Nur Sa’idah, Halimatus Siti Khoiriyah Soeliha, Siti SOFYAN TSAURI Subaida, Ida Suherman, Aldy Kurniawan Susanti, Ratna Koba Tanggu, Melkianus Tarqiyah, Urwatut Tirta, Yudhis Anis Bangun Wahida, Shinta Nur Wahyudi Wahyudi Waskita, Sabrina Auli Wulandari, Firda Yolanda, Mariska Anis Yudha Praja, Yudha Zulaeha, Iradatus Zulfa, Nailas