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All Journal CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Munaddhomah: Jurnal Manajemen Pendidikan Islam Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Arief, Mohammad Yahya
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Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS NASABAH PADA BANK BRI UNIT PANJI DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Zulaeha, Iradatus; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.4083

Abstract

In general, marketing is an activity that creates and delivers goods or services to consumers. It is a process by which companies create value for customers and build strong customer bases to capture value from customers in return. Marketing is an organizational function and set of processes for creating, communicating and delivering value to customers and cultivating customer relationships in ways that benefit the organization and its specific interests for BRI Unit Panji customers by increasing the needs of people in Situbondo. The purpose of this study is to analyze and test factors which influence customer satisfaction at Bank BRI Panji with customer satisfaction as an intervening variable. The population in this study are customers of BRI Unit Panji in Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study use Partial Least Square - Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing that used the Smart PLS 3.0 application showed that communication has a significant positive effect on customer satisfaction, products have a significant positive effect on customer satisfaction, communication has a positive but not significant effect on customer loyalty, products have a positive but not significant effect on customer loyalty. Customer satisfaction has a significant positive effect on customer loyalty, communication has a positive but not significant effect on customer loyalty through customer satisfaction, products have a significant positive effect on customer loyalty through customer satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN PADA SSC (SITUBONDO SPORT CENTER) DI SITUBONDO DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Salam, Nadira Annisa Nur; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3785

Abstract

Marketing management can also be defined as the art and science of selecting target markets designed to create, build and maintain profitable exchanges to achieve company goals, for this reason, proper marketing management can increase, especially ini the development of SSC (Situbondo Sport Center). The purpose of this study was to analyze and test the effect of Physical evidence and Service excellence in determining customer loyalty with customer satisfaction as an intervening variable. The population in the study was SSC (Situbondo Sport Center) customers. The sampling method was determined by nonprobability sampling with purposive sampling. Data analysis and hypothesis testing in research using the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application, show that Physical evidence has a significant positive effect on customer satisfaction, Service excellence has a significant positive effect on customer satisfaction, Physical evidence has a negative but insignificant effect on customer loyalty, Service excellence has a significant positive effect on customer loyalty, Customer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis show that the Physical evidence variable has a significant positive effect on customer loyalty through customer satisfaction, the service excellence variable has a significant positive effect on customer loyalty through customer satisfaction.
PENGARUH HARGA, VARIASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA ES TEH POCI DI PRAJEKAN, BONDOWOSO Febriyanti, Mery Dwi; Arief, Mohammad Yahya; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6499

Abstract

Business is an effort to produce and market goods to make a profit. Es Teh Poci is a business engaged in the culinary field under the auspices of PT Poci Kreasi Mandiri. This business is essential for the economy to improve the community's welfare. This study aims to analyze and test the effect of Price, Product Variation, and Service Quality on Consumer Satisfaction through Purchasing Decisions as Intervening Variables on Es Teh Poci in Prajekan, Bondowoso. The population and sample collection method uses the simple random sampling method. Data analysis and hypothesis testing in this study used the Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.2.8 application show that Price has a significant positive effect on Purchasing Decisions, Product Variation has a significant positive effect on Purchasing Decisions, Service Quality has a significant positive effect on Purchasing Decisions, Price has a positive but insignificant effect on Consumer Satisfaction, Product Variation has a negative but insignificant effect on Consumer Satisfaction, Service Quality has a significant positive effect on Consumer Satisfaction, Purchasing Decision has a positive effect on Consumer Satisfaction. The indirect influence hypothesis test results show that the Price variable has a significant positive effect on Consumer Satisfaction through Purchasing Decisions, Product Variation has a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions, and Service Quality has a significant positive effect on Consumer Satisfaction through Purchasing Decisions.
Co-Authors Afra, Nada Agustin, Rika Dwi Aisyah, Yunia Anshory, Muhammad Iqbal Ansori Anwar, Faris Zainul Ari Kartiko, Ari Ariyantiningsih, Febri Aulia, Syifa Aziza, Ummi Biharuddin, Ahmad Dewi, Amelia Yasinta Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Fahlezzi, Teguh Umar Fandiyanto, Randika Fathorrasi, Fathorrasi Febriyanti, Mery Dwi Febriyanto, Arik Fitria, Ulfi Nurul Harisandi, Yudhistira Harisetiowati, Santi HARIYANTO HARIYANTO Hasanah, Usrotul Hendra Syahputra Herawati, Anjanis Dewi Herlina, R R Kezia Herman Susanto Hidayat, Rasiful Hosen, Toriq Ida Ayu Putu Sri Widnyani Imaniyah, Della Ulfa Ina, Nona Inggriani, Desi Intan Fitriani Irfan, Mohammad Zidni Iriansyah, Nur Arik Ismayani, Meiriyanti Jannah, Siti Kholifatul Judijanto, Loso Kafi, Ahmad Atha'il Khotip, Zainal Kurniawan, Amelia Tri Amanda Lestari, Layli Dwi Lestiyono, Dwi Budi Lusiana Tulhusnah Mahendra, Jaka Marham, Muhammad Marsuki, Farukh Abdullah Huzain Risqy Masruroh, Rosa Dwi Nafiola Minullah, Minullah Moh Ali Fikri Mufid, Rozin Khairon Murtakiyah, Wardah Novia, Rozana Putri Nurhasana, Tutut Nurwasilah, Siti Permatasari, Ayu Dian Prahara, Dwi Gita Dian Pramesthi, Riska Ayu Pratama, M. Risqi Puryantoro P Putra, Wirandra Oktavian Arief Putri, Puspita Qumariah, Nurul Rachman, Riza Rahman, Lula Daihuda Nurur Rianto, Agung Dwi Rini Kartika Sari Romadani, Novita Dwi Safitri, Intan Nuriyana Salam, Nadira Annisa Nur Sa’idah, Halimatus Siti Khoiriyah Soeliha, Siti SOFYAN TSAURI Subaida, Ida Suherman, Aldy Kurniawan Susanti, Ratna Koba Tanggu, Melkianus Tarqiyah, Urwatut Tirta, Yudhis Anis Bangun Wahida, Shinta Nur Wahyudi Wahyudi Waskita, Sabrina Auli Wulandari, Firda Yolanda, Mariska Anis Yudha Praja, Yudha Zulaeha, Iradatus Zulfa, Nailas