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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS NASABAH PADA BANK BRI UNIT PANJI DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Zulaeha, Iradatus; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.4083

Abstract

In general, marketing is an activity that creates and delivers goods or services to consumers. It is a process by which companies create value for customers and build strong customer bases to capture value from customers in return. Marketing is an organizational function and set of processes for creating, communicating and delivering value to customers and cultivating customer relationships in ways that benefit the organization and its specific interests for BRI Unit Panji customers by increasing the needs of people in Situbondo. The purpose of this study is to analyze and test factors which influence customer satisfaction at Bank BRI Panji with customer satisfaction as an intervening variable. The population in this study are customers of BRI Unit Panji in Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study use Partial Least Square - Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing that used the Smart PLS 3.0 application showed that communication has a significant positive effect on customer satisfaction, products have a significant positive effect on customer satisfaction, communication has a positive but not significant effect on customer loyalty, products have a positive but not significant effect on customer loyalty. Customer satisfaction has a significant positive effect on customer loyalty, communication has a positive but not significant effect on customer loyalty through customer satisfaction, products have a significant positive effect on customer loyalty through customer satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN PADA SSC (SITUBONDO SPORT CENTER) DI SITUBONDO DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Salam, Nadira Annisa Nur; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3785

Abstract

Marketing management can also be defined as the art and science of selecting target markets designed to create, build and maintain profitable exchanges to achieve company goals, for this reason, proper marketing management can increase, especially ini the development of SSC (Situbondo Sport Center). The purpose of this study was to analyze and test the effect of Physical evidence and Service excellence in determining customer loyalty with customer satisfaction as an intervening variable. The population in the study was SSC (Situbondo Sport Center) customers. The sampling method was determined by nonprobability sampling with purposive sampling. Data analysis and hypothesis testing in research using the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application, show that Physical evidence has a significant positive effect on customer satisfaction, Service excellence has a significant positive effect on customer satisfaction, Physical evidence has a negative but insignificant effect on customer loyalty, Service excellence has a significant positive effect on customer loyalty, Customer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis show that the Physical evidence variable has a significant positive effect on customer loyalty through customer satisfaction, the service excellence variable has a significant positive effect on customer loyalty through customer satisfaction.
PENGARUH HARGA, VARIASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA ES TEH POCI DI PRAJEKAN, BONDOWOSO Febriyanti, Mery Dwi; Arief, Mohammad Yahya; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6499

Abstract

Business is an effort to produce and market goods to make a profit. Es Teh Poci is a business engaged in the culinary field under the auspices of PT Poci Kreasi Mandiri. This business is essential for the economy to improve the community's welfare. This study aims to analyze and test the effect of Price, Product Variation, and Service Quality on Consumer Satisfaction through Purchasing Decisions as Intervening Variables on Es Teh Poci in Prajekan, Bondowoso. The population and sample collection method uses the simple random sampling method. Data analysis and hypothesis testing in this study used the Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.2.8 application show that Price has a significant positive effect on Purchasing Decisions, Product Variation has a significant positive effect on Purchasing Decisions, Service Quality has a significant positive effect on Purchasing Decisions, Price has a positive but insignificant effect on Consumer Satisfaction, Product Variation has a negative but insignificant effect on Consumer Satisfaction, Service Quality has a significant positive effect on Consumer Satisfaction, Purchasing Decision has a positive effect on Consumer Satisfaction. The indirect influence hypothesis test results show that the Price variable has a significant positive effect on Consumer Satisfaction through Purchasing Decisions, Product Variation has a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions, and Service Quality has a significant positive effect on Consumer Satisfaction through Purchasing Decisions.
PENGARUH SERVICE QUALITY, DIGITAL MARKETING DAN E-COMMERCE TERHADAP REPEAT PURCHASE DENGAN E-TRUST SEBAGAI VARIABEL INTERVENING PADA ROTI BRILYAN BAKERY DI KABUPATEN SITUBONDO Taufiqurrahman, Moh.; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7065

Abstract

The purpose of this study is to determine the Influence of Service Quality, Digital Marketing and E-commerce on Repeat Purchase with E-Trust as an Intervening Variable at Brilyan Bakery Bread in Situbondo Regency. The sampling technique used in this study was simple random sampling of 98 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the study showed that Service quality had a significant positive effect on E-trust, Digital marketing had a significant positive effect on E-trust, E-commerce had a significant positive effect on E-trust, Service quality had a significant positive effect on Repeat purchase, Digital marketing had a significant negative effect on Repeat purchase, E-commerce had a positive but not significant effect on E-trust, E-trust had a significant positive effect on Repeat purchase, Service quality had a significant positive effect on Repeat purchase through E-trust, Digital marketing had a significant positive effect on Repeat purchase through E-trust, E-commerce had a significant positive effect on Repeat purchase through E-trust.
PENGARUH MOTIVASI KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP LOYALITAS KARYAWAN PDAM TIRTA BALURAN SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Firmansah, Mohammad; Arief, Mohammad Yahya; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6801

Abstract

PDAM (Perusahaan Daerah Air Minum) Tirta Baluran Situbondo merupakan perusahaan yang bergerak di bidang pelayanan dan penyediaan air bersih bagi masyarakat Situbondo. Tujuan dari penelitian ini adalah untuk menganalisis dan menguji pengaruh Motivasi, Kompensasi dan Budaya organisasi Terhadap Loyalitas karyawan PDAM Tirta Baluran Situbondo Dengan Kepuasan kerja Sebagai Variabel Intervening. Teknik pengambilan sampel ditentukan dengan sampel jenuh. Analisis data dan pengujian hipotesis dalam penelitian ini menggunakan Model Persamaan Struktural – Partial Least Square (PLS-SEM). Hasil uji hipotesis pengaruh langsung menggunakan aplikasi Smart PLS 3.0, menunjukkan bahwa Motivasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Kompensasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Budaya organisasi berpengaruh positif signifikan terhadap Kepuasan kerja, Motivasi berpengaruh positif signifikan terhadap Loyalitas karyawan, Kompensasi berpengaruh positif signifikan terhadap Loyalitas karyawan, Budaya organisasi berpengaruh negatif namun tidak signifikan terhadap Loyalitas karyawan . Hasil uji hipotesis pengaruh tidak langsung menunjukkan variabel Motivasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Kompensasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Budaya organisasi berpengaruh positif namun tidak signifikan terhadap Kepuasan kerja..
PENGARUH PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI KUALITAS PRODUK PADA WAROENG KOPI KAYU MAS KECAMATAN ASEMBAGUS SITUBONDO Wijanarko, Bahtiar Prasetiyo; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.43 KB) | DOI: 10.36841/jme.v1i4.2091

Abstract

The purpose of the study was to determine the effect of service and price on purchasing decisions through product quality at Waroeng Kopi Kayu Mas, Asembagus District, Situbondo. The sampling technique used in this study was simple random sampling with the Slovin formula with a tolerable error rate of 10% as many as 95 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that service has a positive and significant effect on product quality, price has a positive and significant effect on product quality. Service has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions, service has a positive and insignificant effect on purchasing decisions through product quality, price has a positive and significant effect on purchasing decisions through product quality
PENGARUH LOKASI DAN KUALITAS PRODUK DALAM MENENTUKAN KEPUTUSAN PEMBELIAN DENGAN MEDIASI MINAT BELI TERHADAP SHOWROOM MAHMUD MOTOR DI KABUPATEN SITUBONDO Wardana, Egho Prastya; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (797.682 KB) | DOI: 10.36841/jme.v1i3.2034

Abstract

The purpose of this study is to find out the main picture of consumers who make transactions with two-wheeled motorized vehicles. The population in this study were consumers of the Mahmud Motor Showroom. The sampling technique was determined by random sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that the location has a significant positive effect on buying interest, product quality has a significant positive effect on buying interest, location has a positive significant effect on purchasing decisions, product quality has a significant positive effect on purchasing decisions, buying interest has a significant positive effect on purchasing decisions. significantly positive on the purchase decision. The results of the indirect effect hypothesis test indicate that location on purchasing decisions through purchase intention has a significant positive effect, product quality on purchasing decisions through purchase intention has a significant positive effect.
HARGA DAN SUASANA TOKO (STORE ATMOSPHERE) DALAM MENENTUKAN KEPUASAN KONSUMEN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA COFFEE SHOP TITIK KUMPUL CAPORE SITUBONDO Adhinda, Elok Gita; Arief, Mohammad Yahya; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (863.425 KB) | DOI: 10.36841/jme.v1i3.1986

Abstract

Lifestyle phenomena, especially young people who tend to like to hangout or hang out together in cafes which is a form of globalization demands that have a significant impact on people's way of life. Not only to be used as a place to hangout or hang out, café is also a place or a place to express aspirations and ideas. The purpose of this study was to analyze and examine of Price and Store Atmosphere on Consumer Satisfaction at the Coffee shop Titik Kumpul Capore Situbondo through Consumer Trust. This research is an explanatory research. The population in this study were consumers at the Coffee shop Of Capore Situbondo Titik Kumpul. The sampling technique is determined by probability sampling by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The result of the analysis using the smart partial least square (PLS) 3.0 software, show that price has a significant positive effect on Consumer Confidence. Store Atmosphere has a significant negative effect on Consumer Confidence. Price and Store Atmosphere have a significant positive effect on Consumer Satisfaction. Consumer Trust has a significant positive effect on Consumer Satisfaction. Price for Consumer Satisfaction through Consumer Trust has a significant positive effect. Store Atmosphere on Consumer Satisfaction through Consumer Trust has a positive but insignificant effect.
PENGARUH REWARD AND PUNISHMENT, DAN BUDAYA KERJA TERHADAP KINERJA APARATUR SIPIL NEGARA MELALUI KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (Studi Pada Kecamatan Mangaran, Panji, dan Situbondo) Pranata, Joan; Arief, Mohammad Yahya; W, Dwi Perwitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.929 KB) | DOI: 10.36841/jme.v1i1.1773

Abstract

Human resource management is a very important element in an organization in achieving competitive advantage, so it is necessary to develop the quality of human resources with various efforts. The purpose of this study was to analyze and examine the effect of reward and punishment, and work culture on the performance of state civil servants through organizational commitment. The population in this study were civil servants with the category of civil servants in the Districts of Mangaran, Panji, and Situbondo. The sampling technique was determined by saturated sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Reward and Punishment has a significant effect on organizational commitment, Reward and Punishment has a positive but not significant effect on performance, Work culture has a significant effect on organizational commitment, Work culture has a significant effect on performance, organizational commitment significant effect on performance. The results of the indirect effect hypothesis test show that the Reward and Punishment variable on Performance through Organizational Commitment has a significant effect, Work Culture on Performance through Organizational Commitment has a significant effect.
PENGARUH KONFLIK KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN TETAP DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT. TEKAD KARYA PUTERA SITUBONDO Khofifa, Siti; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.491 KB) | DOI: 10.36841/jme.v1i11.2293

Abstract

The purpose of the study was to determine the effect of work conflict and work stress on the performance of permanent employees with job satisfaction as an intervening variable at PT. Putera Situbondo's determination. The sampling technique that will be used in the study is the Non Probability Sampling technique by means of Total Sampling or saturated samples. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that work conflict has a positive and significant effect on job satisfaction, job stress has a positive and significant effect on job satisfaction, work conflict has a positive and significant effect on employee performance, job stress has a positive and significant effect on job satisfaction. Employee performance, job satisfaction has a positive and significant effect on employee performance, work conflict has a positive and significant effect on employee performance through job satisfaction, job stress has a negative and insignificant effect on employee performance through job satisfaction
Co-Authors Adhinda, Elok Gita Afra, Nada Agustin, Rika Dwi Aisyah, Yunia Anshory, Muhammad Iqbal Ansori Anwar, Faris Zainul Ari Kartiko, Ari Ariyantiningsih, Febri Aulia, Syifa Aziza, Ummi Bata, Stefania Goreti Biharuddin, Ahmad Dewi, Amelia Yasinta Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Fahlezzi, Teguh Umar Fandiyanto, Randika Fathorrasi, Fathorrasi Febriyanti, Mery Dwi Febriyanto, Arik Firmansah, Mohammad Fitria, Ulfi Nurul Harisandi, Yudhistira Harisetiowati, Santi HARIYANTO HARIYANTO Hasanah, Usrotul Hendra Syahputra Herawati, Anjanis Dewi Herlina, R R Kezia Herman Susanto Hidayat, Rasiful Hosen, Toriq Ida Ayu Putu Sri Widnyani Imaniyah, Della Ulfa Ina, Nona Inggriani, Desi Intan Fitriani Irfan, Mohammad Zidni Iriansyah, Nur Arik Ismayani, Meiriyanti Jannah, Siti Kholifatul Judijanto, Loso Kafi, Ahmad Atha'il Khofifa, Siti Khotip, Zainal Kurniawan, Amelia Tri Amanda Lestari, Layli Dwi Lestiyono, Dwi Budi Lita Permata Sari Lusiana Tulhusnah Mahendra, Jaka Marham, Muhammad Marsuki, Farukh Abdullah Huzain Risqy Masruroh, Rosa Dwi Nafiola Minullah, Minullah Moh Ali Fikri Mufid, Rozin Khairon Murtakiyah, Wardah Novia, Rozana Putri Nurhasana, Tutut Nurwasilah, Siti Permatasari, Ayu Dian Prahara, Dwi Gita Dian Pramesthi, Riska Ayu Pranata, Joan Pratama, M. Risqi Puryantoro P Putra, Wirandra Oktavian Arief Putri, Puspita Qumariah, Nurul Rachman, Riza Rahman, Lula Daihuda Nurur Rianto, Agung Dwi Rini Kartika Sari Romadani, Novita Dwi Sa’idah, Halimatus Safitri, Intan Nuriyana Salam, Nadira Annisa Nur Siti Khoiriyah Soeliha, Siti SOFYAN TSAURI Suherman, Aldy Kurniawan Susanti, Ratna Koba Tanggu, Melkianus Tarqiyah, Urwatut Taufiqurrahman, Moh. Tirta, Yudhis Anis Bangun W, Dwi Perwitasari Wahida, Shinta Nur Wahyudi Wahyudi Wardana, Egho Prastya Waskita, Sabrina Auli Wijanarko, Bahtiar Prasetiyo Windiana, Dina Wulandari, Firda Yolanda, Mariska Anis Yudha Praja, Yudha Zulaeha, Iradatus Zulfa, Nailas