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All Journal ENVIAGRO AGRIEKONOMIKA CEMARA Journal of Aquatropica Asia AGRARIS: Journal of Agribusiness and Rural Development Research AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Indonesian Journal of Agricultural Research QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JURNAL PANGAN JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Agroteksos Society
Purwasih, Rati
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ANALISIS PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT PETANI SWADYA DI DESA PAYUNG KABUPATEN BANGKA SELATAN (Marketing Analysis Of Fresh Fruit Bunches Of Oil Palm By Independent Farmers In Payung Village, South Bangka Regency) PUTRI, JUHANA; SITORUS, ROSTIAR; PURWASIH, RATI
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 9, Nomor 1, April 2026
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.9.1.2026.23325.61-70

Abstract

The focus of this study is to (1) identify the marketing channels for fresh fruit bunches (FFB) of oil palm produced by smallholder farmers, (2) describe the marketing functions performed by each marketing institution, and (3) analyze the efficiency of the marketing channels used in Payung Village, South Bangka Regency. Using a descriptive quantitative approach conducted from mid-June to July 2025, this study mapped the marketing flow, the roles of relevant institutions, and their efficiency levels. Snowball sampling revealed that smallholder farmers, collector traders, and palm oil mills form the dominant marketing chain. The analysis results indicate that traders largely assume logistical roles and risk management, while farmers participate in storage functions. Specifically, first-tier collector traders were identified as the most efficient channel, with the lowest margin of Rp120–Rp150/kg and a farmer’s share reaching 95.74%.
Co-Authors Agustina, Fournita Andi Gustomi Astuti, Rufti Puji Atmaja, Eddy Jajang Aulia, Dinda Azima, Baiq Siti Nur Baiq Harly Widayanti Budi Darmawan Dina Dina, Dina Eddy Jajang Jaya Atmadja Endang Bidayani Eni Karsiningsih Evahelda, Evahelda Fahrozi, Muhammad Diego Fitriyani Fitriyani Herry Marta Saputra Irma Akhrianti Iwan Setiawan Kurniansyah, Dolly Lestari, Sevi Maulidan, Muhammad Muntoro, Muntoro Nanang Wahyudin NINGSIH, GIAN Novyandra Ilham Bahtera Nurrulhusna, Nabila PUTRI, JUHANA Rafli, Muhammad Rista, Eka Rostiar Sitorus Sutikno, Dodik Tanjung, Garist Sekar Udayana, Made Andhika Yudi Sapta Pranoto yulia Yulia Yulia