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Effendi, Yanto
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Journal : Creative Research Management Journal

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PENGARUH WINDOW DISPLAY, ARCHITECTURE DISPLAY BAGI MINAT BELI TRANSAKSIONAL PENGUNJUNG BENCOOLEN MALL BENGKULU Herlin, Herlin; Effendi, Yanto
Creative Research Management Journal Vol 6 No 1 (2023): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v6i1.3590

Abstract

The aim of this research was to determine the effect of window displays, architectural displays on the transactional buying interest. Collecting data by distributing questionnaires. with a sample of 150 respondents, measuring using a Likert scale with a purposive sampling method, analyzing data using the IBM SPSS application version 2023. The results prove that Windows display has a positive and significant influence on transactional buying interest. Display architecture has a positive and significant influence on the transactional purchase intention. Simultaneously it proves that together that window display and display architecture have a positive and significant influence on the transactional purchase intention The limitations of this study are the use of questionnaires where sometimes the answers from the respondents do not reflect the actual conditions, time constraints and demographic data of respondents and the variables used are few. This research is expected to be useful for outlets selling at Bencoolen Mall Bengkulu, to increase sales through the arrangement of goods such as window displays, architectural displays
Co-Authors Abi, Yudi Irawan Achmadalena, Mirda Afiro, Dezandra Ahmad Soleh Anderstar , Tomi ANGGARA, YOGI Ardiana, Rina Damarsiwi, Eska Prima Monique Devalya, Devalya Efendi , M. Aldi Rizki Effendi, Bahman Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gibran, Ahmad Handayani, Sri Herlin Herlin, - Herlin, Herlin Ida Anggriani Juniarti, Selva KURNIAWAN, ADITIA Kurniawan, Kiemas Kurniawan, Kimas Mas’ud, Imam Monique, Eska Prima Nasution, Suswanti Neri Susanti Pratama, Julianto Puspita, Sinta Dian Putra, Iklas Ade Putri, Cyndi Dwi Radili , Putri Rahmadani, Desy Ramadani, Viona Ramadhani, Desy Ria Mariani Riesti, Lorenza Rina Trisna Yanti, Rina Rutiningsih, Ratna Sari, Yetri Oktiva Sefty Aulia Siboro, Nadia Sauli Yanti Br. Sulisti Afriani, Sulisti Susanti, Nerry Tambunan, Dennis Rydarto Tiopani, Deby Elsa Trisnawati, Novika Utama Putra, Iswidana Utama, Gilang Fajar Wati, Ina Sintia Yanti, Rina Trisna Yulita Sari