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All Journal UNEJ e-Proceeding Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Management and Economics Journal (MEC-J) (JRAMB) Jurnal Riset Akuntansi Mercu Buana Comvice : Journal of community service Jurnal Perilaku dan Strategi Bisnis Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Penelitian IPTEKS CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Indonesian Management and Accounting Research Jurnal Mahasiswa Entrepreneur Ecoducation JURNAL MANAJEMEN DAN BISNIS INDONESIA

Triska Dewi Pramitasari

Universitas Abdurachman Saleh Situbondo

Author-ID : 1192027

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH HARGA DAN KERAGAMAN PRODUK DALAM MENENTUKAN KEPERCAYAAN KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO SEMBAKO SYAFA SYAFI DI ASEMBAGUS SITUBONDO Anggara, Awangga Leo; Soeliha, Siti; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is an activity that must be carried out by a company, both goods and services companies in an effort to gain profits and maintain the viability of the company. The purpose of this study was to analyze and examine the effect of Price and Product Diversity in Determining Consumer Trust with Consumer Satisfaction as an Intervening Variable at the Syafa-Syafi Asembagus Grocery Store. The sampling technique was determined by the simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that price (X1) has a significant positive effect on consumer satisfaction (Y1), thus Hypothesis 1 is accepted. Product diversity (X2) has a significant positive effect on consumer satisfaction (Y1), thus Hypothesis 2 is accepted. Price (X1) has a significant positive effect on consumer confidence (Y2), thus Hypothesis 3 is accepted. Product diversity (X2) has a negative but not significant effect on Trust (Y2), thus Hypothesis 4 is rejected. Consumer satisfaction (Y1) has a significant positive effect on consumer confidence (Y2), thus Hypothesis 5 is accepted. Price (X1) on consumer confidence (Y2) through consumer satisfaction (Y1) has a significant positive effect, thus Hypothesis 6 is accepted. Product diversity (X2) on consumer confidence (Y2) through consumer satisfaction (Y1), has a significant positive effect, thus Hypothesis 7 is accepted.

PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE AND RESTO AZALEA Cahyo, Alex Septian Tri; Tulhusnah, Lusiana; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Cafe is a form of informal restaurant that prioritizes the presentation of a comfortable place to relax, rest, and chat with colleagues or peers. The purpose of this study was to analyze and examine the effect of service quality and location on customer loyalty with consumer satisfaction as an intervening variable at Cafe And Resto Azalea. This research is an explanatory research. The population in this study are consumers at Cafe And Resto Azalea. The sampling technique was determined by probability sampling with simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction. Location has a significant positive effect on consumer satisfaction. Service quality has a significant positive effect on customer loyalty. Location has a positive but not significant effect on customer loyalty. Consumer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis test show that Quality on Customer loyalty through Customer satisfaction has a significant positive effect. Location on customer loyalty through customer satisfaction has a significant positive effect.

PENGARUH PENDIDIKAN DAN PELATIHAN, KOMUNIKASI, DAN KOMPETENSI TERHADAP KINERJA PENYULUH KB ASN PADA DINAS PENGENDALIAN PENDUDUK DAN KELUARGA BERENCANA KABUPATEN SITUBONDO Gita Eka Febryana; Mohammad Yahya Arief; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 1 (2026): JANUARI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i1.8086

This study aims (1) to determine the effect of leadership style, competence and motivation partially on state civil apparatus’ work productivity (2) to determine the effect of leadership style, competence and motivation simultaneously on state civil apparatus’ work productivity (3) to determine between leadership style, competence and motivation are the most dominant influence on the state civil apparatus’ work productivity. The method used in this study is a probability sampling method. The result of this research is multiple linear regression equation Y = 2,895E-17 + 0.298X1 + 0.227X2 + 0.476X3 + e. Partially the leadership style has a significant positive effect with a tcount value of 2,683 ttable of 2.011, competence has a significant positive effect with a tcount of 2.498 ttable of 2.011 and motivation has a significant positive effect with a tcount of 4,228 ttable of 2.011. Simultaneously the leadership style, competence and motivation affect the state civil apparatus’ work productivity with an Fcount of 30,966 Ftable of 2.80. The dominant variable in this study is the motivation with a value of 4.228.

PENGARUH PRODUCT QUALITY, BRAND IMAGE, PROMOTION, DAN WORD OF MOUTH TERHADAP CUSTOMER SATISFACTION MELALUI PURCHASE DECISION SEBAGAI VARIABEL INTERVENING PADA USAHA RENGGINANG MAK LIA DI TANJUNG GLUGUR SITUBONDO Riko Ramdani; Rini Kartika Sari; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 2 (2026): FEBRUARI
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i2.8359

This research was conducted to examine the influence of Product Quality, Brand Image, Promotion, and Word of Mouth on Customer Satisfaction through Purchase Decision as an intervening variable at Rengginang Mak Lia in Tanjung Glugur, Situbondo. The study employed a purposive sampling method under the non-probability sampling technique, involving 110 respondents. Data processing and analysis were carried out using SmartPLS 3.0. Several analytical procedures were applied, including convergent validity, reliability, classical assumption, goodness of fit (GOF), coefficient of determination, inner model analysis, and hypothesis testing. The findings from the direct effect analysis indicated that Product Quality and Word of Mouth did not significantly affect Purchase Decision. On the other hand, Brand Image and Promotion significantly influenced Purchase Decision. In addition, Product Quality, Brand Image, Promotion, and Purchase Decision were not found to significantly influence Customer Satisfaction. However, Word of Mouth showed a significant impact on Customer Satisfaction. Furthermore, the indirect effect analysis demonstrated that Product Quality, Brand Image, Promotion, and Word of Mouth did not significantly influence Customer Satisfaction through Purchase Decision as the mediating variable.

PENGARUH TOTAL ASSET TURNOVER, DEBT TO EQUITY RATIO, DAN PERTUMBUHAN PENJUALAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI PERIODE 2022-2024 Suci Faradila; Lita Permata Sari; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 3 (2026): MARET 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i3.8566

This study aims to examine and analyze the influence of Total Asset Turnover, Debt to Equity Ratio, and Sales Growth on Firm Value, with Profitability serving as an intervening variable. The research focuses on manufacturing companies within the food and beverage subsector listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. The study employed a quantitative research approach using the Partial Least Squares (PLS) method with the assistance of SmartPLS 3.0 software for data analysis. The analytical procedures included classical assumption testing, such as normality and multicollinearity tests, coefficient of determination analysis, structural model (inner model) evaluation, and hypothesis testing to assess both direct and indirect relationships among variables. The findings reveal that Total Asset Turnover exerts a negative but insignificant effect on Profitability, while Debt to Equity Ratio demonstrates a negative and significant effect on Profitability. In contrast, Sales Growth has a positive and significant effect on Profitability. Furthermore, Total Asset Turnover and Debt to Equity Ratio do not significantly influence Firm Value, whereas Sales Growth and Profitability positively and significantly affect Firm Value. The study also indicates that Profitability is unable to mediate the relationship between Total Asset Turnover, Debt to Equity Ratio, and Sales Growth on Firm Value.

PENGARUH PRICE DISCOUNT, SERVICE QUALITY DAN SOCIAL MEDIA PROMOTION TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA MARKET KITAB ASWAJA DI BONDOWOSO Khusnul Hotimah; Ida Subaida; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7066

As consumer trends and behavior develop, the products offered are required to adapt to changing times. This condition challenges the ASWAJA Book Market in designing marketing strategies to compete optimally with similar MSMEs. This study aims to evaluate the effect of Price discounts, Service quality, and Social media promotions on Consumer Satisfaction, with Purchase Intention as an intervening variable in the Aswaja Book Market. This study applies a quantitative approach with a survey method, where data is collected through distributing online questionnaires to consumers of the Aswaja Book Market. The data analysis technique used is Partial Least Squares (PLS). The results show that Price discounts and Service quality significantly positively affect Purchase Intention. Social media promotions have a positive but insignificant effect on Purchase Intention. Price discounts and Service quality have also been found to positively and significantly affect Consumer Satisfaction. Social media promotions show a positive but insignificant effect on Consumer Satisfaction. In the indirect path, Price discounts, Service quality, and Social media promotions have a positive but insignificant effect on Consumer Satisfaction through Purchase Intention. These findings confirm that price discounts, service quality, and social media promotions significantly shape consumer satisfaction by increasing purchase intention, but this is not yet optimal.

PENGARUH MODAL KERJA, STRUKTUR MODAL, DAN LIKUIDITAS TERHADAP HARGA SAHAM DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BEI TAHUN 2022-2024 Nazilatul Rizqiyana; Ika Wahyuni; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 1 (2026): JANUARI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i1.8215

This study was conducted to analyze the influence of working capital, capital structure, and liquidity on stock prices, with profitability as an intervening variable. Mining companies listed on the Indonesia Stock Exchange in 2022-2024 were the subjects of this study.The analytical method used was Partial Least Squares (PLS) using the Smart PLS 3.0 application, which includes classical assumption tests, including multicollinearity and normality tests, coefficient of determination tests, structural equation analysis (Inner Model), and research hypothesis testing. The results of the study indicate that working capital and capital structure have a positive but insignificant effect on profitability, while liquidity has a negative but insignificant effect on profitability. Furthermore, working capital, capital structure, and liquidity each have a positive but insignificant effect on stock prices. Profitability also shows a negative but insignificant effect on stock prices. The results of the indirect effect hypothesis test indicate that working capital and capital structure have a negative but insignificant effect on stock prices through profitability. Meanwhile, liquidity has a positive but insignificant effect on stock prices through profitability.

PENGARUH CITRA MEREK, LOKASI, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN MELALUI MINAT BELI ULANG SEBAGAI VARIABEL INTERVENING PADA DEALER HONDA JAYA TERANG III BESUKI Izan Maulana; Randika Fandiyanto; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7105

This study aims to analyze the influence of brand image, location, and promotion on consumer loyalty with repurchase intention as an intervening variable at Honda Jaya Terang III Dealer in Besuki. The background of this research lies in the importance of understanding factors that can drive consumer loyalty, especially amidst the increasingly intense competition in the two-wheeler automotive industry. The research uses a quantitative approach with data collected through questionnaires distributed to customers who have made transactions at the dealer. Data analysis was conducted using the Partial Least Square (PLS) method through the SmartPLS application. The results indicate that brand image, location, and promotion have a positive and significant effect on repurchase intention, and indirectly affect consumer loyalty through repurchase intention. Repurchase intention is proven to be an effective intervening variable that strengthens the influence of independent variables on consumer loyalty. These findings can serve as a basis for the dealer's management to develop more effective marketing strategies to enhance customer loyalty.

PENGARUH DISPLAY PRODUK, SERVICE QUALITY, DAN PRICE DISCOUNT TERHADAP PURCHASE DECISION DENGAN LOYALITY SEBAGAI VARIABEL INTERVENING PADA YO WES MIE DI JALAN CEMPAKA SITUBONDO Deigo Oktaviano; Riska Ayu Pramesthi; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6850

The purpose of this study is to determine the Effect of Product Display, Service Quality, and Price Discount on Purchase Decision with Loyalty as an Intervening Variable at Yo Wes Mie on Jalan Cempaka Situbondo. The sampling technique used in this study was simple random sampling of 98 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The test results show that Product Display has a positive and significant effect on Loyalty, Service Quality has a positive but not significant effect on Loyalty, Price Discount has a positive and significant effect on Loyalty, Product Display has a negative but significant effect on Purchase Decision, Service Quality has a positive but not significant effect on Purchase Decision, Price Discount has a positive and significant effect on Loyalty, Loyalty has a positive and significant effect on Purchase Decision, Product Display has a positive and significant effect on Purchase Decision through Loyalty, Service Quality has a positive but not significant effect on Purchase Decision through Loyalty, Price Discount has a positive and significant effect on Purchase Decision through Loyalty

PENGARUH PRICE EARNING RATIO , CAPITAL ADEQUACY RATIO DAN LOAN TO DEPOSIT RATIO TERHADAP NILAI PERUSAHAAN DENGAN HARGA SAHAM SEBAGAI VARIABEL INTERVENING PADA SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2022-2024 Siti Fatiatur Rohma; Ika Wahyuni; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 3 (2026): MARET 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i3.8832

This study aims to examine the influence of Price Earnings Ratio (PER), Capital Adequacy Ratio (CAR), and Loan to Deposit Ratio (LDR) on stock prices and firm value in banking sector companies listed on the Indonesia Stock Exchange (IDX). The research employed the Partial Least Square (PLS) method assisted by SmartPLS 3.0 software, involving the coefficient of determination test, structural model analysis (inner model), and hypothesis testing. The results show that Price Earnings Ratio (PER) has a positive but insignificant relationship with stock prices. Capital Adequacy Ratio (CAR) has a negative and insignificant effect on stock prices, while Loan to Deposit Ratio (LDR) has a negative and significant effect on stock prices. Regarding firm value, Price Earnings Ratio (PER) and Capital Adequacy Ratio (CAR) have positive but insignificant effects, whereas Loan to Deposit Ratio (LDR) has a negative but insignificant effect on firm value. Furthermore, stock price has been proven to have a positive and significant effect on firm value. The results of the indirect effect analysis indicate that PER and CAR are unable to influence firm value through stock prices, while LDR has a negative and significant effect on firm value through stock prices. This study is expected to provide a reference for investors in making investment decisions and serve as a consideration for companies in improving firm value and financial performance.

Co-Authors Ach. Syamsul Hadi Akmaris, Corintania Byand alif farhan romadhani An am, Lutfi Chairul Anggara, Awangga Leo Aniatun, Novita Aprilia, Ila Aulia Apriliyanti, Yunita Indri Ardhya Yudistira Adi Nanggala Arifah, Khoiratin Ariyantiningsih, Febri Azizah, Mega Nur Bulu, Darius Cahyo, Alex Septian Tri Damayanti, Dini Aura Deigo Oktaviano Dewi, Rana Hariantika Deyantoro Safian Dinta Carissa Raniah Dwi Perwitasari Wiryaningtyas Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwi Pratiwi Ersatul Ibad Faridatul Umay Lira Fatimah, Ratna Dwi Fitriya, Heni Friyan Hidayah Gita Eka Febryana Hadi Paramu Heliyana, Eni Ika WAHYUNI Ika Wahyuni Imania, Shofiatul Indriani, Ila Iqbal, Zainul Isti Fadah Izan Maulana Jama, Felensia Jati Ata Janah, Arita Fitriatul Kamiliya, Kamiliya Khusnul Hotimah Labiba, Fikriatul Labiba, Ines Lailatul Fitri Lestari, Ayu Tri Lita Permata Sari Lita Permata Sari Luluk Anggraini Lusiana Tulhusnah Maghfiroh, Shofiyatul Mahila, Laely Septy Izza Mansur, Mohammad Sahel Maulani, Mildatul Maulida, Yuni Astri Ayu Maylah, Maylah Meilinda, Silvi Minullah, Minullah Mohammad Yahya Arief Muhammad Iqbal Anshory Mujiono, Bagas Azrul Musleha, Ummi Rohmatil Nanda Widaninggar, Nanda Nazilatul Rizqiyana Ningrum, Fitria Puspa Novia Susanti Nur Fitri Nurobikhainih, Mariasri Oktaviyanti, Yeni Perwitasari W., Dwi Pramesthi, Riska Ayu Putri, Arinda Sinta Putri, Resy Selviana Retno Qomariyah, Badriyatul Qur’ani, Ribby Mufidah Radja, Asmirayanti Ina Raharjo, Stiyo Pamungkas Rahman, Alrival Zainur Rahmania, Wasilatul Rahmawati, Eka Ayu Ralda Cigra Novantri Randika Fandiyanto Ratnaning Tyasasih Ratnaning Tyasasih Riko Ramdani Rindayani, Rindayani Riska Ayu Pramesthi Riza Rachman Rohmatillah, Nia Nur Romlani, Ucik Sakdiyah, Wardatus Salsabila, Nindya Sari, Rini Kartika Septianingrum, Nurul Aini Sholehah, Dhaimatus Sintia, Siti Amina Ratna Siti Fatiatur Rohma Siti Maisaroh Soeliha, Siti Suci Faradila Sunarwati, Eli Sururi, Fairira Anindia Suryanti, Desy Syarifuddin, Moh Vantovi, Ciko Legi Venolika, Nadila Putri Ayu Wafiqoh, Qurratu A’yuni Wahyuni, Ayu Sri Widayanti, Dwi Widiyanto, Ahmad Irfan Y.a, Rosalina Yanti, Anggi Putri Dwi Yudha Praja Yudha Praja, Yudha Yunika, Devita Tri Zuhdi, Farhan Tri Nanda

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