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KUALITAS PELAYANAN, HARGA DAN CITA RASA DALAM MENINGKATKAN KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA WARUNG RAWON DAN SOTO BANYUWANGI DI KELURAHAN KOTAKULON, BONDOWOSO Septianingrum, Nurul Aini; Tulhusnah, Lusiana; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6775

Abstract

Competition in the culinary sector is becoming increasingly intense, including in areas such as Bondowoso. Traditional food stalls like Rawon and Soto Banyuwangi play an important role in attracting customers through their distinctive taste and local cultural uniqueness. This study aims to analyze the influence of service quality, price, and taste on customer satisfaction, both directly and indirectly through purchase decision as an intervening variable. The sampling technique was conducted through questionnaire distribution. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM) approach. The results of the direct effect hypothesis test using SmartPLS 3.2.8 application show that service quality has a significant positive effect on purchase decision, price has a significant positive effect on purchase decision, while taste has a positive but not significant effect on purchase decision. Furthermore, service quality has a positive but not significant effect on customer satisfaction, price has a positive but not significant effect on customer satisfaction, and taste has a negative and not significant effect on customer satisfaction. Meanwhile, purchase decision has a significant positive effect on customer satisfaction. The results of the indirect effect hypothesis testing indicate that service quality has a significant positive effect on purchase decision through customer satisfaction, price also has a significant positive effect on purchase decision through customer satisfaction, while taste has a positive but not significant effect on purchase decision through customer satisfaction.
ANALISIS PENGARUH LOKASI, WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA WIRVET PETSHOP SITUBONDO Susanti, Novia; Pramitasari, Triska Dewi; Anshory, Muhammad Iqbal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.6953

Abstract

The increasing trend of keeping pets drives the growth of the pet shop industry, along with public awareness of the importance of animal care. Pet shop marketing management is required to understand customer needs, build trust, utilize digital marketing, and choose strategic locations to create loyalty and competitiveness in an ever-growing market. The purpose of this study was to analyze the Influence of Location, Word of Mouth, and Service Quality on Customer Loyalty, through Customer Satisfaction as an Intervening Variable at Wirvet pet shop in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application showed that Location has a positive and significant effect on customer satisfaction. Word of mouth has a positive and significant effect on customer satisfaction. Service quality has a positive but insignificant effect on customer satisfaction. Location has a positive and significant effect on customer loyalty. Word of mouth has a positive but insignificant effect on customer loyalty. Service quality has a positive but insignificant effect on customer loyalty. Customer satisfaction has a positive but insignificant effect on customer loyalty. Location has a positive but insignificant effect on customer loyalty through customer satisfaction. Word of mouth has a positive but insignificant effect on customer loyalty through customer satisfaction. Service quality has a positive but insignificant effect on customer loyalty through customer satisfaction.
DEBT TO EQUITY RATIO, CASH RATIO, TOTAL ASSET TURNOVER DALAM MEMPENGARUHI RETURN ON ASSETS SERTA DAMPAKNYA BAGI NILAI PERUSAHAAN MAKANAN DAN MINUMAN TBK DI BEI TAHUN 2020-2023 Wahyuni, Ayu Sri; Pramitasari, Triska Dewi; Nanggala, Ardhya Yudistira Adi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6993

Abstract

This study aims to analyze the effect of the debt to equity ratio, cash ratio, and total asset turnover on return on assets and their impact on the value of food and beverage companies listed on the Indonesia Stock Exchange (IDX) in 2020–2023. The research method used is a quantitative approach. The sampling technique employed was purposive sampling, resulting in nine companies selected as samples out of a total population of twentysix. The data used are secondary data in the form of annual financial reports published on the official website www.idx.co.id. Data analysis was conducted using the Partial Least Squares (PLS) analysis technique with SmartPLS version 3.0 software. Based on the PLS test, the results show that the debt to equity ratio has a negative and insignificant effect on return on assets; the cash ratio has a positive and insignificant effect on return on assets; and the total asset turnover has a negative and insignificant effect on return on assets. The debt to equity ratio has a negative and insignificant effect on firm value. the cash ratio has a negative and insignificant effect on firm value. The total asset turnover has a positive and significant effect on firm value. Return on Assets has a positive and insignificant effect on firm value. The debt to equity ratio has a positive and insignificant effect on firm value through return on assets. The cash ratio has a negative and insignificant effect on firm value through return on assets. The total asset turnover has a negative and insignificant effect on firm value through return on assets.
PENGARUH DELIVERY SPEED, VIRAL MARKETING DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA NABILA BUAH DI SITUBONDO Raniah, Dinta Carissa; Pramitasari, Triska Dewi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.6990

Abstract

The purpose of the study was to determine the Effect of Delivery Speed, Viral Marketing and Service Quality on Purchasing Decisions Through Consumer Trust as an Intervening Variable at Nabila Buah in Situbondo. The sampling technique used in this study was simple random sampling of 97 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM. The results of the study showed that Delivery speed had a positive and significant effect on Consumer Trust, Viral marketing had a positive and significant effect on Consumer Trust, Service quality had a positive and significant effect on Consumer Trust, Delivery speed had a negative but significant effect on Purchasing Decisions, Viral marketing had a positive and significant effect on Purchasing Decisions, Service quality had a positive but not significant effect on Consumer Trust, Consumer Trust had a positive and significant effect on Purchasing Decisions, Delivery speed had a positive and significant effect on Purchasing Decisions through Consumer Trust, Viral marketing had a positive and significant effect on Purchasing Decisions through Consumer Trust, Service quality had a positive but not significant effect on Purchase decision through Consumer Trust.
PENGARUH MODAL KERJA, PROFITABILITAS, DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN HARGA SAHAM SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERTAMBANGAN SUBSEKTOR BATU BARA TAHUN 2022-2024 Wafiqoh, Qurratu A’yuni; Pramitasari, Triska Dewi; Widaninggar, Nanda
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6669

Abstract

The coal subsector within the mining industry represents a strategic sector that plays a vital role in energy provision and significantly contributes to the national economy. This study analyzes and examines the effects of working capital, profitability, and liquidity on firm value, with stock price as an intervening variable, in coal subsector mining companies listed on the Indonesia Stock Exchange (IDX) from 2022 to 2024. This research adopts a quantitative method employing Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), utilizing Smart PLS 3.0 software. The sample comprises 12 companies selected through purposive sampling, resulting in 36 observational data points. Data were collected from the companies’ annual financial reports, which are available on the official IDX website. The findings reveal that working capital, profitability, and liquidity do not significantly affect stock price. Profitability has a positive and significant effect on firm value, whereas liquidity has a negative and significant effect on firm value. Working capital, stock price, and their indirect effects through stock price do not significantly affect firm value. Therefore, the stock price does not function effectively as a mediating variable in the relationship between the independent variables and firm value in the coal subsector.
PENGARUH KUALITAS PELAYANAN, LOKASI DAN HARGA DALAM MENENTUKAN KEPUASAN KONSUMEN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA RUMAH MAKAN BIRU DAUN KABUPATEN SITUBONDO Zuhdi, Farhan Tri Nanda; Pramitasari, Triska Dewi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6996

Abstract

In an ever-evolving and competitive business world, companies must adapt by changing their approach to serving customers, facing competitors, and launching products. This study aims to determine the influence of Service Quality, Location, and Price on Consumer Satisfaction, with Purchase Intention as an Intervening Variable at Biru Daun Restaurant in Situbondo Regency. The sampling technique used in this study was simple random sampling, with 96 consumers as respondents. Data analysis and hypothesis testing used Partial Least Squares-Structural Equation Modeling (PLS-SEM). The hypothesis test results using the Smart PLS 3.0 application show that service quality positively and significantly affects purchase intention. Location has a positive but insignificant effect on purchase intention. Price has a positive and significant effect on purchase intention. Service quality has a positive but insignificant effect on customer satisfaction. Location has a positive but insignificant effect on customer satisfaction. Price has a positive and significant effect on customer satisfaction. Purchase intention has a positive and significant effect on customer satisfaction. Product quality has a positive but insignificant effect on customer satisfaction through purchase intention. Location has a positive but insignificant effect on customer satisfaction through purchase intention. Price has a positive and significant effect on customer satisfaction through purchase intention.
UKURAN PERUSAHAAN MODAL KERJA DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI PERIODE 2022-2023 Radja, Asmirayanti Ina; Pramitasari, Triska Dewi; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6720

Abstract

The purpose of this study is to determine the effect of the Company Size Working Capital and Leverage on the Company Value with Profitability as an Intervening Variable in Food and Beverage Sub-Sector Companies registered on the IDX for the period 2022-2023. The population in this study was all food and beverage manufacturing companies registered on the IDX for the period 2022-2023, totaling 23 companies. The sampling technique was determined using purposive sampling so that 15 samples were obtained which would be used for data analysis. The data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the PLS 3.0 application, showed that the Company Size has a significant negative effect on Profitability, the Working Capital has a negative but insignificant effect on Profitability, the Leverage has a negative but insignificant effect on Profitability, the Company Size has a significant negative effect on Company Value, the Working Capital has a positive but insignificant effect on Company Value, the Leverage has a negative but insignificant effect on Company Value, the Profitability has a significant negative effect on Company Value. The results of the indirect influence test showed that the Company Size has a significant positive effect on Company Value through Profitability, the Working Capital has a positive but insignificant effect on Company Value through Profitability, and the Leverage has a positive but insignificant effect on Company Value through Profitability.
PENGARUH PRICE DISCOUNT, SERVICE QUALITY DAN SOCIAL MEDIA PROMOTION TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA MARKET KITAB ASWAJA DI BONDOWOSO Hotimah, Khusnul; Subaida, Ida; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7066

Abstract

As consumer trends and behavior develop, the products offered are required to adapt to changing times. This condition challenges the ASWAJA Book Market in designing marketing strategies to compete optimally with similar MSMEs. This study aims to evaluate the effect of Price discounts, Service quality, and Social media promotions on Consumer Satisfaction, with Purchase Intention as an intervening variable in the Aswaja Book Market. This study applies a quantitative approach with a survey method, where data is collected through distributing online questionnaires to consumers of the Aswaja Book Market. The data analysis technique used is Partial Least Squares (PLS). The results show that Price discounts and Service quality significantly positively affect Purchase Intention. Social media promotions have a positive but insignificant effect on Purchase Intention. Price discounts and Service quality have also been found to positively and significantly affect Consumer Satisfaction. Social media promotions show a positive but insignificant effect on Consumer Satisfaction. In the indirect path, Price discounts, Service quality, and Social media promotions have a positive but insignificant effect on Consumer Satisfaction through Purchase Intention. These findings confirm that price discounts, service quality, and social media promotions significantly shape consumer satisfaction by increasing purchase intention, but this is not yet optimal.
Kinerja Lingkungan, Biaya Lingkungan, dan Pengungkapan Lingkungan terhadap Nilai Perusahaan Subaida, Ida; Pramitasari, Triska Dewi
Economic and Education Journal (Ecoducation) Vol. 5 No. 2 (2023): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Masyarakat semakin kritis dalam memandang permasalahan linkungan. Masyarakat menuntut bahwa kerusakan lingkungan yang diakibatkan oleh kegiatan perusahaan harus menjadi tanggungjawab perusahaan. Perusahaan dituntut untuk lebih memperhatikan pemeliharaan lingkungan. Perusahaan tidak hanya dihadapkan pada konsep yang berfokus pada aspek ekonomi atau keuangan, namun juga lingkungan. Penelitian ini dilakukan untuk menganalisis nilai perusahaan (NILAI PERUSAHAAN) dari aspek langsung dari Kinerja Lingkungan (KINERJA LINGKUNGAN) dan biaya lingkungan (BIAYA LINGKUNGAN) maupun yang dimoderasi oleh pengungkapan lingkungan (PENGUNGKAPAN LINGKUNGAN). Semua perusahaan yang termasuk dalam kategori LQ45 dan mendapat peringkat dari PROPER merupakan populasi penelitian ini. Hasil penelitian ini adalah KINERJA LINGKUNGAN dan BIAYA LINGKUNGAN tidak berpengaruh terhadap NILAI PERUSAHAAN, namun terbukti dapat memperkuat hubungan KINERJA LINGKUNGAN dan NILAI PERUSAHAAN serta BIAYA LINGKUNGAN dan NILAI PERUSAHAAN.
PENGARUH KEPEMIMPINAN, DISIPLIN KERJA DAN REWARD TERHADAP KINERJA PERANGKAT DESA MELALUI KOMITMEN KERJA (Studi Kasus Kantor Desa Curah kalak, Palangan, dan Kumbangsari Kecamatan Jangkar Kabupaten Situbondo) Hadi, Ach. Syamsul; Pramitasari, Triska Dewi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.6807

Abstract

This study aims to analyze the influence of leadership, work discipline, and reward on the performance of village officials, with work commitment as a mediating variable. The background of this research is the performance gap phenomenon and the importance of human resource management in the village government sector, specifically in Curah Kalak Village, Palangan Village, and Kumbangsari Village, Jangkar District, Situbondo Regency. A quantitative approach with an explanatory design was employed. The research population included all 35 village officials from the three villages, who also served as the sample using a total sampling technique. Primary data were collected through questionnaires. Data analysis was conducted using Partial Least Squares – Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, covering convergent validity, reliability, classical assumptions (multicollinearity and normality), Goodness of Fit, coefficient of determination, structural equation analysis, and hypothesis testing. The research findings indicate that leadership has a positive and significant influence on the performance of village officials. However, leadership, work discipline, and reward do not have a significant influence on work commitment. Furthermore, work discipline, reward, and work commitment also do not significantly affect the performance of village officials. Additionally, work commitment was not proven to be a significant mediating variable between leadership, work discipline, or reward and performance. These findings suggest that while direct leadership plays a crucial role, the factors of discipline, reward, and work commitment require re-evaluation in their implementation to significantly contribute to improving the performance of village officials.
Co-Authors Akmaris, Corintania Byand An am, Lutfi Chairul Anggara, Awangga Leo Aniatun, Novita Anshory, Muhammad Iqbal Aprilia, Ila Aulia Apriliyanti, Yunita Indri Ardhya Yudistira Adi Nanggala Arifah, Khoiratin Ariyantiningsih, Febri Azizah, Mega Nur Bulu, Darius Cahyo, Alex Septian Tri Damayanti, Dini Aura Dewi, Rana Hariantika Dwi Perwitasari Wiryaningtyas Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwi Pratiwi Fandiyanto, Randika Fatimah, Ratna Dwi Fitriya, Heni Hadi Paramu Hadi, Ach. Syamsul Heliyana, Eni Hidayah, Friyan Ibad, Ersatul Ika WAHYUNI Ika Wahyuni Imania, Shofiatul Indriani, Ila Iqbal, Zainul Isti Fadah Jama, Felensia Jati Ata Janah, Arita Fitriatul Kamiliya, Kamiliya Karnadi, Karnadi KHUSNUL HOTIMAH Labiba, Fikriatul Labiba, Ines Lestari, Ayu Tri Lita Permata Sari Luluk Anggraini Lusiana Tulhusnah Maghfiroh, Shofiyatul Mahila, Laely Septy Izza Mansur, Mohammad Sahel Maulana, Izan Maulani, Mildatul Maulida, Yuni Astri Ayu Maylah, Maylah Meilinda, Silvi Minullah, Minullah Mujiono, Bagas Azrul Musleha, Ummi Rohmatil Nanda Widaninggar, Nanda Ningrum, Fitria Puspa Novantri, Ralda Cigra Novia Susanti Nur Fitri Nurobikhainih, Mariasri Oktaviano, Deigo Oktaviyanti, Yeni Perwitasari W., Dwi Pramesthi, Riska Ayu Putri, Arinda Sinta Putri, Resy Selviana Retno Qomariyah, Badriyatul Qur’ani, Ribby Mufidah Radja, Asmirayanti Ina Raharjo, Stiyo Pamungkas Rahman, Alrival Zainur Rahmania, Wasilatul Rahmawati, Eka Ayu Raniah, Dinta Carissa Ratnaning Tyasasih Ratnaning Tyasasih Rindayani, Rindayani Rohmatillah, Nia Nur Romlani, Ucik Sakdiyah, Wardatus Salsabila, Nindya Septianingrum, Nurul Aini Sholehah, Dhaimatus Sintia, Siti Amina Ratna Siti Maisaroh Soeliha, Siti Sunarwati, Eli Sururi, Fairira Anindia Suryanti, Desy Syarifuddin, Moh Vantovi, Ciko Legi Venolika, Nadila Putri Ayu Wafiqoh, Qurratu A’yuni Wahyuni, Ayu Sri Widayanti, Dwi Widiyanto, Ahmad Irfan Y.a, Rosalina Yanti, Anggi Putri Dwi Yudha Praja, Yudha Yunika, Devita Tri Zuhdi, Farhan Tri Nanda