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All Journal UNEJ e-Proceeding Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Management and Economics Journal (MEC-J) (JRAMB) Jurnal Riset Akuntansi Mercu Buana Comvice : Journal of community service Jurnal Perilaku dan Strategi Bisnis Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Penelitian IPTEKS CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Indonesian Management and Accounting Research Jurnal Mahasiswa Entrepreneur Ecoducation JURNAL MANAJEMEN DAN BISNIS INDONESIA
Triska Dewi Pramitasari
Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH BRAND IMAGE, SOCIAL MEDIA PROMOTION DAN PRICE DISCOUNT TERHADAP LOYALITY MELALUI PURCHASE DECISION PADA UMKM PISANGKEMBUNGLUMER46 SEBAGAI VARIABEL INTERVENING Lailatul Fitri; Triska Dewi Pramitasari; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.6931

Abstract

The growth of MSMEs in the culinary sector encourages the need for an integrated marketing strategy to attract and retain customers. In the ever-growing digital era, business actors are required to be able to manage brand image, utilize social media, and offer the right pricing strategy to build customer loyalty. An effective marketing strategy through social media and providing discounts are important factors in attracting consumer attention and increasing loyalty. This study uses a quantitative approach with a survey method by distributing questionnaires to 86 respondents who are consumers of Pisangkembunglumer46. The sampling technique uses simple random sampling, and data analysis is carried out using Smart PLS 3.0 software. The results of the study indicate that Brand Image, Social Media Promotion, and Price Discounts have a significant effect on Purchasing Decisions, and Purchasing Decisions have a significant effect on Customer Loyalty. In addition, it was found that Purchasing Decisions could mediate the influence of Brand Image and Social Media Promotion on Loyalty. However, it did not significantly mediate the influence of Price Discounts. This finding provides important significance for MSMEs in designing digital marketing strategies to increase customer loyalty.
PERAN KEBIJAKAN DEVIDEN DALAM MEMODERASI RETURN ON ASSETS DAN DEB EQUITY RATIO TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PROPERTY DAN REAL ESTATE DI BEI PERIODE 2021 -2023 Friyan Hidayah; Triska Dewi Pramitasari; Lita Permata Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6647

Abstract

Financial management has a very important role in creating company value, especially in the property and real estate sector which is known for its high asset value. This study aims to analyze the effect of Debt to Equity Ratio (DER) and Price to Book Value (PBV) on the stock price of property and real estate companies listed on the Indonesia Stock Exchange, and test the moderating role of Earning Per Share (EPS) in the relationship between the two financial ratios. The population in this study involved all property and real estate companies listed on the Indonesia Stock Exchange. Samples were taken using purposive sampling method based on certain criteria during the research period. Data analysis was carried out with a Structural Equation Modeling approach based on Partial Least Square (PLS-SEM) using SmartPLS 3. 0 software. The results of hypothesis analysis show that both Debt to Equity Ratio (DER) and Price to Book Value (PBV) have a significant positive effect on stock prices. However, Earning Per Share (EPS) is not proven to moderate the relationship between Debt to Equity Ratio and Stock price. On the other hand, Earning Per Share actually acts as a significant amplifier of the positive relationship between Price to Book Value and Stock price.
PENGARUH RETURN ON EQUITY (ROE), DEBT TO EQUITY RATIO (DER), DAN TOTAL ASSET TURNOVER (TATO) TERHADAP NILAI PERUSAHAAN DENGAN HARGA SAHAM SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI PERIODE 2022-2024 Faridatul Umay Lira; Lita Permata Sari; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 1 (2026): JANUARI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i1.8214

Abstract

With stock price acting as an intervening variable, this study attempts to examine the effects of Return on Equity (ROE), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO) on Company value. The food and beverage firms listed on the Indonesia Stock Exchange (IDX) between 2022 and 2024 are the subject of this study. This study employed purposive sampling and sampled 12 companies. The data analysis tool used in this study was smart PLS 3.0. The data analysis methods included classical assumption tests, consisting of multicollinearity and normality tests, coefficient of determination tests, structural equation analysis (Inner Model), and hypothesis testing. The findings from the direct effect hypothesis test indicate that Return on Equity (ROE) has a negative but insignificant effect on stock price; Debt to Equity Ratio (DER) also has a negative but insignificant effect on stock price; and Total Asset Turnover (TATO) has a positive but insignificant effect on stock price. Return on Equity (ROE) demonstrates a positive and significant effect on firm value. The Debt to Equity Ratio (DER) has a negative but insignificant impact on firm value. Total Asset Turnover (TATO) has a significant positive impact on firm value. Stock price has a positive but insignificant impact on firm value. Meanwhile, the results of the indirect effect hypothesis test indicate that Return on Equity (ROE) and Debt to Equity Ratio (DER) simultaneously have a negative but insignificant impact on firm value through stock price; while Total Asset Turnover (TATO) has a positive but insignificant impact on firm value through stock price.
ANALISIS PENGARUH LOKASI, WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA WIRVET PETSHOP SITUBONDO Novia Susanti; Triska Dewi Pramitasari; Muhammad Iqbal Anshory
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.6953

Abstract

The increasing trend of keeping pets drives the growth of the pet shop industry, along with public awareness of the importance of animal care. Pet shop marketing management is required to understand customer needs, build trust, utilize digital marketing, and choose strategic locations to create loyalty and competitiveness in an ever-growing market. The purpose of this study was to analyze the Influence of Location, Word of Mouth, and Service Quality on Customer Loyalty, through Customer Satisfaction as an Intervening Variable at Wirvet pet shop in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application showed that Location has a positive and significant effect on customer satisfaction. Word of mouth has a positive and significant effect on customer satisfaction. Service quality has a positive but insignificant effect on customer satisfaction. Location has a positive and significant effect on customer loyalty. Word of mouth has a positive but insignificant effect on customer loyalty. Service quality has a positive but insignificant effect on customer loyalty. Customer satisfaction has a positive but insignificant effect on customer loyalty. Location has a positive but insignificant effect on customer loyalty through customer satisfaction. Word of mouth has a positive but insignificant effect on customer loyalty through customer satisfaction. Service quality has a positive but insignificant effect on customer loyalty through customer satisfaction.
PENGARUH LINGKUNGAN FISIK,KUALITAS PRODUK,HARGA DAN PROMOSI PRODUK TERHADAPA KEPUASAN KONSUMEN ZEST CHICKEN SITUBONDO Deyantoro Safian; Ika Wahyuni; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8060

Abstract

This study aims (1) To determine the effect of service quality, price and promotion variables partially on customer satisfaction variables at the Panarukan Cell Counter in Panarukan Situbondo (2) To determine the effect of service quality, price and promotion variables simultaneously on the Panarukan Cell counter variable in Panarukan Situbondo (3) To comply with the influence of service quality, price and promotion variables which have a dominant effect on Panarukan Cell Counters in Panarukan Situbondo. The method used is quantitative. The result of the research is the multiple linear regression equation Y = 8,079E-17 + 0,221X1 + 0,416X2 + 0,370X3 + e. Partially service quality has a positive effect with tcount 3,261> ttable 1,986 sig value 0,003 < 0,05, price indicates tcount 4.159 > ttable 1.986, sig value 0.000 < 0.05, promotion shows tcount 3.335 > ttable 1.986 sig value 0.002 < 0.05. Simultaneously, service quality, price and promotion have an effect on customer satisfaction with the value of Fcount 40.651 > Ftable 2.70. The variable that has the most dominant influence in this study is the price variable with a value of 4.159. R square 0.652 is greater than the service quality variable (X1) and the promotion variable (X3). Based on the coefficient of determination, it shows a value of 0.652 from these results, it means that all independent variables have a contribution of 65.2% to the dependent variable which has high influence and the remaining 34.8% is influenced by other factors not included in the study.
PERANAN MINAT BELI ULANG DALAM MEMEDIASI PENGARUH BAURAN PEMASARAN, CITRA TOKO, LOKASI TERHADAP LOYALITAS KONSUMEN PADA TOKO DARUL FALAH CERMEE BONDOWOSO Ersatul Ibad; Triska Dewi Pramitasari; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7021

Abstract

Toko Darul Falah is a retail store that offers a variety of daily necessities, primarily catering to the needs of male and female students (santri and santriwati) at Islamic boarding schools (pesantren). Over time, however, the store has expanded to serve the general public, capitalizing on promising market potential in the surrounding area. This study aims to examine the effect of the marketing mix, store image, and location on customer loyalty, with repurchase intention as an intervening variable at Toko Darul Falah Cermee Bondowoso. The population in this study consists of 6,880 customers, with a sample size of 99 respondents selected using simple random sampling. Data analysis and hypothesis testing were conducted using SmartPLS 3.0. The results of direct effect hypothesis testing indicate that both the marketing mix and store image have a significant effect on repurchase intention and customer loyalty. Location has a significant impact on repurchase intention, but does not significantly influence customer loyalty. Furthermore, repurchase intention does not have a significant effect on customer loyalty.
PENGARUH MOTIVASI KERJA, KERJA SAMA TIM, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI NON PNS RSUD dr. ABDOER RAHEM SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Ralda Cigra Novantri; Randika Fandiyanto; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7067

Abstract

Dr. Abdoer Rahem Situbondo Regional General Hospital (RSUD) as one of the government-owned health facilities has a strategic role in providing health services to the community. The purpose of this study is to analyze and test the effect of Work Motivation, Teamwork, and Work Environment on the Performance of Non-PNS Employees of Dr. Abdoer Rahem Situbondo Regional General Hospital with Job Satisfaction as an Intervening Variable. The population in this study were NON-PNS employees of Dr. Abdoer Rahem Situbondo. The sampling technique used simple random sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the hypothesis test using the Smart PLS 3.0 application show that work motivation has a significant positive effect on job satisfaction, teamwork has a positive but not significant effect on job satisfaction, work environment has a significant positive effect on job satisfaction, work motivation has a significant positive effect on performance, teamwork has a significant positive effect on performance, work environment has a significant negative effect on performance, job satisfaction has a significant positive effect on performance, work motivation has a significant positive effect on performance through job satisfaction, teamwork has a positive but not significant effect on performance through job satisfaction, work environment has a significant positive effect on performance through job satisfaction.
PENGARUH DELIVERY SPEED, VIRAL MARKETING DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA NABILA BUAH DI SITUBONDO Dinta Carissa Raniah; Triska Dewi Pramitasari; Lusiana Tulhusnah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.6990

Abstract

The purpose of the study was to determine the Effect of Delivery Speed, Viral Marketing and Service Quality on Purchasing Decisions Through Consumer Trust as an Intervening Variable at Nabila Buah in Situbondo. The sampling technique used in this study was simple random sampling of 97 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM. The results of the study showed that Delivery speed had a positive and significant effect on Consumer Trust, Viral marketing had a positive and significant effect on Consumer Trust, Service quality had a positive and significant effect on Consumer Trust, Delivery speed had a negative but significant effect on Purchasing Decisions, Viral marketing had a positive and significant effect on Purchasing Decisions, Service quality had a positive but not significant effect on Consumer Trust, Consumer Trust had a positive and significant effect on Purchasing Decisions, Delivery speed had a positive and significant effect on Purchasing Decisions through Consumer Trust, Viral marketing had a positive and significant effect on Purchasing Decisions through Consumer Trust, Service quality had a positive but not significant effect on Purchase decision through Consumer Trust.
PENGARUH KEPEMIMPINAN, DISIPLIN KERJA DAN REWARD TERHADAP KINERJA PERANGKAT DESA MELALUI KOMITMEN KERJA (Studi Kasus Kantor Desa Curah kalak, Palangan, dan Kumbangsari Kecamatan Jangkar Kabupaten Situbondo) Ach. Syamsul Hadi; Triska Dewi Pramitasari; Lusiana Tulhusnah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.6807

Abstract

This study aims to analyze the influence of leadership, work discipline, and reward on the performance of village officials, with work commitment as a mediating variable. The background of this research is the performance gap phenomenon and the importance of human resource management in the village government sector, specifically in Curah Kalak Village, Palangan Village, and Kumbangsari Village, Jangkar District, Situbondo Regency. A quantitative approach with an explanatory design was employed. The research population included all 35 village officials from the three villages, who also served as the sample using a total sampling technique. Primary data were collected through questionnaires. Data analysis was conducted using Partial Least Squares – Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, covering convergent validity, reliability, classical assumptions (multicollinearity and normality), Goodness of Fit, coefficient of determination, structural equation analysis, and hypothesis testing. The research findings indicate that leadership has a positive and significant influence on the performance of village officials. However, leadership, work discipline, and reward do not have a significant influence on work commitment. Furthermore, work discipline, reward, and work commitment also do not significantly affect the performance of village officials. Additionally, work commitment was not proven to be a significant mediating variable between leadership, work discipline, or reward and performance. These findings suggest that while direct leadership plays a crucial role, the factors of discipline, reward, and work commitment require re-evaluation in their implementation to significantly contribute to improving the performance of village officials.
Pengaruh Produk, Media Sosial, Dan Wom Terhadap Minat Beli Produk UMKM Melalui Kepuasan Konsumen Sebagai Mediator Riza Rachman; Triska Dewi Pramitasari; Alif Farhan Romadhani
CERMIN: Jurnal Penelitian Vol 10 No 1 (2026): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v10i1.8561

Abstract

Penelitian ini menunjukkan bahwa keberhasilan Radhine Pie Susu, Brownies and Cake dalam meningkatkan minat beli konsumen sangat dipengaruhi oleh produk, kekuatan word of mouth (WOM), dan kepuasan konsumen. Produk yang berkualitas terbukti mampu menciptakan kepuasan serta mendorong konsumen memberikan rekomendasi positif kepada orang lain, sehingga berdampak langsung pada meningkatnya minat beli. Sementara itu, media sosial belum memberikan pengaruh yang signifikan, sehingga perlu dimaksimalkan melalui konten kreatif, promosi yang konsisten, dan pemanfaatan influencer agar mampu menjangkau pasar yang lebih luas termasuk juga dengan pemanfaatan E-commerce. Secara keseluruhan, penelitian ini menegaskan bahwa kepuasan konsumen menjadi kunci utama dalam membangun loyalitas dan keberlanjutan usaha, karena konsumen yang puas tidak hanya melakukan pembelian ulang, tetapi juga menjadi sarana promosi yang efektif bagi perkembangan bisnis
Co-Authors Ach. Syamsul Hadi Akmaris, Corintania Byand alif farhan romadhani An am, Lutfi Chairul Anggara, Awangga Leo Aniatun, Novita Aprilia, Ila Aulia Apriliyanti, Yunita Indri Ardhya Yudistira Adi Nanggala Arifah, Khoiratin Ariyantiningsih, Febri Azizah, Mega Nur Bulu, Darius Cahyo, Alex Septian Tri Damayanti, Dini Aura Deigo Oktaviano Dewi, Rana Hariantika Deyantoro Safian Dinta Carissa Raniah Dwi Perwitasari Wiryaningtyas Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwi Pratiwi Ersatul Ibad Faridatul Umay Lira Fatimah, Ratna Dwi Fitriya, Heni Friyan Hidayah Gita Eka Febryana Hadi Paramu Heliyana, Eni Ika WAHYUNI Ika Wahyuni Imania, Shofiatul Indriani, Ila Iqbal, Zainul Isti Fadah Izan Maulana Jama, Felensia Jati Ata Janah, Arita Fitriatul Kamiliya, Kamiliya Khusnul Hotimah Labiba, Fikriatul Labiba, Ines Lailatul Fitri Lestari, Ayu Tri Lita Permata Sari Lita Permata Sari Luluk Anggraini Lusiana Tulhusnah Maghfiroh, Shofiyatul Mahila, Laely Septy Izza Mansur, Mohammad Sahel Maulani, Mildatul Maulida, Yuni Astri Ayu Maylah, Maylah Meilinda, Silvi Minullah, Minullah Mohammad Yahya Arief Muhammad Iqbal Anshory Mujiono, Bagas Azrul Musleha, Ummi Rohmatil Nanda Widaninggar, Nanda Nazilatul Rizqiyana Ningrum, Fitria Puspa Novia Susanti Nur Fitri Nurobikhainih, Mariasri Oktaviyanti, Yeni Perwitasari W., Dwi Pramesthi, Riska Ayu Putri, Arinda Sinta Putri, Resy Selviana Retno Qomariyah, Badriyatul Qur’ani, Ribby Mufidah Radja, Asmirayanti Ina Raharjo, Stiyo Pamungkas Rahman, Alrival Zainur Rahmania, Wasilatul Rahmawati, Eka Ayu Ralda Cigra Novantri Randika Fandiyanto Ratnaning Tyasasih Ratnaning Tyasasih Riko Ramdani Rindayani, Rindayani Riska Ayu Pramesthi Riza Rachman Rohmatillah, Nia Nur Romlani, Ucik Sakdiyah, Wardatus Salsabila, Nindya Sari, Rini Kartika Septianingrum, Nurul Aini Sholehah, Dhaimatus Sintia, Siti Amina Ratna Siti Fatiatur Rohma Siti Maisaroh Soeliha, Siti Suci Faradila Sunarwati, Eli Sururi, Fairira Anindia Suryanti, Desy Syarifuddin, Moh Vantovi, Ciko Legi Venolika, Nadila Putri Ayu Wafiqoh, Qurratu A’yuni Wahyuni, Ayu Sri Widayanti, Dwi Widiyanto, Ahmad Irfan Y.a, Rosalina Yanti, Anggi Putri Dwi Yudha Praja Yudha Praja, Yudha Yunika, Devita Tri Zuhdi, Farhan Tri Nanda