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PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE AND RESTO AZALEA Cahyo, Alex Septian Tri; Tulhusnah, Lusiana; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (887.847 KB) | DOI: 10.36841/jme.v1i6.2174

Abstract

Cafe is a form of informal restaurant that prioritizes the presentation of a comfortable place to relax, rest, and chat with colleagues or peers. The purpose of this study was to analyze and examine the effect of service quality and location on customer loyalty with consumer satisfaction as an intervening variable at Cafe And Resto Azalea. This research is an explanatory research. The population in this study are consumers at Cafe And Resto Azalea. The sampling technique was determined by probability sampling with simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction. Location has a significant positive effect on consumer satisfaction. Service quality has a significant positive effect on customer loyalty. Location has a positive but not significant effect on customer loyalty. Consumer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis test show that Quality on Customer loyalty through Customer satisfaction has a significant positive effect. Location on customer loyalty through customer satisfaction has a significant positive effect.
Co-Authors Akmaris, Corintania Byand An am, Lutfi Chairul Anggara, Awangga Leo Aniatun, Novita Anshory, Muhammad Iqbal Aprilia, Ila Aulia Apriliyanti, Yunita Indri Ardhya Yudistira Adi Nanggala Arifah, Khoiratin Ariyantiningsih, Febri Azizah, Mega Nur Bulu, Darius Cahyo, Alex Septian Tri Damayanti, Dini Aura Dewi, Rana Hariantika Dwi Perwitasari Wiryaningtyas Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwi Pratiwi Fandiyanto, Randika Fatimah, Ratna Dwi Fitriya, Heni Hadi Paramu Hadi, Ach. Syamsul Heliyana, Eni Hidayah, Friyan Ibad, Ersatul Ika WAHYUNI Ika Wahyuni Imania, Shofiatul Indriani, Ila Iqbal, Zainul Isti Fadah Jama, Felensia Jati Ata Janah, Arita Fitriatul Kamiliya, Kamiliya Karnadi, Karnadi KHUSNUL HOTIMAH Labiba, Fikriatul Labiba, Ines Lestari, Ayu Tri Lita Permata Sari Luluk Anggraini Lusiana Tulhusnah Maghfiroh, Shofiyatul Mahila, Laely Septy Izza Mansur, Mohammad Sahel Maulana, Izan Maulani, Mildatul Maulida, Yuni Astri Ayu Maylah, Maylah Meilinda, Silvi Minullah, Minullah Mujiono, Bagas Azrul Musleha, Ummi Rohmatil Nanda Widaninggar, Nanda Ningrum, Fitria Puspa Novantri, Ralda Cigra Novia Susanti Nur Fitri Nurobikhainih, Mariasri Oktaviano, Deigo Oktaviyanti, Yeni Perwitasari W., Dwi Pramesthi, Riska Ayu Putri, Arinda Sinta Putri, Resy Selviana Retno Qomariyah, Badriyatul Qur’ani, Ribby Mufidah Radja, Asmirayanti Ina Raharjo, Stiyo Pamungkas Rahman, Alrival Zainur Rahmania, Wasilatul Rahmawati, Eka Ayu Raniah, Dinta Carissa Ratnaning Tyasasih Ratnaning Tyasasih Rindayani, Rindayani Rohmatillah, Nia Nur Romlani, Ucik Sakdiyah, Wardatus Salsabila, Nindya Septianingrum, Nurul Aini Sholehah, Dhaimatus Sintia, Siti Amina Ratna Siti Maisaroh Soeliha, Siti Sunarwati, Eli Sururi, Fairira Anindia Suryanti, Desy Syarifuddin, Moh Vantovi, Ciko Legi Venolika, Nadila Putri Ayu Wafiqoh, Qurratu A’yuni Wahyuni, Ayu Sri Widayanti, Dwi Widiyanto, Ahmad Irfan Y.a, Rosalina Yanti, Anggi Putri Dwi Yudha Praja, Yudha Yunika, Devita Tri Zuhdi, Farhan Tri Nanda