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All Journal UNEJ e-Proceeding Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Management and Economics Journal (MEC-J) (JRAMB) Jurnal Riset Akuntansi Mercu Buana Comvice : Journal of community service Jurnal Perilaku dan Strategi Bisnis Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Penelitian IPTEKS INTEGRITAS : Jurnal Pengabdian Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Indonesian Management and Accounting Research Jurnal Mahasiswa Entrepreneur Ecoducation JURNAL MANAJEMEN DAN BISNIS INDONESIA
Triska Dewi Pramitasari
Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE AND RESTO AZALEA Cahyo, Alex Septian Tri; Tulhusnah, Lusiana; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (887.847 KB) | DOI: 10.36841/jme.v1i6.2174

Abstract

Cafe is a form of informal restaurant that prioritizes the presentation of a comfortable place to relax, rest, and chat with colleagues or peers. The purpose of this study was to analyze and examine the effect of service quality and location on customer loyalty with consumer satisfaction as an intervening variable at Cafe And Resto Azalea. This research is an explanatory research. The population in this study are consumers at Cafe And Resto Azalea. The sampling technique was determined by probability sampling with simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction. Location has a significant positive effect on consumer satisfaction. Service quality has a significant positive effect on customer loyalty. Location has a positive but not significant effect on customer loyalty. Consumer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis test show that Quality on Customer loyalty through Customer satisfaction has a significant positive effect. Location on customer loyalty through customer satisfaction has a significant positive effect.
PENGARUH BRAND IMAGE, SOCIAL MEDIA PROMOTION DAN PRICE DISCOUNT TERHADAP LOYALITY MELALUI PURCHASE DECISION PADA UMKM PISANGKEMBUNGLUMER46 SEBAGAI VARIABEL INTERVENING Fitri, Lailatul; Pramitasari, Triska Dewi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.6931

Abstract

The growth of MSMEs in the culinary sector encourages the need for an integrated marketing strategy to attract and retain customers. In the ever-growing digital era, business actors are required to be able to manage brand image, utilize social media, and offer the right pricing strategy to build customer loyalty. An effective marketing strategy through social media and providing discounts are important factors in attracting consumer attention and increasing loyalty. This study uses a quantitative approach with a survey method by distributing questionnaires to 86 respondents who are consumers of Pisangkembunglumer46. The sampling technique uses simple random sampling, and data analysis is carried out using Smart PLS 3.0 software. The results of the study indicate that Brand Image, Social Media Promotion, and Price Discounts have a significant effect on Purchasing Decisions, and Purchasing Decisions have a significant effect on Customer Loyalty. In addition, it was found that Purchasing Decisions could mediate the influence of Brand Image and Social Media Promotion on Loyalty. However, it did not significantly mediate the influence of Price Discounts. This finding provides important significance for MSMEs in designing digital marketing strategies to increase customer loyalty.
PENGARUH LINGKUNGAN FISIK,KUALITAS PRODUK,HARGA DAN PROMOSI PRODUK TERHADAPA KEPUASAN KONSUMEN ZEST CHICKEN SITUBONDO Safian, Deyantoro; Wahyuni, Ika; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8060

Abstract

This study aims (1) To determine the effect of service quality, price and promotion variables partially on customer satisfaction variables at the Panarukan Cell Counter in Panarukan Situbondo (2) To determine the effect of service quality, price and promotion variables simultaneously on the Panarukan Cell counter variable in Panarukan Situbondo (3) To comply with the influence of service quality, price and promotion variables which have a dominant effect on Panarukan Cell Counters in Panarukan Situbondo. The method used is quantitative. The result of the research is the multiple linear regression equation Y = 8,079E-17 + 0,221X1 + 0,416X2 + 0,370X3 + e. Partially service quality has a positive effect with tcount 3,261> ttable 1,986 sig value 0,003 < 0,05, price indicates tcount 4.159 > ttable 1.986, sig value 0.000 < 0.05, promotion shows tcount 3.335 > ttable 1.986 sig value 0.002 < 0.05. Simultaneously, service quality, price and promotion have an effect on customer satisfaction with the value of Fcount 40.651 > Ftable 2.70. The variable that has the most dominant influence in this study is the price variable with a value of 4.159. R square 0.652 is greater than the service quality variable (X1) and the promotion variable (X3). Based on the coefficient of determination, it shows a value of 0.652 from these results, it means that all independent variables have a contribution of 65.2% to the dependent variable which has high influence and the remaining 34.8% is influenced by other factors not included in the study.
PENGARUH PENDIDIKAN DAN PELATIHAN, KOMUNIKASI, DAN KOMPETENSI TERHADAP KINERJA PENYULUH KB ASN PADA DINAS PENGENDALIAN PENDUDUK DAN KELUARGA BERENCANA KABUPATEN SITUBONDO Gita Eka Febryana; Mohammad Yahya Arief; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 1 (2026): JANUARI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i1.8086

Abstract

This study aims (1) to determine the effect of leadership style, competence and motivation partially on state civil apparatus’ work productivity (2) to determine the effect of leadership style, competence and motivation simultaneously on state civil apparatus’ work productivity (3) to determine between leadership style, competence and motivation are the most dominant influence on the state civil apparatus’ work productivity. The method used in this study is a probability sampling method. The result of this research is multiple linear regression equation Y = 2,895E-17 + 0.298X1 + 0.227X2 + 0.476X3 + e. Partially the leadership style has a significant positive effect with a tcount value of 2,683 ttable of 2.011, competence has a significant positive effect with a tcount of 2.498 ttable of 2.011 and motivation has a significant positive effect with a tcount of 4,228 ttable of 2.011. Simultaneously the leadership style, competence and motivation affect the state civil apparatus’ work productivity with an Fcount of 30,966 Ftable of 2.80. The dominant variable in this study is the motivation with a value of 4.228.
Co-Authors Akmaris, Corintania Byand An am, Lutfi Chairul Anggara, Awangga Leo Aniatun, Novita Anshory, Muhammad Iqbal Aprilia, Ila Aulia Apriliyanti, Yunita Indri Ardhya Yudistira Adi Nanggala Arifah, Khoiratin Ariyantiningsih, Febri Azizah, Mega Nur Bulu, Darius Cahyo, Alex Septian Tri Damayanti, Dini Aura Dewi, Rana Hariantika Dwi Perwitasari Wiryaningtyas Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwi Pratiwi Fandiyanto, Randika Fatimah, Ratna Dwi Fitriya, Heni Gita Eka Febryana Hadi Paramu Hadi, Ach. Syamsul Heliyana, Eni Hidayah, Friyan Ibad, Ersatul Ika WAHYUNI Ika Wahyuni Imania, Shofiatul Indriani, Ila Iqbal, Zainul Isti Fadah Jama, Felensia Jati Ata Janah, Arita Fitriatul Kamiliya, Kamiliya Karnadi, Karnadi KHUSNUL HOTIMAH Labiba, Fikriatul Labiba, Ines Lailatul Fitri Lestari, Ayu Tri Lita Permata Sari Luluk Anggraini Lusiana Tulhusnah Maghfiroh, Shofiyatul Mahila, Laely Septy Izza Mansur, Mohammad Sahel Maulana, Izan Maulani, Mildatul Maulida, Yuni Astri Ayu Maylah, Maylah Meilinda, Silvi Minullah, Minullah Mohammad Yahya Arief Mujiono, Bagas Azrul Musleha, Ummi Rohmatil Nanda Widaninggar, Nanda Ningrum, Fitria Puspa Novantri, Ralda Cigra Novia Susanti Nur Fitri Nurobikhainih, Mariasri Oktaviano, Deigo Oktaviyanti, Yeni Perwitasari W., Dwi Pramesthi, Riska Ayu Putri, Arinda Sinta Putri, Resy Selviana Retno Qomariyah, Badriyatul Qur’ani, Ribby Mufidah Radja, Asmirayanti Ina Raharjo, Stiyo Pamungkas Rahman, Alrival Zainur Rahmania, Wasilatul Rahmawati, Eka Ayu Raniah, Dinta Carissa Ratnaning Tyasasih Ratnaning Tyasasih Rindayani, Rindayani Rohmatillah, Nia Nur Romlani, Ucik Safian, Deyantoro Sakdiyah, Wardatus Salsabila, Nindya Septianingrum, Nurul Aini Sholehah, Dhaimatus Sintia, Siti Amina Ratna Siti Maisaroh Soeliha, Siti Sunarwati, Eli Sururi, Fairira Anindia Suryanti, Desy Syarifuddin, Moh Vantovi, Ciko Legi Venolika, Nadila Putri Ayu Wafiqoh, Qurratu A’yuni Wahyuni, Ayu Sri Widayanti, Dwi Widiyanto, Ahmad Irfan Y.a, Rosalina Yanti, Anggi Putri Dwi Yudha Praja, Yudha Yunika, Devita Tri Zuhdi, Farhan Tri Nanda