Articles
<![CDATA[Pengaruh Customer Experience dan Brand Image pada Kepuasan dan Dampaknya terhadap Loyalitas ]]>
<![CDATA[Ernawati, Novi]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 6 No 1 (2017): Management Analysis Journal ]]>
Publisher : <![CDATA[Management Analysis Journal ]]>
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DOI: 10.15294/maj.v6i1.16964
<![CDATA[Penelitian ini bertujian untuk mengetahui pengaruh langsung dan tidak langsung customer experience, brand image, dan kepuasan sebagai variabel intervening terhadap loyalitas pengunjung Hotel Kesambi Hijau Semarang. Jumlah sampel sebanyak 116 responden dengan purposive sampling melalui kuesioner skala Iterasi. Analisis data menggunakan deskriptif persentase, regresi linier, dan path analysis. Metode pengumpulan data menggunakan metode observasi dan kuesioner. Hasil penelitian menunjukkan bahwa customer experience berpengaruh tidak signifkansecara langsung terhadap kepuasan dan loyalitas. Brand image mempunyai pengaruh yang signifikan terhadap kepuasan dan berpengaruh tidak signifikan terhadap loyalitas. Simpulan dari penelitian ini adalah kepuasan mampu memediasi pengaruh customer experience dan brand image terhadap loyalitas.]]>
<![CDATA[Pengaruh Penanganan Kegagalan Layanan, Kepercayaan dan Gaya Hidup terhadap Minat Pembelian Ulang melalui Kepuasan Konsumen ]]>
<![CDATA[Wingsati, Wahyu Eka]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 6 No 2 (2017): Management Analysis Journal ]]>
Publisher : <![CDATA[Management Analysis Journal ]]>
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DOI: 10.15294/maj.v6i2.17601
<![CDATA[Penanganan kegagalan layanan merupakan upaya yang telah dilakuakn oleh Hypermart Paragon Semarang sebagai upaya meningkatkan kepuasan konsumen untuk mendorong minat pembelian ulang. Penelitian ini juga bertujuan untuk menemukan pengaruh penanganan kegagalan layanan, kepercayaan, dan gaya hidup terhadap minat pembelian ulang dengan kepuasan konsumen sebagai variabel intervening. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian di Hypermart Paragon Semarang yang tidak diketahui jumlahnya. Dengan rumus iterasi, diperoleh jumlah sampel sebanyak 115 responden menggunakan teknik pengambilan sampel random sampling. Metode analisis data menggunakan uji parsial dan uji analisis jalur melalui bantuan program IBM SPSS 23.0 for Windows. Hasil penelitian menunjukan bahwa dari 7 hipotesis yang diajukan, terdapat 5 hipotesis yang dapat diterima. Hasil dari penelitian ini membuktikan bahwa kepercayaan, gaya hidup dan kepuasan berpengaruh pada minat pembelian ulang secara parsial, sedangkan penanganan kegagalan layanan tidak berpengaruh. Sementara itu, penanganan kegagalan layanan dan kepercayaan berpengaruh terhadap minat pembelian ulang melalui kepuasan konsumen. Adapun variabel gaya hidup tidak berpengaruh terhadap minat pembelian ulang melalui kepuasan konsumen sebagai variabel intervening.]]>
<![CDATA[Pengaruh Orientasi Pelanggan dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran melalui Keunggulan Bersaing ]]>
<![CDATA[Kuswanti, Kuswanti]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 6 No 3 (2017): Management Analysis Journal ]]>
Publisher : <![CDATA[Management Analysis Journal ]]>
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DOI: 10.15294/maj.v6i3.17841
<![CDATA[
Penelitian ini bertujuan untuk mengetahui adanya pengaruh orientasi pelanggan dan orientasi kewirausahaan terhadap kinerja pemasaran secara langsung dan tidak langsung melalui keunggulan bersaing. Populasi dalam penelitian ini adalah pemilik UMKM Kerupuk Glopot di Kabupaten Tegal, yang berjumlah 80 responden. Teknik pengambilan sampel menggunakan metode sampling jenuh, diperoleh jumlah sampel sesuai dengan jumlah populasi yaitu 80 responden. Metode penelitian menggunakan analisis jalur (path analysis) melalui alat analisis SPSS Statistik 21. Hasil penelitian menyatakan bahwa orientasi pelanggan, orientasi kewirausahaan, dan keunggulan bersaing memiliki nilai signifikan. Pengaruh orientasi pelanggan terhadap kinerja pemasaran memiliki nilai signifikan. Pengaruh orientasi kewirausahaan terhadap kinerja pemasaran memiliki nilai tidak signifikan. Pengaruh keunggulan bersaing terhadap kinerja pemasaran memiliki nilai signifikan. Kemudian, pengaruh mediasi dihasilkan bahwa pengaruh total kedua variabel lebih besar dari pengaruh langsungnya. Simpulan dari penelitian ini membuktikan bahwa hanya orientasi kewirausahaan yang tidak berpengaruh langsung terhadap kinerja pemasaran, sedangkan keunggulan bersaing memediasi pengaruh tidak langsung orientasi pelanggan dan orientasi kewirausahaan terhadap kinerja pemasaran.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Citra Perusahaan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan ]]>
<![CDATA[Khikmah, Nur]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 6 No 4 (2017): Management Analysis Journal ]]>
Publisher : <![CDATA[Management Analysis Journal ]]>
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DOI: 10.15294/maj.v6i4.17842
<![CDATA[Penelitian ini bertujuan untuk mengetahui adanya pengaruh kualitas pelayanan dan citra perusahaan terhadap loyalitas pelanggan secara langsung dan tidak langsung melalui kepuasan pelanggan. Populasi dalam penelitian ini adalh pelanggan Ahass wahana motor Kajen di Pekalongan, yang jumlahnya tidak diketahui. Teknik pengambilan sampel menggunakan insidental purposive sampling, diperoleh jumlah sampel sebesar 110 responden. Metode penelitian menggunakan analisis regresi dan analisis jalur (path analysis) melalui alat analisis SPSS Statistik 21. Hasil penelitian menyatakan bahwa kualitas pelayanan, citra perusahaan, dan kepuasan pelanggan langsung loyalitas pelanggan, kemudian untuk pengaruh mediasi dihasilkan bahwa kepuasan pelanggan berhasil memediasi antara kualitas pelanggan dengan loyalitas pelanggan dan citra perusahaan dengan loyalitas pelanggan.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Perceived Value terhadap Loyalitas Pelanggan dengan Kepuasan ]]>
<![CDATA[Firmansyah, David]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 7 No 1 (2018): Management Analysis Journal ]]>
Publisher : <![CDATA[Management Analysis Journal ]]>
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DOI: 10.15294/maj.v7i1.20638
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh langsung dan tidak langsung kualitas pelayanan dan perceived value terhadap loyalitas pelanggan dengan kepuasan. Populasi penelitian ini adalah pelanggan KRL Jabodetabek. Dengan menggunakan metode iterasi diperoleh sampel sebanyak 116 responden pelanggan Kereta Rel Listrik (KRL) di Stasiun Manggarai, Jakarta. Teknik analisis menggunakan analisis jalur dengan program SPSS versi 21. Hasil penelitian menunjukkan kualitas pelayanan dan kepuasan berpengaruh positif dan signifikan terhadap loyalitas pelangggan, dan perceievd value menjadi variabel yang tidak berpengaruh terhadap loyalitas pelanggan. Kepuasan mampu memediasi kualitas pelayanan dan perceived value terhadap loyalitas pelanggan.]]>
<![CDATA[Television Advertising Effectiveness in Mediating Advertising Creativity and Advertising Frequency Influence toward Customer Purchase Intention ]]>
<![CDATA[Saputro, Yogi]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal ]]>
Publisher : <![CDATA[Management Analysis Journal ]]>
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DOI: 10.15294/maj.v7i2.23543
<![CDATA[The purpose of this study is to examine the direct and indirect influence of television advertising creativity and advertising frequency on purchase intention using advertising effectiveness as a mediation variable. Purchase intention influencing customers to purchase decision. Without any purchase intention, customer will not visit to e-commerce site. The respondents in this study were customer e-commerce JD.id in Semarang City. The sample in this study is intended as the representative of total population,116 sample who were taken by purposive sampling technique. This research utilized path analysis method with SmartPLS 3.0 program. Based on the hypothesis test, the results show that the advertising creativity was significantly has positive effect on purchase intention, but advertising frequency has no significant effect on purchase intention. In addition, advertising effectiveness significantly have positive effect on purchase intention. Mediation test shows that advertising effectiveness mediates the effect of the advertising creativity and advertising frequency on customer purchase intention.]]>
<![CDATA[The Influence of Destination Image, Push and Pull Travel Motivation towards Tourist Loyalty through Tourist Satisfaction ]]>
<![CDATA[Ermawati, Feni]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v7i4.23554
<![CDATA[This study aims to examine the Tourist Loyalty in one tourism destination which is related to some variables such as Destination Image, Push Motivation, Pull Motivation And Tourist Satisfaction. The model used in this research is developed based on the existing literature. This research examines ten hypothesis of factors influencing the Tourist Loyalty in a tourism destination by the structures questionnaire which involve visitors of Dieng Plateau, Wonosobo regency. The result of the double regression analysis showed that (1) Destination Image, Push Motivation, and Pull Motivation directly influence Tourist Satisfaction; (2) Destination Image, Push Motivation, and Tourist Satisfaction directly influences the Tourist Loyalty (3) Pull Motivation does not influence directly toward Tourist Loyalty; (4) Destination Image, Push Motivation, and Pull Motivation influences the Tourist Loyalty by being mediated by Tourist Satisfaction. This research is expected to provide theoretical insights for next researchers and provide guidance for tourism management as an indicator in planing some efforts related to the development of the right tourism objects influencing the Tourist Loyalty.]]>
<![CDATA[The Influence of Electronic Word-of-Mouth and Destination Image on Visit Decision through Visit Intention as Intervening Variable ]]>
<![CDATA[Aryianto, Muhammad Zaenal]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v7i3.24122
<![CDATA[Now, internet and social media impact on many human life aspects, such as consumer behaviour on traveling in Indonesia. This research aims to exemine the influence of electronic word of mouth and destination image on visit decision. This research also proves the influence of visit intention as an intervening variable. Population are tourists of Panjang Island Jepara. The sampling technique used was purposive sampling technique, the respondents was 116. The data collection method used was questionnaire method. The data analysis used was path analysis. The research variables are electronic word of mouth, destination image, visit decision, and visit intention. Results showed that destination image had a positive and significant influence on visit decision. Meanwhile, electronic word of mouth had no significant influence on visit decision. Results also showed that visit intention had a role as an intervening variable between electronic word of mouth and destination image on visit decision.]]>
<![CDATA[Influence Lifestyle, Consumer Ethnocentrism, Product Quality on Purchase Decision through Purchase Intention ]]>
<![CDATA[Amri, Sirly]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v8i1.26057
<![CDATA[The basic marketing strategy of a company is studying consumer behavior include consumer decision-making process. Before the advent of consumer purchasing decisions has an interest first. This study aimed to examine the direct and indirect effects of lifestyle, consumer ethnocentrism, product quality, and purchase intention as an intervening variable in the purchase decision. The population this research that consumers Batik Unggul Jaya in Kota Pekalongan. The total sample of 116 respondents with purposive sampling technique through a Likert scale questionnaire. Analysis of data using descriptive percentage and path analysis, The results showed that lifestyle has a significant positive effect on purchase decision, customers ethnocentrism has a significant positive effect on purchase decision, product quality has a significant positive effect on purchase decision, and purchase intention have a significant positive effect on purchase decision, as well as the mediating influence of lifestyle, consumer ethnocentrism, and product quality of the purchase decision.]]>
<![CDATA[The Role of Time Availability in Moderating Hedonic Shopping Motivation toward Impulse Buying of Consumer Online at Harbolnas's Event ]]>
<![CDATA[Maqhfiroh, Lailatul]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v8i2.26310
<![CDATA[This study aims to examine the influences of hedonic shopping motivation toward online impulse buying on online customers online shop at Harbolnas event which time availability as moderating variable. Hedonic shopping motivation in this research are categorized into five categories whice are adventure shopping, social shopping, relaxation shopping, idea shopping and value shopping. The object of this study is customer online shop who were followed and bought product on Harbolnas event. This method of this study is quantitative research by using survey, with the sample size of one hundred and ten people who often make online purchase on Harbolnas event. The technique for sample selection is using non probability sampling with the type of purposive sampling. The data were collected by using questionnare with Likert scale. The method for data analysis is SEM ( Structual Equation Modeling) with PLS ( Partial Least Square). The results showed that hedonic shopping motivation has positive and significant influence toward impulse buying. However adventure shopping, social shopping and idea shopping has negative and not significant influence toward impulse buying. Time availability has not moderated relation between hedonic shopping motivation toward impulse buying.]]>
