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Unteawati, Bina
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Journal : Proceeding Applied Business and Engineering Conference

 1 
Strategy To Improve The Competitiveness Of The Dried Fish Processing Industry In Bandar Lampung City Irawati, Luluk; Unteawati, Bina; Zaini, Muhammad
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to create a strategy model to improve the competitiveness of the dried fish processing industryin Bandar Lampung city. This study is a survey study with a population of dried fish processors in Teluk Betung BaratDistrict. Primary data and secondary data are used in this study, then the data is analyzed quantitatively and qualitatively,SWOT analysis. The strategy formed is growth seen from the IE matrix value in quadrant 5 with a score value of IFE(2.64) and EFE (2.86), the right alternative strategy through marketing development is digital marketing to supportfishermen's income, in addition there needs to be an alternative cage business as an anticipation of the availability ofuncertain raw materials
Co-Authors Berliana, Dayang Cholid Fatih Dewi Lestari Edy Humaidi Elfinta, Wenia Fitriani Fitriani Fitriani Irawati, Luluk Kertayoga, I Putu Ajie Windu Kusmaria Kusmaria, Kusmaria Marga Saty, Fadila Marlinda Apriyani Muhammad Zaini Noer, Irmayani Nuni Anggraini Rahayu, Esti Puji Rahmadiza, Radefi Rismawati, Lia Sudiyo, Sudiyo Sutarni Sutarni, Sutarni triandini, yolla Trisnanto, Teguh Budi Widyawati, Dewi Kania