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All Journal Jurnal Manajemen dan Agribisnis Suluh Pembangunan: Journal of Extension and Development Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Pengabdian Nasional Asia Pacific Journal of Management and Education Proceeding Applied Business and Engineering Conference Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Manajemen Agribisnis Terapan
Unteawati, Bina
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Pengukuran Kesadaran Konsumen Terhadap Merek Madu SUHITA Lestari, Dewi; Humaidi, Edy; Unteawati, Bina
Jurnal Manajemen Agribisnis Terapan Vol 1 No 1 (2023)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v1i1.3065

Abstract

SUHITA merupakan perusahaan yang bergerak di bidang usaha budidaya lebah madu. Brand ini adalah produk pendatang baru dan memiliki kompetitor hal tersebut menjadi masalah yang dihadapi perusahaan. Pengukuran kesadaran konsumen terhadap merek madu berdasarkan piramida brand awareness diharapkan dapat mengetahui posisi kesadaran konsumen sehingga menjadi tolak ukur bagi perusahaan, apakah merek produk tersebut sudah dikenal oleh semua masyaraakat atau hanya kalangan tertentu saja. Tujuan penulisan tugas akhir ini adalah untuk (1) Mengetahui karakteristik konsumen madu SUHITA, dan (2) Mengukur tingkat kesadaran konsumen terhadap merek madu SUHITA berdasarkan piramida brand awareness. Analisis data menggunakan metode deskriptif yang digunakan untuk menjelaskan karakteristik konsumen madu meliputi konsumen berdasarkan jenis kelamin, usia/umur, alamat tempat tinggal, dan jenis pekerjaan. Metode Kuantitatif digunakan untuk menghitung besarnya kesadaran konsumen terhadap merek berdasarkan tingkatan piramida brand awareness yaitu top of mind, brand recall, brand recognition, unware of brand.
Manajemen Pemberian Pakan Sapi Potong Pada Koperasi RAK triandini, yolla; Marga Saty, Fadila; Unteawati, Bina
Jurnal Manajemen Agribisnis Terapan Vol 1 No 2 (2023)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v1i2.3412

Abstract

Koperasi RAK adalah koperasi yang bergerak di bidang pembibitan sapi potong dan hasil turunan lainnya. Koperasi RAK dalam pemberian pakan masih terdapat beberapa kendala sehingga melakukan banyak hal untuk memenuhi kebutuhan pakan baik hijauan maupun konsentrat. Pemberian pakan dilakukan untuk memenuhi jumlah pemberian pakan sesuai perencanaan. Tujuan penulisan (1) Menjelaskan prosedur pemberian pakan sapi potong pada Koperasi RAK, (2) Menjelaskan penerapan fungsi manajemen pemberian pakan peternakan sapi potong pada Koperasi RAK. Metode yang digunakan adalah metode deskriptif kualitatif untuk menjelaskan proses pemberian pakan terhadap sapi potong di Koperasi RAK Hasil dan pembahasan 1) Prosedur pemberian pakan sapi potong di Koperasi Produksi Ternak Maju Sejahtera meliputi penyiapan bahan-bahan pakan sapi dari campuran onggok, bungkil sawit, jenjet, kulit singkong dan tebon jagung, pengadukan bahan menjadi satu, pendistribusian pakan, penggantian air minum, kemudian pemberian pakan sapi (konsentrat). 2) Manajemen pemberian pakan sapi potong di Koperasi Produksi Ternak Maju Sejahtera terdiri dari perencanaan pemberian pakan berupa penentuan jumlah pemberian dan jenis pakan, pengorganiasian berupa struktur organisasi, pelaksanaan, dan pengendalian yakni mengontrol semua yang direncanakan dan dilaksanakan terhadap pemberian pakan.
ANALISIS RISIKO USAHATANI PADI RAWA LEBAK DI KECAMATAN BRAJA SELEBAH KABUPATEN LAMPUNG TIMUR Rahayu, Esti Puji; Trisnanto, Teguh Budi; Unteawati, Bina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10307

Abstract

Utilization of lebak swamp land for rice production is one of the government's efforts to increase rice production in East Lampung Regency. Rice farming carried out on lebak swampland has a greater risk than the risk for rice farming carried out on paddy fields. Especially in Braja Selebah District which is a buffer zone for elephant breeding forest areas. The purpose of writing this final project is to identify farming risks, calculate the level of production risk and the risk of rice farming income on lebak swamp land in Braja Selebah District, East Lampung Regency. The data collection method used was simple random sampling with 30 respondents. The data used is data for 1 planting season, namely 2021. The types of data used are primary data and secondary data. The data analysis method used is a descriptive method and a quantitative method using the coefficient of variation (CV). Rice farming on lebak swamp land in Braja Selebah District has a high level of risk both from production risk and income risk, the types of risks that occur are production risk, price risk and income risk.
BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE Fitriani, Fitriani; Sutarni, Sutarni; Unteawati, Bina; Apriyani, Marlinda; Widyawati, Dewi Kania; Berliana, Dayang
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (899.65 KB) | DOI: 10.31186/jagrisep.20.2.289-304

Abstract

The competitiveness of local agri-food needs through various marketing strategies. An essential part of the company's marketing strategy and tactics is recognizing product brand equity in the market. This study aims to identify brand entities, brand communication, and process to build Brand Equity toward local SMEs' competitiveness. A case study approach did at one of the SMEs in Bandar Lampung on the "FUDIA-Center of Agri-Food Polinela," that produce FUDIA cake & bakery.  The research has conducted from April to July 2020. Data analysis used a qualitative descriptive approach using SWOT analysis and a brand development model for SMEs. The analysis results concluded that FUDIA's brand recognition is the initial stage.  Development of the Fudia brand equity must take into account an existing market and expanding market share.  Enhancement market share could trough sales force distribution. Develop more product variants of Fudia Cake & Bakery based on the local source. Strengthen brand equity and develop a remarkable brand image program. Design and setting promotions systematic & massively is a priority.
Rice Marketing Systems Model to Strengthen Institutional of Rice Marketing in Lampung Province Indonesia Noer, Irmayani; Unteawati, Bina
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 2 (2022): July 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i2.1636

Abstract

A marketing system is efficient if it is able to deliver production results to consumers at the lowest possible cost and relatively even margins to the actors involved. But in reality, when production is in surplus while demand is not, it causes the market mechanism to produce price distortions. This study aims to analyze the rice marketing system with an organizational approach and market demand (market trends, market demand functions, and price elasticity). The data is obtained from the relevant authorities as well as from observations and internet searches. The results showed that the marketing actors for unhusked rice/rice consisted of collectors, rice millers, inter-district traders, and retailers where almost half of the profits were enjoyed by rice mills. The results of the market demand function analysis show that rice consumption will tend to decrease if there is an increase in rice prices. Consumers will divert some of their consumption expenditure on rice substitute products. The results of market trend analysis show that rice consumption has a positive trend over time. Keywords:  Market Demand,  Market Trends, Organizational Approach, Price Elasticity, Rice Marketing System.  
Co-Authors Berliana, Dayang Cholid Fatih Dewi Lestari Edy Humaidi Elfinta, Wenia Fitriani Fitriani Fitriani Irawati, Luluk Kertayoga, I Putu Ajie Windu Kusmaria Kusmaria, Kusmaria Marga Saty, Fadila Marlinda Apriyani Muhammad Zaini Noer, Irmayani Nuni Anggraini Rahayu, Esti Puji Rahmadiza, Radefi Rismawati, Lia Sudiyo, Sudiyo Sutarni Sutarni, Sutarni triandini, yolla Trisnanto, Teguh Budi Widyawati, Dewi Kania