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All Journal ETIKONOMI Economic Journal of Emerging Markets JDM (Jurnal Dinamika Manajemen) Jurnal Promosi Pendidikan Ekonomi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial At-Tadbir : jurnal ilmiah manajemen EQIEN - JURNAL EKONOMI DAN BISNIS Jambura Equilibrium Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajerial EVOLUSI : Jurnal Sains dan Manajemen Jurnal Ilmu Komputer dan Bisnis International Journal of Financial, Accounting, and Management International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Global Business and Management Review Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian kepada Masyarakat Nusantara Studi Ilmu Manajemen dan Organisasi juremi: jurnal riset ekonomi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal For Management Student (JFMS) Jurnal Dinamika Akuntansi dan Bisnis (JDAB) Mestaka: Jurnal Pengabdian Kepada Masyarakat Moneter : Jurnal Keuangan dan Perbankan
Hesniati, Hesniati
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Journal : Mestaka: Jurnal Pengabdian Kepada Masyarakat

 1 
Penerapan Strategi Digital Marketing untuk Meningkatkan Penjualan UMKM Hokkian Soup Ikan Hesniati, Hesniati; Hartono, Benedicte
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.524

Abstract

Hokkian Soup Ikan, an SME in Batam, Indonesia, has been serving authentic Hokkien-style fish soup since 2003. Despite its popularity, it faces challenges in digital marketing, such as limited skills, time constraints, and adapting to changing algorithms, which hinder business growth. This community service project addressed these issues by implementing digital marketing strategies, including improving Instagram content, organizing a Linktree page, and optimizing the Google Maps profile. As a result, the business gained 100 new Instagram followers, received more positive reviews on Google Maps, and improved its online presence. These outcomes demonstrate how targeted digital marketing strategies can help SMEs enhance visibility, attract customers, and utilize technology to remain competitive, even with limited resources.
Penerapan Promosi Jasmine Laundry Melalui Platform Sosial Media Yang Efektif Hesniati, Hesniati; Sonata, Vina
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.535

Abstract

UMKM are businesses that are established using limited and low capital. Jasmine Laundry is an UMKM engaged in laundry services. The problem faced by Jasmine Laundry is the lack of visibility and accessibility in the digital world. Currently, this business does not have a profile on Google Maps and social media accounts. The target activities to be carried out for partners are to create social media accounts and then make interesting and informative posts, so that customers can easily find and understand the services that Jasmine Laundry offers. techniques used are interviews and observations After the implementation of digital marketing, Jasmine Laundry UMKM felt significant benefits, especially in terms of increasing the number of followers and customers who came.
Implementasi Strategi Pemasaran Digital Untuk Memperluas Jangkauan Pasar Toko Kia Mitra Hesniati, Hesniati; Carol, Carol
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.540

Abstract

Toko Kia Mitra is a business engaged in the provision of building equipment that has been operating for more than 20 years in Batam, faces challenges in utilizing digital marketing to expand its market reach. This study aims to implement a digital marketing strategy, including the creation of a logo, Instagram social media account, Google Maps update, and the development of a Linktree, to enhance the store's visibility and sales. Through observation and interviews, the applied solutions successfully increased customer reach, with a rise in Instagram followers and the use of other digital platforms. The implementation results showed an increase in visitors and effectiveness in providing product information while facilitating customer transactions. However, there are still opportunities for further development in content management and customer reviews to achieve more optimal results.
Penerapan Digital Marketing Pada UMKM Kopitiam Good Taste Di Batam Hesniati, Hesniati; Verandi, Rizal
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.544

Abstract

Kopitiam Good Taste MSMEs is a business engaged in the food and beverage sector. The development of technology is increasingly advanced and everything can be done only using technology where by introducing MSMEs on social media can help MSMEs be more quickly recognized by the wider community around the world and not only in the local city. The purpose of this community service activity is to help MSMEs to innovate and develop their businesses in increasing sales and income through promotions and social media ads held or by having effective digital marketing in order to attract the attention of the wider community. The method used is to use primary data where the data is obtained directly from Kopitiam Good Taste MSME partners and observation activities and direct interviews with MSME owners are carried out by the author to find out the problems that are being experienced. The outputs achieved in this community service activity are in the form of creating a linktree containing some information about Kopitiam Good Taste MSMEs, creating Instagram and Facebook accounts, creating Instagram ads and Facebook ads, making digital posters posted on social media and making various promotional videos and daily activities of Kopitiam Good Taste MSMEs.
Co-Authors Agustin, Conny Andrew Andrew, Andrew Angel Lim, Michelle Angelina, Winna Arviano, Hengky Aurellia, Angeline Candy, Candy Carol, Carol Chuadra, Wiriya Dharma Cuandra, Fendy Diarti, Yen Elida, Shelly Ellen Ellen Erlen, Erlen Fernando Fernando, Fernando Feronika Romadoni, Salsabilah Hartono, Benedicte Hartono, Cindy Hery Haryanto Isnaini Isnaini Isnaini Nuzula Agustin Jasmine, Florentina Jenny, Jenny Jessica Novia Joey, Joey Johny Budiman Jolin, Jolin Joycelin, Joycelin Kelly Kelly Kelvin Kelvin Kho, Celine Koo, Felicia Lady, Lady Lie, Kelvin Limgestu, Rico Lina Lina Lindawati Lindawati Mahendra, Rizky Adi Maitri, Badra Marheni, Dewi Khornida Novilia Novilia, Novilia Putri, Shieny Tan Ramadani, Arienda Gitty Robin Robin, Robin Rudiyanto Rudiyanto, Rudiyanto Safitri, Destiana Santi Santi Sisca, Veni Sonata, Vina Steven Steven Suprapto, Yandi Susanti Susanti Valentina, Cindy Verandi, Rizal Vernando, Lovis Vincent Vincent, Vincent Viviani, Viviani Vivyanti, Vivyanti Winardy, Jeffri Yulfiswandi, Yulfiswandi