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All Journal Jurnal Sarjana Teknik Informatika JOURNAL V-TECH (VISION TECHNOLOGY) Jurnal Investasi JATI (Jurnal Mahasiswa Teknik Informatika) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Digit : Digital of Information Technology Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Masyarakat Indonesia Indonesia Accounting Research Journal Eduvest - Journal of Universal Studies Jurnal Informatika dan Rekayasa Komputer Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Manajemen Sistem Informasi PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING jabdimasunipem Jurnal Witana
Amroni, Amroni
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Journal : Eduvest - Journal of Universal Studies

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Hedonic Shopping Motivation and Shopping Lifestyle on Fashion Product Purchases (Among Shopee Online Marketplace Users in West Java, With A Case Study in Cirebon City) Amroni, Amroni; Syafei, Yani; Narimawati, Umi
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.1542

Abstract

This study aims to determine the effect of hedonic shopping motivation and shopping lifestyle on impulse purchases of fashion products among Shopee e-commerce customers partially and simultaneously. The survey was conducted on Shopee e-commerce customers in Cirebon City. The research method used is a quantitative method with a descriptive approach and an indicator measuring instrument on a Likert scale of 1-4. Data collection using a questionnaire method distributed in the form of a google-form consists of 30 statements filled out by 150 respondents. The sampling technique used is purposive sampling technique. Data analysis used validity test, reliability test, multiple linear regression analysis, T test, F test and coefficient of determination. The results showed that partially hedonic shopping motivation variables had a significant effect on impulse buying with a value of 2.948 > 1.976 and a sign of 0.004 < 0.05 and a shopping lifestyle variable had a significant effect on impulsive buying with a value of 3.615 > 1.976 and a sign of 0.000 < 0.05 and the results of the study simultaneously that hedonic shopping motivation variables and shopping lifestyles had a significant effect on impulse buying with a value of 33.929 > 3.06 and a sign of 0.000 < 0.005. R Square value of 0.316 indicates that the percentage of the influence of hedonic shopping motivation and shopping lifestyle on impulse buying is 31.6% and the remaining 68.4% is influenced by other variables not analyzed in this study.
Co-Authors Ai Siti Patimah Akbari, Safitri Ananda, Lilo Andrianti, Ari Angelica, Felicia Bagus Saputro, Susanto Hertio Beni Irawan Chandra, Aditya Kurniawan Christina, Stefanny Clarissa, Felita Dewi Laily Purnamasari Dwi Kartika, Viar Fahrudin, Rifqi Fariza, Muthia Gitama, Gytha Nurhana Dhea Praadha Gusriyanti, Dwi Ayu Hajijah, Sitta Nur Hasyimiyyah, Aqilah Hirawan, Kevin Paskah Ika Kartika Imam, Rizki Jayanti, Sri Kristiani, Jesica Laura Laily Purnamasari, Dewy Lestari, Septiani Lestari, Widyani Ayu Linda Norhan, Linda Marsani Asfi Mesu, Yuni Kristina Yusvin Milkham, Hajna Agung Muhammad Hatta Naidawimala, Jasmine Nas, Chairun Novita, Deviya Nur Hajijah, Sitta Nuraeni, Zahra Saputri Nurhajijah, Sitta Nurhana Dhea Praadha Gitama, Gytha Nurul Aeni Pangestu, Alif Petrus Sokibi, Petrus Pranata, Sudadi Rahmadani, Nadia Rahmadanti, Putri Ridho Rusydi, Ibrahim Rasyid Rizki Rizki Setya Pradana, Putra Supriyadi, Agung Surifto, Muhamad Susanto, Yurike Suwandi Suwandi Syafei, Yani Triantika, Nova Turini, Turini Umi Narimawati Willis, Indra Sakti Yovi Pratama