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All Journal MIX : Jurnal Ilmiah Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS ISM (Intisari Sains Medis) : Jurnal Kedokteran JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Mantik Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Ilmiah Pendidikan Citra Bakti International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Jurnal Bali Membangun Bali Quantitative Economics and Management Studies Berajah Journal Jurnal Ekonomi International Journal of Science and Society (IJSOC) Parta: Jurnal Pengabdian Kepada Masyarakat Media Bina Ilmiah Eduvest - Journal of Universal Studies Journal of Business on Hospitality and Tourism Journal of Social Work and Science Education Jurnal Ilmiah Pendidikan Citra Bakti
I Nyoman Rasmen Adi
Universitas Pendidikan Nasional
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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Strategy for utilizing social media in improving small micro and medium enterprises market share in the era of revolution 4.0 Susila, I Made Artha Budi; Adi, I Nyoman Rasmen
Journal of Business on Hospitality and Tourism Vol. 7 No. 2 (2021): SPECIAL ISSUE MARKETING AND ENTREPRENEURSHIP 4.0
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i2.320

Abstract

Currently, digital marketing, known as social media, is widely used as a promotional medium for business people. The growth in the number of social media users today is also seen as an opportunity to take advantage of social media. It can be seen that the purpose of this study is to determine the strategy of using social media, using social media Instagram in Denpasar City. This research focuses on social media marketing which is applied to the ML Gadgets Bali store which is a quality second gadget store in the city of Denpasar. Using a qualitative approach, with a descriptive analysis, this research collects data through interviews, observations, and documentation which are then analyzed using the SWOT analysis technique comparing internal and external factors to determine the IE Matrix with the SWOT Matrix for strategy determination. The results showed that social media marketing for ML Gadgets Bali is in quadrant 1 in the SWOT Matrix, and cell 5 in the IE Matrix. The right strategy is to support aggressive strategies and growth strategies, namely market penetration, increasing sales and profits, and increasing the effectiveness of marketing on social media.
Mapping the Potential and the Development of Kendran as a Tourism Village Model in Bali Lestari, Ni Putu Nina Eka; Adi, I Nyoman Rasmen; Suasih, Ni Nyoman Reni; Sumantri, Alit
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 1 No 3 (2020): December 2020
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v1i3.143

Abstract

Purpose: (1) Compile a baseline study of the potential of tourist objects and attractions as well as the readiness of community participation in the Community Based Tourism development model and forms of collaboration with relevant stakeholders; (2) Strengthening institutional and community empowerment in developing Kendran Tourism Village, as a community-based tourism village; and (3) Establishment of cooperation models and policies that can be developed by local governments and related stakeholders. Research methods: the method of documentation, questionnaires, interviews, and FGD. The collected data was then analyzed using existing condition analysis techniques, ADO-ODTWA assessment, participatory rural analysis (PRA), SWOT analysis, MACTOR analysis, and MULTIPOL analysis. Findings: Kendran Village as a tourist village, as well as its readiness for development were quite potential. The main policies that need to be prioritized include increasing the capacity of rural communities, strengthening village tourism institutions, packaging attractions / attractions for creating branding, and expanding and maintaining markets. Implications: the development of a single destination tourist village is the creation of branding, while the policy to increase the capacity of rural communities has the highest value in the multiple destination tourist village scenario. Tourism development policy in the Province of Bali refers to the concept of sustainable and quality tourism, through various multi-sector policies.
Perception of Convenience, Trust, Service Features, Risk and Interest in Using E-money among Denpasar City People Putra, Ricky Utama Darma; Adi, I Nyoman Rasmen
International Journal of Science and Society Vol 5 No 5 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i5.960

Abstract

The aim of this research was to find the influence of perceptions of convenience, trust, service features, risks and interest in using e-money on the people of Denpasar City. “The population used in this research is all e-money users in Denpasar City, the number of which cannot be ascertained because it will always change over time, with a sample size of 95. Data collection was carried out by distributing questionnaires using Google Form. The data analysis technique used is SEM-PLS. This research provides results that perceived ease of use has a positive and significant influence on interest in using. Perceived trust has a positive and significant influence on interest in using. Service features have no influence on interest in use. Risk perception has a positive and significant influence on intention to use.” Perception of convenience has a positive and significant influence on perception of risk. Perceptions of trust have a positive and significant influence on perceptions of risk. Service features have a positive and significant influence on risk perception. Perceived risk is an interventing variable that influences perceived ease of use on interest in using. Perceived risk is an interventing variable that influences perceived trust on interest in using. Perceived risk is not an intervening variable in the influence of service features on intention to use.
PENGEMBANGAN ASESMENT HOTS MATA PELAJARAN MATEMATIKA SEKOLAH DASAR Astawayasa, Ketut Gede; Widana, I Wayan; Adi, I Nyoman Rasmen
Jurnal Ilmiah Pendidikan Citra Bakti Vol. 9 No. 1 (2022)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jipcb.v9i1.659

Abstract

Tujuan penelitian ini adalah untuk mendeskripsikan tahapan pengembangan asesmen HOTS dan untuk menguji kelayakan asesmen HOTS mata pelajaran matematika kelas IV di Sekolah Dasar. Penelitian ini bertujuan mengembangkan soal tipe High Order Thinking Skill (HOTS) pelajaran matematika materi Bangun Datar di kelas 4 Sekolah Dasar. Menganalisis (C4), Mengevaluasi (C5), dan Mengkreasi (C6) merupakan bagian dari kegiatan berpikir tingkat tinggi atau High Order Thinking Skill (HOTS). Jenis penelitian dalam Pengembangan Asesment Hots sebagai Intrumen Hasil Belajar Matematika Kelas IV Sekolah Dasar pada materi Bangun Datar menggunakan prosedur penelitian dan pengembangan Reseach and Development (R&D) dan Penelitian ini menggunakan model ADDIE yang terdiri dari Tahap Analysis, Tahap Design, Tahap Development, Tahap Implementation dan Evaluation. Tahap ini adalah menghasilkan bahan ajar yang dilakukan melalui penilaian ahli dan praktisi yang diikuti dengan revisi, dan uji coba pengembangan. Merujuk pada hasil penelitian yang telah dilaksanakan, disimpulkan bahwa ahli materi aspek subtitusi pembelajaran diperoleh persentase tingkat pencapaian yaitu 92% yang berada pada kualifikasi sangat baik, ahli materi aspek kontruksi diperoleh persentase tingkat pencapaian yaitu 94% berada pada kualifikasi sangat baik dan untuk pratisi/guru diperoleh hasil persentase tingkat pencapaian yaitu 96% berada pada kualifikasi sangat baik serta diperoleh hasil uji coba instrument dengan kualifikasi validitas soal yang valid, reliabilitas yang sangat baik atau reliable, tingkat kesukaran dengan katagori sedang, tingkat daya beda dengan katagori soal baik dan indek pengecoh soal dengan katagori sangat baik. Sehingga dapat disimpulkan bahwa pengembangan asesmen HOTS mata pelajaran matematika sudah layak digunakan.
PENGEMBANGAN INSTRUMEN PENILAIAN KETERAMPILAN BERPIKIR KRITIS DAN BERPIKIR KREATIF BERBASIS GOOGLE FORM Adhitya, Agung; Astawan, I Gede; Adi, I Nyoman Rasmen
Jurnal Ilmiah Pendidikan Citra Bakti Vol. 9 No. 2 (2022)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jipcb.v9i2.682

Abstract

Tujuan penelitian ini adalah untuk menganalisis kelayakan pengembangan instrumen penilaian keterampilan berpikir kritis dan berpikir kreatif berbasis google form tema organ gerak hewan dan manusia siswa kelas V. Penelitian ini dilaksanakan pada Gugus II Untung Surapati dengan jumlah populasi 207 siswa dan sampel yang digunakan sebanyak 64 siswa. Instrumen ini menggunakan langkah penelitian dan pengembangan yaitu: a) menyusun spesifikasi tes, b) menulis tes, c) menelaah tes, d) melakukan ujicoba tes, e) menganalisis butir tes, f) memperbaiki tes, g) melaksanakan tes, dan h) menafsirkan. Hasil penelitian menunjukkan bahwa validitas instrumen penilaian keterampilan berpikir kritis berbasis google form tema organ gerak hewan dan manusia siswa kelas V diperoleh yakni 20 soal yang valid, hasil uji reliabilitas berada pada katagori sangat tinggi, tingkat kesukaran berada pada kriteria sedang, daya pembeda berada pada kategori baik serta pada uji pengecoh semua diterima. Hal ini menunjukkan bahwa instrumen penilaian keterampilan berpikir kritis layak digunakan. Validitas instrumen penilaian keterampilan berpikir kreatif berbasis google form tema organ gerak hewan dan manusia siswa kelas V diperoleh yakni 10 soal yang valid, hasil uji reliabilitas berada pada katagori tinggi, tingkat kesukaran berada pada kriteria sedang, serta daya pembeda berada pada kategori baik. Hal ini menunjukkan bahwa instrumen penilaian keterampilan berpikir kreatif layak digunakan.
PENGARUH MODEL PEMBELAJARAN INKUIRI TERBIMBING BERBASIS BLENDED LEARNING DAN KEMANDIRIAN BELAJAR TERHADAP HASIL BELAJAR MATEMATIKA SISWA SEKOLAH DASAR Susmariani, Ni Komang; Widana, I Wayan; Adi, I Nyoman Rasmen
Jurnal Ilmiah Pendidikan Citra Bakti Vol. 9 No. 1 (2022)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jipcb.v9i1.688

Abstract

This study aims to determine the effect of the guided inquiry learning model based on blended learning and independent learning on the mathematics learning outcomes of fifth grade elementary school students. The research sample was selected by random sampling technique totaling 68 people from 6 schools consisting of 3 experimental classes and 3 control classes. The research design is treatment by level with the test instruments for learning mathematics outcomes and learning independence questionnaires. The learning outcomes data in this study were analyzed using two-way ANOVA, then continued with the Tukey test. All tests were carried out at a significance level of 0.05. The results showed that (1) there were differences in the mathematics learning outcomes of elementary school students who followed the guided inquiry learning model based on blended learning with students who followed the conventional learning model (Sig < 0.05 or 0.017 < 0.05) ; (2) There is an interaction effect between the application of the learning model and independent learning on the mathematics learning outcomes of elementary school students. (Sig < 0.05 or 0.000 < 0.05); (3) There are differences in mathematics learning outcomes between students who follow the guided inquiry learning model based on blended learning and students who follow the conventional learning model in elementary school students who have high learning independence. (Qcount > Qtable or 10.0134 > 2.98); and (4) there are differences in learning outcomes of mathematics between students who follow the guided inquiry learning model based on blended learning and students who follow the conventional learning model in elementary school students who have low learning independence (Qcount > Qtable or 5.1329 > 2.98).
The Influence of Brand Image, E-WOM, and Product Quality on Repurchase Decisions Mediated by Customer Satisfaction Widyadnyana, I Made Indra; Adi, I Nyoman Rasmen
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52032

Abstract

This research examines the role of brand image, E-WOM, and product quality on repurchase decisions mediated by customer satisfaction. Conducted at Chatime outlets in Bali Province, it targeted all Chatime customers using accidental sampling (n=105). Data from a 5-point Likert scale questionnaire were analyzed via PLS-SEM. Findings show brand image, E-WOM, and product quality positively influence Chatime beverage repurchase decisions. Customer satisfaction significantly mediates brand image–repurchase (coefficient = 0.298, T-statistic = 2.382, p = 0.009) and product quality–repurchase relationships (coefficient = 0.202, T-statistic = 1.888, p = 0.030), via pathways where positive perceptions foster satisfaction leading to repurchases. However, it does not mediate E-WOM–repurchase (coefficient = 0.007, T-statistic = 0.155, p = 0.438), indicating direct cognitive effects. Notably, satisfaction mediates brand image and product quality effects but not E-WOM. The study advances literature and aids Chatime in boosting loyalty and satisfaction.
Co-Authors Adhitya, Agung Agung Adhitya Alit Sumantri Astawayasa, Ketut Gede Budayana, I Made Daru Asih I Gede Ari Astika Putra I Gede Astawan I Gede Putu Kawiana I Gede Riana I Gede Rihayana I Kadek Dwi Agus Wedantara I Made Artha Budi Susila I Made Gde Pasek Bagiartana I Nengah Dasi Astawa I Nengah Wirsa I Nyoman Yustra Karna I Wayan Meryawan I Wayan Widana Karina Magdani Andjaniyanto Putri Ketut Gede Astawayasa Luh Gede Elvina Adi Saputri Made Mulyadi Mahesa Adi Putra, I Kadek Manika Semara Ratih Meryawan, I Wayan Ni Kadek Ayu Rasita Dewi Ni Kadek Suryanti Ni Komang Susmariani Ni Luh Putu Rahayu Mardiana Sari Ni Luh Wayan Sayang Telagawathi Ni Made Anggun Dhanu Ariesandi Ni Nyoman Kerti Yasa Ni Nyoman Reni Suasih Ni Putu Nina Eka Lestari Ni Wayan Reisma Ratna Dewi Putra, Ricky Utama Darma Putu Agus Indra Purnama Putu Eka Purnama Yanti Rahayu Candra Dewi, Ni Made Rahmayanti, Putu Laksmita Dewi Rizky Fajar Setiawan Setini, Made Sumantri, Alit Suristya, Kadek Loka Susila, I Made Artha Budi Susmariani, Ni Komang Widana, I Wayan Widyadnyana, I Made Indra