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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Intelektualita: Keislaman, Sosial, dan Sains Jurnal Manajemen dan Kewirausahaan (JMDK) JPSriwijaya SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal Abdimas Mahakam KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Sricommerce: Journal of Sriwijaya Community Services Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Studi Ilmu Manajemen dan Organisasi Jurnal Pengabdian Multidisiplin Journal of Management and Digital Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ECONOMIST: Jurnal Ekonomi dan Bisnis
Iisnawati, Iisnawati
Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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Pembuatan Hidroponik dari Botol Bekas bagi Ibu-Ibu dan Remaja Putri di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir Aslamia Rosa; Ahmad Maulana; Iisnawati Iisnawati
Sricommerce: Journal of Sriwijaya Community Services Vol 3, No 2 (2022): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v3i2.84

Abstract

Pengabdian ini bertujuan untuk memberikan pemahaman kepada Ibu-ibu rumah tangga dan remaja putri di Desa Kerinjing atas hidroponik, dan hidroponik ternyata mudah dan murah dilakukan. Penggunaan metode tanam dengan hidroponik selain murah dapat meningkatkan kesejahteraan keluarga melalui pemenuhan gizi keluarga dan tanaman sayurannya dapat dijual, sehingga meningkatkan penghasilan keluarga. Sistem hidroponik yang diberikan dalam pelatihan ini adalah sistem wick atau sumbu, sistem ini diperkenalkan karena sangat mudah untuk mendapatkan bahan-bahannya, yaitu botol plastik bekas serta bahan lain yang dapat befungsi sebagai sumbu. Pelatihan ini menggunakan dua metode yaitu ceramah dan tutorial. Ceramah dimaksudkan adalah memberikan penjelasan pengertian dan mafaat dari hidroponik, metode yang kedua adalah tutorial yang menunjukkan atau demonstrasi cara pembuatan hidroponik sumbu dengan menggunakan botol plastik bekas. Diharapkan peserta selanjutnya dapat menerapkan sendiri, hasil panennya selain dapat dikonsumsi sendiri juga diharapkan menjadi rintisan untuk berkembang memberikan keuntungan secara ekonomi.
Brand Ambassador and the Effect to Consumer Decision on Online Marketplace in Indonesia Nofiawaty Nofiawaty; Eko Mohammad Fitrianto; Iisnawati Iisnawati
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 4 No. 1, March 2020
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.259 KB) | DOI: 10.29259/sijdeb.v4i1.21-30

Abstract

This research purpose is to examine the effect of brand ambassador to consumer decision using the VisCAP indicator (Visual, Credibility, Attraction, and Power aspect). Using a descriptive design with a single cross-sectional. The samples were taken from 203 people, who had watched the advertisement and had visited the online market. The object of research is an Indonesian young famous singer, Isyana Sarasvati, who become a brand ambassador of Tokopedia (one of the largest online store in Indonesia). Regarding VisCAP indicators are used to measure the brand ambassador’s performance, Credibility is an important thing that influences purchase intention from the brand ambassador of Tokopedia, while the others are insignificant. Brand Ambassador produces differences in variables that influence purchase intention. The marketplace could use ambassador to influence consumer decisions, but they have to realize that every ambassador has different characters and variables that could influence consumer decisions. This paper offers originality such as Indicators on VisCAP that influence purchase intention on Indonesia people could be different on each of the ambassadors. And this paper proposes a future research ide such as develop new research by using transfer meaning approach that could analyze whether the values possessed by ambassadors can spread to products and accepted by consumers
Multi-channel Integration: Factor Driving Satisfaction and Customer Loyalty in the Omni-channel Retailing Dessy Yunita; Mohamad Adam; Zakaria Wahab; Isni Andriana; Ahmad Maulana; Iisnawati Iisnawati
Jurnal Manajemen dan Kewirausahaan Vol 10, No 2 (2022): December 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i2.8794

Abstract

Multi-channel integration is a prerequisite for omni-channel retail success. Implementation of good multi-channel integration increases satisfaction and has an impact on long term relationships with customers, one of which is customer loyalty. This research was conducted in a retail department store in the city of Palembang, namely Matahari Department Store (MDS). This study distributed questionnaires to 200 respondents who were buyers at MDS on at least two channels owned by MDS. The data analysis technique uses path analysis with the help of SPSS. The results show that multi-channel integration indirectly affects customer loyalty through satisfaction.
Analisis Faktor Konsumen Menggunakan Electronic Shopping Lazada di Kota Palembang Eko Mohammad Fitrianto; Welly Nailis; Iisnawati Iisnawati; Suhartini Karim
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 21, No 1 (2023): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v21i1.19890

Abstract

Tujuan penelitian – Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi konsumen menggunakan electronic shopping Lazada di kota Palembang Desain/Metodologi/Pendekatan – Metode yang digunakan pada penelitian ini adalah metode survey dengan 100 orang responden yang eligible berpartisipasi melalui survey online. Responden adalah pengguna dari marketplace Lazada. Temuan – Hasil menunjukan bahwa terdapat empat faktor yang terbentuk dari butir-butir pertanyaan yang diajukan. Butir-butir pertanyaan berkumpul sesuai dengan faktor-faktor yang terbentuk yaitu faktor empati, faktor persuasi, faktor dampak, dan faktor komunikasi. Keterbatasan penelitian – Penelitian ini dilaksanakan sebagai studi deskriptif dimana ditujukan untuk menggambarkan pengelompokan partisipan kedalam grup. Untuk mengetahui bagaimana pengaruh dari variabel-variabel tersebut terhadap perilaku konsumen, maka diperlukan penelitian lanjutan yang bersifat studi asosiatif. Originality/value – Penelititian ini mengidentifikasi faktor-faktor yang mempengaruhi konsumen menggunakan electronic shopping.
Delivery System & Techniques of Product Packing for Online Business Iisnawati iisnawati; Dessy Yunita; Zakaria Wahab; Islahuddin Daud
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v5i2.5657

Abstract

Consumer behavior changes from offline to online, raise several problems that need to be faced by business actors in Kerinjing Village. These problems including complaints that occur in online sales which cause customer dissatisfaction, and the lack of knowledge of business actors in Kerinjing Village, specially in digital technology because of the level of education. Based on the survey, it is known that the most complaints that occur in online sales related to the delivery of goods. The purpose of this training is that online business actors can improve the service quality by providing knowledge about the delivery system, how to choose the right delivery service and knowing how to pack goods appropriately so that they are not damaged during shipping. The training stages start from explaining the importance of managing the delivery system, how to choose the right shipping service, managing the delivery system in e-commerce applications and practicing proper packing techniques and according to product characteristics
Social Media Marketing Photo Techniques Training For Small And Medium Enterprises (SMEs) In Desa Kerinjing Ogan Ilir Dessy Yunita; Aslamia Rosa; Iisnawati; Suhartini Karim
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v5i2.5678

Abstract

Social Media Marketing Photo Techniques Training for SMEs in Desa Kerinjing Ogan Ilir is an activity to understand photography and photo editing techniques. Within this training, SMEs are given training to develop business potential through the ability to use simple photography and editing techniques to make photos more attractive. The purpose of this training is to increase the selling value of the product. The existence of training provided to SMEs, especially in Desa Kerinjing Ogan Ilir, gives participants the ability to advance to class in the midst of intense competition.
Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce? Iisnawati Iisnawati; Taufiq Marwa; Muchsin Saggaff Shihab; Yuliani Yuliani; Dessy Yunita; Islahuddin Daud
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.9561

Abstract

Augmented reality in e-commerce has become the latest trend in the world of online shopping. The purpose of this study is to empirically prove the influence of perceived of usefulness and the perceived ease of use towards behavioral intentions through attitudes. The urgency of this research is the new phenomenon of online shopping experience in Indonesia using augmented reality technology in e-commerce. This study used primary data by distributing questionnaires to 200 users of AR application in e-commerce with random sampling techniques. This study used Path analysis with SPSS. The results of the study prove that the perceived of usefulness and the perceived ease of use have a significant effect on online purchase intentions through attitudes. The perceived ease of use has more influence than the perceived of usefulness.
Does Live Streaming Feature Increase Consumer's Trust on Online Shopping? Iisnawati Iisnawati; Welly Nailis; Islahuddin Daud
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 5, No. 4, December 2021
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v5i4.373-388

Abstract

Live streaming in e-commerce has become the latest trend in the world of online shopping. Live streaming is effective and successful in influencing online shopping decisions in e-commerce, market places and social media, especially in China. The purpose of this study is to empirically prove the influence of live streaming experience to online shopping decisions on social media through trust. The urgency of this research is the phenomenon of a new shopping experience with live streaming on social media which is expected to increase trust for shopping on social media. This study will use primary data by distributing questionnaires to 100 users of the live streaming feature on social media who are domiciled in Palembang with non-probability sampling technique. This study is using Path analysis with SPSS. The results show that the experience of live streaming in online shopping on social media can influence consumers' online shopping decisions through trust.
The Effect of Online to Offline (O2O) Services Through Mobile Apps in Indonesian Coffee Shop towards Consumers Purchase Decision Iisnawati Iisnawati; Aslamia Rosa; Welly Nailis
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11480

Abstract

The surge of Online to Offline (O2O) mobile applications in the Food Beverage (FB) industry has become a significant trend, particularly in the wake of the COVID-19 pandemic. This study aims to empirically investigate the substantial impact of various consumption values on consumer purchase decisions when utilizing O2O mobile apps, a trend that has gained considerable momentum within the modern coffee industry. The urgency of this research is underscored by the growing prevalence of O2O purchases through mobile applications, specifically in contemporary coffee establishments. Data for this study were meticulously gathered through questionnaires administered to 200 users of O2O mobile applications from modern coffee shops, employing non-probability sampling techniques. The analysis was conducted using multiple linear regression with SPSS software. The findings reveal that several factors, including Prestige Value, Enjoyment, Affordance Value, and Visibility Value, significantly influence consumer purchase decisions at modern coffee shops in Palembang. Interestingly, Price Value did not show a significant impact on consumer decisions within these establishments in Palembang. This study highlights the evolving dynamics of consumer behavior in the context of O2O mobile app usage in the FB sector, emphasizing the importance of specific consumption values that drive purchase decisions, thereby offering crucial insights for businesses aiming to enhance their O2O strategies.
Pengaruh Promosi dan Word of Mouth terhadap Keputusan Pembelian Shopeefood Rizky, Ahmad Marelly; Yunita, Dessy; Iisnawati, Iisnawati
Intelektualita Vol 12 No 2 (2023): Jurnal Intelektualita: Keislaman, Sosial, dan Sains
Publisher : Wakil Rektor III Bidang Kemahasiswaan dan Kerjasama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/intelektualita.v12i2.19154

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan word of mouth terhadap keputusan pembelian Shopeefood Mahasiswa Fakultas Ekonomi Universitas Sriwijaya Kampus Palembang. Populasi dalam penelitian ini adalah Mahasiswa Fakultas Ekonomi Universitas Sriwijaya Kampus Palembang menggunakan rumus Lemeshow mendapatkan sampel sebanyak 100 responden. Metode pengumpulan data yang digunakan dalam penelitian ini didapat melalui kuesioner. Teknik analisis data yang digunakan adalah analisis regresi berganda. Berdasarkan hasil analisis disimpulkan bahwa promosi dan word of mouth berpengaruh positif dan signifikan secara parsial dan simultan terhadap keputusan pembelian Shopeefood Mahasiswa Fakultas Ekonomi Universitas Sriwijaya Kampus Palembang.
Co-Authors Achmad Nazaruddin Ahmad Maulana Ahmad MAULANA Andriana, Isni Aslamia Rosa Aslamia Rosa Dessy Yunita Dessy Yunita Diana, Mustika Eko Mohammad Fitrianto Fania Maulidina Farla, Wita Hartati Hartati Hartati Hartati Hartati Hermansyah Hermansyah Hikmah, Nur Suci Hj. Nofiawaty, S.E.,M.M. Imelda Saluza, Imelda Islahuddin Daud, Islahuddin Marwa, Taufiq Mavilinda, Hera Febria Mohamad Adam Muchsin Saggaff Shihab Muhammad Irfan Rahmatullah Mukhtaruddin Mukhtaruddin Nofiawaty Nofiawaty Palda, Anya Irisha Parama Santati Rizky, Ahmad Marelly Saputra, Alpin H. Siallagan, Andrew Henradoth Grimaldi Steven ANTHONY Suhartini Karim Teguh Teguh Welly Nailis Welly Nailis Yulia Putri Yuliani . Yunita, Dessy Zakaria Wahab