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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Intelektualita: Keislaman, Sosial, dan Sains Jurnal Manajemen dan Kewirausahaan (JMDK) JPSriwijaya JURNAL MANAJEMEN MOTIVASI SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS BAREKENG: Jurnal Ilmu Matematika dan Terapan MABIS: Manajemen dan Bisnis KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Abdimasku : Jurnal Pengabdian Masyarakat Sricommerce: Journal of Sriwijaya Community Services Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal AbdiMas Nusa Mandiri Studi Ilmu Manajemen dan Organisasi Jurnal Pengabdian Multidisiplin Journal of Management and Digital Business IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ECONOMIST: Jurnal Ekonomi dan Bisnis International Journal of Economics, Accounting, and Management Jurnal Abdimas Mahakam
Iisnawati, Iisnawati
Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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Pemanfaatan Aplikasi Belanja sebagai Media Penjualan bagi UMKM di Desa Kerinjing Ogan Ilir pada Masa Pandemi Covid 19 Dessy Yunita; Mukhtaruddin Mukhtaruddin; Fx Parama Santati; Iisnawati Iisnawati
Jurnal Abdimas Mahakam Vol. 6 No. 01 (2022): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v6i01.1163

Abstract

Kegiatan Pelatihan “Pemanfaatan Aplikasi Belanja Sebagai Media Penjualan Bagi UMKM di Kerinjing Ogan Ilir Pada Masa Pandemi Covid 19” merupakan bentuk pelatihan bagi masyarakat Desa Kerinjing Ogan Ilir untuk memahami dan mengaplikasikan berbagai format penjualan yang adaptable sehingga pelaku usaha memiliki kemampuan untuk melakukan usaha melalui mode aplikasi teknologi yang memudahkan proses transaksi. Ogan Ilir memiliki potensi dalam mengembangkan usaha bagi produk-produk yang dihasilkan oleh daerah tersebut. Pelatihan bagi pelaku usaha dengan memperkenalkan aplikasi penjualan dengan berbagai fitur yang dapat di manfaatkan oleh pelaku usaha menjadikan sebagai strategi untuk berkembang. Pelaku usaha dibekali kemampuan untuk menjual produk melalui aplikasi untuk meningkatkan nilai jual produk yang dimiliki dan mencapai pangsa pasar yang lebih besar. Di masa pandemi, pelaku usaha dapat melakukan bentuk mode penjualan yang bervariasi. Tidak hanya mengandalkan penjualan secara tradisional, pelaku usaha juga dapat menjangkau pasar yang lebih luas dengan memasukan produk yang dijual ke dalam sebuah aplikasi penjualan. Bagi pembeli, aplikasi yang di akses akan memudahkan mereka mencari, membandingkan sampai melakukan pembelian pada tempat yang diinginkan. Pembeli dapat menghemat waktu dan biaya, hanya dengan membuka aplikasi yang dimiliki oleh pelaku usaha untuk mendapatkan barang yang diinginkan. Pembeli akan menentukan barang mana yang dibutuhkan, mencari, dan memesannya dengan harga yang diinginkan setelah itu bisamelakukan pembayaran melalui aplikasi yang dimiliki oleh pelaku usaha dan memilih cara penghantaran yangdiinginkan.
Creating the Perfect Vibe: How Café Atmosphere Drives Customer Repurchase Intentions Andrew Henradoth Grimaldi Siallagan; Yulia Putri; Iisnawati Iisnawati
Studi Ilmu Manajemen dan Organisasi Vol 6 No 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3756

Abstract

Purpose: This study aims to analyze the impact of Store Atmosphere on Repurchase Intention at Pojok Kopi Café in Indralaya. This study seeks to enhance the understanding of how different dimensions of the store environment influence customers' intentions to make repeat purchases. This study aims to provide valuable insights that can be applied practically and contribute to academic knowledge in the fields of Store Atmosphere and Repurchase Intention. Methodology/approach: This research was conducted at Kafe Pojok Kopi, Indralaya involving 100 respondents as the object of study. This study also uses quantitative methods and is analyzed using Multiple Linear Regression. Results/findings: This study found that Cleanliness, Music, Temperature, and Layout significantly affect Repurchase Intention. Scent, lighting, and color do not significantly influence Repurchase Intention. Store Atmosphere significantly influences Repurchase Intention. Conclusion: The study found that cleanliness, music, temperature, and layout significantly affect repurchase intention at Kafe Pojok Kopi, while aroma, lighting, and color do not. Future research should include factors such as price, location, and service to provide broader insights. Limitations: Other variables should be considered in future studies to address the problems that are the background of this study, such as price. This is because the results of the study could not answer the background of this study. Contribution: This study aims to guide Café Pojok Kopi in innovating its store atmosphere and illustrates how the store environment significantly influences repurchase intentions. The findings will support practical applications and academic advancements in this area.
Penerapan Digital Nudging dalam Meningkatkan Penjualan UMKM Desa Muliasari Iisnawati Iisnawati; D Yunita; N D. M Saputri; Y M Sagala; C M Bella
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 2 (2026): MEI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i2.3265

Abstract

Banyak pelaku UMKM di era digital,  masih kesulitan bersaing di e-commerce karena minimnya pemahaman pemasaran digital dan strategi berbasis perilaku seperti digital nudging. Padahal, pendekatan sederhana seperti social proof dan pesan pengingat dapat membantu meningkatkan minat dan kepercayaan konsumen. Kegiatan pengabdian ini bertujuan meningkatkan kemampuan pemasaran digital anggota Koperasi BMT Trans Mekar Sari Mandiri di Desa Muliasari, Banyuasin, melalui pelatihan dan pendampingan penggunaan strategi digital nudging di media sosial. Metode yang digunakan adalah pendampingan manajemen dan teknis, termasuk praktik penggunaan digital nudging dengan WhatsApp Business. Strategi digital nudging dengan sosial media dan pemanfaatan fitur WhatsApp Business untuk reminder trolly dapat mengurangi tingkat chart abandonment oleh pelanggan. Pengurangan tingkat chart abandonment ini dapat membantu meningkatkan penjualan pelaku usaha online
PENGARUH KREDIBILITAS STREAMER DAN HARGA PADA LIVE STREAMING TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE WARDAH (STUDI KASUS PADA GEN Z DI KOTA PALEMBANG) Putri Hafiliah Pebriana; Welly Nailis; Yulia Hamdaini Putri; Nofiawaty Nofiawaty; Ana Yanovi; Iisnawati Iisnawati; Hera Febria Mavilinda
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2026): April 2026
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v3i2.214

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kredibilitas streamer dan harga pada live streaming TikTok terhadap keputusan pembelian produk skincare Wardah pada gen z di Kota Palembang. Dengan menggunakan metode kuantitatif, penelitian ini mengumpulkan data dari 100 responden gen z pengguna produk wardah di Kota Palembang. Analisis data dilakukan dengan regresi linear berganda untuk menguji hubungan antara variabel independen dan dependen. Hasil penelitian menunjukkan bahwa kredibilitas streamer dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial maupun simultan. Implikasi dari penelitian ini adalah pentingnya meningkatkan kredibilitas streamer dan penetapan harga yang efektif dalam mempertahankan keputusan pembelian produk skincare Wardah pada gen z di Kota Palembang.
The Influence of Augmented Reality (AR) Technology Implementation on Purchase Decisions for Wardah Products: The Mediating Role of Shopping Experience Alisia Silver Stone; Azwardi; Ana Yanovi; Iisnawati; Zakaria Wahab
International Journal of Economics Accounting and Management Vol. 3 No. 2 (2026): IJEAM - July 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v3i2.2276

Abstract

The rapid advancement of digital technology has encouraged cosmetic companies to integrate Augmented Reality (AR) into online shopping platforms to create more interactive and personalized consumer experiences. Despite the increasing adoption of AR, empirical evidence regarding the mechanism through which this technology influences purchase decisions remains limited, particularly within Indonesia's cosmetics industry. This study aims to examine the influence of Augmented Reality technology implementation on purchase decisions for Wardah products, with shopping experience serving as a mediating variable. A quantitative research approach was employed by distributing questionnaires to 204 Indonesian consumers who had previously used AR features when purchasing Wardah products online. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The findings reveal that Augmented Reality technology has a positive and significant effect on both shopping experience and purchase decisions. In addition, shopping experience positively influences purchase decisions and partially mediates the relationship between AR technology and purchase decisions. These results indicate that immersive virtual experiences enhance consumers' trust, engagement, and confidence throughout the purchasing decision-making process. This study extends the application of the Technology Acceptance Model (TAM) by confirming the mediating role of shopping experience in the relationship between AR technology and purchase decisions. Furthermore, the findings provide practical implications for cosmetic companies in developing AR-based digital marketing strategies that enhance customer experiences and encourage purchase decisions
MSMEs Towards Halal Certification for Pokdarwis Agrotourism Village Isnurhadi; Mohamad Adam; Marlina Widiyanti; Iisnawati iisnawati
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v8i2.9796

Abstract

MSMEs in Agrotourism Village, Sungai Jawi Kalidoni, Palembang face challenges in improving product quality, especially in halal certification requirements. One of the main obstacles faced is their lack of understanding and knowledge about the certification process. The purpose of this training is to provide technical guidance for business actors, members of the Pokdarwis Sungai Jawi to understand the certification process and prepare for the HALAL certification. The certification could increase consumer confidence and expand the knowledge market of business actors. The training delivered in two stages, start from management assistance such as explanations about halal and the process of applying for halal certification. The next stage is technical assistance where participants try the SIHALAL application for Halal certification applications. After the training, MSMEs member of Pokdarwis Sungai Jawi could prepare their documents and start applying for HALAL certification.
The Influence of Confirmation and E-Trust on E-Loyalty Through E-Satisfaction as a Mediating Variable: Evidence from Livin' by Mandiri Users Fetri Mardyani; Azwardi; Iisnawati
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9326

Abstract

This study examines the effects of Confirmation and E-Trust on E-Loyalty through E-Satisfaction among Livin’ by Mandiri users in Palembang. Using a quantitative explanatory design, data from 200 purposively selected active users were analyzed with PLS-SEM. Results show that Confirmation and E-Trust positively affect E-Satisfaction, while all three constructs positively influence E-Loyalty. E-Satisfaction partially mediates the effects of Confirmation and E-Trust on E-Loyalty. These findings extend Expectation-Confirmation Theory and highlight satisfaction as a key mechanism for strengthening loyalty in digital banking. Banks should therefore maintain reliable, secure, and expectation-consistent mobile services. Keywords: Confirmation; E-Trust; E-Satisfaction; E-Loyalty; Mobile Banking.
OPTIMALISASI STRATEGI PROMOSI UMKM DESA BURAI MELALUI PEMANFAATAN APLIKASI DIGITAL Dessy Yunita; Nofiawaty Nofiawaty; Iisnawati Iisnawati
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 1 (2026): Periode Januari 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i1.6590

Abstract

In the digital era, online business has become dominant but has not completely replaced offline enterprises. The integration of online and offline strategies provides a more effective approach to enhancing customer experience and business growth. Desa Burai, Ogan Ilir, Sumatra Selatan, has significant human resource potential as business owners; however, this is not followed by adequate marketing capabilities, particularly in terms of promotional activities, which remain largely traditional. The participants of this Community Service Program consisted of 25 local business owners who had never or had only minimally engaged in digital advertising. The objective of this program was to introduce Canva, a user-friendly graphic design platform, to help business owners create simple digital-based advertisements. Canva enables participants to develop advertising materials as an effort to optimize promotional strategies. The methods implemented in this program included an initial survey, training activities, and post-activity evaluation. The results indicated an improvement in business owners’ ability to market their products more broadly within the digital context.
From 99+ to checkout: can a simple social nudge change everything? Iisnawati Iisnawati; Hera Febria Mavilinda; Yulia Hamdaini Putri
Manajemen dan Bisnis Vol 25, No 3 (2026): November 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i3.1093

Abstract

The problem of transaction delays or cart abandonment in e-commerce remains a complex issue behind the high potential of e-commerce users. Delays can occur due to consumers' distrust, uncertainty, and risk perceptions. The social proof nudge strategy is carried out to increase trust and minimize this problem. Therefore, this study aims to empirically demonstrate the strong influence of social proof nudge on consumer purchasing decisions in e-commerce through trust. The urgency of this research stems from the high rate of cart abandonment in e-commerce, especially among consumers in Indonesia. This study uses primary data collected through questionnaires distributed to 200 e-commerce application users in Indonesia, using a non-probability purposive sampling technique. The data analysis method uses PLS-SEM with SmartPLS 4. The results of the study show that social proof nudge is proven to significantly increase consumer trust and purchasing decisions, and trust acts as a partial mediator that strengthens the relationship between the two. Thus, social proof and trust are the main factors in driving purchasing decisions in e-commerce.
Co-Authors Achmad Nazaruddin Adib Abdul Majid Ahmad Maulana Ahmad MAULANA Alisia Silver Stone Ana Yanovi Andrew Henradoth Grimaldi Siallagan Andriana, Isni Aslamia Rosa Aslamia Rosa Azwardi Azwardi C M Bella D Yunita Dessy Yunita Dessy Yunita Diah Natalisa Diana, Mustika Eko Mohammad Fitrianto Fania Maulidina Farla, Wita Fetri Mardyani Hartati Hartati Hartati Hera Febria Mavilinda Hermansyah Hermansyah Hikmah, Nur Suci Hj. Nofiawaty, S.E.,M.M. Imelda Saluza, Imelda Islahuddin Daud, Islahuddin Isnurhadi Marlina Widiyanti, Marlina Marwa, Taufiq Mavilinda, Hera Febria Mohamad Adam Muchsin Saggaff Shihab Muhammad Eko Fitrianto Muhammad Ichsan Hadjri Muhammad Irfan Rahmatullah Mukhtaruddin Mukhtaruddin N D. M Saputri Nofiawaty Nofiawaty Palda, Anya Irisha Parama Santati Putri Hafiliah Pebriana Rizky, Ahmad Marelly Saputra, Alpin H. Siallagan, Andrew Henradoth Grimaldi Steven ANTHONY Suhartini Karim Teguh Teguh Welly Nailis Welly Nailis Y M Sagala Yulia Hamdaini Putri Yulia Putri Yulia Putri Yuliani . Yunita, Dessy Zakaria Wahab