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All Journal Journal of Nonformal Education Jurnal Utilitas DIDAKTIKA TAUHIDI: JURNAL PENDIDIKAN GURU SEKOLAH DASAR International Journal for Educational and Vocational Studies Journal of Applied Science, Engineering, Technology, and Education International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Tadbir Peradaban PASCIDEV: Pasundan Social Science Development Jurnal Kewirausahaan Bukit Pengharapan Jurnal Kajian Ekonomi dan Manajemen Indonesia Adpebi International Journal of Multidisciplinary Sciences Jurnal Riset Ilmiah
Mulyadi, Didi
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Marketing Educational Services : The Practices Of Marketing Mix in Building Brand Image Of SMK Bina Mandiri Multimedia Bogor Usman, Usman; Giyoto, Giyoto; Mulyadi, Didi
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.892

Abstract

This article discusses the marketing of educational services; The application of marketing mix in building branding image at SMK Bina Mandiri Multimedia includes four main elements, namely product, price, promotion, and distribution. This research is a qualitative study where data is obtained through interviews, documentation and observation of all parties involved in this marketing process consisting of the Foundation, Principal and field marketing personnel who make visits to schools. The results showed that in terms of products, SMK Bina Mandiri Multimedia needs to present quality education programs that are relevant to the needs of the multimedia industry. This may include developing an up-to-date curriculum, upgrading facilities and equipment, and ensuring optimal teaching and learning quality. Pricing should consider the added value offered by SMK Bina Mandiri Multimedia. Fair and competitive pricing can attract prospective students and illustrate the quality of education offered by the school. Promotion should be done effectively to introduce and strengthen the brand image of SMK Bina Mandiri Multimedia. Marketing strategies such as advertising, promotional activities, and social media utilization can be used to increase visibility and attract prospective students and parents. Distribution relates to the way SMK Bina Mandiri Multimedia conveys information regarding their educational programs. This may involve cooperation with other educational institutions, participation in education fairs, or utilization of online platforms to connect with potential students. In general, the strategy carried out by SMK Bina Mandiri Multi Media has been quite successful, which can be seen from the SMK Bina Mandiri Multi Media brand which is already quite well known in this area with the number of registrations reaching more than 250 each year. However, in anticipation of increasingly fierce competition, the marketing strategy must always adjust to the changing characteristics of consumers.
Digital Leadership Transformation In Enhancing Generation Z Employee Performance Gunawan, Adriani; Mulyadi, Didi; Suhendar, Fikry Ramadhan
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.322

Abstract

The rapid evolution of the digital landscape has forced organizations to redefine their leadership paradigms to maintain workforce productivity, particularly among the tech-savvy Generation Z. This study aims to explore the role of Digital Leadership Transformation in enhancing the performance of Generation Z employees. Using a qualitative descriptive approach, data were gathered through semi-structured interviews with leaders and Generation Z subordinates in various digital-based industries, complemented by thematic analysis. The findings indicate that digital leadership is not merely about technological proficiency but involves a fundamental shift in mindset toward transparency, agility, and collaborative empowerment. Generation Z employees perceive digital leadership transformation as a critical driver for their performance, as it fosters a work environment that values flexibility and rapid feedback. The study identifies three key pillars of effective digital leadership: digital vision, digital social capital, and digital adaptability. These elements collectively minimize the "generational gap" and align organizational goals with the intrinsic motivations of Gen Z. In conclusion, a successful transformation into a digital leader significantly boosts Generation Z’s engagement and output by providing the autonomy and digital infrastructure they require. This research suggests that organizations must prioritize leadership development programs that focus on digital empathy and decentralized decision-making to optimize the potential of their youngest workforce.
PERENCANAAN BENDUNGAN UNTUK IRIGASI DI DAERAH ALIRAN SUNGAI Manurung, Edison Hatoguan; Mulyadi, Didi
SINERGI : Jurnal Riset Ilmiah Vol. 3 No. 3 (2026): SINERGI : Jurnal Riset Ilmiah, Maret 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v3i3.2465

Abstract

Reliable irrigation water supply is a crucial factor in supporting sustainable agricultural development, particularly in watershed areas where river discharge fluctuates significantly throughout the year. In many cases, excess water during the rainy season cannot be effectively utilized, while water shortages occur during the dry season, limiting agricultural productivity. This study aims to develop an irrigation dam planning scheme as a water storage and regulation structure capable of ensuring continuous irrigation water availability. The analysis includes hydrological assessment to determine water availability potential, calculation of irrigation water demand based on land characteristics and cropping patterns, and reservoir capacity planning in accordance with local topographic conditions. In addition, the technical design of the dam is evaluated through dimensional planning and stability analysis against sliding, overturning, and slope failure. The results indicate that the proposed dam has sufficient storage capacity to meet irrigation water demands and satisfies structural safety requirements. The implementation of this dam planning is expected to improve water resource utilization efficiency and strengthen agricultural sustainability within the studied watershed area.
Co-Authors Ahmad Gawdy Prananosa Fauzhobihi Fikry Ramadhan Suhendar Giyoto Gunawan, Adriani HM, Usman Ikhwan, Subaiki Ismuni, Mutdi Manurung, Edison Hatoguan Mardiana, Rita Megan Asri Humaira Mohd Yusof, Rosylin Binti Nazopah, Nada Patimah Patimah Rasmitadila, Rasmitadila Rummantie, Lalita Rusi Rusmiati Aliyyah Sri Mulyani Suhardi, Muhamad Supendi, Muh Suryadi Suryadi Syafaat Ariful Huda Ulfah, Sri Wahyuni Unifah Rosyidi, Unifah Usman Usman Widyasari Widyasari, Widyasari