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All Journal Management Analysis Journal EBSJ Owner : Riset dan Jurnal Akuntansi Jurnal Ilmiah Edunomika (JIE) Revenue: Jurnal Manajemen Bisnis Islam Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik SOLUSI Tematik Fokus Abdimas
Rizkiana, Citra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analysis Effect of Product Quality, Price Perception, And Customer Loyalty to Samsung Mobile Phone Purchase Decisions on Sinar Mas Cell in Semarang City Rizkiana, Citra; Suryawardana, Edy; GraciaFernandy, Maria Augustine
Economics and Business Solutions Journal Vol. 7 No. 1 (2023): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v7i1.6450

Abstract

The tighter the competition between similar products, companies compete with each other for consumers. The purpose of this study was to find out whether Product Quality, Price Perception, Customer Loyalty to Samsung Mobile Purchase Decisions on Sinar Mas Mobile in Semarang City.The population in this study was all customers or consumers who used or made mobile phone purchase decisions at sinar mas cells that found 185 customers. The purpose of sampling is the selection of samples based on the specific characteristics of 100 respondents. Data analysis methods use multiple linear regressions, coefficients of determination and hypothesis tests.The results of this study showed that with a product quality regression co-effectiveness meaning the quality of the product had a positive and significant effect on purchasing decisions. Variable the price perception has a positive and significant effect on the purchasing decision. Wheres variable customer loyalty has a positive and significant effect on purchasing decisions. Product Quality, Price Perception and Customer Loyalty together both positively and significantly affect purchasing decisions, this is evidenced in the F test.Based on the results of research that the decision to purchase Samsung phones on Sinar Mas phones in Semarang City in the medium category, and it is advisable to improve the Quality of Products offered, so that consumers against samsung phone brands in the cell space in Semarang City.
The Implementation of Consignment Sales on Golden Voice Online Store Semarang Saifudin, Saifudin; Rahmawati, Nurul; Rizkiana, Citra
Economics and Business Solutions Journal Vol. 3 No. 2 (2019): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.603 KB) | DOI: 10.26623/ebsj.v3i2.1597

Abstract

This study was conducted at Golden Voice Online Store Semarang. The purpose of this study is to analyze the implementation of consignment sales and the recording method used in Golden Voice Online Store. This study uses qualitative method of case study by using triangulation of data sources, namely observation, interview and documentation. The sources of the data taken were the data from Golden Voice Online Store. The results of this study indicate that in the financial statements, Golden Voice Online Store has not recorded the consignment in accordance with the applicable Accounting Standard. The method of accounting recording for consignment sales used is inseparabled method.
Co-Authors Agusrina, Yohana Aprih Santoso Ardiani Ika Sulistyawati Dian Triyani Eviatiwi Kusumaningtyas Sugiyanto Fuadi, Mieftakhul Hanifah, Risti Ulfi Indah Sari INDRIYANTI, IRMA SATYA Juliandi, Ferdian Kusumawati, Citra Andriani Maria Augustine Graciafernandy Mulyantomo, Edy Natasya, Umulia Niati, Asih NSS, RR Lulus Prapti NURUL RAHMAWATI Pradiptya, Adhi Putri, Febrita Valenia rieny, Sulistyorini Rinawati, Tri Romadon, Ahmad Sahri Saifudin Saifudin Setyawan, Aditya Sidiq, Asah Wiari Souisa, Johanis Sugeng Riyanto Sulistyorini Sulistyorini, Sulistyorini Suryawardana, Edy Widyakto, Adhi Yani, Tri Endang Yuliani, Gita Rahma