Article Per Year (5 Year)
p-Index From 2020 - 2025
2.949
P-Index
This Author published in this journals
All Journal Management Analysis Journal EBSJ Owner : Riset dan Jurnal Akuntansi Jurnal Ilmiah Edunomika (JIE) Revenue: Jurnal Manajemen Bisnis Islam Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik SOLUSI Tematik Fokus Abdimas
Rizkiana, Citra
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search
Journal : SOLUSI

 1 
PENGARUH CITRA MEREK, INOVASI PRODUK PAKET PERJALANAN, KESAN KUALITAS JASA DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PAKET UMROH PT. MADINAH IMAM WISATA KABUPATEN SEMARANG Rizkiana, Citra; Niati, Asih
Solusi Vol. 18 No. 2 (2020): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v18i2.2297

Abstract

Indonesia sebagai negara dengan penduduk muslim terbesar, setiap tahunnya memberangkatkan jumlah jamaah umroh yang terus meningkat setiap tahunnya. Data kemenag RI menunjukkan selama 1439 H/2018 M total jamaah umroh Indonesia mencapai 1,050,000 jamaah, bahkan data berjalan sampai dengan April 2019 ini jamaah umroh sudah tercatat 849,000 jamaah (sumber: laman kemenag.go.id). Hal tersebut mendorong   semakin bertambahnya biro perjalanan atau tour dan travel yang ada di Indonesia .PT. Madinah Iman Wisata Cabang Kabupaten Semarang salah satu travel Umroh tidak bisa secara konsisten menangkap animo umroh yang terus meningkat ini.Tahun 2019 penjualan turun drastis hingga 50 % .Hal ini lah yang melatar belakangi penelitian ini, penelitian ini mempunyai tujuan untuk menganalisis faktor citra merek Biro Umroh , inovasi produk paket perjalanan umroh, kesan kualitas jasa dan motivasi konsumen terhadap keputusan pembelian paket umroh dan haji di PT.Madinah Iman Wisata cabang Kabupaten Semarang.                           Populasi dalam penelitian ini adalah seluruh alumni jamaah PT. Madinah Iman Wisata Cabang Kab.Semarang yang diketahui secara pasti sedangkan teknik sampling yang digunakan adalah teknik sampling non probability sampling dengan jenis purposive sampling yang menghasilkan sejumlah 95 responden jamaah dan alat analisis yang digunakan dalam penelitian ini adalah regresi linier berganda.Hasil penelitian menunjukan bahwa variabel citra merek, inovasi produk paket perjalanan, kesan kualitas jasa dan motivasi konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian paket perjalanan umroh di PT. Madinah Iman Wisata cabang Kabupaten Semarang. Hasil nilai adjusted R square pada model regresi diperoleh sebesar 0,518 yang artinya 51,8 persen kualitas jasa dan motivasi konsumen sedangkan sisanya sebesar 48,2 persen dijelaskan oleh variabel lain diluar penelitian ini.  Kata kunci: citra merek, inovasi produk paket perjalanan, kualitas jasa, motivasi konsumen dan keputusan pembelian.
STRATEGI BAURAN PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS WEDANG REMPAH MBAH KUNG) Juliandi, Ferdian; Niati, Asih; Rizkiana, Citra
Solusi Vol. 19 No. 3 (2021): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i3.3967

Abstract

Kajian ini dilaksanakan pada usaha Wedang Rempah MBAH KUNG Pedurungan, Semarang. Kajian tersebut bertujuan dalam rangka mengetahui strategi pemasaran yang digunakan oleh Wedang Rempah MBAH KUNG dalam meningkatkan volume penjualan serta tatacara untuk   berhadapan didalam kompetisi bisnis yang setipe. Strategi yang digunakan oleh Wedang Rempah MBAH KUNGialah penggunaan campuran pemasaran 4p berupa product, price, promotion, place.Kajian tersebut memakai metode penelitian kualitatif serta desain penelitiannya yang digunakan adalah studi kasus. Didalam penentapan responden, penelitinya memakai metode purposive sampling dengan pertimbangan tertentu. Informan yang dipilih ialah pemilik, 2 karyawan, serta 2 konsumen di Wedang Rempah MBAH KUNG. Metode pengumpulan datanya digunakan lewat wawancara, observasi serta dokumentasi. Teknis analisis datanya dilakukan lewat tehnik triangulasi.Berdasarkan pada hasil kajian tersebut bisa dideteksi dimana strategi pemasarannya memakai   4p ialah product, price, promotion, place, strategi yang dipakai dari pengusahanya telah dijalankan dengan baik. Dimana keempat variabelnya tersebut saling mendukung serta melengkapi, agar bisa melakukan peningkatan terhadap volume penjualannya dari Wedang Rempah MBAH KUNG.
STRATEGI BERSAING DALAM MELEWATI PADEMI COVID-19 (STUDI KASUS UMKM JAJANAN ENDOLITA KABUPATEN DEMAK) Sulistyorini, Sulistyorini; Rizkiana, Citra; Kusumawati, Citra Andriani
Solusi Vol. 20 No. 1 (2022): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i1.4488

Abstract

                                                                                    AbstractThe purpose of this study was to determine the strategies used by UMKM endolita snacks, what competitive strategy is used during the pandemic so that it can compete until now. The research was conducted on UMKM endolita snacks in Demak. Methods of data collection is done by observation and interviews. The results showed that the competitive strategy carried out by endolita snack UMKM was a competitive strategy through SWOT analysis, strategy with a price (low cost), perform product differentiation by providing various kinds of snacks which are self produced and taken from distributors as well as products for sale. The conclusion of this study is that endolita snacks SMEs apply low-cost competitive and development of mission, objectives, strategies and policies so that they can be achievedthrough a SWOT analysis  strategies and differentiation in increasing their competitiveness,to find strategic fit between external opportunities and internal strengths,in addition to paying attention to external threats and internal weaknesses.Keywords: covid-19, competitive strategy, SWOT, low cost, product differentiation.
PENGARUH MODAL PSIKOLOGIS, PO-FIT DAN EMPLOYEE ENGAGEMENT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA AKPOL SEMARANG Souisa, Johanis; Rizkiana, Citra; Yani, Tri Endang
Solusi Vol. 19 No. 4 (2021): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i4.4519

Abstract

The purpose of this study was to examine and describe the effect of Psychological Capital, Person Organizational Fit (PO-Fit) and Employee Engagement on Organizational Citizenship Behavior (OCB) in the MANAGE section of the Semarang Police Academy Police. Samples were taken as many as 100 employees, while the sampling technique used was the Saturated Sample method. The data analysis technique was carried out using Multiple Linear Regression. With descriptive analysis method, the data analysis technique in this study used the SPSS 21.00 program. Hypothesis testing shows that there is a significant effect of Psychological Capital, Person Organizational Fit (PO-Fit) and Employee Engagement on Organizational Citizenship Behavior (OCB).  Keywords: Psychological Capital, Person Organizational Fit (PO-Fit), Employee Engagement, Organizational Citizenship Behavior (OCB),
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN ONLINE CONSUMER REVIEW (OCR) TERHADAP KEPUTUSAN PEMBELIAN MELALUI SHOPEE Sari, Indah; rinawati, tri; rizkiana, citra
Solusi Vol. 20 No. 2 (2022): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i2.5147

Abstract

This research aims to determine and analysis the influence of the Electronic Word of Mouth and Online Consumer Review on purchasing decisions through Shopee. This type of research is a quatitative descriptive research. The population in this study is students of University Semarang, internet users via marketplace Shopee, with a sample of 96 respondents. The study was done through a survey of Semarang University Student who made transactions through a Shopee and were analyzed with analysis regression. The results of the analysis show that Electronic Word of Mouth and Online Consumer Review has a positive and significant effect on purchase decisions through Shopee.  
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN STUDY PADA FOTOCOPY LANCAR BARU SEMARANG Setyawan, Aditya; Rizkiana, Citra; Widyakto, adhi
Solusi Vol. 20 No. 3 (2022): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i3.5466

Abstract

This study aims to examine the Analysis of the Effect of Price Perception, Service Quality and Product Quality on Customer Satisfaction (study on a new copy of the new Semarang). The population of this research is the consumers of the Semarang New Current Photocopy. The sample used in this study were 96 respondents. In this research, purposive sampling, which is a sampling technique that provides the opportunity to become a member of the sample with certain criteria. Then the method of data collection through questionnaires and data analysis using SPSS 21 which includes validity, reliability, classical assumption test, multiple regression analysis, hypothesis testing using t test and R2 test. The results of this study indicate that all independent variables, namely price perception (X1), service quality (X2), and product quality (X3) have a positive and significant effect on customer satisfaction (Y) partially or simultaneously (together). . Based on the coefficient of determination of 0.798, which means that 79.8 percent of the customer satisfaction variable can be explained by the price perception variable, service quality and product quality while the remaining 20.2 percent is explained by other variables outside of this study.
Co-Authors Agusrina, Yohana Aprih Santoso Ardiani Ika Sulistyawati Dian Triyani Eviatiwi Kusumaningtyas Sugiyanto Fuadi, Mieftakhul Hanifah, Risti Ulfi Indah Sari INDRIYANTI, IRMA SATYA Juliandi, Ferdian Kusumawati, Citra Andriani Maria Augustine Graciafernandy Mulyantomo, Edy Natasya, Umulia Niati, Asih NSS, RR Lulus Prapti NURUL RAHMAWATI Pradiptya, Adhi Putri, Febrita Valenia rieny, Sulistyorini Rinawati, Tri Romadon, Ahmad Sahri Saifudin Saifudin Setyawan, Aditya Sidiq, Asah Wiari Souisa, Johanis Sugeng Riyanto Sulistyorini Sulistyorini, Sulistyorini Suryawardana, Edy Widyakto, Adhi Yani, Tri Endang Yuliani, Gita Rahma