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All Journal Management Analysis Journal EBSJ Owner : Riset dan Jurnal Akuntansi Jurnal Ilmiah Edunomika (JIE) Revenue: Jurnal Manajemen Bisnis Islam Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik SOLUSI Tematik Fokus Abdimas
Rizkiana, Citra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING Rizkiana, Citra; rieny, Sulistyorini; NSS, Rr Lulus Prapti; Triyani, Dian
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.14342

Abstract

This research examines the influence of Brand Image and Product Quality on Purchasing Decisions through Word of Mouth as an Intervening Variable (Case Study Grilled Chicken Arto Moro Pekalongan). The method used in this research is Partial Least Square (PLS) using SmartPLS version 3 software with a total of 91 research respondents. The research results show that Brand Image and Product Quality positively and significantly affect Purchasing Decisions and Word of Mouth. This research found that Word of Mouth positively and significantly affects Purchasing Decisions. Furthermore, this research examines the mediation of Word of Mouth in the relationship between Brand Image and Product Quality on Purchasing Decisions. The research results show that Word of Mouth can mediate the relationship between Brand Image and Product Quality on Purchasing Decisions.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GAIA SHOP Suryawardana, Edy; Putri, Febrita Valenia; Rizkiana, Citra; Indriyanti, Irma Satya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12769

Abstract

This research aims to examine and analyze the influence of Product Quality and Price on Purchasing Decisions with Customer Satisfaction as an Intervening variable at Gaia Shop. The dependent variables used in this research are Purchase Decision (Y), Customer Satisfaction (Z) while the independent variables used are Product Quality (X1) and Price (X2). The sample in this study was 96 respondents. The sampling technique uses non-probability sampling with the criteria that the respondent is 17 years old and has purchased and used Gaia Shop products at least once. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner Model. The results of the research conducted show that Product Quality and Price have a positive and significant effect on Customer Satisfaction, the Product Quality variable has a positive and significant effect on Purchasing Decisions, the Price variable has a positive and insignificant effect on Purchasing Decisions, the Product Quality variable has a positive and significant effect on Decisions Purchasing through Customer Satisfaction, and the Price variable have a positive and significant effect on Purchasing Decisions through Customer Satisfaction.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING Rizkiana, Citra; rieny, Sulistyorini; NSS, Rr Lulus Prapti; Triyani, Dian
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.14342

Abstract

This research examines the influence of Brand Image and Product Quality on Purchasing Decisions through Word of Mouth as an Intervening Variable (Case Study Grilled Chicken Arto Moro Pekalongan). The method used in this research is Partial Least Square (PLS) using SmartPLS version 3 software with a total of 91 research respondents. The research results show that Brand Image and Product Quality positively and significantly affect Purchasing Decisions and Word of Mouth. This research found that Word of Mouth positively and significantly affects Purchasing Decisions. Furthermore, this research examines the mediation of Word of Mouth in the relationship between Brand Image and Product Quality on Purchasing Decisions. The research results show that Word of Mouth can mediate the relationship between Brand Image and Product Quality on Purchasing Decisions.
Co-Authors Agusrina, Yohana Aprih Santoso Ardiani Ika Sulistyawati Dian Triyani Eviatiwi Kusumaningtyas Sugiyanto Fuadi, Mieftakhul Hanifah, Risti Ulfi Indah Sari INDRIYANTI, IRMA SATYA Juliandi, Ferdian Kusumawati, Citra Andriani Maria Augustine Graciafernandy Mulyantomo, Edy Natasya, Umulia Niati, Asih NSS, RR Lulus Prapti NURUL RAHMAWATI Pradiptya, Adhi Putri, Febrita Valenia rieny, Sulistyorini Rinawati, Tri Romadon, Ahmad Sahri Saifudin Saifudin Setyawan, Aditya Sidiq, Asah Wiari Souisa, Johanis Sugeng Riyanto Sulistyorini Sulistyorini, Sulistyorini Suryawardana, Edy Widyakto, Adhi Yani, Tri Endang Yuliani, Gita Rahma