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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) J-MAS (Jurnal Manajemen dan Sains) Computer Based Information System Journal SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial YUME : Journal of Management Maker: Jurnal Manajemen JURNAL ILMIAH FEASIBLE (JIF) Economics and Digital Business Review Journal of Economics and Business UBS INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Disrupsi Bisnis Jurnal Ekonomi dan Manajemen Indonesia Arus Jurnal Sosial dan Humaniora AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Puan Indonesia Dinamika Jurnal Sistem Informasi dan Manajemen JER SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Saputra, Asron
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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PENGARUH ELECTRONIC WORD OF MOUTH DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE MARKETPLACE DI BATAM Saputra, Arnoldus; Saputra, Asron
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8292

Abstract

Technological developments bring many changes, especially to the business world This progress is being taken advantage of by entrepreneurs who market their products online. One of them is marketing through the Shopee marketplace which makes it easy for consumers to purchase a product. The aim of this research is to determine the influence of electronic word of mouth and promotions on purchasing decisions on the Shopee marketplace in Batam. This research is of a quantitative descriptive type. And the sample used in this research was 400 respondents where this sampling was based on the population in Lubuk Baja District, Batam City. The sampling technique used is non-probability sampling, namely purposive sampling. The test techniques that will be used in this research are validity test, reliability test, multicollinearity test, heteroscedasticity test, R2 test, T test and F test. From this research the results show that electronic word of mouth has a positive effect on purchasing decisions, promotions have there is a positive influence on purchasing decisions. And simultaneously electronic word of mouth and promotions influence purchasing decisions, with a large influence of 53% while 47% is influenced by other variables. Keywords: Electronic word of mouth,Promotion, Purchasing Decisions.
GREEN ACCOUNTING: IMPLEMENTATION IN INDONESIA, INDIA DAN YORDANIA Husda, Anggun Permata; Haldy, Muhammad; Saputra, Asron
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 13 No 1 (2024): Volume 13 Nomor 1 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i1.9463

Abstract

Understanding the actual environmental impact of businesses and assisting in the implementation of corrective measures to enhance societal value are two major advantages that green accounting offers to the idea of economic welfare. A comparative study is used as the research approach to compare how green accounting is being implemented in India, Jordan, and Indonesia. Comparative results of the adoption of green accounting in Indonesia India & Jordan were obtained through data analysis conducted through a literature study. These results indicate that the three countries are at varying stages of progress. For example, (1) India: More advanced in the implementation of green accounting, with many large companies adopting this practice and strong government support. (2) Indonesia: Still in the early stages of development, with a number of big businesses implementing green accounting and government regulations in place. (3) Jordan: The application of green accounting is still in its infancy, and numerous obstacles need to be addressed.
Pengaruh Citra Merek, Desain Produk Dan Promosi Terhadap Keputusan Pembelian Produk Emina Di Kota Batam Sijabat, Mastri Nasrani; Saputra, Asron
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8194

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek,desain produk dan promosi terhadap keputusan pembelian produk Emina di Kota Batam. Populasi dalam penelitian ini adalah Konsumen yang pernah menggunakan produk Emina di Kota Batam, teknik pengambilan sampel menggunakan rumus Lemeshow dengan jumlah responden sebanyak 384 responden. Data dikumpulkan melalui penyebaran koesioner kepada responden, dalam menguji hubungan antar variabel digunakan analisis regresi linier berganda. Hasil analisis regresi menghasilkan variabel citra merek berkontribusi sebesar 41,6%, desain produk berkontribusi 22,2% dan promosi berkontribusi sebesar 31,1%. Hasil analisis koefisien determinasi (R2) variabel citra merek, desain produk dan promosi menjelaskan 48,1% terhadap keputusan pembelian. Hasil uji t menjelaskan bahwa citra merek, desain produk dan promosi secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. uji f menghasilkan nilai f hitung sebesar 119.178, sehingga disimpulkan bahwa variabel citra merek, desain produk dan promosi secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: Citra Merek, Desain Produk, Promosi, Keputusan Pembelian.
The Influence of Individual Characteristics, Training and Career Development on Employee Performance PT Hotel KTM Resort Maisyarah; Saputra, Asron
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 1 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i1.609

Abstract

This study analyzes the influence of individual characteristics, Training, and career development on employee performance at PT Hotel KTM Resort in Batam, Indonesia. Despite the significant role of human resources in the hospitality industry, challenges such as low employee focus and delayed career progression hinder performance. Using quantitative methods, the research examined data from 115 employees to evaluate the effects of these variables. The findings indicate that training and career development significantly impact employee performance, while individual characteristics do not considerably influence performance outcomes. Training programs tailored to employee needs and structured career development pathways enhanced job satisfaction, motivation, and overall productivity. Furthermore, simultaneous analysis revealed that these variables collectively explain 37.7% of performance variation, suggesting other influencing factors. Recommendations include improving training quality, creating clear career advancement opportunities, and adopting holistic HR management practices focusing on supportive leadership and work environments. By implementing these strategies, PT Hotel KTM Resort can enhance employee engagement, reduce turnover rates, and improve service quality. These insights contribute to the hospitality sector's broader understanding of human resource management, emphasizing the importance of investment in employee development initiatives. Contribution to Sustainable Development Goals (SDGs):SDG 3: Good Health and Well-beingSDG 4: Quality EducationSDG 8: Decent Work and Economic GrowthSDG 9: Industry, Innovation, and Infrastructure
Pengaruh Keragaman Produk, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Mobil Hyundai pada PT Pionir Auto Mobil Hansen, Chris; Saputra, Asron
Jurnal Disrupsi Bisnis Vol. 6 No. 5 (2023): [September-Oktober] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i5.30515

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keragaman produk, kualitas produk, dan promosi terhadap keputusan pembelian mobil Hyundai pada PT Pionir Auto Mobil. Penelitian ini merupakan jenis deskriptif dengan pendekatan kuantitatif. Populasi yang akan digunakan adalah konsumen PT Pionir Auto Mobil yang jumlahnya sebanyak 355 orang, hal ini berdasarkan data penjualan pada tahun 2022. Teknik penentuan besar sampel dalam penelitian ini menggunakan rumus slovin dengan hasil perhitungan sebanyak 188 responden yang berdasarkan dengan pendekatan simple random sampling. Data dianalisis menggunakan model regresi linier berganda, dan SPSS digunakan sebagai pengolahan data untuk menguji uji kualitas data, uji asumsi klasik, uji pengaruh dan uji hipotesis. Analisis regresi linier berganda dapat menjelaskan bahwa keragaman produk dapat memberikan peningkatan kepada keputusan pembelian sebesar 21,6%. Kualitas produk produk dapat memberikan peningkatan kepada keputusan pembelian sebesar 30,8%. Promosi dapat memberikan peningkatan kepada keputusan pembelian sebesar 29,1%. Analisis koefisien determinasi (R2) mengatakan bahwa keragaman produk, kualitas produk dan promosi dapat menjelaskan keputusan pembelian sebesar 73,5% Temuan penelitian ini pada uji hipotesis menyiratkan bahwa keragaman produk, kualitas produk dan promosi secara parsial maupun secara simultan dapat berpengaruh positif dan signifikan terhadap keputusan pembelian mobil Hyundai pada PT Pionir Auto Mobil.
Pengaruh Kreativitas, Pendidikan Kewirausahaan, dan Ekspektasi Pendapatan Terhadap Minat Berwirausaha Mahasiswa di Kota Batam Meinin Dita Putri , Yosefin; Saputra, Asron
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.128

Abstract

Dalam dunia yang seperti sekarang ini, banyak sekali individu-individu yang sangat membutuhkan pekerjaan. Terkhususnya di Kota Batam, tergolong banyaknya pengangguran baik dari yang tidak memiliki pendidikan maupun yang terdidik. Berbicara mengenai lingkup mahasiswa, di Kota Batam masih banyaknya mahasiswa yang menjadi pengguran terdata sebanyak 9,60% presentase mahasiswa yang menganggur pada tahun 2019. Padahal yang semestinya tidak terjadi hal demikian jika para mahasiswa mampu membuka lapangan pekerjaan, bukan hanya mencari pekerjaan. Salah satu cara untuk dapat mengurangi pengangguran terutama yang ada di Kota Batam ialah dengan cara membuka suatu usaha dan menjadi seorang wirausahawan. Dimana para mahasiswa harus memiliki kreativitas yang baik, pendidikan kewirausahaan yang mencukupi untuk dapat memulai suatu usaha, serta ekspektasi pendapatan yang memang perlu diperhitungkan dengan sebaik-baiknya untuk dapat memperoleh keuntungan yang diharapakan. Oleh karena itu variabel dalam penelitian ini ialah Kreativitas (X1), Pendidikan Kewirausahaan (X2), Ekspektasi Pendapatan (X3), dan Minat Berwirausaha (Y). Dengan objek penelitian ialah mahasiswa di Kota Batam. Tujuan penulisan ini ialah untuk mengetahui dan memahami pengaruh atau dampak yang terjadi terhadap kreativitas, pendidikan kewirausahaan dan ekspektasi pendapatan terhadap minat berwirausaha mahasiswa di Kota Batam. Jenis penelitian ini adalah metode kuantitatif dan teknik pengambilan sampel menggunakan non-probability sampling, yaitu teknik purposive sampling dengan data dianalisis menggunakan SPSS versi 26.0 dan sampel sebanyak 345 orang dan pengumpulan data menggunakan kuesioner. Sampel diambil berdasarkan rumus Slovin. Metode regresi linear berganda digunakan untuk melakukan analisis data. Hasil penelitian ini menunjukkan bahwa kreativias, pendidikan kewirausahaan, dan ekspektasi pendapatan secara parsial dan simultan berpengaruh signifikan dan positif terhadap minat berwirausaha mahasiswa.
PENGARUH KEMASAN, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK EMINA DI BATAM Amnah, Dira; Saputra, Asron
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 3 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i3.2024.905-915

Abstract

Industri kosmetik di Indonesia mengalami pertumbuhan yang signifikan, dengan semakin beragamnya produk kosmetik yang tersedia, baik merek impor maupun lokal. Penelitian ini bertujuan untuk mengetahui apakah kemasan berpengaruh secara parsial terhadap keputusan pembelian produk Emina di Batam, apakah promosi berpengaruh secara parsial terhadap keputusan pembelian produk Emina di Batam, apakah citra merek mempunyai pengaruh atau tidak. berpengaruh terhadap keputusan pembelian produk Emina di Batam dan apakah kemasan, promosi dan citra merek berpengaruh secara simultan terhadap keputusan pembelian produk Emina di Batam. Jenis penelitian ini adalah penelitian kuantitatif. Subyek penelitian ini adalah pelanggan yang pernah menggunakan dan membeli produk Emina, belum diketahui jumlah pastinya. Sampel penelitian ini dihitung menggunakan rumus Jacob Cohen dan diperoleh 204 responden. Hasil penelitian ini menunjukkan bahwa variabel kemasan mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian produk Emina di Batam. Variabel Promosi mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian produk Emina di Batam. Citra merek mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian produk Emina di Batam. Variabel kemasan, promosi dan citra merek secara bersama-sama mempengaruhi keputusan pembelian produk Emina di Batam sebesar 78,4%, sedangkan sisanya sebesar 21,6% dipengaruhi oleh variabel lain yang tidak disebutkan dalam penelitian ini.
PENGARUH DIGITAL MARKETING, INOVASI, DAN KUALITAS FORE COFFEE TERHADAP KEPUTUSAN PEMBELIAN DI CABANG MEGA MALL KOTA BATAM Andrew, Andrew; Saputra, Asron
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10218

Abstract

This study aims to determine the influence of Digital Marketing, innovation, and the quality of Fore Coffee on purchasing decisions at the Mega Mall Batam branch, both partially and simultaneously. The sample consisted of 384 respondents selected using purposive sampling. Data were collected through an online questionnaire distributed via Google Forms. Data analysis was conducted using SPSS version 30, involving tests such as data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results indicate that Digital Marketing, innovation, and the quality of Fore Coffee have a positive and significant effect on purchasing decisions, both partially and simultaneously.
PERAN REMAJA DALAM MENGURANGI SAMPAH PLASTIK DI LINGKUNGAN SEKOLAH Wasiman; Husein, Alice Erni; Realize, Realize; Siagian, Mauli; Saputra, Asron
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.474

Abstract

Community Service is an obligation that must be carried out by a lecturer as a form of responsibility for the knowledge they have so that they can share knowledge with the community. The implementation of community service with the title The Role of Teenagers in Reducing Plastic Waste in Schools is an invitation to live a clean culture from an early age and cleanliness is a shared responsibility that must always be instilled from an early age. Instilling cleanliness at an early age will shape the culture and character of adolescents in life at school or in society and is a reflection of a form of concern for a clean environment so as to provide awareness in a clean environment. The role of adolescents in creating a clean environment, namely: 1) Throwing trash in the place provided by the school, 2) inviting other school friends to maintain the cleanliness of the school, 3) Providing education about the importance of clean living in the school environment, 4) the principles of Reduce (Reducing waste) Reuse (Reusing) and Recycle (Recycling) and explaining to students about separating waste according to its type. A clean school culture is also the responsibility of all parties in the school and this reflects a shared awareness that must always be considered and always educated to all students so that a clean environment becomes an absolute must for all parties.
PENGARUH CITRA MEREK, WORD OF MOUTH DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN NIVEA BODY LOTION DIKOTA BATAM Angeli, Angeli; Saputra, Asron
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11105

Abstract

This study aims to examine the influence of brand image, word of mouth, and product innovation on purchasing decisions of Nivea Body Lotion in Batam City. The research employs a quantitative approach using a survey method. Data were collected through the distribution of questionnaires to 196 respondents who are users of Nivea Body Lotion in Batam City. The data analysis method applied in this study is multiple linear regression using SPSS software. The results indicate that partially, brand image does not have a significant effect on purchasing decisions of Nivea Body Lotion in Batam City. In contrast, word of mouth and product innovation are proven to have a positive and significant influence on purchasing decisions. Simultaneously, brand image, word of mouth, and product innovation collectively have a significant effect on purchasing decisions of Nivea Body Lotion in Batam City. Keywords: Brand Image, Word of Mouth, Product Innovation and Purchasing Decisions.
Co-Authors Amnah, Dira Andrew Andrew, Andrew Angeli, Angeli Aztamara, Reo Rizky Chris Hansen Christon Christon, Christon evyanto, winda Fazari, M.hamzah Firiansyah, Iranda Haldy, Muhammad Harefa, Oguna’ O Hermawan, Fadly Dwi Ho, Kevin Husda, Anggun Permata Husein, Alice Erni Kang, Leslie Karangora, Agnesia Ina Peni Kelvin Kelvin Kenedi, Cindy Widya Kiu, Ivan Kiu Kok Quan Koto, Ella Gunawan Kusniati, Kusniati Lee, Dick lymm, meilissa Maisyarah Marcelina Marcelina, Marcelina Martiano, Vereki Maulana, Rizki Abiyyu Meinin Dita Putri , Yosefin Metta, Tri Monica, Sherly Naibaho, Chyntia Tamara Happy Nasution, Susi Angelina Nazara, Infokavit Purba, Netasia Rafika RATNA SARI Realize, Realize Riswandi Riswandi Sallyna Saputra, Arnoldus Sepiyani, Sepiyani Septian, Daniel Siagian, Mauli Sijabat, Mastri Nasrani Simanjuntak, Tri Wahyuni Sitompul, Shely Rosa Tan, Andi Tan, Vially Tiefani, Tiefani upbatam, Iwan Vinando, Ricky Wasiman, Wasiman Wilianna, Wilianna Yuli Siyamto, Yuli Yurisman, Yurisman Zendrato