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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) Computer Based Information System Journal SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial YUME : Journal of Management Maker: Jurnal Manajemen JURNAL ILMIAH FEASIBLE (JIF) Economics and Digital Business Review Journal of Economics and Business UBS INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Disrupsi Bisnis Jurnal Ekonomi dan Manajemen Indonesia Arus Jurnal Sosial dan Humaniora AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Journal of Social Research Jurnal Puan Indonesia Dinamika Jurnal Sistem Informasi dan Manajemen SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Saputra, Asron
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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PERAN REMAJA DALAM MENGURANGI SAMPAH PLASTIK DI LINGKUNGAN SEKOLAH Wasiman; Husein, Alice Erni; Realize, Realize; Siagian, Mauli; Saputra, Asron
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.474

Abstract

Community Service is an obligation that must be carried out by a lecturer as a form of responsibility for the knowledge they have so that they can share knowledge with the community. The implementation of community service with the title The Role of Teenagers in Reducing Plastic Waste in Schools is an invitation to live a clean culture from an early age and cleanliness is a shared responsibility that must always be instilled from an early age. Instilling cleanliness at an early age will shape the culture and character of adolescents in life at school or in society and is a reflection of a form of concern for a clean environment so as to provide awareness in a clean environment. The role of adolescents in creating a clean environment, namely: 1) Throwing trash in the place provided by the school, 2) inviting other school friends to maintain the cleanliness of the school, 3) Providing education about the importance of clean living in the school environment, 4) the principles of Reduce (Reducing waste) Reuse (Reusing) and Recycle (Recycling) and explaining to students about separating waste according to its type. A clean school culture is also the responsibility of all parties in the school and this reflects a shared awareness that must always be considered and always educated to all students so that a clean environment becomes an absolute must for all parties.
The Influence of Customer Experience, Customer Satisfaction, and Word of Mouth on Customer Loyalty at PT Aliyah Transport Batam Afrijannah, Riri; Saputra, Asron
Journal of Social Research Vol. 5 No. 3 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i3.3021

Abstract

This research aims to analyze the extent to which customer experience, customer satisfaction, and word of mouth play a role in shaping customer loyalty at PT Aliyah Transport Batam. The approach used in this study is quantitative with a descriptive research type. The study population includes 251 customers who have used PT Aliyah Transport Batam’s transportation services, with a sample size of 154 respondents determined through purposive sampling techniques and referring to Slovin’s calculations to ensure sample adequacy. Data were collected using a structured questionnaire instrument, which was then analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests and F-tests. The results of the analysis show that customer experience contributes 29.2% to customer loyalty at PT Aliyah Transport Batam. Furthermore, customer satisfaction influences 42.2%, while word of mouth contributes 53.1%. The coefficient of determination (R²) value of 91.7% indicates that the three variables simultaneously explain most of the variation in customer loyalty. The t-test and F-test findings confirm that, both partially and simultaneously, customer experience, customer satisfaction, and word of mouth significantly influence customer loyalty. This research concludes that customer experience, customer satisfaction, and word of mouth are critical determinants of customer loyalty at PT Aliyah Transport Batam, with word of mouth being the most dominant factor.
PENGARUH CITRA MEREK, WORD OF MOUTH DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN NIVEA BODY LOTION DIKOTA BATAM Angeli, Angeli; Saputra, Asron
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11105

Abstract

This study aims to examine the influence of brand image, word of mouth, and product innovation on purchasing decisions of Nivea Body Lotion in Batam City. The research employs a quantitative approach using a survey method. Data were collected through the distribution of questionnaires to 196 respondents who are users of Nivea Body Lotion in Batam City. The data analysis method applied in this study is multiple linear regression using SPSS software. The results indicate that partially, brand image does not have a significant effect on purchasing decisions of Nivea Body Lotion in Batam City. In contrast, word of mouth and product innovation are proven to have a positive and significant influence on purchasing decisions. Simultaneously, brand image, word of mouth, and product innovation collectively have a significant effect on purchasing decisions of Nivea Body Lotion in Batam City. Keywords: Brand Image, Word of Mouth, Product Innovation and Purchasing Decisions.
Co-Authors Afrijannah, Riri Amnah, Dira Andrew Andrew, Andrew Angeli, Angeli Aztamara, Reo Rizky Chris Hansen Christon Christon, Christon evyanto, winda Fazari, M.hamzah Firiansyah, Iranda Haldy, Muhammad Harefa, Oguna’ O Hermanto Hermanto Hermawan, Fadly Dwi Ho, Kevin Husda, Anggun Permata Husein, Alice Erni Kang, Leslie Karangora, Agnesia Ina Peni Kelvin Kelvin Kenedi, Cindy Widya Kiu, Ivan Kiu Kok Quan Koto, Ella Gunawan Kusniati, Kusniati Lee, Dick lymm, meilissa Maisyarah Marcelina Marcelina, Marcelina Martiano, Vereki Maulana, Rizki Abiyyu Meinin Dita Putri , Yosefin Metta, Tri Monica, Sherly Nasution, Susi Angelina Nazara, Infokavit Purba, Netasia Rafika RATNA SARI Realize, Realize Riswandi Riswandi Sallyna Saputra, Arnoldus Sepiyani, Sepiyani Septian, Daniel Siagian, Mauli Sianipar, Monika Fitri Sari Sijabat, Mastri Nasrani Simanjuntak, Tri Wahyuni Sitompul, Shely Rosa Tan, Andi Tan, Vially Tiefani, Tiefani upbatam, Iwan Vinando, Ricky Wasiman, Wasiman Wilianna, Wilianna Yuli Siyamto, Yuli Yurisman, Yurisman Zendrato