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All Journal Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar International Journal of Language and Literature TEKNOSASTIK Indonesian Journal of English Teaching Acitya Wisesa: Journal of Multidisciplinary Research Yavana Bhasha: Journal of English Language Education Lingua : Journal of Linguistics and Language Harmonia : Journal of Music and Arts
Rusnalasari, Zulidyana Dwi
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Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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ENHANCING BUSINESS WRITING SKILLS THROUGH INTERCULTURAL COMMUNICATIVE COMPETENCE: AS A STRATEGY TO TEACH NON-ENGLISH DEPARTMENT STUDENTS Soraya, Irma; Kusumajanti, Wahju; Rusnalasari, Zulidyana Dwi; Avifah, I’anatul
ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Vol 8 No 2 (2024): AGUSTUS
Publisher : UNIVERSITAS MUHAMMADIYAH SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/else.v8i2.24033

Abstract

Intercultural Communicative Competence (ICC) is the ability to communicate and interact effectively and appropriately in various cultural contexts. ICC could serve as a strategic approach to address cultural norms and differences within a business context. In terms of enhancing the cultural awareness of non-English department students, ICC stimulated students to confront the realities of the global marketplace with various norms of communication. This study investigates the impact of Intercultural Communicative Competence (ICC) on the business writing skills as a strategy to teach non-English department students at UIN Sunan Ampel Surabaya. The primary objective is to determine how ICC as a teaching strategy can enhance students' ability to produce effective business documents in a globalized context. Utilizing a mixed-methods approach, the research incorporates both quantitative surveys and qualitative interviews to gather comprehensive data from participants. Key findings reveal that ICC approach exhibits significantly improved business writing skills of students. The study underscores the importance of integrating ICC training into business education curricula as a strategy to prepare students for the demands of international business environments. These findings suggest that fostering intercultural awareness and competence is crucial for developing proficient business communicators, thereby enhancing overall business education and facilitating effective intercultural communication in professional settings. Keywords: Business writing skills; Intercultural Communicative Competence; English Teaching Strategy.
Co-Authors Adnyani, Ni Luh Putu Sri Ariantini, Kadek Puspa Artini, Ni Nyoman Audina, Ira Putri Avifah, I’anatul Dennison J, Evans Gede Rasben Dantes Hermansyah, Kusen Dony I Gusti Agung Sri Rwa Jayantini IDA AYU MADE ISTRI UTAMI . Ikhsan Rosyid Mujahidul Anwari Irma Soraya Kusumajanti, Wahju Luh Gede Eka Wahyuni Luh Putu Artini Mairanata, Heronimus Rama Theola Putra Marselina, Suci Ni Komang Arie Suwastini Nitiasih, Ni Putu Kerti Pramestika, Ni Luhde Meidy Puspawati, Ni Wayan Nilam Putu Kerti Nitiasih Raflis Trihastutie, Nopita Wibawa, Budi