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ENHANCING BUSINESS WRITING SKILLS THROUGH INTERCULTURAL COMMUNICATIVE COMPETENCE: AS A STRATEGY TO TEACH NON-ENGLISH DEPARTMENT STUDENTS Soraya, Irma; Kusumajanti, Wahju; Rusnalasari, Zulidyana Dwi; Avifah, I’anatul
ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Vol 8 No 2 (2024): AGUSTUS
Publisher : UNIVERSITAS MUHAMMADIYAH SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/else.v8i2.24033

Abstract

Intercultural Communicative Competence (ICC) is the ability to communicate and interact effectively and appropriately in various cultural contexts. ICC could serve as a strategic approach to address cultural norms and differences within a business context. In terms of enhancing the cultural awareness of non-English department students, ICC stimulated students to confront the realities of the global marketplace with various norms of communication. This study investigates the impact of Intercultural Communicative Competence (ICC) on the business writing skills as a strategy to teach non-English department students at UIN Sunan Ampel Surabaya. The primary objective is to determine how ICC as a teaching strategy can enhance students' ability to produce effective business documents in a globalized context. Utilizing a mixed-methods approach, the research incorporates both quantitative surveys and qualitative interviews to gather comprehensive data from participants. Key findings reveal that ICC approach exhibits significantly improved business writing skills of students. The study underscores the importance of integrating ICC training into business education curricula as a strategy to prepare students for the demands of international business environments. These findings suggest that fostering intercultural awareness and competence is crucial for developing proficient business communicators, thereby enhancing overall business education and facilitating effective intercultural communication in professional settings. Keywords: Business writing skills; Intercultural Communicative Competence; English Teaching Strategy.
Peningkatan Kapasitas dan Mutu Produk Batik Berbasis Green Management di Kabupaten Bangkalan Rusnalasari, Zulidyana Dwi; Ma'ruf, Aminudin; Nilasari, Aprillia; Parastiwi, Arvyana; Mustafidah, A'imatul
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 8 No 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1746

Abstract

This community service program aims to enhance the capacity and quality of environmentally friendly batik production in Bangkalan Regency through the application of green management-based technology and innovation. Implemented in Paseseh Village, Tanjung Bumi District, from March to August 2025, the program involves the MSME partner Bisma Batik. Using a participatory approach, the activities include the application of energy-efficient lorot machines to accelerate the wax removal process, training in natural dye production using local materials, and training in business management and digital marketing through social media and online marketplaces. The results demonstrate significant improvements in production efficiency, with wax removal time reduced by up to 30% and production capacity increasing two to three times. The partner also successfully implemented a simple accounting system, developed standard operating procedures (SOPs), and activated digital marketing channels to expand market reach. Overall, the program enhanced efficiency, product quality, and competitiveness while promoting green economy principles and sustainable innovation. This initiative contributes to improving artisans’ welfare, strengthening the local economy, and supporting the preservation of environmentally friendly batik practices.